管理學中國移動發(fā)展課件

1、China Mobile Communications April 20, 2000, China Mobile Communications Corporation was officially established.My site I call the shots, China Mobile Communications Corporation million customers in Beijing on November 26, 2001. July 21, 2004, China Mobile Communications Corporation officially became

2、 the Beijing 2008 Olympic Games, mobile communications services partner. In 2004, China Mobile Communications Corporation, the net asset value of 2331.6100 billion yuan, net profit reached 42.004 billion yuan. In October 2005, China Mobile Communications Corporation announced the acquisition of Hong

3、 Kong mobile telecommunications provider PEOPLES (China Resources Peoples Telephone Company), has now become its wholly-owned subsidiary and changed its name to China Mobile Peoples Telephone Company Limited. In February 2007, the mobile phone users of China Mobile Communications Corporation to achi

4、eve a one-way toll (regional called free).Acquisition of CTTMay 23, 2008, the China Railway Group Co., Ltd. merged into China Mobile Communications Corporation, its wholly-owned subsidiary enterprises, to maintain a relatively independent operations. GoTone Global is China mobiles flagship brand, hi

5、gh reputation, brand image robust, with a lot of high-end customers. It has become the most widely network covering domestic and international roaming countries and regions, the most perfect most function mobile information service brand, fully embodies the global core brand concept- I can . M zone“

6、M zone” snare move feeling fashion a new generation! The same young people to, herd, play list is not easy! Some new friends, all like, let your communication.G3 G3-lead 3 G life .G3 is China mobile based on domestic td-scdma 3 G technology a standard proposed service brand. G3 logo modelling righte

7、ousness take Chinese “太極”, with a bit of the exhibition to gradually spin, the implied meaning of 3 G life changes and wonderful infinite extension; Its core visual elements from the traditional Chinese culture is the most representative ink indeed and scarlet seals, to contemporary gimmick to simpl

8、ified design, this logo and rich color use and extending. G3 mark belongs to the bearing network logo, will not as separate customer brand exist, but fully integrated into the China mobile three brand promotion. G3 logo of strategic launch, means that China mobile support the national independent in

9、novation of science and technology, to build up new customer communication platform, leading the wonderful and efficient 3 G life. Enterprise cultureChina mobile enterprise culture idea by the core values, mission system is composed of three parts and vision. China mobile enterprise culture idea con

10、notation is the core of the system of responsibility and outstanding, which reveals the China mobile as enterprise, China mobile people as a member of society, will become a responsible and the best of the enterprise and individual as their pursuit. The core values- zhengde health ministry into to g

11、ood enterprise with excellent enterprise responsibility do citizens of the sincerity, honesty promise to never complacency, innovative and enterprising attitude, keep improving pursuit of enterprise, the harmonious development of the society and the environment. China mobile core of enterprise cultu

12、re connotation is responsibility and excellence, that is, to am of virtuous and thick people of life, do JianJi under the whole heaven, and good responsibility, the continuous improvement of excellent enterprise citizen. Enterprise mission: to create infinite communication world, do the information

13、society beams. China mobiles vision: to be the creator of excellent quality. We think that a company has a lot of reasons for success. China mobile company has excellent enterprise culture, good management system, responsible managers and enthusiasm of the employees. China mobile has diversified brand, can satisfy the different types of consumers. The greatest degree meets the consumers needs, make their brand scale expands unceasingly. In addition, China mobile companies use mature management system, can sati