北京金融街北京西環(huán)廣場商業(yè)顧問服務(wù)

1、XihuanPlaza, Beijing北京西環(huán)廣場Retail Consultancy - Final Draft Report商業(yè)顧問服務(wù) - 最后草稿Beijing Finance Street ConstructionDevelopment Company Limited北京金融街建設(shè)開發(fā)有限責(zé)任公司Volume 1 - REPORT第一部分- 報(bào)告April 2003二零零三年四月Table of ContentsXIHUAN PLAZA, BEIJING 西環(huán)廣場- PAGE v -APRIL 2003二零零三年四月CHAPTERPage No.章節(jié)頁碼1.0INTRODUCTIO

2、N 簡介1 - 21.1Assignment 任務(wù)介紹 1.2Scope of Work 服務(wù)內(nèi)容 1.3Report Structure 報(bào)告結(jié)構(gòu)2.0PROJECT BACKGROUND 項(xiàng)目介紹3 - 7Location 地理位置The Development 項(xiàng)目背景Characteristics of Surrounding Area 周邊地區(qū)特征Accessibility/Transport Links 通行情況/交通線路3.0BEIJING ECONOMIC OVERVIEW 北京經(jīng)濟(jì)分析8 - 143.1Administrative Divisions and Populati

3、on 北京行政區(qū)劃和人口3.2Economic Indicators 經(jīng)濟(jì)分析3.3Other Influencing Events 其他影響因素3.4Market Outlook 總述CHAPTERPage No.章節(jié)頁碼4.0REAL ESTATE RESEARCH 房地產(chǎn)市場研究15 - 304.1Stock and Historical Supply of Retail Accommodation 商業(yè)用房的歷史供應(yīng)量4.2Major Retail Areas 主要商業(yè)區(qū)域4.3Future Supply of Retail Accommodation 未來商業(yè)面積的供應(yīng)4.4Occu

4、pancy Rate 入住率情況4.5Rental / Price Analysis 租金/售價(jià)分析4.6Government Policy 政府政策法規(guī)4.7Anticipated Future Trends 未來發(fā)展趨勢預(yù)測4.8Implications for Xihuan Plaza 對西環(huán)廣場的影響5.0CONSUMER SURVEY 消費(fèi)者調(diào)查31 - 385.1Approach/Methodology 步驟/方法5.2Demographic Characteristics 消費(fèi)者調(diào)研5.3Income Profile 收入分析5.4Spending Patterns 消費(fèi)行為5.

5、5Consumer Preferences 影響消費(fèi)者的因素5.6Brand Analysis 品牌分析5.7View on Current Retail Provision 對目前商業(yè)面積供應(yīng)的看法5.8Implications for Xihuan Plaza 對西環(huán)廣場的影響CHAPTERPage No.章節(jié)頁碼6.0COMPETITION ANALYSIS 競爭對手分析39 - 466.1Approach/Methodology 步驟/方法6.2Existing Competitors 現(xiàn)時(shí)競爭對手6.3Competition Review 競爭對手分析6.4Characteristi

6、cs of Existing Competition 目前競爭對手的特征6.5Anticipated Future Competition 未來競爭對手6.6Implications for Xihuan Plaza 對西環(huán)廣場的影響7.0INDUSTRY CONSULTATION 行業(yè)研究47 - 597.1Approach 方法7.2Market Outlook 總體概括7.3Preferred Retail Locations 希望進(jìn)入的商業(yè)區(qū)域7.4Retailer Requirements 商家需求7.5Key Locational Factors 主要的選址因素7.6Xihuan

7、Plaza - Positive Factors 西環(huán)廣場-優(yōu)勢7.7Xihuan Plaza - Negative Factors 西環(huán)廣場-劣勢7.8Implications for Xihuan Plaza 對西環(huán)廣場的影響CHAPTERPage No.章節(jié)頁碼8.0MARKET POSITIONING 市場定位60 - 658.1Competitive Position 競爭力8.2Catchment Areas 商圈界定8.3Target Audience 目標(biāo)消費(fèi)者8.4Market Gaps and TargetRetailersforXihuanPlaza西環(huán)廣場的潛在客戶和市

