6億人的體育生活2021抖音體育生態(tài)白皮書抖音體育

2021年抖音體育生態(tài)白皮書抖音體育&巨量算數(shù)出品2022年6月??20211-20222數(shù)據(jù)說明??1KOLTGITGI=/*100????3/100510102030405目錄去體育行業(yè)加速發(fā)展務(wù)研202120252025務(wù)5102012-2021務(wù)216986108務(wù)20207務(wù)37.2%2012-202150000500004000030000200001000002162948327372265792198819011201698610820172018201920202025研202120252017-2019務(wù)2017-201910%GDP20202020告導(dǎo)2017-2019GDP...的千25%20%15%10%5%GDP務(wù)20352025模38.5%15橇2.1650%20172018201920212025研202120222021務(wù)2021-20226892112021姿研30.5280名2016139%務(wù)//150425217512113454+33%161847+34%2016202020162020研Tokyo2020Audience&InsightsReport研l(wèi)inearTV/digitalcoverage務(wù)20153.4624%2021-2022務(wù)3.0532332016-2021450040003500300025002000150010005002.339002.521.510.502.2438601.9733001.70.942700146002016-20172017-20182018-20192019-20202020-2021冰雪旅游收入/億元人數(shù)/億人次研20222022去務(wù)20221-22021+49%+112%+52%202120222021202220212022|務(wù)1研20211-202226202086模202221.2+6.3+4.7+6+4.7+1.2+6.3+3/1002022220225研202252020研20211抖音體育生態(tài)圖譜體育創(chuàng)作者體育內(nèi)容體育興趣用戶IP多元的抖音體育創(chuàng)作者1.220211202221.2+研3研20211-2022231-401.2+務(wù)31-40?TOP562%38%18-2324-3031-4041-5050+研20211-202226.35000202256.3KOL2022550006.3+5000+研20211-202256.3+王小羽鐵豆529.8659.71野球帝活蹦亂跳的體育老師2699.2117.2研2022531研務(wù)姿姿70%70%79%97%72%研20222匹202222021260%越60%天2021220222研20222務(wù)姿谷愛凌粉絲量：2026.7萬2000+1.2+1800+uv楊倩粉絲量：955.2萬8250075048研2022531姿張怡寧粉絲量：387.2萬郭晶晶粉絲量：464.1萬研2022531姿埋姿姿抖音林丹粉絲量546.4萬潘曉婷張繼科運動員粉絲量粉絲量1183.0萬925.7萬模研2022531姿姿姿?務(wù)&&IP170.933.5平臺運動員品牌商創(chuàng)意x內(nèi)容x流量研2022531豐富的抖音體育內(nèi)容覆20211202222務(wù)TOP102競技跑步拳擊格斗羽毛球馬拉松跳水研20211-2022220216研20211-20225研匹匹202141%41%40%20222vs2021220222vs2021220222vs20212研20211-2022220222021研2022220211-2022220211-20222TOP10TOP10研20211-20222IP越匹IP14.95600+10.13500+研202222021匹匹匹+52%+43%+49%+39%20212022202120222021202220212022研20211-20222呂34106800匹研20211-20222熱情的抖音體育用戶務(wù)?20225研20211-20222務(wù)31-40務(wù)202269TOP鄭州武漢杭州上海天津西安長沙成都重慶蘇州深圳廣州保定北京東莞18-2324-3031-4041-5050+5研20211-20222TGI19-23TGI123456789101112131415161718192021222324研20211-2022220211-202221.31.9務(wù)1.3+1.9+研20211-2022218-2325%53.41%46.59%58.63%41.37%35%30%25%20%15%10%5%35%30%25%20%15%10%5%0%0%18-2324-3031-4041-5050+18-2324-3031-4041-5050+TGITGI研20211-202222021202220222?研20211-20222務(wù)務(wù)務(wù)77%4091%23%77%35%25%15%5%25%20%15%10%5%0%18-2324-3031-4041-5050+-5%研20221-20222埋姿務(wù)18-23務(wù)4TOP1030%25%20%15%10%5%0.200%18-2324-3031-4041-5050+占比TGI研20211-2022220211202221.61.6+研20211-20222務(wù)天務(wù)去20225317000421天920+5700+8000700060005000400030002000100002022120222202232022420225研202211-202253120221-2300%800%684%700%600%514%500%400%3