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1、一、專業(yè)名詞 1,電子商務electronic commerce 視頻會議video conference 不斷增長ever increasing 供應商supplier 內部運營internal operation 組織organization 交易transaction 消費者consumer 有效率的efficient 有彈性的flexible 2,電子郵件營銷email marketing 市場調研market research 提高整體營銷信息enhance overall marketing message 拓展網(wǎng)絡exploit the web 網(wǎng)絡能力capabilities

2、of the web 離線營銷活動offline marketing activities 傳統(tǒng)營銷traditional marketing 品牌的忠誠度brand loyalty 傳統(tǒng)促銷方法traditional promotional methods 營銷策略marketing strategy 3,電子銀行electronic bank 家庭銀行home bank 支付賬單pay bills 私人網(wǎng)絡private network 金融機構financial institutions 銀行服務banking services 在線申請apply online 4,電子支付electr

3、onic payment 電子支票electronic checks 電子貨幣electronic money 經(jīng)常賬戶checking accounts 數(shù)據(jù)加密data encryption 客戶認證client authentication 智能卡smart cards 計算機硬盤computer hard disks 銀行部門banking sector 小額支付small value payment 5網(wǎng)上購物流程the flow of shopping/purchasing online 迅速發(fā)展rapid growth/development 虛擬商店virtual stores

4、/shops 產(chǎn)品規(guī)格specification 電子銀行cyber bank 購物中心shopping center 在線付款payment online 確認訂單confirmation of the order 總金額total amount 批號date code 6,最終產(chǎn)品finished goods 相關信息related information 產(chǎn)地the point of origin 運輸與配送transport &services 國際供應鏈管理international supply chain management 預售服務pre-retailing serv

5、ices 軍事策略military strategy 戰(zhàn)時物資生產(chǎn)wartime material production 集中于centering on 戰(zhàn)略物資補給strategic commodities supply 7,file transfer 文件傳輸 digital cash 電子現(xiàn)金 geographical location 地理位置 on a global scale 在全球范圍 EDI 電子數(shù)據(jù)交換 competition 競爭definition 定義manufacturer 生產(chǎn)商 advertising 廣告 interaction 互動 8 ,internet m

6、arketing 網(wǎng)絡營銷 electronic mediu電子媒介 affiliate marketing 會員營銷 mergewith與融為一體 distribute products 配送產(chǎn)品 community activities 社區(qū)活動 marketing objectives 營銷目的 loyalty program 貴賓會員計劃 provide comprehensive information 提供綜合信息 commercialization 商業(yè)化 9, virtual bank 虛擬銀行 online bank 在線銀行 physical bank 有形銀行 banki

7、ng activities 銀行業(yè)務 credit unions 信用合作社 credit card products 信用卡產(chǎn)品 open a checking or savings account 開立支票或儲蓄賬戶 10, paper checks 紙質支票 banking settlement system 銀行結算系統(tǒng) payment data 支付數(shù)據(jù) secure communication protocols 安全通信協(xié)議 secure payment protocols 安全支付協(xié)議 server authentication 服務器認證 prepaid cards 預付費卡

8、 electronic purses 電子錢包 digital cash 數(shù)字現(xiàn)金 access product 可存取的產(chǎn)品 11, shopping online 在線購物 business directories 企業(yè)名單 purchasing process 采購流程 authentication centre 認證中心 surfing the internet 網(wǎng)上沖浪 names of commodities 商品名稱 lead time 交貨日期 terms of payment 付款方式 payment authentication 付款認證 release the goods

9、 發(fā)貨 12, the efficient and cost-efficient flow 有效而合算流動 raw materials 原材料 in-process inventory 半成品 For the purpose of conforming to in motion and rest 為滿足消費者需要 the management of inventory in motion and rest 動態(tài)與靜態(tài)的庫存管理 IT solutions 信息技術解決方案 added-value 增值 in military science 在軍事科學方面 the most crucial el

10、ement 最關鍵的要素 a network of transportation 運輸網(wǎng)絡二、句子翻譯(1,2,14,17,18)(英漢)11)in another word ,electronic commerce is the buying ,selling and trading of goods and services through private and public networks .換句話來說,電子商務是指通過私人或公眾網(wǎng)絡來買賣或交換貨物和服務2)first stage of EC expansion is that with in the “connected ” or

11、 “online ” computer users .EC的首個發(fā)展階段局限于“在線”計算機用戶3)the second wave will come when more people get access to computers (via lowered computer prices or cheaper device )第二個高峰將會在更多人可以通過更低廉的價格或設備訪問計算機的時候來臨4)the third expansion is predicted to be from those with non-computer access to the global network :t

12、hrough broadcast TVs ,cable TVs ,telephone networks and new appliances . 據(jù)預測,電子商務發(fā)展的第三次浪潮將會出現(xiàn)在不用電腦就能上網(wǎng)的技術發(fā)展方面,例如通過無線電視,有線電視,電話網(wǎng)絡及新型的設備上網(wǎng)5)a widespread use of these cheaper access media represents the phase of “bringing workplace computers into living room ”低價的接入設備的廣泛使用代表著進入了“家庭辦公”的新時代2,1)the conveni