8、場空間9.0TENANT/MERCHANDISING MIX 客戶/商品組合66 - 829.1Merchandising Strategy 商品組合策略9.2Tenant / Merchandise Mix 客戶/商品組合9.3Analysis of Potential Sales / Rental Income營業(yè)額和租金預(yù)測10.0DESIGN REVIEW 設(shè)計(jì)評審83 - 8410.1General Design Issues 設(shè)計(jì)評審的總體因素10.2Critical Design Issues 設(shè)計(jì)要點(diǎn)11.0RECOMMENDED RETAIL CONCEPT 商業(yè)主題建議85

9、APPENDICES附件1.0Introduction 簡介XIHUAN PLAZA, BEIJING 西環(huán)廣場- PAGE 13 -APRIL 2003二零零三年四月Assignment任務(wù)介紹Insignia Brooke (“IB”) and Husband Retail Consulting Limited (“HRC”) were appointed by the Beijing Financial Street Construction Development Company Limited (“BFS”) in January 2003 to undertake a retail

10、 consultancy assignment in connection with a development in Xizhimen District, Beijing, to be known as XihuanPlaza. 顯盛保柏和Husband Retail Consulting Limited受北京金融街建設(shè)開發(fā)有限責(zé)任公司的委托，于2003年1月開始為位于西直門地區(qū)的西環(huán)廣場的商業(yè)部分提供商業(yè)咨詢服務(wù)。The purpose of the assignment is to examine and investigate various issues affecting the

11、proposed retail element of Xihuan Plaza, and to provide advice to BFS regarding the appropriate market positioning of the project, the optimum merchandise / tenant mix within the scheme, the design and layout of individual floors within the retail centre,as well as the overall concept associated wit

12、h the retail element of the development.此次服務(wù)的目的是研究影響西環(huán)廣場商業(yè)部分的多種因素，為北京金融街建設(shè)開發(fā)有限責(zé)任公司提供西環(huán)廣場適當(dāng)?shù)氖袌龆ㄎ唬m宜的商品組合/客戶組合，商場內(nèi)部每層的設(shè)計(jì)和平面規(guī)劃，以及商場整體的概念。Various documents have been submitted to BFS for review during the course of the assignment and the interim findings of the exercise were presented to BFS on 12th Mar

13、ch 2003. This Final Report sets out the major findings and recommendations associated with the retail consultancy assignment, including but not limited to those previously presented to BFS. 2003年3月12日，一些文件和中期報(bào)告已經(jīng)提交給北京金融街建設(shè)開發(fā)有限責(zé)任公司審閱。此份最終報(bào)告中將包括研究的主要發(fā)現(xiàn)和針對西環(huán)廣場的商業(yè)建議，并不僅限于之前中期報(bào)告的基礎(chǔ)上。1.2 Scope of Work服務(wù)內(nèi)容

14、It was agreed that the scope of work associated with this retail consultancy would involve the following tasks : 此份商業(yè)咨詢報(bào)告的內(nèi)容將包括下述內(nèi)容：Market Survey市場研究Competition Analysis競爭對手分析Determination of the Catchment Area商圈消費(fèi)預(yù)測Consultation of Local and International Retailers國內(nèi)和國際零售商的訪談研究Determination of the O

15、ptimum Size and Theming of the Centre商場主題與商業(yè)規(guī)模Design Review設(shè)計(jì)評審Analysis of Internal Layout內(nèi)部規(guī)劃布局的分析Determination of Optimum Merchandise Mix商品組合建議Determination of Potential Centre Sales預(yù)測商場銷售額Determination of Potential Rental Income of the Centre商場未來租金收入的預(yù)測1.3 Report Structure報(bào)告結(jié)構(gòu)Section 2 : describe

