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跨境電商英語(yǔ)試題TestOneI.MatchthefollowingwordsinColumnAandtheirdefinitionsinColumnB.(10points)ColumnAColumnBbulkgoodsa.whenconsumerstalkaboutacompany'sproductorservicetotheirfriends,family,andtootherswithwhomtheyhavecloserelationshipsproductlifecycleb.insuranceforlossofordamagetocargoes,orfbrinjurytopeopletravellingincargoestariffsc.thecompletechainofproductiondepartmentsfromrawmaterialstoterminalproductmanufacturing,mainlyfbrspecificproductionandmanufacturinglinksoceanbillofladingd.goodssuchascoal,grains,oil,orchemicalsthatarenotpackagedinanytypeofcontainerandarestored,transported,andsoldinlargequantitiessequentialnumbere.taxesonimportedgoodsindustrialchainf.groupsofpotentialcustomersbasedondifferentcharacteristicssuchasdemography,geography,behavior,orpsychographyWOMmarketingg.thestagesinaparticularproduct'sexistence:introduction,growth,maturity,anddeclineinsalesindividualismh.adocumentthatshowsthedetailsofthegoodsthatarebeingtransportedbyacarriercargoinsurancei.asequentialnumberusedtoensuredatauniquenessmarketsegmentationj.adoctrinethattheinterestsoftheindividualareethicallyparamountILReadthestatementsbelowbasedonthetext,decidewhethertheyaretrueornot.Mark"T"fortrueand"F"forfalse.(10points)China'se-commercemarketisthelargestoneintheworldandalreadyrepresentsmorethan40%ofthetotalglobale-commercespending.Goodsimportedthroughcross-bordere-commercefallintothe“bulkgoods”category,ratherthanpersonalgoods.Socialmediamarketingcanhelpincreasewebsitetrafficandraisebrandawareness.CustomerExperienceManagement(CEM)isaconceptthatdescribeshowacompanysellstheirproductstocustomers.Inhigh-incomecountrieslikeSingapore,45%ofalle-commercetransactionsarecross-border.Amarketplacemodelisaplatformwheremanycompaniesselltheirproductsalongsidetheircompetitors.IfyouarenewintheBloggingworld,itwillbebettertostartyourblogpromotionwithoneortwomethods,andskipfromonetoanotherquickly.Peopleusuallyknowwhattheywantandhowtogetwhattheyneed.“ManageYourCustomerEngagement/9isdesignedtodriverepeatpurchasesforvendorsandsellersandhelpthembuildamorerobustfollowingonAmazon'ssprawlingmarketplace.BondedImport:ordersfromconsumers一sendingproductsfromoverseas.III.ReadingComprehension.(20points)PassageOneAte-commercetransactionstage,servicesuppliersandcustomersagreeontheconditionsoftheirtransactionbasedontheirnegotiation,andthenthetransactionisfulfilled.Atthisstage,theperceptionofsuperiorqualityisdeterminedbythetoolsorsystemtheserviceproviderofferstothecustomers,forexampleaccesstothesystem,theefficiencyofthesystem,deliverytimeandsoon.Atthisstagedifferentcommunicationchannelsareavailableaswell,fbrexampleemails,onlinechats,discussionforums,onlinecommunity,voiceoverIPandsoon,whichcanalsohelptoimproveservicequalityinthetransactionprocess.Aftertheonlinetransactionhasbeencompleted,thebookedgoodsorservicesaregoingtobedeliveredtothecustomers.Atthisstagesomeimportantpersonnelinformationonthecustomerswillbereleasedtotheserviceprovider.Thus,privacyisalsoanimportantdimensionofservicequalityfromthecustomers9prospective.Ifcustomersaresatisfiedwiththeonlinetransactionprovidedbytheserviceprovider,arealdealwillbearrivedat,whichmeanscustomershavebeenwonthroughtheInternetfbrtheserviceprovider.Trustcanbeachievedamongcustomersbasedongoodsatisfactionandqualityinthisstage.Whocanfulfillthee-commercetransaction?A.Servicesuppliers.B.Customers.C.Servicesuppliersandcustomers.D.Producers.Accordingtothepassage,theperceptionofsuperiorqualityisdeterminedbyA.Accesstothesystems.B.theefficiency.C.deliverytime.D.alloftheabove.Thefollowingcommunicationchannelscanhelptoimproveserviceinthee-commercetransactionprocessEXCEPT?A.OnlinechatsB.Face-to-facecommunicationC.DiscussionfbrumsD.VoiceoverIPWhichofthefollowingstatementsisNOTcorrectaccordingtothepassage?Aftertheonlinetransactionhasbeencompleted,thebookedgoodsorserviceswillbesenttothecustomers.Inonlinetransactioncustomers9informationwon'tbereleasedtotheserviceprovider.Privacyisanimportantelementfbrcustomersinonlinetransaction.Ifthecustomerissatisfiedwiththeservice,histrustcanbeachieved.Ifthereneedsatitle,doyouthinkwhatshoulditbecalled?
