1380國開電大本科《商務(wù)英語3》歷年期末考試(第三大題閱讀選擇)題庫

Passage1Inbusiness,peoplehavetodealinpersonwithallkindsofpeople.Whentalkingtopeoplewithinyourcompanywhodon'tspeakyourlanguage,youmayhavetouseEnglish;thesepeoplemaybecolleaguesorco-workers-whomayworkwithyouinyourowndepartment,inanotherpartofthebuildingorinanotherbranch.Andyoumayalsohavetodealwithpeoplefromoutsidetheorganization:clients,suppliers,visitorsandmembersofthepublic.Moreover,thesepeoplemaybefriendsorstrangers-peopleofyourownage,orpeoplewhoareyoungerorolderthanyou.Therelationshipyouhavewithapersondeterminesthekindoflanguageyouuse.Forexample,it'snotappropriatetosay‘Hi,howareyou!'whenmeetingtheManagingDirectorofalargecompanyortosay‘Goodmorning,it'sagreatpleasuretomeetyouwhenbeingintroducedtoapersonyou'llbeworkingcloselywithinthesameteam.Peopleusuallyformanimpressionofyoufromthewayyouspeakandbehave-notjustfromthewayyoudoyourwork.Peopleindifferentcountrieshavedifferentideasofwhatsoundsfriendly,politeorsincere-andofwhatsoundsrudeorunfriendly!Goodmannersinyourculturemaybeconsideredbadmannersinanother.Sometimesyourbodylanguage,gesturesandexpressionsmaytellpeoplemoreaboutyouthanthewordsyouuse.21.ThetopicofthepassageisA.self-imageinbusinesssituationB.theimportanceofappropriatechoiceoflanguageC.dealingwithpeopleinbusiness[答案]C22.ThelanguageyouusewhentalkingwithpeopleinbusinessisdecidedbyA.yourrelationshipwiththeparticularpersonB.yourselfC.yourboss[答案]A23.PeopleusuallyformanimpressionofyoufromA.yourwayofdoingjobsB.yourlanguageandmannersCyourfacialexpressions[答案]B24.Goodmannersinyourculturemaybeconsideredbadmannersinanother.GoodmannersinthisatementmeanA.tobehavepolitelyB.tobehavelovelyC.tobehaveaggressively[答案]A25.Themessageofthearticleisthat.A.dealingwithpeoplesuccessfullyinbusinessisnoteasynts[答案]Awithdifferentplaysavery月試題及答案culturalbackgroundimportantroleinismostsettingupchallengingbusinessationship21-25題：閱讀下列短文，從A、B、C三個選項中選出一個正確答案，并將答案序號寫在答題紙上。Passage1Hardsellandsoftsellareimportantbusinesstermsandusefulstrategiesforsalesstafftoknowandunderstand.Bothofthemcanwork.Theeffectdependsonthetypeofcustomersandthetypeofproducts.Ahardsellisakindofmoredirectandforcefulsalestactics.Thesalespersonjustkeepsexplaininghowgoodtheproductis,whypeopleshouldbuyitandevenhowthepricesmightinereaseiftheconsumerwalksoff.Asoftsellisadifferentapproach.Thesalespersontriestobuildtrustwithconsumers.Hedoesn'tputpressureonthemtobuythings,justrecommendingaproductandlettingtheconsumersmaketheirowndecisions.Anexampleofsoftsellistodistributefreesamplestowhichcustomersoftenrespondfavorably.Businessescanusefreesamplestobuildrapportandengagecustomersinproductsorservices,Recommendingproductsbetweenfriendsisalittlebitlikedoingsoftseling.Peopledon'treallycareifsomeoneelsebuystheproduct.Theyarejustgivingtheirhonestopinionsandtryingtobehelpful.Humorinadvertisingisalsousedtoattraettheconsumer'sattentionandgettheminterestedintheproductsorservices.Customersoftenresisthardsalestactics,thusmakingsoft-sellingmuchmoreeffectiveforsuccess.21.Customersoftenhardsalestactics,thusmakingsoft-sellingmoreeffectiveforesistpose[答案]A22.Examplesofsoftsellmentionedinthepassageinclude.A.collectingfreesamplesfromcustomerB.recommendingproductsamongfriendsC.tellingcustomersthattheproductsaregood[答案]B23.Makinghumorousadvertisementsisoneoftheapproachescompaniesuseto.A.reducesellingcostsB.attractpeople'sinterestsC.avoidtheshortageofsalesstaff[答案]B24.Accordingtothepassagetheauthorindicatesthat.A.softsellispreferredbybusinesscompaniesB.hardsellisrarelyresistedbycustomersC.softsellisexpensive[答案]A25.What'sthetopicandmainideaofthepassage?A.SellingStrategy-SalesStaffB.SalesStaff-WhatSalesStaffShouldKnowC.SellingStrategyHardSellandSoftSellStrategies[答案]c21-25題：閱讀下列短文，從A、B、C三個選項中選出一個正確答案，并將答案序號寫在答題紙上。