【創(chuàng)新設(shè)計(jì)】高考英語(yǔ)總復(fù)習(xí) 41Unit 1 Advertising課件（江蘇專(zhuān)用）

Unit1AdvertisingⅠ.單詞默寫(xiě)1．a(chǎn)dvertising

n．做廣告；廣告活動(dòng)；廣告業(yè)2．persuade

vt.說(shuō)服，勸說(shuō)；使信服3．comment

n．評(píng)論，評(píng)價(jià)vi.評(píng)論，議論4．intelligence

n．智力，才智；情報(bào)5．recommend

vt.推薦；建議，勸告；介紹6．purchase

vt.購(gòu)買(mǎi)，采購(gòu)n．采購(gòu)；購(gòu)買(mǎi)的東西7．update

vt.&n.更新；提供最新消息；使現(xiàn)代化8．bargain

n．便宜貨；協(xié)議vi.討價(jià)還價(jià)9．personally

adv.個(gè)別地；就本人而言；本人，親自10．shock

vt.使震驚，使驚愕n．震驚，驚愕11．innocent

adj.notguiltyorcrime12．promote

vt.togivesomeoneahigherpositionatwork13．youth

n．theperiodoftimewhenyouareyoung14．bonus

n．a(chǎn)nadditionalpaymentmadetopeoplewhoworkforabusiness15．determine

vt.tofindsomethingoutⅡ.詞匯拓展1．educatevt.教育→educator

n．教育者→educated

adj.受過(guò)教育的；有教養(yǎng)的→education

n．教育，培養(yǎng)→educational

adj.教育的2．breathn．氣息；呼吸→breathe

v．呼吸→breathless

adj.喘不過(guò)氣來(lái)的，呼吸急促的3．socialadj.社會(huì)的→society

n．社會(huì)→socialism

n．社會(huì)主義→socialist

adj.社會(huì)主義的4．unforgettableadj.難忘的，無(wú)法忘記的→forget

v．忘記→forgettable

adj.容易被忘記的→forgetful

adj.健忘的5．variousadj.各種各樣的，多樣的→variety

n．多樣，不同→varied

adj.各種各樣的語(yǔ)境助記——詞不離句，句不離段Youshouldbecarefulnottobepersuadedintopurchasingvariousfashionablebargainsbytheappealingadvertisementsthatareintendedtorecommendyouwhatyoureallydon'tneed.

Ⅲ.短語(yǔ)落實(shí)1．bemeantto旨在，目的是2．evenif/though雖然，即使3．fallfor上……的當(dāng)，受……的騙

4．playtrickson欺騙；捉弄5．dealwith涉及，關(guān)于；處理；應(yīng)付6．Figureout弄清楚，弄懂；計(jì)算出7．Appealto吸引，引起興趣；呼吁8．Getsomethingacross把……表達(dá)清楚9．Diefrom死于……10．Bepopularwith流行，受歡迎Ⅳ.句子翻譯1．Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.(Page2)商業(yè)廣告是人們?yōu)榱送其N(xiāo)某種產(chǎn)品或者服務(wù)而花錢(qián)做的廣告。2．Whenitcomestoadvertisement,wemustalluseourintelligenceandnotbeaslavetothem!(Page3)談及廣告，我們都必須運(yùn)用自己的智慧，不要做廣告的奴隸。3．Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.(Page18)為了讓觀眾作出預(yù)期的反應(yīng)，努力去吸引他們是很重要的。4．即使一則廣告沒(méi)有說(shuō)謊，也并不意味著這則廣告就是完全“清白”的。(Page2)Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.5．但并非所有的廣告都跟我們玩花招。(Page3)Notalladsplaytricksonusthough.Ⅴ.教材設(shè)題句型轉(zhuǎn)換(每空不超過(guò)3個(gè)單詞)1．Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.(教材P2)→Acommercialadvertisementiswhatsomeonehas/onesomeonehaspaidfortoadvertiseaproductorservice.2．PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.(教材P2)→PSAsareoftenrunforfree，aimed(aiming)at/whichaimat/

