市場(chǎng)營(yíng)銷常用英語(yǔ)詞匯

1、YA:YearAgo/去年同期PP:PreviousPeriod/上期CHG:Change/變化MKT:Market/市場(chǎng)PROD:Product/產(chǎn)品VAL:Value/銷售額VOL:Volume/銷售量NUM:Numeric/數(shù)值WTD:Weighted/加權(quán)DIST:Distribution/鋪貨率S.P.P.D.:SalesPerPointofDistribution/每點(diǎn)銷售額OOS:OutofStock/缺貨DIFF:Difference/變化PUR:Purchase/進(jìn)貨AVE:Average/平均數(shù)OPP:Opportunity/機(jī)會(huì)SHR:Share/份額IMPT:Impor

2、tance/重要性MAT:MovingAnnualTotal/滾動(dòng)年度YTD:Year-To-Date/截至當(dāng)期的本年累計(jì)VALUE（Million）銷售額（百萬(wàn)）VALUEYA去年同期銷售額VALUEPP上期銷售額VALUE%CHGYA當(dāng)期銷售額較去年同期銷售額的變化VALUE%CHGPP當(dāng)期銷售額較上期銷售額的變化VALUE%SHARE某銷售額占總銷售額的份額VALUE%SHAREYA去年同期某銷售額占總銷售額的份額VALUE%SHAREPP上期某銷售額占總銷售額的份額/-VALUE%SHAREYA當(dāng)期銷售額份額與去年同期銷售額份額之差/-VALUE%SAHREPP當(dāng)期銷售額份額與上期銷售

3、額份額之差VALUE%SHROFTRADE細(xì)分市場(chǎng)的重要性（銷售額比重）VALUE%SHROFTRADEYA?去年同期細(xì)分市場(chǎng)的重要性（銷售額比重）VALUE%SHROFTRADEPP上期細(xì)分市場(chǎng)的重要性（銷售額比重）/-VALUE%SHAREOFTRADE當(dāng)期細(xì)分市場(chǎng)的重要性較去年同期細(xì)分市場(chǎng)的重要性（銷售額比重）之差VAL100%MKT100%MKT銷售額VALINDEX銷售額指數(shù)VOLUME（Million）銷售量（百萬(wàn)）VOLUMEYA去年銷售量VOLUMEPP上期銷售量VOLUME%CHGYA當(dāng)期銷售量較去年同期銷售量的變化VOLUME%SHARE某銷售量占總銷售量的份額VOLUME

4、%SHAREPP上期某銷售量占總銷售量的份額/-VOLUME%SHAREYA當(dāng)期銷售量份額與去年同期銷售量份額之差VOLUME%SHROFTRADE細(xì)分市場(chǎng)的重要性（銷售量比重）VOLUME%SHROFTRADEYA去年同期細(xì)分市場(chǎng)的重要性（銷售量比重）VOLUME%SHROFTRADEPP上期細(xì)分市場(chǎng)的重要性（銷售量比重）/-VOLUME%SHAREOFTRADEYA當(dāng)期細(xì)分市場(chǎng)的重要性較去年同期細(xì)分市場(chǎng)的重要性（銷售量比重）之差VOLINDEX銷售量指數(shù)NUMINSTOCK數(shù)值存貨率NUMOUTOFSTOCK數(shù)值缺貨率NUMPURCHASEDIST數(shù)值進(jìn)貨率NUMTOTALSTOCKDIS

5、T數(shù)值總體鋪貨率NUMRELATIVEOUTOFSTOCK數(shù)值缺貨率與數(shù)值總體鋪貨率的比例WTDINSTOCK加權(quán)存貨率WTDOUTOFSTOCK加權(quán)缺貨率WTDPURCHASEDIST加權(quán)進(jìn)貨率WTDTOTALSTOCKDIST加權(quán)總體鋪貨率WTDRELATIVEOUTOFSTOCK加權(quán)存貨率與加權(quán)總體鋪貨率的比例DIST（NUM）YA去年同期數(shù)值總體鋪貨率DIST（WTD）YA去年同期加權(quán)鋪貨率DIST(WTD)PP單月上期加權(quán)鋪貨率VALSPPDWTD(MONTHLY)最新一期加權(quán)存貨單點(diǎn)銷售額(單月)VOLSPPDWTD(MONTHLY)最新一期加權(quán)存貨單點(diǎn)銷售量(單月)DIST(WT