A.E-commercetransaction.C.Service.A.E-commercetransaction.C.Service.B.Suppliersandcustomers.D.Trust.PassageTwoToday,thereWhatcanwelearnfromtheMicrosofifsremark?A.Today'scarsandairplanesarcextremelyoverpriced.Informationtechnologyisdevelopingatanamazingspeed.C.Informationtechnologyhasreachedthepointwhereimprovementisimpossible.D.Thereismorecompetitionininformationtechnologyindustrythanincarindustry.WhatcanwelearnfromtheMicrosofifsremark?A.Today'scarsandairplanesarcextremelyoverpriced.Informationtechnologyisdevelopingatanamazingspeed.C.Informationtechnologyhasreachedthepointwhereimprovementisimpossible.D.Thereismorecompetitionininformationtechnologyindustrythanincarindustry.Probablythebiggestpayoff,however,isthebillionsofdollarstheInternetissavingcompaniesinproducinggoodsandservingfbrtheneedsoftheircustomers.NothinglikeithasbeenseensincethebeginningoftheIndustrialRevolution,whenpower-drivenmachinesbeganproducingmoreinadaythanmencouldturnoutinnearlyayear."WeviewthegrowthoftheInternetande-commerceasaglobaltrendJsaysMerrillLynch,“alongthelinesofprintingpress,thetelephone,thecomputer,andelectricity.”Youwouldbehardpressedtonamesomethingthatisn'tavailableontheInternet.Consider:books,healthcare,movietickets,constructionmaterials,babyclothes,stocks,cattlefeed,music,electronics,antiques,tools,realestate,toys,autographsoffamouspeople,wineandairlinetickets.Andevenafteryou'vemovedontoyourfinalrestingplace,there'snoreasonthoseyoulovecan'tkeepintouch.AcompanycalledFinalThoughtsoffersaplacefbryoutostore"afterlifee-mails"youcansendtoHeavenwiththehelpofa“guardianangel.”KidstodayaresocomputerliteratethatitinfactensurestheUnitedStateswillremaintheunchallengedleaderincyberspacefbrtheforeseeablefuture.Nearlyallchildreninfamilieswithincomesofmorethan$75,000ayearhavehomecomputers,accordingtoastudybytheDavidandLucilePackardFoundation.Youngstersfromages2to17atallincomelevelshavecomputers,with52%ofthoseconnectedtotheInternet.Mostkidsusecomputerstoplaygames(somefor30hoursormoreaweek),andmanyteenagegirlsthinknothingofrushinghomefromschooltohavee-mailchatswithfriendstheyhavejustleft.What'sclearisthat,whetherwelikeitornot,theInternetisanevergrowingpartofourlivesandthereisnoturningback."TheInternetisjust20%invented/9sayscyberpioneerJakeWinebaum.“Thelast80%ishappeningnow.”Accordingtotheauthor,thebiggestbenefitoftheInternetisthatItsavescompanieshugeamountsofmoneyItspeedsupprofitmakingItbringspeopleincredibleconvenienceItprovideseasyaccesstoinformationTheauthorgivestheexampleofFinalThoughtstomakethepointthat?therearesomecleverideasontheInternetalmostanythingisavailableontheInternetC?peoplecanfindgoodbargainsontheInternetD.somewebsitesprovidenovelservicestoincreasehitsWhatcanwelearnfromthefourthparagraph?Thereisalinkbetweenincomeandcomputerownership.ManyAmericanchildrendon'tputcomputerstogooduse.Studiesshowthatboysaremorecomputerliteratethangirls.TheU.S.willstayaheadintheinformationtechnologyinyears.Whatisthemessagetheauthorintendstoconvey?TheInternetisgoingtogetfirmholdofourlivessomeday.TheInternetisgoingtoinfluenceourlivesevenmoregreatly.WeshouldhaveapositiveattitudetowardsthechangestheInternetbrings.Childrenshouldbewellpreparedfbrthechallengesintheinformationage..Fillintheblankswiththerightformsofwordsandexpressionsinthebox.