(優(yōu)選)食品包裝英文課件

1、（優(yōu)選）食品包裝英文Functions and roles of packagingPackaging is a means, not an end in itself2Historical rolePastPresentFuturecontainsprotects (physically)transportspreservessells (shelf appeal)communicatesinformsenables usage (convenience)promotesreuseacts (intelligent)interactsis environmentally soundPacka

2、ging MatrixComplex combination of criteria in a 3 dimensional matrix3Packaging AttributesDemands on PackagingConsumer SafetyRegulatory / Legal requirementsProduct informationShelf appealBranding / PromotionCost / EconomyEcology / EnvironmentMachinability / Line efficiencyTrade requirementsConvenienc

3、eProduct protectionDistribution / logisticPackaging LevelsPrimary packagingTertiary packagingSecondary packagingMaterialStructural designPrinting & DecorationGraphic designPackaging MatrixEach product will be packed in several packaging articles4Packaging LevelsPrimary packagingTertiary packagingSec

4、ondary packagingPackaging LevelsTerminology5Primary packagingSecondary packagingTertiary packagingPackaging LevelsTerminology and examples6Primary packagingSecondary packagingTertiary packaging= SRP or Display= Packaging Assembly= Transportation Unit= SKU= Food Contactand / or Sales Unit= Pallet= Un

5、it LoadPackaging Levels7Some demands on packaging are common to all levels, e.g. ecology, machinability, cost However some demands are specific to each levelPrimary packagingSecondary packagingTertiary packaging4- Palletisation requirements1- Food Contact2- Requirements in Consumer Unit: PIF, EZO, R

6、eclose3- Trade guidance= SRP or Display= Packaging Assembly= Transportation Unit= SKU= Food Contactand / or Sales Unit= Pallet= Unit LoadPackaging LevelsSome demands on packaging are common to all levels, e.g. ecology, machinability, cost However some demands are specific to each level 8Primary pack

7、agingSecondary packagingTertiary packaging4- Palletisation requirements1- Food Contact2- Requirements in Consumer Unit: PIF, EZO, Reclose3- Trade guidance= SRP or Display= Packaging Assembly= Transportation Unit= SKU= Food Contactand / or Sales Unit= Pallet= Unit LoadPrimary: Food Contact4 cases of

8、product in “Food Contact” with packaging material9Material physically touching the productExamples:- Milkini- Tender (carton tray inside and OPP wrapper)Bag or box when primary pack is: Twist wrapper (e.g. One-by-One, Imagine)- Non-sealed praline tray (ILM)Retail case for wrapped products (e.g. Mign

9、onette, WTR)Material in “air” contact with productMaterial in contact with sealed low barrier film containing the productHermetically sealed product with low / insufficient barrier film, permeable to contaminants most vulnerable are highly absorbent products (large surface, mobile, fatty e.g. powder

10、s)- PE coated bag (e.g. Pavlides cocoa bev.) - OPP pouch for twisted products in co-packing (e.g. TCO segments)Material in contact with product in consumption phase after opening - Sealed praline tray- Sealed tablets and bars stored after opening (not eaten in one go - contamination based on time un

11、til eaten)Packaging LevelsSome demands on packaging are common to all levels, e.g. ecology, machinability, costHowever some demands are specific to each level 10= food contactand / or sales unit= SRP or display= packaging assembly= transportation unit= SKU= palette= Unit loadPrimary packagingSeconda

12、ry packagingTertiary packaging4- Palletisation requirements1- Food contact2- Requirements in Consumer Unit: PIF, EZO, Reclose3- Trade guidanceCU: Packaging Integrity Feature (PIF)All Mondelz International products shall have a PIF 11 Definition:“A PIF is a package seal, feature or addition, applied

13、during original manufacture, which prevents opening the package in the normal manner without destruction or permanent displacement of the feature.”A PIF has to provide evidence of package and seal integrity, but it does not mean that a package is tamper proof. Documentation:Corporate Quality Procedu

14、re: 7.3-20 Package IntegrityPaper stickerOverwrap filmTear strip sticker(partly) removable stickerCU: Easy opening (EZO) Feature & GraphicAny new package which is launched by Kraft Foods shall have a functional Easy Opening (EZO) and a graphic description of the EZO 12 Definition:A controlled EZO fe

15、ature enables the consumer to get access to a product he likes to get in a convenient way and without using a device (e.g. tool). Background:As part of the “Creating Consumer Brand Value” strategy the objective of EZO for all Kraft products has been widely communicated. Packages which are easy to op