6、D)LATEST(MONTHLY)最新一期加權(quán)鋪貨率(單月)DIST(NUM)LATEST(MONTHLY)最新一期數(shù)值鋪貨率(單月)WTDOOSYA(MONTHLY)去年同期加權(quán)缺貨率(單月)WTDOOSPP(MONTHLY)上期加權(quán)缺貨率(單月)WTDOOSLATESTPERIOD(MONTHLY)最新一期加權(quán)缺貨率(單月)WTDINSTOCKPP(MONTHLY)上期加權(quán)存貨率(單月)WTDINSTOCKLASTESTPERIOD(MONTHLY)最新一期加權(quán)存貨率(單月)DIFFWTDOOSVSPRIORPERIOD(MONTHLY)最新一期加權(quán)缺貨率與上期相比的差異(單月)WTDPU

7、RDISTLATESTPRERIOD(MONTHLY)最新一期加權(quán)進(jìn)貨率(單月)/-WTDDISTYA(MONTHLY)最新一期加權(quán)進(jìn)貨率與去年同期相比之差(單月)MATTYNUMDISTAVE(MONTHLY)滾動(dòng)年度平均數(shù)值鋪貨率(單月)VALUESALESCONTRIBUTION(MONTHLY)銷售額占滾動(dòng)年度累積銷售額的比例(單月)VOLUMESALESCONTRIBUTION(MONTHLY)銷售量占滾動(dòng)年度累積銷售額的比例(單月)VOLUMEOPPOF100%DIST(MONTHLY)未鋪貨百分點(diǎn)(加權(quán))可能產(chǎn)生的銷量(單月)VOLOPPOF100%DISTAS%SALES(MO

8、NTHLY)(在100%鋪貨率情況下)銷售增長(zhǎng)率(單月)MONTHSTOCKTURN庫(kù)存周轉(zhuǎn)次數(shù)(單月)MONTHDAYSSUPPLY庫(kù)存銷售天數(shù)（單月）VALSPPDWTD（BIMONTHLY）最新一期加權(quán)存貨單點(diǎn)銷售額（雙月）VALSPPDLATESTPERIOD（BIMONTHLY）最新一期加權(quán)鋪貨單點(diǎn)平均銷售額（雙月）DIST（WTD）LATEST（BIMONTHLY）最新一期加權(quán)鋪貨率（雙月）DIST（NUM）LATEST（BIMONTHLY）最新一期數(shù)值鋪貨率（雙月）WTDOOSYA（BIMONTHLY）去年同期加權(quán)缺貨率（雙月）WTDOOSPP（BIMONTHLY）上期加權(quán)缺貨率

9、（雙月）WTDOOSLATESTPERIOD（BIMONTHLY）最新一期加權(quán)缺貨率（雙月）WTDINSTOCKYA（BIMONTHLY）去年同期加權(quán)存貨率（雙月）WTDINSTOCKPP（BIMONTHLY）上期加權(quán)存貨率（雙月）DIFFWTDOOSVSPRIORPERIOD（BIMONTHLY）最新一期加權(quán)缺貨率與上期相比之差（雙月）WTDPURDISTLATESTPRERIOD（BIMONTHLY）最新一期加權(quán)進(jìn)貨率（雙月）/-WTDDISTYA（BIMONTHLY）最新一期加權(quán)進(jìn)貨率與去年同期相比之差（雙月）MATTYNUMDISTAVE（BIMONTHLY）滾動(dòng)年度平均數(shù)值鋪貨率（雙