16、s the background of the project including the physical conditions associated with XihuanPlaza.第二章 : 西環(huán)廣場的項(xiàng)目背景資料介紹。Section 3 : sets out a review and analysis of economic conditions in Beijing. 第三章: 北京經(jīng)濟(jì)分析Section 4 : sets out a review of the retail sector of the real estate market in Beijing.第四章 : 北京零

17、售房地產(chǎn)市場分析Section 5 : describes the approach / methodology associated with the consumer survey and sets out the major findings of the exercise. 第五章：解釋消費(fèi)者調(diào)查的方法和步驟并且給出調(diào)研的主要發(fā)現(xiàn)。Section 6 : describes the approach / methodology associated with the competition analysis and sets out the major findings of the

18、exercise. 第六章:解釋競爭對手分析的方法步驟論并且給出競爭對手的主要發(fā)現(xiàn)。Section 7 : sets out the approach towards, and the key findings of, the consultation of local and international retailers.第七章 : 給出國內(nèi)/國際零售商訪談的方法和主要發(fā)現(xiàn)。Section 8 : identifies the market positioning of XihuanPlaza, including the target market of the centre and t

19、he anticipated consumer profile of the scheme.第八章 : 西環(huán)廣場的市場定位以及目標(biāo)市場和潛在消費(fèi)者預(yù)測Section 9 : establishes the proposed tenant / merchandising mix and estimates the potential sales revenues and rental income to be generated from the centre.第九章 : 建立提議的客戶組合/商品組合以及預(yù)測商場銷售額和租金收入Section 10 : highlights the critic

20、al design issues associated with the centre and puts forward recommended solutions the resolve these issues.第十章 :對商場設(shè)計(jì)的意見和建議Section 11 : puts forward the recommended retail concept and presents a summary of the merits associated with the proposal. 第十一章 : 商場主題的建議和優(yōu)勢的總結(jié)2.0Project Background 項(xiàng)目介紹2.1 Lo

21、cation地理位置XihuanPlaza is situated within the central part of Xizhimen in Xicheng, immediately to the west of the existing railway station. It is bounded Xizhimenwei Main Road to the south, Gaibanhe to the north, West 2nd Ring Road to the east and GaoliangBridge to the west.西環(huán)廣場位于西城區(qū)的西直門地區(qū)，位于西直門地鐵的西側(cè)

22、。西環(huán)廣場南側(cè)是西直門外大街，北側(cè)是蓋板河，東臨西二環(huán)，西臨高粱橋。圖2.1：西環(huán)廣場位置圖西環(huán)廣場西環(huán)廣場資料來源：顯盛保柏The development is situated in a prominent location and enjoys a high degree of visibility from various different vantage points, in particular from the northwest, where the majority of the developments are relatively low rise. 該項(xiàng)目位于非常顯著

23、的位置，從各個方面的可視性都很好，尤其是從項(xiàng)目的西北側(cè)，多為低密度住宅。The site is adjacent to a public transport interchange and railway station and there is therefore a very high volume of pedestrian flow in the vicinity of the site. Based upon an informal enquiry with a representatives of the subway, there are currently approximat

24、ely 120,000 passengers per day passing through the Xizhimen subway, with an additional 32,000 passengers interchanging between the subway and the light rail transit station. 項(xiàng)目地塊近臨公交樞紐、地鐵和輕軌，所以在項(xiàng)目周邊聚集了大量的人流。根據(jù)與北京地鐵運(yùn)營總公司工作人員的確認(rèn)，目前每天乘坐西直門地鐵的人數(shù)有12萬人次，另外有32,000人次為輕軌和地鐵換乘者。表2.1：地鐵及輕軌日客流量線路出口人數(shù)入口人數(shù)總計(jì)地鐵60,

