商務(wù)英語函電電子教案

ProjectOneIntrodunctiontoBusinessletters項目一商務(wù)信函認知IntrodunctiontoBusinessEnglishWriting&BusinessLetters商務(wù)英語信函概述課時數(shù)2教學(xué)目標：Enablethestudentstoknowthebasicconcenptsand5CprinciplesofBussinessEnglishwritingandformatofletttersaswellasaddressingenvelope.使學(xué)生了解商務(wù)英語寫作的基本概念、5C原則以及信函的格式信封的寫法。教學(xué)目標教學(xué)重點與難點教學(xué)重點：Theformatoflettters信函的格式教學(xué)難點The5CprinciplesofBussinessEnglishwritingandits"functions商務(wù)英語寫作的5C原則和主要功能教學(xué)方法（講授、討論、案例分析、實驗等）講授、案例分析、討論Section1:IntroductiontothebasicconceptsofBusinessEnglishWriting一導(dǎo)入：認識商務(wù)英語寫作課程1.whatisBusinessEnglishWriting?2.whatisthefunctionofBusinessEnglishWriting?3.ThetipsforanEnglishLetteroSection2；LayoutofBusinessLetter商務(wù)信函的格式Section3:WritingPrinciples5CPrinciples教學(xué)步驟設(shè)計lFocusontherecipient?sneeds.lUsesimpleandappropriatelanguage.lRe-readandreviseit.lCheckspellingandgrammar.Section2LayoutofBusinessLetterAbusinessletterusuallyconsistsof2majorparts；1.EssentialPartslTheletterhead信頭lThedateline日期lTheinsidenameandaddress收信人名稱地址lThesalutation稱呼lThebodyoftheletter信文lThecomplimentaryclose結(jié)尾敬語lThesignature落款⑧2.OptionalParts附加部分lTheattentionline具體收信人lThesubjectline事由(3)Thereferencenotation案號lTheenclosure附件lThecarboncopy抄送lThepostscript附言SampleAnalysis1.ChinaNationalCereals,OilsandFoodstuffsImp&ExpCorp.8JianguomenNeiDajieBeijing10005,ChinaTelephone:86-10-6526-8888Fax:86-10-6527-6028E-mail:carl@2.OurRef.YourRef.Date:15thNovember,20—3.MessrsH.Ronald&Co.556EastcheapLondon,EC3,England8?Attention:ImportDept.4.DearSirs,9.Aqua（icProducts5.Wethankyouforyourenquiryof5November.Incompliancewithyourrequest,wearesendingyouherewithacopyofourillustratedcatalogueandaquotationsheetforyourreference.Allpricesaresubjecttoourconfirmationforouraquaticproductshavebeensellingwellthisseason.Therefore,wewouldsuggestthatyouadviseusbyafaxincaseofinterest.Weawaityourearlyfavorablereply.6.Yourstruly,7.ChinaNationalCereals,OilsandFoodstuffsImp&ExpCorp.Sig.（Manager）10.QS/AN11.Enclosures12.ccourShanghaiBranchOffice13.P.S-WerequirepaymentbyL/CforatotalvaluenotexceedingUSD50.000.Section3:WritingPrinciples5CPrinciples1.Clarity（清晰）2.Correctness（正確）3.Concisiness（簡潔）4.Completeness（完整）5.Courteousness（禮貌）1.Clarity(清晰)clarityisachivedbyusinggheright