四六級(jí)閱讀理解模擬題

1、第 第 頁四六級(jí)閱讀理解模擬題 Classified advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from display advertising. Such groupings as “Help Wanted”, “Real Estate”, “Lost and Found” are made, the rate charged being less than for display advertising. Classi

2、fied advertisements are a convenience to the reader and a saving to the advertiser. The reader who is interested in a particular kind of advertisement finds all advertisements of that type grouped for him. The advertisers may, on this account, use a very small advertisementif it were placed among la

3、rger advertisements in the paper. It is evident that the reader approaches the classified advertisement in a different frame of mind from that in which he approaches the other advertisements in the paper. He turns to a page of classified advertisements to search for the particular advertisement that

4、 will meet his needs. As his attention is voluntary, the advertiser does not need to rely too much e*tent on display type to get the readers attention. Formerly all classified advertisements were of the same size and did not have display type. With the increase in the number of such advertisements,

5、however, each advertiser within a certain group is competing with others in the same group for the readers attention. In many cases, the result has been an increase in the size of the space used and the addition of headlines and pictures. In that way, the classified advertisement has in reality adve

6、rtisement. This is particularly true of real estate advertising?1. All of the following facts are advantages of classified advertisement for advertisers E*CEPT that _.A) classified advertisement charges less moneyB) it is easier to attract the attention of the target consumersC) it provides more inf

7、ormation for the readersD) it does not have to rely too much on display type2. One of the e*amples given of types of classified advertisement is _A) houses for saleB) people who are asking for helpC) people who are lostD) job vacancies3. What sort of attitude do people have when they look at classif

8、ied advertisement, according to the writer?A) They are in the frame of mind to buy anything.B) They are looking for something they need.C) They feel lost because there are so many advertisements.D) They feel the same as when they look at display advertisements.4According to the passage, in which way

9、 have the classified advertisements changed nowadays?A) They depend more on display type.B) More money is charged for them.C) They are divided into more groups.D) They are less formal.5Why have classified advertisements changed in appearance?A) Because people no longer want headlines and pictures.B)

10、 Because real estate advertising is particularly truthf ul now. C) Because the increase in the number of such advertisements means they have to be small now.D) Because there are more advertisements now and more competition among advertisers.答案與解析：1. C分類廣告的優(yōu)越性不包括為讀者提供更多的信息。事實(shí)辨析題。從文中可看出，分類廣告的優(yōu)越性在于收費(fèi)低、

11、無需許多的呈現(xiàn)形式，以及更易吸引對(duì)某類廣告感愛好的讀者的留意力，因此A，B，D都正確。文中唯獨(dú)沒有提到C。2. A房地產(chǎn)業(yè)就是分類廣告的其中一塊。環(huán)節(jié)題。此題考察對(duì)“Real Estate”的理解，它的意思是“房地產(chǎn)”，應(yīng)選項(xiàng)A 正確。3. B當(dāng)讀者看分類廣告時(shí)，他們會(huì)搜尋自己需要的信息。事實(shí)辨析題。從文中可知，讀者在看分類廣告時(shí)和看展示廣告的留意力的模式是不一樣的，他們會(huì)去閱覽自己感愛好的類別，查找所需信息。應(yīng)選項(xiàng)B正確。4. A依據(jù)文章，分類廣告更多地依靠呈現(xiàn)形式。推斷題。文章最末指出，由于競(jìng)爭(zhēng)的加劇，分類廣告商們不得不用大標(biāo)題和圖片來吸引讀者的留意力。應(yīng)選項(xiàng)A正確。5. D由于現(xiàn)在更多廣

12、告的投入和廣告商之間的競(jìng)爭(zhēng)日益加劇，所以分類廣告不斷改變形式。事實(shí)辨析題。文中指出，分類廣告的改變是由于“With the increase in the number of such advertisements, however, each advertiser within a certain group is competing with others in the same group for the readers attention”，應(yīng)選項(xiàng)D正確。 Classified advertising is that advertising which is grouped in ce

13、rtain sections of the paper and is thus distinguished from display advertising. Such groupings as “Help Wanted”, “Real Estate”, “Lost and Found” are made, the rate charged being less than for display advertising. Classified advertisements are a convenience to the reader and a saving to the advertise

14、r. The reader who is interested in a particular kind of advertisement finds all advertisements of that type grouped for him. The advertisers may, on this account, use a very small advertisementif it were placed among larger advertisements in the paper. It is evident that the reader approaches the cl

15、assified advertisement in a different frame of mind from that in which he approaches the other advertisements in the paper. He turns to a page of classified advertisements to search for the particular advertisement that will meet his needs. As his attention is voluntary, the advertiser does not need

16、 to rely too much e*tent on display type to get the readers attention. Formerly all classified advertisements were of the same size and did not have display type. With the increase in the number of such advertisements, however, each advertiser within a certain group is competing with others in the s

17、ame group for the readers attention. In many cases, the result has been an increase in the size of the space used and the addition of headlines and pictures. In that way, the classified advertisement has in reality advertisement. This is particularly true of real estate advertising?1. All of the fol

18、lowing facts are advantages of classified advertisement for advertisers E*CEPT that _.A) classified advertisement charges less moneyB) it is easier to attract the attention of the target consumersC) it provides more information for the readersD) it does not have to rely too much on display type2. One of the e*amples given of types of classified advertisement is _A) houses for saleB) people who are asking for helpC) people who are lostD) job vacancies3. What sort of attitude do people have when they look at classified advertisement, according