大學(xué)體驗(yàn)英語(yǔ)綜合教程2 Unit 的知識(shí)

ByLouise.JJUnit3AdvertisingWarm-upActivityLookattheadsandthinkabouthowyouwillsaytheminEnglish.DepartmentofCollegeEnglishStartahead.成功之路，從頭開(kāi)始。Adiamondisforever.鉆石恒久遠(yuǎn)，一顆永流傳。Intelinside.給電腦一顆奔騰的“芯”。Obeyyourthirst.服從你的渴望。Justdoit.

Manyproductsforsaleseemtoscreamatus,“Buyme!Buyme!”Advertisingisabigbusinessinourworldwithmanyproducts1._______forourattention.Thinkofthelasttimeyouboughtclothes.Youprobablynoticedthe2._______ofcolors,patterns,fabricandbrandsyoucould3._________from.Whichkindofsoft4._______wouldyouliketohavetodayorwhatkindofcomputerdoyouwant?Advertisersareskilledintheartofmakingtheirproductslookthebesttoappealtooursenses.Butproductsaren’talwayswhattheyseem.Sometimesadvertisingisdeceptiveandas5._______,wemustbecarefulaboutwhatwechoosetobuy.Itisimportanttolearnto6._______productsandidentifyourpurposeinpurchasingthethingsweneed.Couponsarealsoaformofadvertising.Sometimesfastfoodistemptingbecauseacouponisoffered,eventhoughtherearemorehealthychoicesforeating.Thegoodthingaboutadvertisingisthatithelpspeopleto7._______andrefinetheirchoices.Lead-inIntheUnitedStates,theAdCouncilcreatestimelypublicservicemessagestothenation.Theirpurposeistoraiseawarenessofpublicproblemsthatcitizenscan8._______to.Inspiringadscauseindividualstotakeactionandevensavelives.9._______inAmerica,forexamplehasbeenreducedovertheyearsbecauseofthecreativePublicServiceadvertisementsthatthecouncil10._______.“Please,pleasedon’tbealitterbug,“causeevery‘litterbit’hurts.”Manyfamilieshavetaughttheirchildrentoplacelitterinthetrashcaninresponsetothiscatchyphrase,whichhasaffectedgenerationsaseachsucceedinggenerationhastaughttheirchildrennottolitter.Lead-inQuestions1.Doyouliketowatchtheadvertisements?WhatabouttheadsinsertedintheintervalsoftheTVserials?2.Doyouknowhowmanykindsofadvertisementsarethereandwhatarethey?Publicserviceads公益廣告Salespromotionads促銷廣告Commercials(anadvertisementontelevisionorradio)在電視或廣播上的廣告AdsonthenewspaperormagazineoronthenetLead-inQuestions3.Whataretheadvantagesanddisadvantagesofads?Advantages:

(1)Goodandniceadswillappealto有吸引力

oursense;(2)Publicserviceadswillinspire激發(fā)

peopletotakeactionandevensavelives;(3)Adswillhelppeopletomakedecisionsandrefine提煉

theirchoices.Disadvantages:(1)mislead誤導(dǎo)

theconsumers;(2)cheattheconsumers，especiallythedeceptive欺騙性的(tendingtodeceive)ones.1.Whydotheauthor’sfriendscallherashop-a-holic?Theydosobecauseshelikesshoppingandkeepsalotofname-branditemsinherroom.ReadingComprehension2.Whendoestheauthorrealizethatsheisavictimofadvertising?Sherealizesthatsheisavictimofadvertisingwhenshelearnsmoreaboutmarketing.ReadingComprehension3.Whyisclothingveryimportanttohighschoolgirlsandnotthatimportanttocollegestudents?Becausehighschoolgirlsaredefinedandidentifiedbytheirclothing,butcollegestudentsaredefinedbytheirpersonalityratherthanbytheirclothing.ReadingComprehension4.Advertisersportraybeautifulmodelsinadvertising.Whydotheydothat?Theyusethosebeautifulmodelstopassthismessagetous:ifwewanttobepopular,loved,andattractive,weshouldfollowthesemodels.ReadingComprehensionYoucouldcallmeashop-a-holic,asmostofmyfriendsdo,butIcallmyselfaloveroffashion.Sittinginmyroom,IlookinmyclosetatallmybelongingsandwonderwhatelseIwanttobuy.Abercrombie,Guess,JCrewandRalphLaurenarejustafewofthename-branditemsthatcluttermyroom.AndIwantmore.I'veneverstoppedtoquestionwhetherI'mgettingwhatI'mpayingfor,thoughI'vealwaysbeena"smart"shopper,asaleshopper.But,asIlearnmoreaboutmyfuturefield,marketing,IrealizethatIamavictimofadvertising.AllthethingsIwantandbuyareinfluencedbywhatmagazines,television,andotheradvertiserstellmeIneedtobuy.Paragraph1shop-a-holicashop-a-holicisacompulsivepersonwhofindsgreatjoyinshopping,almosttothepointofbeingahobby,butfindsithardtostopshoppingandbuysthingsthatarenotneeded.-holicworkaholic 工作狂beerholic 嗜好啤酒成癖colaholic 嗜好可口可樂(lè)成癖movie-holic 嗜好電影成癖teleholic 嗜好看電視成癖carboholic 碳水化合物中毒alcoholicalcoholic酒精中毒的，嗜酒成癖的后綴-holicOnethatisaddictedtoorcompulsivelyinneedof嗜好…成癖n.(1)mannerorwayofdoingthingsShepaintsinthefashionofPicasso.(2)popularstyleofclothes,behavioretc.Manygirlsliketofollowthefashion.Jeansarestillinfashion.fashion①壁櫥；②盥洗室；③議事室，密室；④貯藏室E.G.Putthecoatsbackintothecloset.