andaimat/whoseaimiseducatingpeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.3．However,westillmustbeawareoftheskillfulmethodsusedinadstotryandsellthings.(教材P2)→However,westillmustrealize/knowtheskillfulmethodsusedinadstotryandsellthings.4．．Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.(教教材材P3)→Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheiradvice.5．．Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.(教教材材P18)→Therearelotsofdifferentwaysofconveying/expressingyourmessagewhenyouareputtingtogetheranadcampaign.【課本原句】】Ididsomeresearchonadvertisements,andhavesomeveryimportantinformationtosharewithyou.(P2)我對(duì)對(duì)廣告做了一一些研究并且且有很重要的的信息與你分分享。sharev.分擔(dān)；分享sharesthwithsb與與某某人分享某物物，共用某物物sharesthbetween/amongsb 分配配某物sharethejoyandhardships同甘共苦sharein分分享；分擔(dān)；；參與shareaninterest興興趣相同同doone'sshare做做分分擔(dān)的工作；；分?jǐn)傎M(fèi)用goshares分分享利潤(rùn)；分分?jǐn)傎M(fèi)用【聯(lián)想拓展】】care關(guān)關(guān)心；在在意dare敢敢fare費(fèi)費(fèi)；票票價(jià)rare罕罕見(jiàn)的的hare野野兔bare光光禿的的；赤裸的spare勻勻出出，抽出，騰騰出stare盯盯，，凝視；瞪眼眼glare怒怒視視prepare準(zhǔn)準(zhǔn)備——看看高考怎么么考①Shouldtheykeeptheirconclusionwithintheteamorshare(共享)itwithotheremployees?(2011··浙江卷·六六選五)②Forfivedays，Edmonton'sDowntownParkistransformedintoonehugestagewhereartistsareabletosharetheirtalents(發(fā)揮他們的的才能),andwherepeopleareabletocelebrateandenjoythemselves.(2011·福福建卷卷·閱閱讀理理解B)翻譯句句子③我們的書(shū)書(shū)不夠夠每人人一本本，所所以大大家要要合著著用。Wedon'thaveenoughbooksforeveryon④媽媽在為小男孩們分蛋糕以便每人都可以吃到一塊。Motherissharingthecakesamongtheboystomakesurethateveryboycangetone.【課本本原句句】Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.(P2)廣廣告使使用語(yǔ)語(yǔ)言或或圖片片誘使使人們們購(gòu)買(mǎi)買(mǎi)一種種產(chǎn)品品或服服務(wù)或或接受受一種種觀點(diǎn)點(diǎn)。servicen．服務(wù)community/socialservice社社會(huì)會(huì)/社社區(qū)服服務(wù)customerservice顧顧客客服務(wù)務(wù)臺(tái)publicservice公公益益服務(wù)務(wù)domesticservice家家政政服務(wù)務(wù)；國(guó)國(guó)內(nèi)航航線serviceindustry服服務(wù)務(wù)行業(yè)業(yè)servicestation加加油站站atone'sservice隨隨時(shí)時(shí)可供供使用用(或或可以以幫助助)beofservicetosb對(duì)對(duì)某人人有用用處；；為某某人效效勞inservice在在服役；被被雇傭dosbaservice幫幫某人的忙忙【聯(lián)想拓展展】servevt./vi.servethepeople為為人人民服務(wù)serveChinesefood提提供中餐serveinthearmy在軍軍隊(duì)服役——看看高考怎怎么考①M(fèi)ostofthemealscanservetwopeople(足夠兩個(gè)個(gè)人吃)andareunder$10,sonotonlyisitaffordablebutpracticalaswell.(2011·湖南卷卷·閱讀理理解A)②－MayIcomeonSundayanddosomereadinghere?－Sure.Mysecretaryandlibrarywillbeatyour______.(2012·遼寧省省沈陽(yáng)二中中第3次月月考英語(yǔ)試試卷)A．helpB．companionC．serviceD．request答案C③－IfyoulikeIcandosomeshoppingforyou.－That'saverykind________.(2012·湖南津津市一中月月考)A．offerB．serviceC．pointD．suggestion答案A④Yourhouseisalwayssoneat－－h(huán)owdoyou____itwiththreechildren？？