新視野商務(wù)英語視聽說下冊1-8單元video原文unit 2

1、精心整理Video1J:Goodmorning,Mr.Robbins.R:Goodmorning.John,how'sitgoing?J:Nottoobad.I'mreadingsomearticlesabouttradefairs.I'dliketoaskyousomequestions.WhatbenefitscanlexpectifIexhibitattradefairs?R：Well.Youcanusetradefairstopromoteyourproductsorservices.J:Yes,butcanyoubemorespecific?R：Certain

2、ly,youmustknowthatexhibitingattradefairsofferyouachancetodemonstrateyourproductsorservicestocustomersface-to-face.Thiswayyoucangetfeedbackandfindoutwhatcustomerswant.J:Isee.R:Tradefairsarealsogoodopportunitiesforbuildingnewbusinesssincemanypotentialcustomersandsuppliersareconcentratedinoneplace.J:0k

3、,thankyou.Iwonder,what'sthemostimportantthingtoknowaboutiflwanttoexhibitatatradefair?R:Asaexhibitor,choosingtherighttradefairisessential.Ifthetradefairistoospecialistortoobroad,It'sunlikelytoattractvisitorswhowanttobuywhatyousell,andparticipatingintradefairscanbeawasteoftime.So,yousee,whenyo

4、uattendatradefair,youshouldmakesureyouknowwhatkindofcustomersyouwanttoreachandwhatyouwanttoachieve.精心整理J:AnythingelseIshouldknow?R:Onemorething,youshouldmakespecificandmeasurablegoals.Ifyouchooseyourfaircarefullyandgiveyourselfplentyoftimetoplanyourgoals,You'llhaveagoodchanceofdoinggoodbusiness.

5、J:Good,youreallyareaspecialist.Thankyou.R:You'rewelcome,John.Bytheway,there'sanITtradeshowbeingheldnow.Itmightbeagoodideaforyoutogoandhavealook.You'dgetanideaofwhat'sgoingon.J:Thankyou.Iwill.That'sagoodidea.Video2G：MissStewart,whydidyouwanttoexhibitinNorthAmerica?S:Wewantedtoexhi

6、bitinNorthAmericaprimarilybecauseithasahugeautomotiveindustry.Ourtargetcustomersaremachinemanufacturersandthecompaniesthatbuymachines.soweneededtobesomewherewecouldreachnorthaudiences.G:Isee.ButtherearemanytradefairsheldinNorthAmerica,howdidyouchoosetherightone?S:Weaskedthefairorganizerstoprovideusw

7、ithattendancestatistic,delegateprofilesandthenamesofothercompaniesexhibiting.Thisinformationhelpeduschoosetherightone.G:Whatdidyoudotopreparebeforeattendingthetradefair?精心整理S:Wesetabudgetanddrewupalistofactionsanddeadlinesincludingtechnologyrequirements,displaymaterialspromotionalliterature,boothfur

8、niture,advertisingandsoon.G:Howwereyouabletoexploityourbusinessopportunitiesandgeneratenewbusiness?S:Wemadesurethatallstaffintheboothhadpreparedthemselvesforthefair.Eachvisitorwasaskedsomequestionstodeterminewhethertheyweregenuineprospects.Whenagoodprospectsturnedup,weknowexactlywhichkeyaspecttoemphasis,andwhetherweshouldfocusonhandtoillustratetheproducts'capabilitiesandthathelpedtoengagepeople'sinterest.Whenthevisitorsleft,weensuredthattheyhadreceivedourpromotionalmaterialandbusinesscardsandalsothatwehadarecordofthedetails.G：WhenwereturnedtotheUK,wefollowedupeachleadb