16、en and reclose support the consumer interest in convenient handling. Documentation:Best Practice on EZOPeel n sealVAFPTear tapeCU: Reclose FeatureReclose feature is recommended for multi-serve products 13 Definition:A reclose feature allows the consumer to close a packaging provisionally after first

17、 or further openings. It is designed to hold the packaging content inside and give a certain protection to the remaining product. Background:If a pack is defined as a multi-portion pack the consumer would normally expect to be able to reclose the pack after usage. In addition, the inclusion of reclo

18、se should be aligned to the pack serving size and linked to the H&W policy.Twist off capHinged lidPeel n sealVAFP IICU: Platform specific requirementsSome “packaging platforms” are developed at Mondelz and their execution should follow Best Practices. 14Peel n SealInvisible SealKraft owned technolog

19、y EZO system with rigid tray inside PIF die cut BP for film die cut EZO graphics Material structureStick PackVAFPValue Added Flow PackKey characteristics for VAFP functionality: Laminate & CS specification, CS pattern, Fin seal “T junction” position and film overlap, Gussets, Cutting knives: straigh

20、t cut, Sealing jaws: cross machine direction, EZO pictogram: graphic and positionKraft concept protected with 3 patents and supplier exclusivityGraphic appearance on shelfConvenience (easy opening / reclose)Flexibility in box shapes Product protection / freshnessProduct quality over shelf-lifeProtec

21、tion against tainting (off-tastes) vs. ink and board.Key characteristics :Four standard widths: 23, 30, 35 and 45mmDefined target, minimum and maximum length, depending on widthEasy opening featureMaterial structureA key challenge for Assorted Pralines is to create interest / newness / modernity whi

22、lst respecting key requirements. Invisible seal can even improve:Packaging LevelsSome demands on packaging are common to all levels, e.g. ecology, machinability, cost However some demands are specific to each level 15= food contactand / or sales unit= SRP or display= packaging assembly= transportati

23、on unit= SKU= palette= Unit loadPrimary packagingSecondary packagingTertiary packaging4- Palletisation requirements1- Food contact2- Requirements in Consumer Unit: PIF, EZO, Reclose3- Trade guidanceTU: Shelf Ready Packaging (SRP) (1)16ExamplesTU: Shelf Ready Packaging (SRP) (2)17In order to comply w

24、ith the retailers needs and the equipment constraints, any new transportation unit shall follow the SRP Design Guide 9706 which focuses on:Structure (construction), Graphics, Equipment considerations (if applicable) Definition: SRP (Shelf Ready Packaging) = RRP (Retail Ready Packaging) = PAV (prt-ve

25、ndre)refer to a product that comes in a ready merchandised unit which :is easy to identify,is easy to open,can easily be put onto the shelf, can easily be disposed of,allows an optimisation of shelf replenishment,enhances product availability, visibility and access. Background:Numerous Retail Chains

26、 all across Europe demonstrate a fairly high level of SRP implementation.Expected benefits : productivity and business opportunityTU: Shelf Ready Packaging (SRP) (3)18SRP designs: examples Before After CdO mignonettesPackaging LevelsSome demands on packaging are common to all levels, e.g. ecology, m

27、achinability, cost However some demands are specific to each level 19= food contactand / or sales unit= SRP or display= packaging assembly= transportation unit= SKU= Pallet= Unit loadPrimary packagingSecondary packagingTertiary packaging4- Palletisation requirements1- Food contact2- Requirements in

28、Consumer Unit: PIF, EZO, Reclose3- Trade guidanceUnit Load: Palletisation requirementsThe unit load consists of transportation units (SRP or displays) grouped on a palletfor storage and transport.20 Key focus:Minimize product damage during shipping and handlingComply with industry guidelines,Maximiz

29、e supply chain efficiency. Key parameters:1. Pallet dimensions: UK =1000 x1200 mm / Euro = 800 x1200 mm2. Unit load height3. Over and under hang4. Area efficiency target max 95%5. Cube efficiency above 80%6. Optimum pallet pattern7. StackabilityMax 50mmMax 50mmCapacity optimizedPoor optimized loadPa

30、ckaging MatrixComplex combination of criteria in a 3 dimensional matrix21Packaging AttributesDemands on PackagingConsumer SafetyRegulatory / Legal requirementsProduct informationShelf appealBranding / PromotionCost / EconomyEcology / EnvironmentMachinability / Line efficiencyTrade requirementsConven

