了解統(tǒng)一性,提高平面設(shè)計的整體協(xié)調(diào)感

1、Creating Better Harmony by Understanding unity in Graphic Design了解統(tǒng)一性，提高平面設(shè)計的整體協(xié)調(diào)感小編的話：快到周末了呀，蠻牛們是否迎來兩天假期了??？(*_*) 嘻嘻我發(fā)了一篇較輕松的文章，讓大家好好讀下啊。這篇文章講的是通過選取相同顏色、相似的圖形、重復(fù)、相鄰的效果等等方法，來提高平面設(shè)計的整體協(xié)調(diào)感。感覺有點兒偏美工，不過大家也可以認(rèn)真讀下啊，原文寫的真的挺棒！       In any design you create, whether its a logo o

2、r a brochure, needs to have strong unity. The elements of your design should fit together and feel like they all belong. All the other graphic design principles should work together to try and create a unified piece.        你所創(chuàng)造的任何一個設(shè)計作品，不論它是一個商標(biāo)還是一本宣傳冊，都需要有很強(qiáng)的統(tǒng)一性。你的設(shè)計作

3、品中涵蓋的素材應(yīng)該協(xié)調(diào)一致，而且有必不可少的感覺。平面設(shè)計的其他所有準(zhǔn)則，都應(yīng)當(dāng)去遵循這一宗旨，試圖開發(fā)一份具有統(tǒng)一性的作品。        This article will give you a stronger understanding of how unity can apply to every graphic design project you work on, so you can establish better unity in your next design.      

4、;  閱讀這篇文章，你會清楚地明白，統(tǒng)一性是怎么運用到，你所進(jìn)行的每項平面設(shè)計作品中去的。因此，你能夠在你的下個作品中，更好地去運用統(tǒng)一性。Why is Unity Important?為什么統(tǒng)一性如此重要？       If your design isnt unified, then its disjointed. The ultimate goal in graphic design is to communicate a message so if you dont have strong unity in your desi

5、gn then the communication is hindered. No matter how beautiful your graphics are, if theres not some type of unity bringing them together then the design will ultimately fail in its goal.        如果你的設(shè)計沒有統(tǒng)一性，那就會變得散亂。平面設(shè)計的最終目的就是溝通信息，因此，如果你的設(shè)計不具備很強(qiáng)的統(tǒng)一性，那么信息的的交流就會受到阻礙。不論你的平

6、面設(shè)計有多么美，如果你的設(shè)計無法很好地融入統(tǒng)一性，最終也不會設(shè)計出好作品，并達(dá)到目標(biāo)。       Unity ties all the elements in your design together making it feel complete like each element in your design should belong there. You never want to have a design that has no real focus with elements placed randomly.   &#

7、160;    統(tǒng)一性將設(shè)計中的元素結(jié)合在一起，使得作品完整，就像是每個元素都在作品中有一席之地，不可或缺一樣。你可不想要一個素材散漫編排，缺乏重心的設(shè)計作品。        You can think of unity in graphic design as a type of branding, something instantly recognizable. Companies often use color to unify every element of their business, w

8、hether its for the logo, website or even in the store.Target is a great example of this because they use the color red for their website, logo, throughout their entire store and even including the employee uniforms. The color red is the element that unifies the entire company together.   &

9、#160;    你可以把平面設(shè)計中的統(tǒng)一性想象成一種品牌宣傳，是一眼就能識別的東西。公司經(jīng)常使用顏色來統(tǒng)一他們業(yè)務(wù)的組成部分，不論是他們的商標(biāo)、網(wǎng)站甚至門店。TARGET公司就是個極好的例子，因為他們使用紅色來標(biāo)記他們的網(wǎng)站、商標(biāo)、整個門店，甚至是員工制服。紅色就是將整個公司綁定起來的元素。       Imagine if you walked into Target and everything in the store was green, youd probably have to take a step back

10、 and make sure you walked into the right store, because youre so used to seeing Target as red.        想象下，你走進(jìn)一家全是綠色的TARGET門店，你很可能會遲疑一下，是否走錯了地方，因為你已經(jīng)習(xí)慣看到紅色的TARGET。Using Shapes to Establish Unity使用圖形來完成統(tǒng)一性        Color isnt always going to be

11、 the method that you use to establish unity. You want to bring all the other principles of design together to create a design that makes sense to the viewer. Theres many ways this can be achieved.        顏色并不是達(dá)成作品統(tǒng)一性的唯一辦法。你需要應(yīng)用平面設(shè)計的所有其他原則，創(chuàng)造出可被大眾理解的作品。有多種途徑可實現(xiàn)該方法。 

12、      Similar shapes are a great way to establish unity in a design. If you look at the image above what shape do you see repeated throughout the layout? The image is made up of individual squares and there are small square boxes on the right of the text.      

