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1、沒人能夠通過重復(fù)做相同的事情而取得成功a phenomenal SUCCESS年會(huì)取得非凡成功 最遠(yuǎn)的旅程: 11206公里 (來自澳大利亞珀斯)10天內(nèi)每人行走了120公里來布置會(huì)場(chǎng)及開展活動(dòng)來自全球的110多位記者3050與會(huì)者來自68個(gè)國(guó)家使用了1226間房121位演講人國(guó)際歡迎晚宴上了1462道菜5000多張幻燈6000多條主題推特臉書瀏覽數(shù)高達(dá)50萬(wàn)2000多博客閱覽數(shù)13000次主頁(yè)訪問Over 70 countries were ed at The Heritage Hall of Lexington Convention Center, KY.for a night of go

2、od food, great conversation, wonderful laughter, best musicals from the Alltech Scholars at the University of Kentucky School of Music. Dr. Lyons thanked more than 1,700 guests during the dinner for making Alltech REBELation a success. Highlighting the huge number of Presidents Club, Commonwealth Cl

3、ub, and the REBELation attendees close to 3,000 people于萊克星頓會(huì)議中心遺產(chǎn)廳設(shè)宴歡迎來自70多國(guó)的客人有著美味佳肴、歡聲笑語(yǔ)、熱烈討論及肯塔基大學(xué)音樂學(xué)院帶來的最好的音樂演出的美妙之夜Dr. Lyons宴會(huì)中致辭感謝現(xiàn)場(chǎng)1700位客人的到來促成奧特奇啟迪創(chuàng)新年會(huì)的成功強(qiáng)調(diào)總裁俱樂部,聯(lián)邦俱樂部和創(chuàng)新啟迪年會(huì)參加者已近3000人.Dr. Lyons ed all attendees during international dinnerInternational e Dinner奧特奇國(guó)際歡迎晚宴We started even earlie

4、r with a gallop! The Kentucky Ale Horse Capital Marathon我們飛奔著提早開始了比賽!2015肯塔基愛爾杯馬都馬拉松及半程馬拉松賽 There are nearly 2,000 runners at the Kentucky Ale Horse Capital Marathon & Half Marathon. There were traffic jams getting into Lexington. Sam Dick from WKYT News kicked off the inaugural run for the marathon

5、. It is a perfect lead up to The Alltech. That is, the Alltech Craft Brews & Food Fest有2000人參加造成萊克星頓交通擁堵來自WKYT的Sam Dick拉開了本次馬拉松開幕跑序幕路線直指奧特奇精釀啤酒與食品節(jié)What an amazing opportunity for branding!推廣奧特奇的絕妙機(jī)會(huì)2015 REBEL FUN RUN2015革新歡樂晨跑1,960 runnersThe inaugural Horse CapitalMarathon & Half Marathon tookplace

6、 Saturday, May 16, 2015馬都馬拉松及半程馬拉松賽于2015年5月16日周六開幕Alltech REBELation kicks off with Medal of Excellence award to Gen. Colin Powell奧特奇啟迪創(chuàng)新年會(huì)以授予鮑威爾將軍杰出獎(jiǎng)?wù)吕_序幕“Be a rebel like Gen. Powell. Thats what youre here for,” Lyons told the crowd, inviting them to “do things differently,” a fundamental to both l

7、eadership and innovation. “像鮑威爾將軍一樣做個(gè)革新者。這就是你來這的原因”Dr. Lyons說到,并邀請(qǐng)與會(huì)者做與眾不同的事。而這對(duì)領(lǐng)導(dǎo)力和創(chuàng)新力都很重要Dr. Pearse Lyons speaks at Alltech Rebelation 2015 about dreamsDr. Lyons就夢(mèng)想進(jìn)行演說Thirteen Lessons from LeadersJim Stengel, author and former Global Marketing Officer of P&G, speaks at Alltech Rebelation 2015 abo

8、ut how ideals power growth. Jim Stengel, 作家及前任寶潔全球運(yùn)營(yíng)官,就如何激勵(lì)理想能力進(jìn)行演說Thirteen Lessons from Leaders1. Have a vision but at the same time, be demanding. Dr. Pearse Lyons2. Leaders need to set a purpose. The best leaders convey purpose to everyone in their organization. General Colin Powell3. When people

9、 are inspired, they are self-motivated. General Colin Powell4. There needs to be a purpose for inspiration to take hold. Sometimes purpose can be small. General Colin Powell5. Put followers in the best possible environment to get the job done. Make sure you take care of the troops. General Colin Pow

10、ell6. You know you are a good leader if your troops follow you, even if only out of curiosity. General Colin Powell7. Recognize performance. General Colin Powell8. You have to constantly work on building bonds of trust in your organization. General Colin Powell9. Your job is to demonstrate that you

11、have moral and physical courage. Everything you do is selfless not selfish. General Colin Powell10. You need to see where the future is. The best leaders are always looking for the opportunities of the future. General Colin Powell11. Getting people to believe is what leadership is all about. General

12、 Colin Powell12. In terms of execution of the plan, I require your complete loyalty. We are one team in one fight. General Colin Powell13. The standards we set say everything about us. Jim Stengel The Alltech REBELation Opening Session 20152015奧特奇啟迪創(chuàng)新年會(huì)開幕會(huì)議Pork: Is It the Other White Meat? 豬肉會(huì)是另一種白肉

