商務(wù)英語(yǔ)口語(yǔ)實(shí)訓(xùn)(上冊(cè))Unit08Exhibition精課件

1、Unit Eight Exhibition產(chǎn)品展會(huì)Part one Warm-up: (1)What should be taken into consideration when you are going to hold a product launch? Discuss this topic with your partners in groups.Reference AnswersSpecify clear expectations/ objectives.Prepare for the exhibition stand, items on display, catalogues/pa

2、mphlets, uniforms and so on. Key Word(s)：product launch 產(chǎn)品發(fā)布We need to finalize the next product launch.我們需要最后確定新產(chǎn)品的推出。Many customers would attend the product launch.很多客戶(hù)將會(huì)參加產(chǎn)品發(fā)布會(huì)。We will have a big event for our new product launch next week .下周我們會(huì)為我們的新產(chǎn)品如開(kāi)一大型的活動(dòng)。Key Word(s)：featureThe yoghurt is fe

3、atured by rich flavour and fine and smooth mouthfeel .制成了香味濃郁、感細(xì)膩的花生蛋白乳酸飲料。The detector is chiefly featured by small size, light weight, complete functions and long continuous working time.這個(gè)探測(cè)器的主要特點(diǎn)是體積小、重量輕、功能全、連續(xù)工作時(shí)間長(zhǎng)。The product is featured by bright colour and unique flavor, which is considered

4、as a natural, nutritive and healthy drink.這一產(chǎn)品色澤鮮艷，風(fēng)味獨(dú)特，是集天然、營(yíng)養(yǎng)、保健于一身的理想飲品。Key Word(s)：user-friendly This product is very user-friendly.這些產(chǎn)品操作很容易。This program is much more user-friendly.這個(gè)“程序”容易使用的多了。User-friendly interface is easy to control.用戶(hù)友好的界面，易于控制。We have built up a user-friendly and reliabl

5、e taxi booking system.建立一套方便使用及可靠的的士預(yù)約系統(tǒng)。Key Word(s)：people-oriented/ people foremost以人為本People-oriented, good faith service is our business philosophy. “以人為本、誠(chéng)信服務(wù)”是我們的經(jīng)營(yíng)理念。People-oriented, this is Nokias commitment to consumers, but also conveys the brand concept of being customer-oriented. 以人為本,這既

6、是諾基亞向消費(fèi)者給出的承諾，也傳達(dá)了顧客至上的品牌概念。Our people-oriented sales philosophy, in part, is converted to a friendship with the best possible service. 我們“以人為本”的銷(xiāo)售理念，在一定程度上轉(zhuǎn)換為友情加最好的服務(wù)。Key Word(s)：best choice/optimal choice 最佳選擇Affordable price, the best quality, high-quality servicethe product is your best choice!實(shí)

7、惠的價(jià)格，最好的質(zhì)量，優(yōu)質(zhì)的服務(wù)，這一產(chǎn)品是您最理想的選擇！It is the best substituted choice of the imported products.這一產(chǎn)品是替代進(jìn)口產(chǎn)品的最佳選擇。Our product is your best choice to improve the brand image of your business. 我們的產(chǎn)品將是您企業(yè)提升品牌形象的最佳選擇。Key Word(s)：welcome to buy We have each kind of granite. Welcome to select and purchase. 我們有各類(lèi)花

8、崗巖，歡迎選購(gòu)。Welcome to purchase. Welcome to inquire.歡迎選購(gòu)，歡迎垂詢(xún)！We produce bicycle saddle for MTB and supply them with good quality and competitive price. Welcome to buy! 供應(yīng)各種山地車(chē)鞍座，質(zhì)量好，價(jià)格低，歡迎選購(gòu)。Part Three Classroom ActivitiesClassroom Activity 11. In a product launch, you can introduce your products and a

9、t the same time try to talk over the potential customers to place a order with you. Make a dialogue in pairs on the given situation.Sample DialogueA: Take a seat, please.B: Thanks. Today Ive come here to inquire about the possibility of entering into business relations with you.A: Mr.White, I wonder

10、 whether our fur animals and fur toys are of any interest to you.White: Artificial fur animals and fur toys?B: Yes, they enjoy great popularity in Canada. They will sell well in your market, too, I think.A: Can you show me some samples?B: Certainly. This way, please.A: Oh, wonderful! What a variety!

11、 Can you supply me from stock? B: It would depend on the lines you choose.A: All right. If your prices are competitive, we can come to terms.B: We think our prices compare favourably with anything on the market.A: Good. Could you give me some copies of your catalogue or literature? Ill post some hom

12、e.B: Awfully sorry. I can only show you one copy. They are being printed and wont come out until June.A: Then .B: But I can offer you a few samples now. As soon as the catalogues are ready, Ill send some to you.A: Good. After I return home and get into contact with our customers, well go into furthe

13、r discussions.B: Hope to see you again.A: I hope so, too. Classroom Activity 22. You have been preparing for a product launch, and you have drawn up a plan for it. How do you talk over the manager/decision-maker that your plan is applicable. Discuss the topic with your partners.Tips：You may talk ove

14、r your manager from the viewpoint of the preparations, approaches, exhibitors, the specific processes and so on. Classroom Activity 33. In drawing up a plan for a product launch, what principles should be paid special attentions? Discuss the question in pairs and report your answers.Reference Answer

15、s(1) Legitimacy(合法原則)(2) Vitality(生命力原則)(3) Being professional(專(zhuān)業(yè)化原則)(4) Adaptation to local condition(因地制宜原則) Part Five Homework 11. In a product launch, how do you talk over a potential customer to leave his contact details? Discuss this topic with your classmates in groups.Tips:If a customer fill

16、s in a membership card which includes a customers contact details, the products he/she buys next time will be discounted at a certain percent. 如果顧客填寫(xiě)包含有聯(lián)系方式的會(huì)員卡的話(huà)，下次在購(gòu)物或者購(gòu)貨的會(huì)打一定的折扣。通過(guò)這樣的方式鼓勵(lì)顧客留下聯(lián)系方式。Homework 22. Translate the following sentences into English.（1）我們需要最后確定新產(chǎn)品的推出。We need to finalize the

17、 new product launch.（2）歡迎來(lái)我們新產(chǎn)品的官方發(fā)布會(huì)。Welcome to the official launch of our new products.（3）本產(chǎn)品的特點(diǎn)是性能可靠、經(jīng)久耐用。This product is characterized by its reliable function and durability.（4）太陽(yáng)公園采用我們的燈來(lái)減小能源消耗。Solar park uses our lamps to reduce energy consumption.（5）多謝你到來(lái)，請(qǐng)先看一看樣品怎么樣？Thank you for coming. Wha

18、t about having a look at the sample first.（6）這些產(chǎn)品操作很容易。This product is very user-friendly.（7）“以人為本、誠(chéng)信服務(wù)”是我們的經(jīng)營(yíng)理念。People-oriented, good faith service is our business philosophy.（8）絕對(duì)是今年的最佳選擇！ It is absolutely the optimal choice this year.（9）質(zhì)優(yōu)價(jià)廉，歡迎選購(gòu)。High quality and low price. Welcome to buy.Homework 33. Challenge: complete the sentences based on what you have learned. （1）The new product launch schedule is subject to approval by headquarters .（新產(chǎn)品的發(fā)布取決于總部的同意。）（2）The product is characterized by its unique designs, high quality and great capacity.（本產(chǎn)品的特點(diǎn)是設(shè)計(jì)獨(dú)特，質(zhì)量高，容量大。）（3）Our new car im