管理學(xué)專業(yè)英語chapter1ManagementinaChangingWorld課件

1、 Chapter 1Management in a Changing WorldIntroduction Changing social valuesChange Changing demographics Changing customer expections Global competition Changes in managerial work New technologiesIntroduction (continued)Global competitionGlobalization refers to economic, social and cultural connectiv

2、ity with people in other parts of the worldIntroduction (continued) Global competitionEffects of globalization:Greater efficiencies and knowledge sourcesNew organizational structures and communicationGreater workforce diversityMore competitive pressure, demands on employeesTelecommutingAn alternativ

3、e work arrangement where employees work at home or remote site, usually with a computer connection to the officeTends to increase productivity and empowerment, reduce stress and costsProblems with lack of recognition, lack of social interactionIntroduction (continued) Demographics changesLarge group

4、s or categories of people: Labor force Aging:：baby boomers(嬰兒潮) Fertility(生育率) Mortality(死亡率) Migration Workforce diversity First languageBehavioral styleMarital statusWork experienceLife experienceReligion Occupation Geographic locationParental statusWork styleEducation Income Sexual orientation Me

5、ntal/ physical qualities Ethnicity Race Gender AgeDemographics changesDefinition:Glass ceiling: a hidden barrier that prevent women and minorities from getting a better job in a company.(1987)The changing role of managersTranditional Authoritarian: directing & controllingNowdays Egalitarian: helping

6、 & supporting Comparing Some words and phrases for expressing comparisons: SomeOther MostSome not,but While , On the other hand, If you compare X and Y, The changing role of managersThe levels of management: executive president CEO manager boss subordinate worker employeeThe changing role of manager

7、sSynonyms: performance work action goal aim purpose suggest recommend advise recommendation advice options choices alternativesReading 1#The manager as Coach Observes performance discovers the reason recommends waysReading 1# (continued)The manager as CoachIf something happens once, it is one event.

8、If something happens twice, it is two events.If it happens three times, it is a habit.The manager as CoachThree techniques for changing behavior: Paraphrase Set mini-goals Delayed responseChanges in customer expectationsTQM(Total Quality Management): a management policy that emphasizes continuous im

9、provement in a product or service.Changes in social valuesSocial responsibility: The principle that companies should contribute to the welfare of society and not be solely devoted to maximizing profits. KEY TO THE EXERCICESEXERCISES TO Reading#1 The Manager as Coach(On page 5、6) Fill in the blank sp

10、aces with the right word. Use as many different words as you can. The words in each row are synonyms.The goal of the coach is to help players performas well as they can. The manager should do the same with hissubordinates . However, it is often hard to make suggestionsbecause employees are sometimes

11、 defensive.For this reason,the manager should develop a good relationship with his workers before he recommends changes in the employees behavior. Thearticle has listed several suggestions for developing your skills as a manager. Classifying. Which of these terms relate to demographics, managerial w

12、ork, social values, or customer expectations? Write the term in the correct heading:gender agediversitylanguagecoach suggestion choice glass ceiling brands TQM recommendingenvironmentsafety changing behaviormedical research continuous improvement reflecting back coordinatorDemographic Managerial wor

13、k Social Values Customer Expectationage reflecting back environment diversity Language changing behavior safety choicegender coach medical research brandsreligion suggestion continuous TQM improvement coordinator recommending 2. WORDS & MEANINGSWord Study. Fill in the blank space with the correct fo

14、rm of the word:1. management (n), manager (n), manage (v)The traditional role of the manager is changing. In most large corporations, bosses have to manage an increasingly diverse labor force, which includes a greater number of specialists. As a result, management is more concerned with the well-bei

15、ng of its workers, since a good specialist can always find a job with another company. Modern management theory emphasizes the managers role as a coach. 2. compettion (n), comptitive (adj), comptitor (n) One of the changes affecting the modern corporation is global compettion. Your comptitor is not

16、just some other person or firm in your country. It may be someone from another continent-from Asia, Europe, or North America. The multinational corporation (MNC) has become a new comptitive element in business. If your business wants to remain comptitive , it must deal with the effects of MNCs. 2. W

17、ORDS & MEANINGS (Continued)manufacturing3. manufacture (v), (n, v), manufacturer (n)A manufacturer faces many challenges in the new global economy. One is the challenge of new technology. New manufacturing processes make many products much cheaper to produce. Another factor is cheap labor. In order

18、to remain competitive, many firms have set up their manufacturing plants off-shore (in countries with cheap labor). This enables them to manufacture their goods with lower labor costs. Because of the global economy, the process of manufacturing involves many more decisions than it did in the past. 2

19、. WORDS & MEANINGS (Continued)DEMOGRAPHIC CHANGES: Few women in professional jobs. Aging population. Growing shortage of skilled labor Results/Implications:(1) aging population: changing market. Need for different or redesigned products? (2) need for more skilled labor. Action/Recommendations:(1) Tr

20、ain more women for skilled jobs. (2) redesign some of our productsfor older people (e.g., telephones with large numbers).LISTENINGResults/Implications:Customers will have other brands to choose from. More advertising from competitors. More services available, such as customer service, warranties, etc. Competitive pricing. Action/Recommendations:Add more features to products. Develo