2019恒通·碧水藍(lán)灣大美示范區(qū)優(yōu)雅盛策劃案

1、2019恒通碧水藍(lán)灣大美示范區(qū)優(yōu)雅盛啟暨電音音樂節(jié)共鳴世界的優(yōu)雅GONG MING SHI JIE DE YOU YAONE創(chuàng)意思路共鳴世界的優(yōu)雅2019恒通碧水藍(lán)灣大美示范區(qū)優(yōu)雅盛啟暨電音音樂節(jié)一場別出心裁的體驗(yàn)式開放打破常規(guī)形式視聽鑒 灣式生活與藝術(shù)展現(xiàn)項(xiàng)目特點(diǎn)灣式生活方式零距離體驗(yàn)打造一場最具有情景體驗(yàn)感的沉浸式活動盛典無需過多的言語在不經(jīng)意間來一場寧靜和繁華的完美邂逅一切都是完美的邂逅寧靜向左契合項(xiàng)目核心價值，深入人心，傾城綻放！.公關(guān)策略Strategy繁華向右恒通碧水藍(lán)灣恒通碧桂園藍(lán)灣，將恒通“藍(lán)灣”系精髓，融合碧桂園多年的大盤開發(fā)經(jīng)驗(yàn)，為每一個生活在揚(yáng)州的完美主義者，打造一種前所

2、未有的高端品質(zhì)體驗(yàn)。從前期對于人居生活的深入探究，在自我超越中，不斷觀察人性渴望和人居細(xì)節(jié)，到后期精研出符合揚(yáng)州高端圈層的生活方式，藍(lán)灣在每一輪的產(chǎn)品研制過程中，都進(jìn)行了革命性的蛻變，始終貫徹“綠色”、“高端”的核心理念，打造城市豪宅典范，禮獻(xiàn)領(lǐng)馭揚(yáng)州的大人物。潮流 文化 時尚 高端 專屬感 （電音音樂派對） 品牌感（恒通碧水藍(lán)灣示范區(qū)）高規(guī)格（集裝箱、 ）共鳴世界的優(yōu)雅電音音樂節(jié)一種文化一種態(tài)度一種生活一種范兒共鳴世界的優(yōu)雅恒通碧水藍(lán)灣大美示范區(qū)優(yōu)雅盛啟06.15相約恒通碧水藍(lán)灣，共赴一場電音盛宴The user can demonstrate on a projector or compu

3、ter, or print the presentation and make it into a film to be used in a wider field The user can demonstrate專屬感品牌感高規(guī)格恒通碧水藍(lán)灣示范區(qū)開放，結(jié)合電音音樂節(jié)、燈光互動裝置、空中音樂、網(wǎng)紅打卡DP四大概念主題活動，將現(xiàn)場環(huán)境、綠蔭大道等組合成一個幻化空間，開啟恒通碧水藍(lán)灣示范區(qū)開放大秀的華麗篇章恒通碧水藍(lán)灣示范區(qū)開放將開啟揚(yáng)城榜樣標(biāo)桿之章 共鳴世界的優(yōu)雅 Highlights 01網(wǎng)紅打卡點(diǎn)創(chuàng)意集裝箱電音音樂節(jié)空中音樂燈光互動裝置The user can demonstrate on

4、 a projector or computerThe user can demonstrate on a projector or computerThe user can demonstrate on a projector or computerThe user can demonstrate on a projector or computer每一個鏡頭都美輪美奐每一幀畫面都嘆為觀止PART 01創(chuàng)意集裝箱電音音樂趴電音樂隊(duì)電音樂隊(duì) 電音DJ RAPPART 02燈光互動裝置踩踏燈/ 云樹/天使/秋千/蹺蹺板互動裝置發(fā)光秋千or蹺蹺板互動裝置ANGEL天使互動裝置地磚燈網(wǎng)紅打卡點(diǎn)結(jié)合森