25、00060,000120,000輕軌6,0006,00012,000換乘16,00016,00032,000合計(jì)82,00082,000164,000資料來源：顯盛保柏It is estimated that approximately 12,000 people pass through Xizhimen light rail transit station and approximately 150,000 people use the at grade road network. Therefore, the current daily pedestrian flow in the im

26、mediate vicinity of the site has been assessed to be of the order of 320,000 to 350,000 persons. Assuming a growth rate of 20%-25% in connection with the railway patronage, it is anticipated that the pedestrians in the immediate vicinity of XihuanPlaza could reach a level of 350,000 to 400,000 perso

27、ns per day in the medium term. 預(yù)計(jì)每天出入西直門輕軌的人數(shù)有12,000人次；還有每天約有15萬人次使用西直門的路上交通工具，估計(jì)每天過往西環(huán)地區(qū)的人數(shù)約有32-35萬人次。綜合西環(huán)地區(qū)的地上和地下交通，根據(jù)西直門地鐵工作人員介紹，輕軌乘客每年增長率將在20-25%之間，預(yù)計(jì)2006年西環(huán)地區(qū)每天過往人口將達(dá)到35萬-40萬人次，甚至?xí)唷?表2.2：西直門地區(qū)公交線路總站發(fā)車情況線路首車時(shí)間未車時(shí)間發(fā)車次數(shù)3345:3022:30340多次/天360支5:3022:15200多次/天3755:1523:00300多次/天375支5:2021:30200多次/

28、天3925:3021:00200多次/天655:0023:00200多次/天9025:3020:30200多次/天6125:4520:15378次/天7226:0021:3072 次/天7496:0021:30260次/天9045:1020:30320次/天9335:3020:00235次/天資料來源：顯盛保柏2.2 The Development 項(xiàng)目背景XihuanPlaza is situated upon an elongated site which has an area of approximately 59,900 m. The development will have a

29、total gross floor area of 264,000 square metres, of which 97,000 square metres is within the basement of the development, and 167,000 square metres is above the ground level. The project is due to be completed in June 2005. 西環(huán)廣場占地5.99萬平方米, 總建筑面積為26.4萬平方米，地上部分16.7萬平方米，地下部分9.7萬平方米，預(yù)計(jì)竣工時(shí)間為2005年6月。Xihua

30、nPlaza is a comprehensive development comprising the following elements : 項(xiàng)目包括以下組成部分：office accommodation of 89,000 m寫字樓面積為8.9萬平方米a shopping mall of 91,000 m, accommodated within seven floors between Basement One and the Sixth Floor of the development 商業(yè)用房面積為9.1萬平方米, 從地下一層到地上六層a public transport int

31、erchange area of 15,000 m公交環(huán)路面積15,000平方米2,000 carparking spaces2,000個車位2.3 Characteristics of Surrounding Area周邊地區(qū)特征There are a wide range of different land uses within Xizhimen and the surrounding area, including residential, commercial, cultural, institutional and tourist related uses. 西直門及周邊地區(qū)集中了

32、多種類型的項(xiàng)目，包括住宅，寫字樓，教育，政府機(jī)構(gòu)和旅游景點(diǎn)。Xinjiekou residential area is located to the east of the development. It is one of the oldest districts in Beijing with low density residential accommodation which is normally occupied by low income groups. The area is currently under re-construction and a number of new

33、 high quality developments have been built within the area, such as Ocean Prospect, Jin Hui Jia Yuan and SilverCity. The average sale price associated with these developments is approximately RMB 8,000 per square metre, which is significantly higher than the average of RMB 4,500 per square metre in

34、Beijing. 新街口住宅區(qū)位于西環(huán)廣場的東側(cè)。以前該地區(qū)是北京的老城區(qū)，住宅密度比較低，居民消費(fèi)水平不高。目前西直門地區(qū)正在實(shí)施城區(qū)改造的工程，新建了一些高檔住宅，包括遠(yuǎn)洋風(fēng)景，金暉嘉園，銀都中心等，平均售價(jià)為8,027元/平方米，高于全市平均4,500元/平方米幾乎一倍。It should be noted that a total of 4,500 high-class residential units have been or will be completed within 2 kilometres of XihuanPlaza between 2001 and 2003. Th