10、月）VALUESALESCONTRIBUTION（BIMONTHLY）銷售額占滾動(dòng)年度累積銷售額的百分比（雙月）VOLOPPOF100%DISTAS%SALES（BIMONTHLY）（在100%鋪貨率情況下）銷售增長(zhǎng)率（雙月）BIMONTHSTOCKTURN庫(kù)存周轉(zhuǎn)次數(shù)（雙月）BIMONTHDAYSSUPPLY庫(kù)存銷售天數(shù)（雙月）VALUESHAREINHANDLERS存貨單點(diǎn)所產(chǎn)生的銷售額份額VOLUMESHAREINHANDLERS存貨單點(diǎn)所產(chǎn)生的銷售量份額SDI(VAL)銷售額發(fā)展指數(shù)SDI(VOL)銷售量發(fā)展指數(shù)VALCOSTOFOOS加權(quán)缺貨率所損失的銷售額VOLCOSTOFOOS加

11、權(quán)缺貨率所損失的銷售量VAL%SHRGAP單點(diǎn)的銷售額份額-市場(chǎng)銷售額份額VALUEOFDISTGAPAS%OFSALES未鋪貨點(diǎn)的銷售額占市場(chǎng)銷售額的比例VALOPPOFMISSINGWTDDIST單點(diǎn)的銷售額與市場(chǎng)銷售額的差異VOLUMEOFDISTGAPAS%OFSALES未鋪貨點(diǎn)的銷售量占市場(chǎng)銷售量的比例VOLOPPOFMISSINGWTDDIST單點(diǎn)的銷售量與市場(chǎng)銷售量的差異VAL%SHRIN100%MKT銷售額份額(在所選市場(chǎng)范圍內(nèi))VOL%SHRIN100%MKT銷售量份額(在所選市場(chǎng)范圍內(nèi))VALCOSTOFOOS%SALES加權(quán)缺貨率所損失的銷售額占市場(chǎng)銷售額的比例VOLCO

12、STOFOOS%SALES加權(quán)缺貨率所損失的銷售量占市場(chǎng)銷售量的比例VOL100%MKT%CHGYA細(xì)分市場(chǎng)當(dāng)期銷售量份額較上年同期銷售量份額的變化VOL100%PROD%CHGPP整個(gè)品類的當(dāng)期銷售量較上期銷售量的變化VAL100%MKT%CHGYA細(xì)分市場(chǎng)當(dāng)期銷售額份額較上年同期銷售額份額的變化VAL100%PROD%CHGYA整個(gè)品類的當(dāng)期銷售額較上年同期銷售額的變化VAL100%PROD%CHGPP整個(gè)品類的當(dāng)期銷售額較上期銷售額的變化%MERCHEFFECTIVENESS店面庫(kù)存占總體庫(kù)存的比率PURCHASES%SHR進(jìn)貨量份額PURCHASES%CHGYA當(dāng)期進(jìn)貨量與上年同期比較

13、PURCHASES%CHGPP當(dāng)期進(jìn)貨量與上期比較STOCK（Million）庫(kù)存量（百萬(wàn)）STOCK%SHARE庫(kù)存量份額STOCK%CHGYA當(dāng)期庫(kù)貨量與上年同期比較STOCK%CHGPP當(dāng)期庫(kù)貨量與上期比較STOCKTOSALESRATIO庫(kù)存量占銷售量的比重TOTALSTOCK總體存貨量FORWARDSTOCK（Million）店面存貨（百萬(wàn)）FORWARDSTOCK%SHR店面存貨份額FORWARDSTOCK%CHGYA當(dāng)期店面存貨與上年同期比較FORWARDSTOCK%CHGPP當(dāng)期店面存貨與上期比較AVEPRICE/VOL%CHGYA當(dāng)期平均價(jià)格與上年同期比較AVEPRICE/VOL%CHGPP當(dāng)期平均價(jià)格與上期比較AVEPRICE/VOLINDEX平均價(jià)格的指數(shù)VOLUME%SHROFTR