5、林、音樂元素，裝飾現(xiàn)場，吸引打卡和傳播PART 03網(wǎng)紅打卡DP解讀：分別代表項(xiàng)目人居生活、科技住宅、品質(zhì)生活、城市文化 等四個領(lǐng)域，向外傳達(dá)恒通碧水藍(lán)灣的品牌理念，每塊展示區(qū)域設(shè)置結(jié)合項(xiàng)目信息和各類INS網(wǎng)紅風(fēng)格擺飾配件，形成一個豐富多彩的網(wǎng)紅景點(diǎn)，引爆個人朋友圈。網(wǎng)紅打卡-DP解讀：融合音樂元素，契合主題，營造現(xiàn)場互動氛圍空中音樂結(jié)合森林、音樂元素，裝飾現(xiàn)場，吸引打卡和傳播PART 04空中音樂SHOW共鳴世界的優(yōu)雅2019恒通碧水藍(lán)灣大美示范區(qū)優(yōu)雅盛啟暨電音音樂節(jié)TWO現(xiàn)場包裝平面示意圖入口處門頭設(shè)置一個巨型創(chuàng)意錄音機(jī)，配合發(fā)光的燈帶，一個發(fā)光的錄音機(jī)，錄下屬于你和音樂節(jié)的專屬聲音，異形

6、門頭，搭配主題元素、音樂元素與活動相稱，突顯活動氛圍。門頭設(shè)計The user can demonstrate on a projector or computer, or print the presentation and make it into a film to be used in a wider field The user can demonstrate入口處門頭入口處門頭|(備選)設(shè)置 異形門頭，搭配主題元素、音樂元素與活動相稱，突顯活動氛圍。門頭設(shè)計The user can demonstrate on a projector or computer, or print t

7、he presentation and make it into a film to be used in a wider field The user can demonstrate入口處門頭入口處鉆石隧道萬花筒鉆石隧道，嘉賓穿過鉆石隧道步入示范區(qū)園內(nèi)鉆石隧道The user can demonstrate on a projector or computer, or print the presentation and make it into a film to be used in a wider field The user can demonstrate嘉賓穿過鉆石隧道步入示范區(qū)園

8、內(nèi),迎著空中音樂慢慢步入主會場空中音樂SHOWThe user can demonstrate on a projector or computer, or print the presentation and make it into a film to be used in a wider field The user can demonstrate空中音樂SHOW (區(qū)域1)空中音樂嘉賓穿過鉆石隧道步入示范區(qū)園內(nèi),迎著空中音樂慢慢步入主會場簽到處The user can demonstrate on a projector or computer, or print the presen

9、tation and make it into a film to be used in a wider field The user can demonstrate簽到處(區(qū)域1)簡約大氣的背景板打造層次錯落的景深感，迎賓小景The user can demonstrate on a projector or computer, or print the presentation and make it into a film to be used in a wider field The user can demonstrate沿途道路迎賓小景模特禮服推薦The user can demo

10、nstrate on a projector or computer, or print the presentation and make it into a film to be used in a wider field The user can demonstrate模特禮服推薦1模特禮服推薦The user can demonstrate on a projector or computer, or print the presentation and make it into a film to be used in a wider field The user can demon

11、strate模特禮服推薦2舞臺區(qū)(區(qū)域2)集裝箱舞臺 戶外LED高清屏燈光設(shè)備 油漆桶 等舞臺區(qū)效果展示The user can demonstrate on a projector or computer, or print the presentation and make it into a film to be used in a wider field The user can demonstrate舞臺區(qū)效果（備選2）戶外LED高清屏燈光設(shè)備 等舞臺區(qū)效果展示The user can demonstrate on a projector or computer, or print

12、the presentation and make it into a film to be used in a wider field The user can demonstrate舞臺區(qū)效果(備選3)集裝箱舞臺 戶外LED高清屏燈光設(shè)備 油漆桶 等舞臺區(qū)效果展示The user can demonstrate on a projector or computer, or print the presentation and make it into a film to be used in a wider field The user can demonstrate發(fā)光吧臺（區(qū)域3）光影