35、erefore, upon completion of the urban reconstruction, it is anticipated that the average income level of the households within the area will increase, and that there will also be an increase in the purchasing power of these households.在離西環(huán)廣場方圓2公里的范圍內(nèi)，從2001年到2003年約有4,500套高檔住宅落成，一些高檔住宅項(xiàng)目正在建設(shè)。所以，隨著西環(huán)地區(qū)

36、高檔住宅的建設(shè)，該區(qū)居民的平均收入在提高，同時(shí)消費(fèi)水平也在不斷提高。XihuanPlaza is also in close proximity to Zhongguancun to the north west, Jinrongjie to the south east, and Beijing Zoo to the west . 除了東邊為新街口住宅社區(qū)外，西環(huán)廣場西北臨近中關(guān)村，東南臨近金融街，西邊緊靠北京動物園。In addition, a number of institutions and universities are located in the area, includin

37、g Northern Transportation University, Beijing Building Construction Research Institute, China University of Posts and Telecommunications, BeijingNormalUniversity, and the Finance and Banking Institute. 西環(huán)廣場周邊地區(qū)包括了幾所大學(xué)，其中有北方交通大學(xué)、北京建筑工程學(xué)院、中國政法大學(xué)，中國郵電大學(xué)，北京師范大學(xué)以及財(cái)政金融學(xué)院。四星級的德寶飯店位于西環(huán)廣場的西側(cè)。2.4 Accessibilit

38、y / Transport Links通行情況/交通線路XihuanPlaza is adjacent to the transportation hub of Xizhimen and therefore is easily accessible via different modes of transportation. Being a major interchange point between the various railways including the subway, light transit and Beijing railway, the area has very

39、good accessibility via an integrated rail transportation network to all parts of Beijing. 西環(huán)廣場為交通樞紐，所以可以通過不同的交通方式到達(dá)。西環(huán)廣場更是地鐵、輕軌的換乘中心，通過輕軌和地鐵的立體交叉網(wǎng)絡(luò)可以到達(dá)北京各個部分。In addition to railway facilities, the area is also well served by a large number of bus routes, as a public transport interchange is located

40、adjacent to the light rail transit station. As illustrated with the list of bus routes in Figure 2.2, the coverage of the bus routes is very extensive and extends to Huilongguan in the north, Xiangshan and Shijingshan to the west, Wangjing to the east and Daxinghuangcun to the south.除了軌道交通，西環(huán)廣場還靠近多路

41、公交線路的總站。圖2.2是西直門公交線路圖，公交路線覆蓋了大部分的北京城：北至回龍觀，西至香山和石景山，東至望京，南至大興黃村。圖2.2：西環(huán)廣場公共交通示意圖西環(huán)廣場交通示意圖西環(huán)廣場交通示意圖西環(huán)廣場資料來源：顯盛保柏However, it has also been noted that there is often traffic congestion in the area adjacent to the XizhimenBridge, immediately next to the development. In addition, the existing design of t

42、he road network in front of XihuanPlaza is not the optimum from the perspective of the development, as drivers find it difficult to turn into the development when they see the development from the bridge. This issue will need to be taken into consideration the finalising the access arrangements to a

43、ssociated with the project.但是，西直門立交橋就在西環(huán)廣場的旁邊，經(jīng)常出現(xiàn)交通堵塞。而且由于立交橋設(shè)計(jì)的原因，當(dāng)消費(fèi)者在橋上看到西環(huán)廣場時(shí)，很難直接到達(dá)西環(huán)廣場。這點(diǎn)希望開發(fā)商在最終安排西環(huán)廣場交通組織時(shí)將這個因素考慮進(jìn)去。In addition, with regard to pedestrian routes, whilst accessiblity from the north is good, the pedestrian access for people wishing to access the development from the south is