31、ienceProduct protectionDistribution / logisticPackaging LevelsPrimary packagingTertiary packagingSecondary packagingMaterialStructural designPrinting & DecorationGraphic designPackaging MatrixComplex combination of criteria in a 3 dimensional matrix22Packaging AttributesMaterialStructural designPrin

32、ting & DecorationGraphic designPackaging MatrixComplex combination of criteria in a 3 dimensional matrix23MaterialPackaging AttributesStructural designPrinting & DecorationGraphic designPackaging MatrixComplex combination of criteria in a 3 dimensional matrix24MaterialPackaging AttributesStructural

33、designPrinting & DecorationGraphic designPaper: cardboard, corrugatedRigid: glass, rigid plastics, metalFlexibles: plastic film, aluminium foilShape, size, cold seal pattern, creases (technical drawing)Offset, flexo, gravure,Embossing, varnish, gold stampingMainlyDesignagencyIn the pack technical sp

34、ecificationPackaging MatrixComplex combination of criteria in a 3 dimensional matrix25MaterialPackaging AttributesStructural designPrinting & DecorationGraphic designPaper: cardboard, corrugatedRigid: glass, rigid plastics, metalFlexibles: plastic film, aluminium foilOffset, flexo, gravure,Embossing

35、, varnish, gold stampingMainlyDesignagencyIn the pack technical specificationShape, size, cold seal pattern, creases (technical drawing)Material : Cardboard (1)From wood to pulp26 Cardboard = paper grammage 150 g/m Modern paper is almost exclusively made from cellulose fibres derived from wood.Wood

36、(like all plant materials) consists of cellulose fibre, hemicellulose and lignin which binds cellulose fibres together.Pulping is a process of breaking/removing the lignin in order to separate the fibres.Material : Cardboard (2)Paper characteristics depend on fibre length & pulping process27Fibre le

37、ngthPulping processHardwood (poplar, maple)= short fibres (2mm)smooth surfacereduced physical propertiesSoftwoods (pine, spruce)= long fibres (4mm)high tensile, tear, fold and puncture strengthrougher surfacevariations in densityMechanical pulpinghigh yield (because there is still lots of lignin)Pre

38、sence of lignin makes the fibres hard and rigidLow density, breakableChemical pulpingPreserve fibre lengthHigh density (flexible and soft fibres)High whiteness, brightness, and light stabilityHigh purity, no odour and taint contaminationCombined processessemi-chemical (chemical treatment + refining)

39、thermo-mechanical (wood softened by heat before refining)CTMP (chemical-thermo-mechanical-pulp)Recycled FibresProperties are inherited from the original fibre source, however, each re-pulping degrades and reduces the fibre length reduced physical properties contaminated by water insoluble adhesives,

40、 non-removable inks, plastic debris28Material : Cardboard (2)Paper production process (simple version)WoodPaper reelMaterial : Cardboard (3)GradeVisual appearanceCompositionTypical applicationsVirgin fibresSBS / SBBSolid Bleached Sulphated /BoardGZSulphate, bleached virgin fibresFBBFolding Box board

41、GC1GC2White backCream backOuter layer GZCore layer fully mechanical or chemothermo mechanical pulpGC3Cream backMade of recycled light or unprinted deinked food grade cardboardRecycled pulpWLCWhite lined chipboardTriplexGTOuter layers GZ/GCCore layer fully recycled fibresWLCWhite lined chipboardDuple

42、xGD1Numbering due to board densityTop layer GZCore layer fully recycled fibreGD2GD3Top layer GZ/GCCore layer fully recycled fibre29Cardboard classification, properties and main applicationsBest QualityLowest QualityDemands on PackagingPackaging AttributesPackaging LevelsILM 300gILM 50gGD2Material :

43、CorrugatedPhysical properties depend on structure, fluting and liner type30ABCEFFlute sizes :Structure: types of combined boardsTriple wallDouble wallSingle wallSingle faceKraft liner (virgin)vs.Test liner (recycled)Material : CorrugatedExamples31 Bulk transportation Displays Shelf Ready Pack Consum

44、er unitMaterial : PlasticsMain polymers used in packaging32Polyethylene terephthalateHigh density polyethylenePolyvinyl chlorideLow density polyethylenePolypropylenePolystyreneThermoformingFilm extrusioninjectionBlown film extrusion ThermoformingThermoformingInjection blow mouldingInjection blow mou

45、ldingFilm extrusion ThermoformingInjection blow mouldingMaterial : PlasticsMain technologies around plastics33ThermoformingFilm extrusionmale formfemale formHeating platesresinresin extrudercast roll MDOTDOreels before convertingMaterial : PlasticsMain technologies around plastics34In-mould labellin