13、調(diào)酒師發(fā)光吧臺 落地球燈 等發(fā)光吧臺+光影條調(diào)酒+冒煙樹互動裝置The user can demonstrate on a projector or computer, or print the presentation and make it into a film to be used in a wider field The user can demonstrate油漆桶吧桌(區(qū)域3備選)吧桌 吧凳花藝裝飾油漆桶吧桌The user can demonstrate on a projector or computer, or print the presentation and make

14、 it into a film to be used in a wider field The user can demonstrate燈光互動裝置（區(qū)域4）發(fā)光秋千 蹺蹺板等燈光互動裝置The user can demonstrate on a projector or computer, or print the presentation and make it into a film to be used in a wider field The user can demonstrate區(qū)域4網(wǎng)紅打卡DP點(diǎn)（區(qū)域3、4、5）將多類場景以集裝箱的形式進(jìn)行呈現(xiàn)，互動DJ、拍照打卡、美食娛樂燈

15、，打造視覺上的高度統(tǒng)一和完整性。網(wǎng)紅打卡DPThe user can demonstrate on a projector or computer, or print the presentation and make it into a film to be used in a wider field The user can demonstrate落地發(fā)光球藝術(shù)發(fā)光球，引導(dǎo)客戶入場參觀，示范區(qū)景觀裝飾。落地發(fā)光球The user can demonstrate on a projector or computer, or print the presentation and make it

16、 into a film to be used in a wider field The user can demonstrate活動流程電音樂隊(duì) DJ 燈光互動裝置網(wǎng)紅打卡DP情景體驗(yàn)空中音樂6月18日6月19日6月20日恒通碧水藍(lán)灣示范區(qū)盛啟共鳴世界的優(yōu)雅恒通碧水藍(lán)灣大美示范區(qū)優(yōu)雅盛啟06.15相約恒通碧水藍(lán)灣，共赴一場電音盛宴恒通碧水藍(lán)灣示范區(qū)恒通碧水藍(lán)灣示范區(qū)搖滾樂隊(duì) DJ 燈光互動裝置網(wǎng)紅打卡DP情景體驗(yàn)空中音樂本土電音&搖滾樂隊(duì)燈光互動裝置網(wǎng)紅打卡DP情景體驗(yàn)空中音樂/ 恒通碧水藍(lán)灣示范區(qū)盛啟 /06.18Lorem ipsum dolor sit amet, consectetu

17、r adipiscing elit. Proin condimentum velit in tortor posuere posuere. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos揚(yáng)州電視臺主持人（推薦） 揚(yáng)州電視臺嘉賓主持人， 擁有多年大型活動的主持經(jīng)驗(yàn)，擅長大型的企業(yè)及明星現(xiàn)場活動，對于活動的把握和氣氛的調(diào)動具有相當(dāng)好的協(xié)調(diào)能力，對于現(xiàn)場促銷頗具功力。揚(yáng)州知名主持人邱穎 岸風(fēng)【續(xù)篇】共鳴世界的優(yōu)雅19:30-19:35 開場節(jié)目炫酷街舞Breaking19:35-19:3

18、8 主持人致辭19:38-19:40 領(lǐng)導(dǎo)致辭【上篇】寧靜向左19:40-19:50 項(xiàng)目解讀 品牌價值 建筑風(fēng)格 園林設(shè)計 等19:50-19:55 開園儀式19:55-20:05 T臺大秀20:05-20:10 第一輪抽獎【下篇】繁華向右20:10-20:20 電音樂隊(duì) 20:20-20:25 第二輪抽獎20:25-20:30 RAP20:30-20:35 第三輪抽獎20:35-20:45 DJ & MC20:45-20:55 第四輪抽獎20:55-21:00 性感爵士21:00-21:05 第四輪抽獎19:55-21:05 嘉賓有序入園參觀 參觀樣板房21:05- 主持人宣布完美落幕 2