13、嗎?Dairy: Todays GreatestBusiness Opportunity奶奶牛:當(dāng)今最大的商業(yè)機(jī)會(huì)“Alltech went to China for farmers, found market thirsty for Kentucky beer, bourbon.” 最初奧特奇是沖著農(nóng)民們?nèi)ブ袊?guó),同時(shí)發(fā)現(xiàn)中國(guó)市場(chǎng)對(duì)肯塔基啤酒喝威士忌的渴求Mark Lyons talked at the RELELation about the growing market for craft beer in ChinaMark Lyons就中國(guó)精釀啤酒迅速發(fā)展的市場(chǎng)進(jìn)行演說The Allte

14、ch REBELation The 11 concurrent Symposia11個(gè)分會(huì)場(chǎng)Alltech celebrates REBELation 2015 with Kentucky night at the Kentucky Horse Park. 奧特奇在肯塔基賽馬公園以肯塔基之夜慶祝2015創(chuàng)新啟迪年會(huì)Kentucky NightThe Alltech REBELation奧特奇創(chuàng)新啟迪年會(huì)The Future of FoodFrom BRICS to MINT. The need for a multicultural perspective in the global mark

15、etplace. 食品的未來 從金磚四國(guó)到薄荷四國(guó)。全球市場(chǎng)需要多元化視覺。by Mark LyonsMary Shelman, director of Harvard Business Schools agribuiness program, speaks in the Marketing for Business Growth session, focusing on the Coca-Cola and Fair Oaks Farm Brands partnership that brings to market new premium milk that Coca-Cola believ

16、es will revolutionize themilk sector. 哈佛商學(xué)院農(nóng)業(yè)項(xiàng)目總監(jiān),Mary Shelman,在商業(yè)增長(zhǎng)運(yùn)營(yíng)板塊發(fā)布演講,聚焦可口可樂與Fair Oaks農(nóng)場(chǎng)的品牌合作關(guān)系帶給市場(chǎng)可口可樂認(rèn)為可以變革牛奶領(lǐng)域的新牛奶。The traditional way that we built brands is a thing of the past,Shelman said. The new citizen consumer is much more engaged in the food theyre buying. Dale Moore, founder and

17、general owner of Cattlemans Choice Feed, Inc., highlighted the importance of understanding the U.S. beef consumer and how building relationships has brought his beef to supermarket shelves throughout the U.S. 牧場(chǎng)主選擇飼料公司的創(chuàng)始人與所有者,Dale Moore強(qiáng)調(diào)了解美國(guó)牛肉消費(fèi)者的重要性及關(guān)系的建立如何將他的牛肉帶到了全美的超市貨架The Alltech REBELation奧特奇

18、創(chuàng)新啟迪年會(huì) Understand the consumer, then deliver what they want了解消費(fèi)者,傳遞他們想要的價(jià)值Xiaoqiu (Churchill) Wang, who attends Texas A&M University in College Station, Texas, was the graduate winner. 來自德州農(nóng)工大學(xué)的王小秋贏得了碩博組冠軍The 10th AnnualAlltech Young Scientist Program第十屆奧特奇年度青年科學(xué)家項(xiàng)目Rafal Bialek, a student at Adam Mi

19、ckiewicz University in Pozna, Poland, won the undergraduate division. 來自波蘭密茨凱維奇大學(xué)Rafal Bialek為本科組冠軍Nearly 9,000 students from 62 counries registered for AYS this year.來自62國(guó)的近9000名學(xué)生注冊(cè)了今年的奧特奇青年科學(xué)家項(xiàng)目2015 Humanitarian Award2015人道主義大獎(jiǎng)John Calipari, head mens basketball coach for the University of Kentuc

20、ky, received Alltechs prestigious 2015 Humanitarian Award on his home court at Rupp Arena on Wednesday. Known as a dreammaker, Calipari has guided six college basketball teams to the Final Four, led one to a national championship and helpeddozens of players make it to playprofessionally forthe NBA d

21、uring his 23-year college coaching career.John Calipari,肯塔基大學(xué)籃球隊(duì)主教練,于周三在他的主場(chǎng)獲頒享有聲望的2015奧特奇人道主義大獎(jiǎng)。被稱為“造夢(mèng)者”, 在其23年的大學(xué)隊(duì)執(zhí)教生涯里,Calipari引領(lǐng)著六支大學(xué)隊(duì)進(jìn)入了四分之一決賽,其中一支獲得了全美冠軍,同時(shí)還幫助許多球員打進(jìn)了NBA職業(yè)賽。 為自己負(fù)責(zé)The Alltech REBELation concludes with A CHALLENGE奧特奇啟迪創(chuàng)新年會(huì)以一個(gè)挑戰(zhàn)拉上帷幕Dr. Lyons urged the more than 3,000 attendees fr

22、om 68 nations to look beyond the obvious. Create your business one relationship at a time, he said. Find the extra mile and go there. Learn how you, too, can build a $2 billion company if you empower your team, one person at a time.“Dr. Lyons 鼓勵(lì)來自68國(guó)的超過3050與會(huì)者看得更遠(yuǎn)更深。“每次為你的生意創(chuàng)作一個(gè)關(guān)系”他說,“多走幾步;學(xué)習(xí)如何每次授權(quán)一個(gè)人來建造價(jià)值20億美金的公司” 別擔(dān)心大部分人在做什么。找到自己的路。做你喜愛的事情你在密切關(guān)注著消費(fèi)者的企業(yè)文化正在發(fā)生些什么嗎?中國(guó)人有一套與眾不同的系統(tǒng)且他們很喜歡。Chinese DelegationMore than 40 Chinese REBELs gathered together in US來自中國(guó)畜牧業(yè)的40多位行業(yè)領(lǐng)袖集聚一堂總裁俱樂部85 global industry leaders attended the Presidents Club. Discussed with known professors from

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