Youmayputthesebooksinthecloset.

comeoutoftheclosettotellpeoplethatyouarehomosexual.closet

DifficultSentences1.Youcancallmeashop-a-holic,asmostofmyfriendsdo,butIcallmyselfaloveroffashion.Youcouldcallmea

,asmostofmyfriendsdo,butI’drathersayI

.lovetobuythingsinfashionshoppingaddictAbercrombie&Fitch阿貝克隆比&費(fèi)奇Abercrombie&Fitch(A&F)isanAmericanretailerthatfocusesoncasualwearforconsumersaged18to22.Ithasover300locationsintheUnitedStates,andisexpandinginternationally.GuessJCrewbrandn.amarkmadeusuallytoshowtheownerofsth.e.g.Whatisyourfavoritebrandofsoap?Therearetwobrandsofthearticleonthemarket.cluttervt.fillaspaceinadisorderlyway胡亂地填滿,混亂，喧囂e.g.Theroomwasclutteredwithfurniture.Theroadwasclutteredwithrefugees.Don’tclutteryourroom.clutterup使雜亂.使散亂inaclutter亂七八糟Hisroomisalwaysinaclutter.n.person,animalorthingthatisinjured,killedordestroyedastheresultofcarelessness,crimeormisfortune受害人，犧牲品，犧牲者earthquakevictimsNotallthevictimssurvived.Hewasavictimofracialprejudice.fallvictimtosth.beovercomebysth.成為…犧牲品Hesoonfellvictimtohercharms.victimParagraph2Everyonewearsclothes.Theycanbeastatement,astyle,oradefinitionofwhoyouare.Theycanalsobeasimplenecessity.Forme,clothinghasmeantdifferentthings.Asachild,Iworewhatmymothergavemeorthehand-me-downsfrommysister.IneverquestionedhowIlooked,butIlikedtodressup.stylen.mannerthatistypicalofaperson風(fēng)格Followingfashionisnotmystyle.Idon’tlikeclassicalmusic;popularmusicismoremystyle.definitionthestatementofthemeaningofaword,etc.定義Canyougiveaprecisedefinitionoftheword?clearnessofoutline清晰度Thephotolacksdefinition.necessityn.necessarythings必需品Food,clothing,andshelterareallbasicnecessitiesoflife.We’lltakeonlythenecessitiesforthespringouting.necessarya.necessarilyadv.unnecessarya.make(something,oroneself)moreattractive,esp.withclothing打扮，裝扮Don’tbothertodressup–comeasyouare.Shelikestodressupforaparty.dressupParagraph3Inmiddleschool,Ibecamemoreconcernedwithmyappearance,likemostgirls.ButasIprogressedtohighschool,advertisingbecameabiginfluence.Boysbegantonoticegirls,andallthegirlswantedtolookgood.Theclothinginhighschoolbecamesomethingthatdefinedyou;itidentifiedyouwithacertaingroup.WearingAbercrombiejeansmeantyouwerethepreppyall-Americangirl,aGuessshirtmeantyouwerethesnobbyrichgirl,andanythingworseorlessthanthatwasunacceptable.adj.feelingorshowingworry;involvedinoraffectedby擔(dān)憂的；有關(guān)的，牽涉到Whatareyoumostconcernedabout?Everyonewhowasconcernedintheaffairregretsitverymuch.Sheisconcernedaboutyoursafety.

beconcernedabout關(guān)心beconcernedin有關(guān)的beconcernedwith涉及；忙于；與…有關(guān)concernedDifficultSentencesButasIprogressedtohighschool,dvertisingbecameabiginfluence.