44、 not particularly convenient as a result of the existence of the main road and bridge to the south of the development. This issue will need to be addressed when considering the entrance arrangements associated within the development.關(guān)于步行路線，對西環(huán)廣場北部的消費(fèi)者很方便，但從南面過來的消費(fèi)者很難越過立交橋到達(dá)西環(huán)廣場。這方面的問題需要開發(fā)商在設(shè)計(jì)商場出入口時(shí)考

45、慮進(jìn)去。In overall terms, XihuanPlaza has the advantage of excellent transport links and therefore has the potential to attract a significant number of costumers to the project, particularly from the north-western part of Beijing.總體來說，西環(huán)廣場的優(yōu)勢在于極好的交通，所以可以帶來大量的客流，尤其是吸引北京西北部的消費(fèi)者。Appendices 附件2.1 西環(huán)廣場周邊寫字樓項(xiàng)

46、目示意圖2.2 西環(huán)廣場周邊住宅項(xiàng)目示意圖2.3 西環(huán)廣場周邊酒店示意圖2.4 西環(huán)廣場周邊大專院校示意圖2.5.1西環(huán)廣場附近交通線路列表（一）2.5.2西環(huán)廣場附近交通線路列表（二）3.0Beijing Economic Overview 北京經(jīng)濟(jì)分析XIHUAN PLAZA, BEIJING 西環(huán)廣場- PAGE 28 -APRIL 2003二零零三年四月3.1 Administrative Divisions and Population行政區(qū)劃和人口Beijing, the capital of China, has a site area of 16,807.8 square ki

47、lometres and comprises 18 districts and counties. The city can be divided into 4 regions: 北京市總面積為16,807.8平方公里，總共包括了18個區(qū)、縣，可分為四個區(qū)域 :City Proper (Dongcheng District, Xicheng District, Chongwen District and Xuanwu District) 市區(qū)(東城區(qū)，西城區(qū)，崇文區(qū)和宣武區(qū))City Area (Chaoyang District, Haidian District, Fengtai Dist

48、rict, and Shijingshan District)城區(qū)(朝陽區(qū)，海淀區(qū)、豐臺區(qū)和石景山區(qū))Inner Suburbs (Mentogou District, Fangshan District, Tonzhou District, Shunyi District, Changping District, and Daxing District)郊區(qū)(門頭溝區(qū)，房山區(qū)，通州區(qū)，順義區(qū)，昌平區(qū)和大興區(qū))Outer Suburbs (PingguCounty, HuairouCounty, MiyunCounty, and YanqingCounty)遠(yuǎn)郊區(qū)縣(懷柔區(qū)，平谷縣，密云縣和延

49、慶縣)The urban area of Beijing has expanded rapidly in the past 10 years and the current planned boundary of the urban area extends to Dingfuzhuang in the east, Shijingshan in the west, Qinghe in the north and Nanyuan in the south, comprising an area of 1,041 square kilometres. The future central city

50、 area will primarily be the area within the 4th Ring Road. The current built-up area in Beijing is approximately 500 square kilometres, accounting for 50% of the planned area, of which 158 square kilometres is located within the 3rd Ring Road. 目前北京規(guī)劃市區(qū)范圍是東至定福莊，西至石景山，北至清河，南至南苑，規(guī)劃面積1,041平方公里，未來的市中心地區(qū)大

51、體在四環(huán)路內(nèi)。目前已經(jīng)建成區(qū)面積為490平方公里，已經(jīng)完成規(guī)劃面積的47%，其中三環(huán)以內(nèi)的面積為158平方公里。圖3.1：北京行政區(qū)劃圖資料來源：顯盛保柏The registered population of Beijing in 2002 was 11.36 million people, with an additional itinerant population of approximately 3 million people. The total population residing in Beijing in 2002 was 14.40 million. As at the