13、ences afforded by electronic commerce is limitless .電子商務提供的便利是無止境的2)more than 100 countries are linked into exchanges of data ,news and opinions . 超過100個國家已經(jīng)接入互聯(lián)網(wǎng),交換資料、新聞和言論。3)in traditional business ,buyers and suppliers search for each other through advertising ,trade shows ,brokers,and dealers .在

14、傳統(tǒng)貿易中,買方和賣方會通過廣告,貿易展會,代理商和中間商來尋找對方4)electronic commerce will lead to a difference in the way we live our lives and accomplish our day-to-day work . 電子商務將會改變人們日常生活和工作的方式5)electronic commerce opens up new avenues for the marketing of traditional goods and services directly to consumers . 電子商務為傳統(tǒng)商品和服務的

15、市場開拓提供了全新的渠道3,1)nowadays ,turning on the computers ,entering various kinds of virtual shops online ,customers will find thousands of thousands of business directories ,where they are able to choose the article they want with their features ,specifications ,prices and so on .如今,打開電腦,進入各種虛擬網(wǎng)絡商店,顧客就能找到

16、成千上萬的企業(yè)名錄。在那里,他們可以選擇所需的商品,了解商品的性能,規(guī)格,價格等信息 2)after deciding what to buy ,a customer can fill in the purchase order (P.O) immediately ,which is composed of the names of commodities ,the quantity ,date code ,manufacturing ,package ,lead time ,price ,terms of payment and shipping .顧客決定買什么之后,可即時填寫訂單,訂單內

17、容有商品名稱,數(shù)量,批號,品牌,包裝,交貨日期,價格,付款方式和運輸方式3)then enter the payment system and fill in the required personal information .confirming nothing wrong ,then submit it .然后進入付款系統(tǒng),填寫必要的個人信息,確認無誤,然后提交4)this process is somewhat complicated ,which is done usually by the cyber bank and the shop .此過程有點復雜,它是由網(wǎng)絡銀行和商店來完成

18、的5)all the above is done ,the shop will release the goods according to the P.O. and in the due time ,the goods is sure to reach the customer without fail以上程序全部完成后,商店就會根據(jù)訂單發(fā)貨,貨物在所規(guī)定的時間內確定無誤地送達顧客處.4,1)these activities generally involve the electronic exchange of information to acquire or provide produ

19、cts or service ,to place or receive orders ,to provide or obtain information ,or to complete financial transactions . 這些活動通常涉及獲取提供產(chǎn)品或服務,下單或接單,提供或獲取信息或完成各種金融交易等各種電子信息交換 2)e-government is fundamentally about visibility ,accessibility and extensibility ,and these are the core ingredients for transparen

20、cy in government .從根本上說,電子政務具有可見性,易接近性和延伸性,這些都是透明政府的核心成分3)however ,e-Government is just a tool ,and transparency depends as much on how that tool is used as it does upon its mere existence .然而,電子政務也只不過是一種工具,透明度主要還是取決于人們如何利用該工具,就如同工具取決于其本身的存在一樣4)the point is that the democratic institutions in questi

21、on need to hold government actors accountable ,and e-Government can help that to happen more easily .關鍵的是,在討論中的民主體制必須能夠使政府官員負起責任,而電子政務更容易促成政府官員做到這一點5)too little attention is paid to the beneficial effects (in terms of transparency in particular )of electronifying processes as opposed to information人

22、們對電子化過程的有益影響關注甚微(尤其是再透明度方面)5,1)any ministry that delivers services directly to the public benefits the most . 凡事能將服務直接提供給公眾的部門就能得到最大的利益2)if the government is transparent and open in their dealings with the public ,they will get proper feedback from citizens,which in turn increases efficiencies withi

23、n their own ministries. 如果政府在與公眾交往時能透明公開,就會得到公民們適當?shù)男畔⒎答?,這樣反過來就會使他們提高部門工作效率3)to be effective in delivering an e-service ,it has to meet the needs of the citizen and not solely the needs of a particular government ministry .要想在提供電子信息服務方面卓有成效,就必須滿足公民的需求,而不僅僅是滿足某一特殊政府部門的需求4)this change is the transfer o

24、f some of the traditional powers of government to groups and citizens in society .這種變革就是要將傳統(tǒng)的政府權力轉移給社會群體和公民5)there are economic and administrative benefits for the government ministry involved ,in the short term ,but in the long term it is the citizen who will have the most benefits . 就眼前來說,政府有關部門會獲

25、得一些經(jīng)濟和行政利益,但從長遠觀點來看,最受惠的還是公民三、(1)電子商務的優(yōu)勢與問題優(yōu)勢:1、the reach of Internet is vast,All the merchants and customers can get a wider choice2、EC will reduce the overhead costs and save time 3、The goods and services are available all the time劣勢:1、the security and privacy is a problem in the process of EC2.so

26、me transactions demand anonymity of the customer (2)什么是電子商務 Electronic commerce :the conducting of business communication and transactions over networks and through computer .as most restrictively defined ,electronic commerce is the buying and selling goods and services ,and the transfer of funds ,through digital communications .however ec also

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