戰(zhàn)略成本管理（英文 16頁(yè)）ppt課件

1、Managing Cost and Strategy Chi-Wen Jevons LeeTulane and TsinghuaLecture One Value Chain: Strategy Design 李志文Three Keys to SuccessVision: Goal, Innovation, OpportunitiesStrategy: How to make it happen (allocating physical resources)Team: Who make it happen (building organizational human capital)Funda

2、mental Formula of Business SuccessEconomic Value = (price unit cost) x quantityPrice and Quantity: Customer Satisfaction, Customer LoyaltyCost: Source of Competitive Advantage Economy of ScaleEconomy of ScopeDivision of Labor and SpecializationStructure of Team Free Form: Double Tennis, Jazz ComboCe

3、ntralized: Soccer/OrchestraDecentralized: BaseballBasic Components of Team:Functional Role, Decision Type, Leadership StyleSWOT Analysis of Competitive AdvantageStrengthWeaknessOpportunityThreatFinding SWOT: Benchmark AnalysisBenchmarkingValue Chain and Landscaping AnalysisPhysical resourcesHumanres

4、ourcesSupport servicesAccountingHuman resourcesLegal servicesInformation systemsTelecommunicationsResearchAnd Develop-ment Design Supply Production Marketing Distri- bution Customer serviceEconomic Value I have been thinking about Value Chain for years!Case: Sara LeeVirtual OrganizationOutsourcingTe

5、am StructureBrand ManagementResearch and DevelopmentNeed of Cost ManagementExamples of Term Papers江帆：中國(guó)航天電子王安嘉：結(jié)合報(bào)集團(tuán)曹偉宏，周蘇貴：海爾集團(tuán)謝淑儀：利豐Li and FongDynamic Value Chain Product Cycle Globalization附加價(jià)值高的在香港進(jìn)展附加價(jià)值低的在香港以外的地方進(jìn)展在中國(guó)進(jìn)展縫合衣服的里布來(lái)自臺(tái)灣布料在南亞染色外面的布料采購(gòu)自韓國(guó)拉鏈由日本進(jìn)口 產(chǎn)品的設(shè)計(jì)標(biāo)簽包裝運(yùn)輸?shù)墓芾碡?cái)務(wù)AlibabaGlobal Sources小規(guī)模

6、大規(guī)模大規(guī)模貿(mào)易公司零售商WalMartGapLifungLi & FungAvonB2B online companiesTrading companiesRetailersLi & Fong Competitive Positioning產(chǎn)品的開展原資料的采購(gòu)消費(fèi)方案制造商的尋求制造的控制質(zhì)量得到的保證出口文件的預(yù)備運(yùn)送的合并和穩(wěn)定Li & Fung Total Value-Added Package流行的飾物， 節(jié)慶的產(chǎn)品， 家具和室內(nèi)擺設(shè)品，衣服， 手工藝品， 運(yùn)動(dòng)器材， 玩具， 旅游器具Total Value-Added Package, Li and FongTerm Paper15 out of 50 Selected for Revision10 out of 15 get A,