52、 end of 2002, the registered population in the city proper was 2.41 million and that in the city area was 4.49 million, with an average household size of 3 persons. The population density in the city proper and city area is 27,700 persons per square kilometre and 3,500 per square kilometre respectiv

53、ely. 2002年，北京市戶籍人口為1,136.3萬人，流動人口約有300萬人。2002年底，北京常住人口有1,423.2萬人口。2002年底，北京市區(qū)戶籍人口241萬人，人口密度是27,700人/平方公里；城區(qū)戶籍人口449萬人，人口密度是3,500人/平方公里。全市平均戶均人口3人。The population of Beijing has grown by approximately 0.192% per annum over the last ten years. There has also been a gradual shift of population from the c

54、ity proper to suburban areas as a result of the extensive urban regeneration programme being pursued in Beijing. It is expected that the population level will be relatively stable in the short to medium term, and that the redistribution of the population to the suburban areas will continue.北京的人口在過去十

55、年間平均年增長率是0.192%。由于北京市區(qū)重新建設(shè)的原因，北京人口也出現(xiàn)了從市區(qū)向郊區(qū)移動的趨勢。預(yù)計(jì)北京的人口在中短期內(nèi)比較穩(wěn)定，從長期發(fā)展看，繼續(xù)人口郊區(qū)化。In the past 10 years, the registered population of Beijing has grown from 10.4 million in 1992 to 11.36 million in 2002, an average increase rate of 0.192% per annual.在過去的10年間，北京戶籍人口數(shù)量由1,044.9萬（1992年）增長到1,136.3萬（2002年）

56、，平均年增長率為0.192%。Given that residential development is currently focused in the suburban area, as against the city proper, the overall population of the city is growing more rapidly than the pace of increase in the city proper. Approximately 3.81 million people lived in the city area in 1994, which ha

57、s increased to 4.49 million in 2002, whilst the population of the city proper has decreased from 2.44 million in 1994 to 2.41 million in 2002.由于北京住宅發(fā)展向城區(qū)和郊區(qū)發(fā)展，所以城區(qū)人口增長速度高于市區(qū)。1994年北京市城區(qū)人口為381.5萬人，2002年增長到448.6萬人；同時(shí)1994年的市區(qū)人口為243.6萬，2002年下降為240.6萬人。3.2Economic Indicators 經(jīng)濟(jì)分析(i)Gross Domestic Product

58、(GDP) 國內(nèi)生產(chǎn)總值Beijing has experienced rapid economic growth in the past 20 years. The GDP increased from RMB 59.89 billion in 1991 to RMB 284.57 billion in 2001, with an average growth of 10.86 % per annum. In 2002, Beijing achieved a GDP of RMB 313 billion, representing a growth of 10.2% from the pre

59、vious year. According to the preliminary forecast of the Statistics Bureau, the GDP within the period between January and February 2003 was RMB 39.67 billion, an increase of 12.1% over the same period in 2002. 在過去的20年內(nèi)，北京的經(jīng)濟(jì)高速發(fā)展，國內(nèi)生產(chǎn)總值由1991年的598.89億元，增長到2001年的2,845.7億元，平均年增長率為10.86%。2002年，北京國內(nèi)生產(chǎn)總值已經(jīng)

60、達(dá)到了3,130億元，較2001年同期增長10.2%。根據(jù)北京統(tǒng)計(jì)局的初步統(tǒng)計(jì)，2003年1-2月，北京國內(nèi)生產(chǎn)總值為396.7億元，較去年同期增長12.1%。圖3.2: 北京國內(nèi)生產(chǎn)總值增長情況資料來源：北京統(tǒng)計(jì)年鑒The GDP per capita in Beijing has increased rapidly, from RMB 5,782 in 1991 to RMB 27,746 in 2002, with an average growth rate of 10.08 % per annum over the past 12 years.北京人均國內(nèi)生產(chǎn)總值也從1991年的5,