ButasIheadedtohighschool,Ipaidmoreattentiontoadvertising.definevt.精確地解釋;界定statepreciselythemeaningofwords;interpretWeshouldclearlydefinethescopeofourresearch.Itisdifficulttodefinewhatmakeshimsopopular.Goodmannersdefineagentleman.DifficultSentenceTheclothinginhighschoolbecamesomethingthatdefinedyou.Highschoolstudentsseemtoadoptanotionthatbywearingexpensiveclothestheyarewealthy,smart,orsuperiorinsomeway.identifyvt.認(rèn)出,識(shí)別select,notice,recognizeorspecifyCanyouidentifyyourumbrellaamongthislot?Iidentifythatstolenrecorderasmine.vi.等同于;有關(guān)聯(lián)；認(rèn)同associatewith;Wealthcannotbeidentifiedwithhappiness.Whatcanbeidentifiedwithhappiness?preppyThetermpreppyisparticularlywell-knownamongstAmericanteenagers.TheusageofpreppyinAmericanhighschoolsisquiteoftenusedtorefertoafashionchoice.Paragraph4Incollege,advertisinghitmeinadifferentway.Collegeisaplacewheretypicallynooneknowsyouatfirst,soyoucanbewhoeveryouwanttobe.Therearesomanystudentsandsuchavarietyofpeoplethatclothingbeginstodefineyoulessandlessandyourpersonalitybeginstodefineyoumoreandmore.Everyoneisgrowingandchangingandbeginningtolearnwhotheyreallyare.YetmyfriendsandIstillturntoadvertising,nownotonlytostayinfashionbutmoresotofindourownstyle.Inmyquestforidentity,thestyleofclothingIchoosereflectsme.ItshowsmypersonalityandshowswhattypeofpersonIam.hitheremeanshavingabadeffectonTheincreasingcostofoilhitKenyaespeciallyhard.Hewashardhitbyhisfinanciallosses.DifficultSentenceYetmyfriendsandIstillturntoadvertising,nownotonlytostayinfashionbutmoresotofindourownstyle.YetmyfriendsandIstillpayattentiontoadvertising,notonlytofollowthefashions,butmoretofindourownpersonalstyle.turntogoto…forhelp,advice,sympathy,comfort,etc.向…求助Thechildfelttherewasnoonehecouldturntowithhisproblems.Ihadtoturntothedictionaryforhelp.questv&n.search,attempttofind尋找；搜索Thequestforgoldwaslonganddifficult.Hewenttothelibraryinquestofsomethingtoread.Paragraph5Despitemychoicetohavemyclothingreflectandnotdefineme,Iremainavictimofadvertising.AlthoughIlooktoadsfortheupcomingstyles,Iamstillaffectedbytheunderlyingimagesbehindthem.Advertisingreflectssocietyandalsoaddstosocietaldefinitions.Advertisersshowuspeoplearoundus,yettheychooseonlyacertainlook.Byshowingusjustthesepeople,theyaredefiningthosefewasthebeautifulpeople.Advertisingfeedsoffhumaninsecuritiesandmakesuswanttobelikethesebeautifulpeople.Paragraph5Ourinsecuritieswithwantingtobepopularandwantingtobelovedareusedagainstus.Societyfostersthefascinationthatweshouldnotbewhoweare,andadvertisersusethistoinfluenceustobelievecertainmessages.Ifwedonotlooklikethemodels,wearenotbeautiful.Ifwearenotthinandcurvywearenotattractive.Evenifwehavegreatpersonalities,mostpeoplewillnotlikeusifwearenotphysicallybeautiful.looktodependontoprovidehelp,advice,etc.Welooktoyouforhelp/tohelpus.Anableyoungmanisashamedtolooktoothersforassistance.upcomingadj.

oftherelativelynearfuture即將來(lái)臨的；預(yù)定將要Wewereallenthusiasticabouttheupcomingholidays.Theyhavemadegoodpreparationfortheupcomingelections.underlyingadj.fundamentalorbasic根本的,基礎(chǔ)的;

latentorpotential含蓄的,潛在的Thiswordhasitsunderlyingmeaning.

Theunderlyingthemeofthenovelisveryserious.underlying

problem基本問(wèn)題underlying

reason內(nèi)在原因DifficultSentenceAdvertisingfeedsoffhumaninsecuritiesandmakesuswanttobelikethesebeautifulpeople.Advertisingmakespeopleinsecureaboutwhotheyareandneedexpensiveclothestomakethemlookgood.fostervt.培養(yǎng),促進(jìn)helptheg