46、gInjection mouldingEjector UnitMoving PartFixed PartHeated BarrelHopperExtrusion screwPrint vs. IMLMaterial : PlasticsMain technologies around plastics35Extrusion blown filmsExtrusion blow mouldingMaterial : Glass36Glass is used to pack a variety of products e.g. Drinks Powders Cosmetics Pharmaceuti

47、cals Food Inert Absolute gas and moisture barrier Transparency Rigidity Adjustable light transmission with colors Heat resistance Recyclability/ Reusability Value perceptionCharacteristics:Recipe of glass:All ingredients can entirely be replaced by culletThree main colors:Flint glassGreen glassAmber

48、 glass Other colors are possibleGlass main applications and propertiesMaterial : GlassGlass production37Raw material mixingMelting and formingCold endBlow and Blow ProcessPress and Blow ProcessMoulding toolMaterial : MetalMetal used in packaging are Aluminium and Steel38Metal is applied in two forms

49、 in packaging: Aluminium (Al) Steel (Fe)PrintPETAdhesiveAluminumAdhesivePEFlexible films as barrier layer (Al)Cans (Al and Fe)Membranes (Al)Closures (Al and Fe) Magnetism Corrosion No migration of gases and liquids No light transmission Heat resistant Metallic appearance Rigidity Dead folding behavi

50、ourCharacteristics:Applications:Packaging MatrixComplex combination of criteria in a 3 dimensional matrix39MaterialPackaging AttributesStructural designPrinting & DecorationGraphic designPaper: cardboard, corrugatedRigid: glass, rigid plastics, metalFlexibles: plastic film, aluminium foilOffset, fle

51、xo, gravure,Embossing, varnish, gold stampingMainlyDesignagencyIn the pack technical specificationShape, size, cold seal pattern, creases (technical drawing)Structure: ShapesBase shapes for carton boxes40PrismsPolygonsCurvesBiggest growing area in market during the 10 last yearsParallelepipedsMinima

52、list shapes back into trend for premium positioningStructure: Shapes & SizesImportance of size and shape in the product concept41Nabisco NA versionMultipack: Individual portions.Box shape: Feminine, slim line.The iconic shape visualizes the concept essential of conscious indulgence. Marketing requir

53、ementsThe packaging needed to differentiate from ordinary snack packsand to leverage the concept communicationat the point of sale. Target group: females; 18+Structure: Shapes & SizesImportance of size and shape in the product concept42 old tub, 25 + years new tubDifferentiation from mainly rectangu

54、lar tubs in cream cheese market in Europe by shape and decoration technology (In Mould Label vs. direct print)Shape fits creamy product characteristics and oval Philadelphia logoMarketing requirementsPackaging functionality (better EZO of membrane and better lid fit for after opening freshness)Consu

55、mer requirementsCommercial restrictions & challenges Restrictions due to module dimensions and logistical cost impact in case of oversized tub Linear top and bottom of oval compromised due to POS stacking requirements Flat lid shape vs. preferred domed lid compromised due to lid stability and pallet

56、 height limits Shape and decoration technology change (print to IML) causes challenges in tub production at suppliers Oval shape requires direct handling of tubs from filling machine into transport packaging to avoid complicated conveying and re-orientation of tubs Desired lid fit not achieved fully

57、 100% after launch optimization 1- Significant higher shelf appeal first 5 seconds impact at POS2- Convenience improvedsecond 5 seconds impact at initial usage at home3- Better product protectionover product usage43Packaging MatrixComplex combination of criteria in a 3 dimensional matrix44MaterialPa

58、ckaging AttributesStructural designPrinting & DecorationGraphic designPaper: cardboard, corrugatedRigid: Glass, rigid plastics, metalFlexibles: plastic film, aluminium foilOffset, flexo, gravure,Embossing, varnish, gold stampingMainlyDesignagencyIn the pack technical specificationShape, size, cold s

59、eal pattern, creases (technical drawing)Main printing ProcessesProcess is chosen depending on the complexity of the graphic, the price, the substrate (paper, corrugated, flexible).45OffsetVery good printing qualityLow tooling costFlexographyCheapest processFor simpler designsRotogravureFastest proce

60、ssExpensive cylindersInk reservoirDoctor bladePlate cylinderAnilox rollerImpression cylinderSubstrateEngraved cylinderInk reservoirImpression cylinderSubstrateDoctor bladePrinting processTypically packaging are printed in Quadri: CYMK. However, specific colours and varnishes will also be applied dep