商務(wù)翻譯7課件

第七講商務(wù)英語翻譯Exercises:Afterstudyingtheinformationanddataobtainedtoughmarketresearches,themakerortheexportermaydecidewhethertherearegoodprospectsforhisgoodsintheforeignmarket,andthentakeeffectivemeasurestopromotetheexportofthegoodstothatmarket.Ithasbecomeevidentthatbusinessmenwillhavetosellandpromoteaggressivelyinordertodevelopandexpandthemarketsnecessarytoconsumeallthethingsthefactoriesproduce.Afterstudyingtheinformationanddataobtainedtoughmarketresearches,themakerortheexportermaydecidewhethertherearegoodprospectsforhisgoodsintheforeignmarket,andthentakeeffectivemeasurestopromotetheexportofthegoodstothatmarket.經(jīng)過分析市場調(diào)研結(jié)果，制造商或出口商可以判斷出他的商品在國外市場的前景，并采取有效的措施來促進(jìn)對那個市場的出口。Themarketingcommunicationmixconsistsofadvertising,salespromotion,publicrelationsandpublicity,personalselling,anddirectmarketing.However,theproduct’sstylingandprice,thepackage’sshapeandcolor,thesalesperson’smanneranddress,andthestore’sdécor–allcommunicatesomethingtothebuyers.（publicity:推廣、宣傳）Mostmarketingresearchbenefitsboththesponsoringcompanyanditsconsumers.Throughmarketingresearch,companieslearnmoreaboutconsumers’needs,resultinginmoresatisfyingproductsandservices.Themarketingcommunicationmixconsistsofadvertising,salespromotion,publicrelationsandpublicity,personalselling,anddirectmarketing.However,theproduct’sstylingandprice,thepackage’sshapeandcolor,thesalesperson’smanneranddress,andthestore’sdécor–allcommunicatesomethingtothebuyers.營銷傳播組合包括廣告、銷售推廣、公共關(guān)系和宣傳、人員銷售以及直接營銷。然而，商品的樣式和價格、包裝的形狀和顏色、銷售人員的態(tài)度和服裝以及商店的裝飾風(fēng)格——所有這些都會向購買者傳遞某些信息。Mostmarketingresearchbenefitsboththesponsoringcompanyanditsconsumers.Throughmarketingresearch,companieslearnmoreaboutconsumers’needs,resultinginmoresatisfyingproductsandservices.大部分營銷研究會給發(fā)起公司和消費者帶來好處。通過營銷研究，公司對消費者的需求有了更多的了解，使其提供更多的讓消費者滿意的產(chǎn)品和服務(wù)。保險Insurance保險是國際貿(mào)易程序中一個十分重要的環(huán)節(jié)。因為交易雙方相距遙遠(yuǎn)，每筆交易的貨物都會經(jīng)過長途運(yùn)輸。在運(yùn)輸過程中，貨物可能會遇到意外或自然災(zāi)害，使得貨物受損或滅失。貨主為了保障自己的貨物發(fā)生損失時能取得經(jīng)濟(jì)上的補(bǔ)償，通常會投保貨物運(yùn)輸險。在國際貿(mào)易中，我們說的貨物運(yùn)輸保險里，一般會選擇平安險（F.P.A.）水漬險（W.A.或W.P.A.）或一切險（A.R.）這三種基本險種的一種，然后加保其他必要的特殊附加險。一切險（AllRisks，簡稱A.R.）一切險的責(zé)任范圍除了上列的所有責(zé)任外，還包括某些運(yùn)輸途耗的貨物。上述三種險別都有貨物運(yùn)輸?shù)幕倦U別，被保險人可以從中選擇一種投保。保險單翻譯保險單（InsurancePolicy）是一種正規(guī)的保險合同。保險單翻譯中最重要的是要將投保人、被保險人、被保險貨物的名稱、數(shù)量或重量、運(yùn)輸工具、保險起訖地點、承保險種、保險金額、出單日期、雙方各自的權(quán)利和義務(wù)等具體信息進(jìn)行準(zhǔn)確傳達(dá)。教學(xué)目的：通過學(xué)習(xí)，能看懂簡單英語保單，對涉及保險業(yè)務(wù)的單句或短段落能進(jìn)行英漢翻譯。Examples:THEPEOPLE’SINSURANCECOMPANYOFCHINAHeadoffice:BeijingEstablishedin1949

INSURANCEPOLICYInvoiceNo.CL-98PolicyNo.86/03中國人民保險公司總部：北京1949年創(chuàng)立保險單發(fā)票號碼：CL-98保險單號：86/03ThispolicywitnessesthatthePeople’sInsuranceCompanyofChina(hereinaftercalled“theCompany”)attherequestofGuangzhouArts&CraftsCorporation(hereinaftercalled“theInsured”)andinconsiderationoftheagreedpremiumpaidtotheCompanybytheInsured,undertakestoinsuretheundermentionedgoodsintransportationsubjecttotheconditionsofthispolicyaspertheclausesprintedoverleafandotherspecialclausesattachedthereon.中國人民保險公司（以下簡稱本公司）根據(jù)廣州工藝品公司（以下簡稱被保險人）的要求，由被保險人向本公司繳付約定的保險費，按照本保單承保險別和背面所載條款與下列條款承保下述貨物運(yùn)輸保險，特立本保險單。InsurancePolicyPolicyNo.118756ThisistocertifythatthiscompanyhasinsuredonbehalfofChinaNationalLightIndustrialProductsImport&ExportCorp,ShanghaiBranch.ThesumofUSdollarsOneHundredThousandonly.保險單保險單號碼：118756茲證明中國輕工業(yè)產(chǎn)品進(jìn)出口公司上海分公司向本公司投保：總保險金額：100,000（壹佰萬）美元整Exercises:簡單句翻譯：Thelossinquestionwasbeyondthecoveragegrantedbyus.WhatriskisthePeople’sInsuranceCompanyofChinaabletoprovide?Pleasefilltheapplicationform.Theextentofinsuranceisstipulatedinthebasicpolicyformandinthevariousriskclauses.Thelossinquestionwasbeyondthecoveragegrantedbyus.該損失不包括在我方承保的范圍內(nèi)。WhatriskisthePeople’sInsuranceCompanyofChinaabletoprovide?中國人民保險公司承保的險別有哪些？Pleasefilltheapplicationform.請?zhí)顚懸幌峦侗巍heextentofinsuranceisstipulatedinthebasicpolicyformandinthevariousriskclauses.保險的范圍寫在基本保險單和各種險別的條款里。Insurancewasoriginallyappliedtolossesatsea,whereriskswerealwaysgreat,butitisnowprovidedtocovermostanykindofoccurrencethatmayresultinloss.保險最初是用于承保海運(yùn)損失，因為海上風(fēng)險最大，但是現(xiàn)在以用于承保任何可能發(fā)生損失的事件。Thepurposeofinsuranceistoprovidecompensationforthosewhosufferfromlossordamage;inotherwords,itisacontract