13、0; 相似的形狀是達(dá)成設(shè)計統(tǒng)一性的一種好方法。如果你觀察上圖，你能看出在整個設(shè)計中重復(fù)的使用的，是什么形狀嗎？該圖是由單獨的方形構(gòu)成的，并且在正文的右邊有一些小的方形。       The repeated shape is what brings this layout together and makes it unified.        重復(fù)出現(xiàn)的形狀使得整個設(shè)計聯(lián)結(jié)在一起，具有統(tǒng)一性。Unity Through Proximity通過相鄰的效果，創(chuàng)造統(tǒng)一性 

14、60;       Proximity is another very simple way of creating unity for your design. When you bring certain elements together in close proximity you are establishing a visual unity of those elements, which you can see in the example image above, the dots feel unified together b

15、ecause they are all spaced similarly. If you were to take one of those dots and move it outside of that proximity it would no longer feel unified with the other elements.        相鄰是達(dá)成設(shè)計統(tǒng)一性的另一種非常簡單的方法。當(dāng)你將某些素材排放在一個緊鄰的空間時，你就使得這些素材，達(dá)到了視覺上的統(tǒng)一性，你可以從上圖中看出，黑點看起來是統(tǒng)一在一起的，因為他們的擺放間

16、距都差不多。如果你將其中的一顆黑點取出，移到外面，你就不會感覺到，這顆黑點和其他黑點統(tǒng)一在一起了。        A great way to create a stronger unity is to use repetition; this is probably one of the simplest ways to achieve unity in your design. This could be repetition of color, which was discussed earlier with how Targe

17、t uses color to unify their entire company together. You can also use repetition in typefaces, spacing, and sizes.        重復(fù)是達(dá)成更好統(tǒng)一性的好辦法，或許也是最簡單可行的一種方法?？梢允穷伾系闹貜?fù)，在上文中，我們已經(jīng)討論過TARGET是如何應(yīng)用顏色，將整個公司統(tǒng)一在一起的。你也可以應(yīng)用字體、間距和尺寸的重復(fù)，達(dá)到統(tǒng)一的效果。       Not only can you

18、achieve unity through repeating colors, but you can also establish unity by choosing colors that match the subject matter of the design. For instance, if you have a layout promoting a Valentines Day dinner at a restaurant you can use colors which are typically associated with love and romance, like

19、red and pink to help unify the design.        你不僅可以通過重復(fù)使用同種顏色來達(dá)成統(tǒng)一性，你也可以通過選擇和目標(biāo)設(shè)計相匹配的顏色來營造整體性。舉例來說，如果你有一項，在餐館中推廣情人節(jié)晚餐的設(shè)計，那么你可以選擇一些和愛情、浪漫聯(lián)系在一起的極其典型的顏色，例如紅色、粉紅色來幫助你統(tǒng)一整個設(shè)計。Putting Unity into Practice實際應(yīng)用統(tǒng)一性        The logo in the image above i

20、s a great representation of unity in a logo design, every part of the design fits together and feels like it belongs there. Theres a similar style throughout the logo, the typeface looks like pieces of plywood nailed to the stump, matching perfectly with the name “Woodys” and all the elements are in

21、 close proximity of each other unifying the design.        上圖的商標(biāo)是統(tǒng)一性設(shè)計的絕佳典范，每個部分都相互協(xié)調(diào)，感覺任何一個部位都不是多余的。商標(biāo)的風(fēng)格很統(tǒng)一，字體看起來像是釘在樹樁上的木板，和“woodys”這個名字完美搭配，其他素材也都緊密排列在一起，構(gòu)成作品的整體。       Establishing and keeping a consistent unity throughout any design you do is vital for the success of your piece, and how well its communicated to the viewer. Whether youre using repetition, proximity or any of the other techniques for esta