超市促銷知識培訓

商品促銷知識要點便利超市商品部＊商品促銷的目的：

提升銷售額

銷售額＝來客數(shù)X客單價

＊商品促銷的形式

▲DM促銷

▲專題促銷

▲周特價

▲搭贈活動

▲時段促銷

＊商品促銷的方式：

▲降價

▲搭贈

▲驚爆商品

▲其它

＊促銷商品的選項

▲A類商品

▲季節(jié)性商品

▲新品

▲根據(jù)商圈特點的商品＊促銷商品的品項數(shù)

▲DM促銷：80品左右

▲專題促銷：15～20品

▲周特價：15～20品

▲驚爆價商品：1～2品＊促銷的時間段

▲DM和專題按計劃

▲周特價：一次兩周

▲時段促銷和驚爆促銷：高峰日和高峰時

＊促銷商品的價格

▲DM與綜超持平

▲根據(jù)市調與競爭店平或略低

▲個別商品零毛利銷售＊促銷商品的陳列和表達

▲店外展板

▲店內POP或特價簽

▲量陳或端架

▲貨架內商品第一或第二層＊與促銷相關的事

▲商品的準備（庫存管控）

▲賬務的處理

▲宣傳的到位

▲分析的準確Friendship—thedifferenceinChinaandtheWestChineseexceptfriendshipstobemorelasting.Differentfoundationsforfriendships.Westernsexpectfriendstobeindependent.Chineseusuallyexpectmorefromtheirfriends.Chineseexceptfriendshipstobemorelasting.

ForChineseatruefriendshipenduresthroughoutlifechanges.Chinesearefriendseveniftheyhaven’tspokenfor20years.Ifyousharedsomethingatonetime,thenallyourlifeyouarefriends.Thisisthebestofguanxi(關系),theWideWebthatconnectsChinesethroughtimeandspace.So,wecansayChineseinventedtheInternetlongbeforeBillGateswasborn.

InNorthAmerica,eventherelationshipinwhichpeoplefeelcloseandtelleachotherpersonalproblemsmaynotsurvivelifechangessuchasmovingtoanothercity,graduationfromauniversityormarriage.Ifthepeopledonotseeeachotherregularly,therelationshipislikelytodie.Differentfoundationsforfriendships.

Chinesefriendsshare“thingsincommon”:atask,aclass,thehometown.Friendshipsareformedbypeoplewhoworkorgotoschooltogether.Youmayormaynotliketheperson,butifheorshecandosomethingforyoubecauseofhispositionorjob,youcanbefriends.ButinNorthAmerica,businessandfriendshiparekeptseparate.Thefriendshipsareusuallytiedtospecificactivities.Apersonmayhaveworkfriendsandleisure(休閑時)activityfriends.Alsofriendstendtohavesimilarfinancialcircumstances,becausefriendshipintheWestisbasedonequality.Westernsexpectfriendstobeindependent.

Why?It’sbecausetheirfriendshipismostlyamatterofprovidingemotionalsupportandspendingtimetogether,sotheydonotfeelcomfortableinarelationshipinwhichonepersonisgivingmoreandtheotherisdependentonwhatisgiving.Awesternerwillrespondtoafriend’stroublebyasking“Whatdoyouwanttodo?”Theideaistohelpthefriendtothinkouttheproblemanddiscoverthesolutionheorshereallywantsandthentosupportthesolution.Chinesefriendsgiveeachothermoreconcretehelp.AChinesewillusepersonalconnectionstohelpafriendgetsomethinghardtoobtain.Theygiveeachothermoneyandmighthelpeachotheroutfinanciallyoveralongtime.Chineseusuallyexpectmorefromtheirfriends.

IntheWest,youcancertainlyaskafriendtodosomethingwithyou,butyourecognizethatyourfriendmaysayno,ifheorshegivesyouasreason.Youwouldnotexpectafriendtodropeverythingtorespondtoanon-urgentneedsuchasshopping.Norwouldyouexpectafriendtorecognizeandrespondtoyourwisheswithoutstatingthem.

AfriendinChinaissomeonewhooffershelpwithoutwaitingtobeasked.Therearefewlimitstowhatyoucanexpectfromafriend.Youcanfeelfree