(10points)A.livestreamingB.tariffsC.followD.preferenceE.categoriesF.transactionG.logisticsH.oversellI.deliveryJ.commissionYourorderisoutfbrandwillbewithyousoon.Choosingfurnitureislargelyamatterofpersonal.Companiesengagedinshipping,trucking,railfreight,delivery,andhaveallbeenreportingbetterthanexpectedresults.Behonestaboutthetechnology;donotitspotential.CCTV-3istheshowthroughitswebsite.Pricesandchangeallthetime,soit'sdifficulttosaywhatyouwillgetfbryourmoney.Shegetsa15percentoneverymachineshesells.Therearethreeofaccommodation—standard,executive,anddeluxe.Theeconomisfsresearchhasofferednewinsightsonhowcostsdeterminetheboundariesofthefirm.Youdon'thavetosign-inorotherusersoraccountstoenjoyallthevideosavailableonthesite..TranslatethefollowingparagraphfromEnglishtoChinese.(20points)Cross-bordere-commercereferstoonlinetradebetweenabusiness(retailerorbrand)andaconsumer(B2C),betweentwobusinesses,oftenbrandsorwholesalers(B2B)orbetweentwoprivatepersons(C2C).Cross-bordere-commercehasa21percentshareofthetotalworldwideonlinetrades.Therearepredictionsthatthissharewillgrowtoover$1.4trillioninvalue.AnotabletrendisthestrongpreferenceofmanyChineseonlineshopperstobuyfromoverseasbrandsandretailersthroughcross-borderonlineshopping一knownashaitaoorCBEC(cross-borderE-commerce).TheChinesecompanyhasalreadybuiltoverseaswarehousesinmarketsoftheAssociationofSoutheastAsianNations,aswellasexporttransshipmentwarehouses(中轉(zhuǎn)倉(cāng)庫(kù))inChina.Nowadays,Made-in-Chinaisoneoftheworld'sleadingB2Bportals,specializinginbridgingthegapbetweenglobalbuyersandqualityChinesesuppliers.TranslatethefollowingparagraphfromChinesetoEnglish.(20points).重視消費(fèi)者的未來(lái)購(gòu)買行為,這樣現(xiàn)有消費(fèi)者將獲得適當(dāng)?shù)馁Y源和信息、。.通過(guò)直郵、網(wǎng)站、免費(fèi)及顧客服務(wù)部與消費(fèi)者保持溝通。.就出口貿(mào)易而言,出口單證是出口貨物推定交付的憑證,是結(jié)匯工具。.這是一個(gè)非常簡(jiǎn)單的概念:賣家銷售,亞馬遜發(fā)貨。.亞馬遜開(kāi)始試行“管理客戶參與度”的新功能,即通過(guò)電子郵件向客戶進(jìn)行新產(chǎn)品營(yíng)銷和促銷。Questionstodiscussion.(10points)Whatarethemajorcross-bordere-commerceplatformsinChinarecently?Howisthecross-bordere-commerceinChina?KeystoTestOneLMatchthefollowingwordsincolumnAandtheirdefinitionsincolumnB.(10points)d2.g3.e4.h5.i6.c7.a8.j9.b10.fILReadthestatementsbelowbasedonthetext,decidewhethertheyaretrueornot.Mark“T"fortrueand"F"forfalse.(10points).T2.F3.T4.F5.F6.T7.F8.F9.T10.TReadingComprehension.(20points).C2.D3.B4.B5.A6.B7.A8.B9.D10.BFillintheblankswiththerightformsofwordsandexpressionsinthebox.(10points)1.12.D3.G4.H5.A6.B7.J8.E9.F10.CV.TranslatethefollowingparagraphfromEnglishtoChinese.(20points)Cross-bordere-commercereferstoonlinetradebetweenabusiness(retailerorbrand)andaconsumer(B2C),betweentwobusinesses,oftenbrandsorwholesalers(B2B)orbetweentwoprivatepersons(C2C).跨境電子商務(wù)是指企業(yè)(零售商或品牌)與消費(fèi)者之間、企業(yè)與企業(yè)(通常是品牌與批發(fā)商)之間或是個(gè)人之間的在線交易。Cross-bordere-commercehasa21percentshareofthetotalworldwideonlinetrades.Therearepredictionsthatthissharewillgrowtoover$1.4trillioninvalue.跨境電子商務(wù)占全球在線交易總量的21%,有人預(yù)測(cè)說(shuō)此份額將增長(zhǎng)至L4萬(wàn)多億美元。AnotabletrendisthestrongpreferenceofmanyChineseonlineshopperstobuyfromoverseasbrandsandretailersthroughcross-borderonlineshopping-knownashaitaoorCBEC(cross-borderE-commerce).一個(gè)明顯的趨勢(shì)是,許多中國(guó)網(wǎng)上的購(gòu)物者特別傾向于通過(guò)跨境網(wǎng)購(gòu)從海外品牌和零售商那里購(gòu)買商品,海淘或CBEC(跨境電子商務(wù))就是知名的跨境網(wǎng)購(gòu)平臺(tái)。TheChinesecompanyhasalreadybuiltoverseaswarehousesinmarketsoftheAssociationofSoutheastAsianNations,aswellasexporttransshipmentwarehousesinChina.該中國(guó)公司已經(jīng)在東南亞國(guó)家聯(lián)盟市場(chǎng)建立了海外倉(cāng)庫(kù),并在中國(guó)建立了出口中轉(zhuǎn)倉(cāng)庫(kù)。Nowadays,Made-in-Chinaisoneoftheworld'sleadingB2Bportals,specializinginbridgingthegapbetweenglobalbuyersandqualityChinesesuppliers.現(xiàn)在,中國(guó)制造網(wǎng)是世界領(lǐng)先的B2B門戶網(wǎng)站之一,專注于為全球采購(gòu)商和中國(guó)優(yōu)質(zhì)的供應(yīng)商之間架起橋梁。TranslatethefollowingparagraphfromChinesetoEnglish.(20points).重視消費(fèi)者的未來(lái)購(gòu)買行為,這樣現(xiàn)
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