Passage1Beinganeffectivemanagermeansknowingwhentousetherightmanagementstyle.Somestyles,forinstance,aremorepeople-oriented,whileotherstendtofocusonaprojectorproduct.Themanagementstyleyouselectwilldependonyourpeopleskillsandknowledge,availableresources(liketimeandmoney),desiredresults,and,ofcourse,thetaskbeforeyou.Thecommonmanagementstylescanbesummarizedintothreecategories.Theparticipatorystyleisthefirstofitskind.Here,itiscriticaltogiveeachemployeeanentiretasktocomplete.Ifthat'snotpossible,makesuretheindividualknowsandunderstandshisorherpartasitrelatestotheprojectortask.Whenpeopleinyourteamknowwheretheyfitinthebigpicture,they'remorelikelytobemotivatedtocompletethetask.Followingthat,wehavethedirectingstyle.Sometimesasituationwillcallforadirectstyleofmanagement.Perhapsatightdeadlinelooms,ortheprojectinvolvesnumerousemployeesandrequiresatop-downmanagementapproach.Here,amanageranswersfivequestionsfortheemployees:What?Where?How?Why?andWhen?Letemployeesknowwhattheyneedtodo,howthey'regoingtodoit,andwhenthequestionsmustbefinished.Thelastoneistheteamworkstyle.Ifyouwanttospeedupaprojectandchoosethebestprocessforcompletingthatproject,managingbyteamworkisthewaytogo.Whenyoumotivatepeopletopooltheirknowledge,theresultsmayexceedyourexpectations.Often,teamscantackleproblemsmorequicklythanwhatyoucanaccomplishonyourown.Thegive-and-takecancreateaprocessthatyoucanrepeatinotherprojects.21.BeinganeffectivemanagerliesinknowingtherightA.knowledgeB.skillsC.managementstyle[答案]c22.WhichofthefollowingisNOTmentionedasafocusofdifferentmanagementstyles?A.People.B.Customers.C.Project.[答案]B23.Whichofthefollowingcan'tbeinferredfromthepassage?A.Themanagementstyleislikelytochangebecausethemanagerhasbeenreplaced.B.Themanagementstyleislikelytochangebecausethedesiredresultshavechanged.C.Themanagementstyleislikelytochangebecausetheavailableresourceshavechanged.案]A24.Whenpeopleinyourteamknowwheretheyfitinthebigpicture,theyaremorelikelytobetocompletethetask.frustrateductant[答案]C25.Ifyouwanttospeedupaprojectandchoosethebestprocessforcompletingthatproject,youcanresorttoA.teamworkB.top-downmanagementC.tightdeadline案]APassage1Inbusiness,peoplehavetodealinpersonwithallkindsofpeople.Whentalkingtopeoplewithinyourcompanywhodon'tspeakyourlanguage,youmayhavetouseEnglish;thesepeoplemaybecolleaguesorco-workers-whomayworkwithyouinyourowndepartment,inanotherpartofthebuildingorinanotherbranch.Andyoumayalsohavetodealwithpeoplefromoutsidetheorganization:clients,suppliers,visitorsandmembersofthepublic.Moreover,thesepeoplemaybefriendsorstrangers-peopleofyourownage,orpeoplewhoareyoungerorolderthanyou.Therelationshipyouhavewithapersondeterminesthekindoflanguageyouuse.Forexample,it'snotappropriatetosay'Hi,howareyou!'whenmeetingtheManagingDirectorofalargecompanyortosay‘Goodmorning,it'sagreatpleasuretomeetyouwhenbeingintroducedtoapersonyou'llbeworkingcloselywithinthesameteam.Peopleusuallyformanimpressionofyoufromthewayyouspeakandbehave-notjustfromthewayyoudoyourwork.Peopleindifferentcountrieshavedifferentideasofwhatsoundsfriendly,politeorsincere-andofwhatsoundsrudeorunfriendly!Goodmannersinyourculturemaybeconsideredbadmannersinanother.Sometimesyourbodylanguage,gesturesandexpressionsmaytellpeoplemoreaboutyouthanthewordsyouuse.21.ThetopicofthepassageisA.self-imageinbusinesssituationB.theimportanceofappropriatechoiceoflanguageC.dealingwithpeopleinbusiness[答案]C22.ThelanguageyouusewhentalkingwithpeopleinbusinessisdecidedbyA.yourrelationshipwiththeparticularpersonB.yourselfC.yourboss23.PeopleusuallyformanimpressionofyoufromA.yourwayofdoingjobsB.yourlanguageandmannersC.yourfacialexpressions[答案]B24.Goodmannersinyourculturemaybeconsideredbadmannersinanother.GoodmannersinthisstatementmeanA.tobehavepolitelyB.tobehavelovelyC.tobehaveaggressively案]A.25.Themessageofthearticleisthat.A.dealingwithpeoplesuccessfullyinbusinessisnoteasyB.clientswithdifferentculturalbackgroundismostchallengingC.languageplaysaveryimportantroleinsettingupbusinessrelationship案]A2019年7月試題及答案Passage1Hardsellandsoftsellareimportantbusinesstermsandusefulstrategiesforsalesstafftoknowandunderstand.Bothofthemcanwork.Theeffectdependsonthetypeofcustomersandthetypeofproducts.Ahardsellisakindofmoredirectandforcefulsalestactics.Thesalespersonjustkeepsexplaininghowgoodtheproductis,whypeopleshouldbuyitandevenhowthepricesmightincreaseiftheconsumerwalksoff.Asoftsellisadifferentapproach.Thesalespersontriestobuildtrustwithconsumers.Hedoesn'tputpressureonthemtobuythings,justrecommendingaproduetandlettingtheconsumersmaketheirowndecisions.Anexampleofsoftsellistodistributefreesamplestowhichcustomersoftenrespondfavorably.Businessescanusefreesamplestobuildrapportandengagecustomersinproductsorservices.Recommendingproductsbetweenfriendsisalittlebitlikedoingsoftselling.Peopledon'treallycareifsomeoneelsebuystheproduct.Theyarejustgivingtheirhonestopinionsandtryingtobehelpful.Humorinadvertisingisalsousedtoattracttheconsumer'sattentionandgettheminterestedintheproductsorservices.Customersoftenresisthardsalestactics,thusmakingsoft-sellingmuchmoreeffectiveforsuccess.21.What'sthetopicandmainideaofthepassage?A.SellingStrategy-SalesStaff.B.SalesStaff-WhatSalesStaffShouldKnow.C.SellingStrategy-HardSellandSoftSellStrategies.[答案]C22.Customersoftenhardsalestactics,thusmakingsoft-sellingmoreeffectiveforsuccess.esistpose案]A23.ExamplesofsoftsellmentionedinthepassageincludeA.distributingfreesamplestocustomerB.recommendingproductsamongfriendsC.alltheabove[答案]C24.Makinghumorousadvertisementsisoneoftheapproachescompaniesuseto.A.reducesellingcostsB.attractpeople'sinterestsC.avoidtheshortageofsalesstaff[答案]B25.Accordingtothepassagetheauthorindicatesthat.A.softsellispreferredbybusinesscompaniesB.hardsellisrarelyresistedbycustomersC.softsellisexpensive案]APassage1Thebiggestmistakeaworkplaceleadercanmakewithofficecultureisfailingtodeviseoneatall.Howdoyouknowifyourofficecultureishelping,orhurting,youremployees,andasaresultyourbottomline?Designingathoughtful(周到的)officecultureissoimportantforanewcompany.Herearesomeaspectswherealeadershouldbecarefulnottomakemistakes.Acohesive(和諧一致的)officeculturestartsatthetopandisbuiltwithintention.Facebook'sfounderprojectsalaid-backvibe(氛圍).Thatsetsthetoneforhis$200billioncompany,wherehevisitsweeklyQandAsessionsfromhisstaff,loadsuptheperks,andcourtsayoungteamthatcloselymirrorshistargetmarket,positioningFacebookisespeciallydesignedfortheirwantsandneeds.Strictdresscodeorearlystarttimemayseemlikeaneasywaytobuildprofessionalism(職業(yè)化)inyourworkplace,butisthereagoodreasonforit?Strictrequirementsthatworkinalawofficemayerodetheworkethicatahiptechstartup.Makesuretobackupyourruleswithreason.Forexample,atCultureStudio,aT-shirtdesignandprintingcompany,you'dbetterbelievethere'snoplaceforties,Employeesareencouragedtodressdownintheirbrand'smerchandiseortheircompetitors'.Leadershipshouldn'tabandonculturedevelopmentthere.Goodemployeestendtobegoalorientedover-achievers,soputyourbudgetonthatwithteam-buildingactivities,contests,andincentivesforthebest.Thinkcriticallyabouttheidealemployeesforyourteam,whatmakesthetick,andhowyoucansupportthem,withinandoutsideoftheirroleinthecompany'sgoals.Settingthetoneforyourworkplacestartswitheachhireandateverylevelinthecompany.AtdigitalmarketingfirmMabbly,everyhiringdecisionismadewiththecompany'svisioninmind:acreativeandyoungteamofapproachable(伸手可及的)guidesthathelpclientstounderstandtheseeminglymysteriousworldofPR(publicrelations)inthisinternetage.21.Whatisthemaintopicofthisarticle?A.Howtowritebusinessemailsandmemos.B.Howtodesignathoughtfulofficeculture.c.Howtosetrulesforemployeestofollow.[答案]B22.TheexampleofFacebookistoshow.A.oneshouldbuiltacohesiveofficecultureonpurposeB.howyoucanuseQandAsessionsfromyourstaffC.officeculturemustreflectyourownwantsandneeds[答案]C23.Itissuggestedthatoneshouldinthethirdparagraph.A.setthetoneforone'scompanyB.dropstrictdresscodeorearlystarttimeC.backupofficeruleswithreason[答案]B24.Whatdoes“putyourbudgetonthat"meansinthefourthparagraph?A.Towithdrawthemoney.B.Topaymoreattentiontoit.C.Toinvestmoneyandefforts.案]A25.Mabblyistargetedin.A.helpingclientstounderstandthePRworldB.attractingasmanyinvestmentsaspossibleC.makingalinkbetweensellingandbuying[答案]CPassage1Thesearethelatestmanifestationsofaworryingobsessionwithe-commerceandtheInternetinAsia'slargesteconomies.InMarch,Beijingannounceditsnew"InternetPlus”plantoexpandInternetconnectivity.PremierLi,whendescribingit,broughtupthe“mobileInternet”,“cloudcomputing”,“bigdata”,“intelligentmanufacturing"andthe“InternetofThings,”inamannersimilartobusinessleadersinAmerica.NoristhisdigitalobsessionrestrictedtoChina.IndianPrimeMinisterNarendraModi'smeetingwithMarkZuckerbergatFacebook'sheadquartersreceivedasmuch,ifnotmore,mediaattentionashisaddressonsustainabledevelopmenttotheUnitedNationsdaysearlier.TheclaimthattheInternetwllfundamentallytransformdevelopmentisunproven(未被證實的)anduntested,WhatisclearisthattheInternetmakesconsumptioneasier,fasterandmoreexpansivethaneverbefore.Analystshavethuslookedtoe-commerceandChina'sInternetgiantstohelp“save”China'seconomicmodelfromslowingdown.Byextension,ChinaandIndiamusthave“dreams”thatarebiggerthantheInternet.Theyneedtotaketheleadinfindinganewmodelofdevelopmentforthe21"Centurythatintelligentlymakeuseofscienceandtechnology,butwithoutbeingseducedbymusingsaboute-commercethatmaskdeepstructuralflawsofcurrenteconomicmodels.Resolvingthosepressingissuesshouldbethereal“innovation"thatliesattheheartofanydevelopmentprogram.21.JackMahopese-WTOcanhelp.A.cooperationbetweencompaniesB.successofsmallbusinessonlineC.peoplelookforfriendsandlovers[答案]B22.Digitalobsessioninthesecondparagraphrefersto.A.problemscausedbyInternetB.tradesbetweenChinaandAmericaC.passiononInternetbusiness[答案]C23.WhichisNOTtrueaccordingtothethirdparagraph?A.ItisnotclearthathowtheInternetwilldeeplyinfluencedevelopment.B.TheInternetmakespeoplehardertosellproductsandbuygoods.C.E-commerceislikelytocontributetoChina'seconomicdevelopment.