19、1:05- 來賓離場音樂淡出恒通碧水藍(lán)灣示范區(qū)盛啟活動流程“尊敬的各位領(lǐng)導(dǎo)，嘉賓，活動即將開始，請拭目以待”Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin condimentum velit in tortor posuere posuere. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos主持人開場主持人致開場白，介紹到場領(lǐng)導(dǎo)嘉賓領(lǐng)導(dǎo)致歡迎詞，表達(dá)對于到場的嘉賓的歡迎及感謝。領(lǐng)導(dǎo)致辭領(lǐng)導(dǎo)致辭項(xiàng)目解讀 品

20、牌價值 建筑風(fēng)格 園林設(shè)計 等項(xiàng)目解讀項(xiàng)目解讀 品牌價值 建筑風(fēng)格 園林設(shè)計 等Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin condimentum velit in tortor posuere posuere. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos位置：舞臺區(qū) 燈光 大屏 配合大屏啟動The user can demonstrate on a projector or computer,

21、or print the presentation and make it into a film to be used in a wider field The user can demonstrate電音趴X知名樂隊(duì)刷爆朋友圈的電音趴X知名樂隊(duì) 即將點(diǎn)燃揚(yáng)城狂野入侵心臟國際水準(zhǔn)聲光電體驗(yàn)無拘無束的狂歡體驗(yàn)實(shí)力值Max的翹楚陣容X知名樂隊(duì)The user can demonstrate on a projector or computer, or print the presentation and make it into a film to be used in a wider fiel

22、d The user can demonstrate項(xiàng)目解讀項(xiàng)目解讀建筑風(fēng)格&園林設(shè)計項(xiàng)目解讀建筑風(fēng)格&園林設(shè)計第二輪抽獎大獎抽獎全場來賓關(guān)注項(xiàng)目公眾號參與微信抽獎Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin condimentum velit in tortor posuere posuere. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos/ 恒通碧水藍(lán)灣示范區(qū)盛啟 /06.19Lorem ipsu

23、m dolor sit amet, consectetur adipiscing elit. Proin condimentum velit in tortor posuere posuere. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos電音趴X知名樂隊(duì)刷爆朋友圈的電音趴X知名樂隊(duì) 即將點(diǎn)燃揚(yáng)城狂野入侵心臟國際水準(zhǔn)聲光電體驗(yàn)無拘無束的狂歡體驗(yàn)實(shí)力值Max的翹楚陣容X知名樂隊(duì)The user can demonstrate on a projector or computer,

24、or print the presentation and make it into a film to be used in a wider field The user can demonstrate項(xiàng)目解讀項(xiàng)目解讀建筑風(fēng)格&園林設(shè)計項(xiàng)目解讀建筑風(fēng)格&園林設(shè)計第二輪抽獎大獎抽獎全場來賓關(guān)注項(xiàng)目公眾號參與微信抽獎Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin condimentum velit in tortor posuere posuere. Class aptent taciti sociosqu ad li

25、tora torquent per conubia nostra, per inceptos/ 恒通碧水藍(lán)灣示范區(qū)盛啟 /06.20Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin condimentum velit in tortor posuere posuere. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos電音趴本土知名樂隊(duì)刷爆朋友圈的電音趴X知名樂隊(duì) 即將點(diǎn)燃揚(yáng)城狂野入侵心臟國際水準(zhǔn)聲光電體驗(yàn)無拘無束的狂歡體驗(yàn)實(shí)力值Max的翹楚陣容本土知名樂隊(duì)The user can demonstrate on a projector or computer, or print the presentation and make it into a film to be used in a wider field The user can demonstrate項(xiàng)目解讀項(xiàng)目解讀建筑風(fēng)格&園林設(shè)計項(xiàng)目解讀建筑風(fēng)格&園林設(shè)計第二輪抽獎大獎抽獎全場來賓關(guān)注項(xiàng)目公眾號參與微信抽獎Lorem ipsum dolor sit amet, consectetur adipis