[答案]B24.ChinaandIndianeedto___.A.findanewmodelbyusingscienceandtechnologyB.findasolutiontotakeplaceofonlinebusinessC.findacuretodealwithdiseasesinthe21"Century案]A25.whatistheauthor'sattitudetoChina'sdevelopmentofonlinebusiness?A.Negative.B.Positive.C.Neutral.[答案]C21-25題：閱讀下列短文，從A、B、C三個選項中選出一個正確答案，并將答案序號寫在答題紙上。Passage1Ittakesalotoftimeandefforttodevelopandmaintainamarketingcampaignthatresonates(共鳴)withyourpotentialclients.However,youshouldthinkmoreabouthowtodevelopamarketingcampaign.Afterall,we'realwayslookingforwaystoincreaseourcompetitiveness.Herearesomemarketingstrategiesforyoutocheckout.Partner(結(jié)伴)withallies.Marketingpartnershipshavemanybenefitstopushamarketingcampaign,Forstarters,whenyoustandsidebysidewithsomeoneelse,youcandeliverbettercontent,Ifyouareatthetopofyourbusiness,marketingpartnershipsarecheapertomaintainyoursuccessandexposeyourbrand.Embraceuser-generatedcontent.Accordingtoasurveyof839millennials(千萬富翁),theyspend5.4hoursadaycommunicatingwiththeirpeers,about30percentoftheirtotalmediatime.Similarly,youcanalsomakethisbysharingpersonalstoriesandexchangingideaswithyourcustomers.Thisisagoodwayofcarryingoutadvertisement.Helpcustomerssolveaproblem.AsperfectlystatedonHubSpot,“You'reinbusinessbecauseyouprovidesolutions.”Someofthewaysyoucanhelpcustomerssolveaproblemisby:creatinghow-to-content;offeringexclusivesthatmaketheirliveseasier;listeningtothemoransweringtheirquestions;orcreatingAPPsortools.Letcustomersinteract.Nomatterwhatproductorserviceyou'reoffering,yourcustomerswanttointeractwithyourcompany,oratleastothercustomers.AMC,forexample,createdanonlinetoolthatallowedyoutowritedownyourimaginations.AmericanExpressconnectssmall-businessownerstoeachotherandhelpfulresourcesthroughitsopenforum.21.Thisarticlemainlytalksabout.A.somemarketingstrategiesB.yourpotentialclientsativeskills[答案]A22.Youaresuggestedinthesecondparagraphto,A.fightagainstyouropponentB.findallieswithsomeoneelseC.alwaysfocusonyourself[答案]B23.Toembraceuser-generatedcontentdoesgoodatA.makingfriendswithstrangersB.choosingcapableemployeescarryingoutadvertisement[答案]C24.WhichofthefollowingisNOTawayofhelpingcustomerssolveaproblem?A.Creatinghow-to-contentB.ListeningtocustomersC.Havingdinnerwithcustomers[答案]C25.AMCcreatedanonlinetoolsothatA.onecanwritedownwhatheimaginesB.yourdreamsandthoughtswillcometrueC.theycangatherinformationfromcustomers[答案]A作業(yè)126-30題：閱讀短文，從A、B、C三個選項中選出一個正確答案Passage2Ittakesalotoftimeandefforttodevelopandmaintainamarketingcampaignthatresonates(共鳴)withyourpotentialclients.However,youshouldthinkmoreabouthowtodevelopamarketingcampaign.Afterall,we'realwayslookingforwaystoincreaseourcompetitiveness.Herearesomemarketingstrategiesforyoutocheckout.Partner(結(jié)伴)withallies.Marketingpartnershipshavemanybenefitstopushamarketingcampaign.Forstarters,whenyoustandsidebysidewithsomeoneelse,youcandeliverbettercontent.Ifyouareatthetopofyourbusiness,marketingpartnershipsarecheapertomaintainyoursuccessandexposeyourbrand.Embraceuser-generatedcontent.Accordingtoasurveyof839millennia's(千萬富翁),theyspend5.4hoursadaycommunicatingwiththeirpeers,about30percentoftheirtotalmediatime.Similarly,youcanalsomakethisbysharingpersonalstoriesandexchangingideaswithyourcustomers.Thisisagoodwayofcarryingoutadvertisement.Helpcustomerssolveaproblem.AsperfectlystatedonHubspot,"You"reinbusinessbecauseyouprovidesolutions."Someofthewaysyoucanhelpcustomerssolveaproblemisby:creatinghow-to-content;offeringexclusivesthatmaketheirliveseasier;listeningtothemoransweringtheirquestions;orcreatingAPPsortools.Letcustom