(2012·湖南醴醴陵一中月月考)A．manageB．serveC．．a(chǎn)daptD．construct答案A【課本原句句】However,westillmustbeawareoftheskillfulmethodsusedinadstotryandsellusthings.(P2)然而，我我們依然必必須知道那那些用在廣廣告中努力力向我們賣(mài)賣(mài)出東西的的熟練的技技巧。【聯(lián)想拓展展】beawareof意識(shí)到beawarethat...意意識(shí)到……unawareadj.不不知道；沒(méi)沒(méi)意識(shí)到awarenessn.意意識(shí)；覺(jué)覺(jué)悟awareadj.知道的；意意識(shí)到的；；明白的辨析aware/conscious兩者都可以以表示“意識(shí)到的”，都可以用用于beaware/consciousof結(jié)結(jié)構(gòu)中，，但aware指感感官上的知知覺(jué)；警覺(jué)覺(jué)，而conscious指指內(nèi)心所意意識(shí)到的感感覺(jué)。Isuddenlyfeltawareofsomebodywatchingme.我突然覺(jué)得得有人盯著著我看。Iamdeeplyconsciousofmyresponsibilityasateacher.作為一名教教師，我深深刻意識(shí)到到我的責(zé)任任。——滿分作文之之佳句a．Inconclusion,peopleb．Atonce,Iwasawarethatitwasaportraitofme.c．AtthesametimeIrealizedthatbeingagrown-upnotonlymeansthis,butalsomoreresponsibilities.——看看高考怎怎么考①Willyispainfullyawareof(痛苦地意意識(shí)到)this,andatalossastowhattodowithhislackofsuccess.(2011·山東卷卷·閱讀讀理解A)②Awareness(意識(shí))canbetestedbystudyingwhethertheanimalrecognizesitselfinthemirror,thatis,itsownreflectedimage(反射射出的影像像)．(2011··全國(guó)卷II·閱讀理理解B)③Theawareness(aware)oftheproblemisthebeginningofthesolution.④ItwasseveralminutesbeforeIwas________ofwhatwashappening.(2012··長(zhǎng)沙同升湖湖實(shí)驗(yàn)學(xué)校高高三期中考試試)A．knowB．realizeC．wearD．a(chǎn)ware答案D【課本原句】】Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.(P2)即使一條條廣告沒(méi)有說(shuō)說(shuō)謊，這也并并不意味著它它就是完全無(wú)無(wú)辜的。lievi.說(shuō)謊；平躺；；位于；n.謊言【聯(lián)想拓展】】liarn．說(shuō)說(shuō)謊者說(shuō)謊lie—lied—lied—lyinglietosb＝tellalie/liestosb躺；位于lie—lied—lain—lyingliedown躺躺下下liein位于lieonone'sback/side仰仰臥/側(cè)臥臥lieonone'sstomach趴趴著著liein/on/tothesoulaydown 放下layaside 放在一邊laythetablefordinner 擺桌子吃飯layeggs 下蛋——看看高考怎么么考①Aparticulardangerwasthoughttoliein(位于)publicbaths.(2011··重慶卷··閱讀理解C)②AtthemeetingplaceofYangtzeRiverandtheJialingRiver________，oneofthetenlargestcitiesinChina.(2010··重慶卷·單單項(xiàng)填空33)A．liesChongqingB．ChongqingliesC．doeslieChongqingD．doesChongqinglie答案A③He________tousthatthoseeggswhichwere________onthetablehadbeen________bysnakes.(2012··永州四中第第4次月考)A．lied;laying;liedB．．lied;lying;lainC．lain;lain;lainD．lied;lying;laid答案D④Theman________onthegroundsaidthathehad________hisbicyclebehindthatbigtree.(2012··瀏陽(yáng)市一中中高三上學(xué)期期期中考試)A．lie;layB．lying;layC．lying;laidD．lay;laid答案C【課本原句】】Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath.(P2)這種聲明試圖圖欺騙你，讓讓你覺(jué)得這種種牙膏能治愈愈口臭?！韭?lián)想拓展】】curableadj.可醫(yī)治治的curelessadj.無(wú)法醫(yī)治治的；不能解解決的curesbof...治治好某人的……；除去某人的的……acurefor...……的解決辦法；；……的治療方法curen．治療療；；措措施施，，對(duì)對(duì)策策；；療療法法vt.治好好，，治治愈愈；；改改正正辨析析cure/treat(1)cure治治愈愈疾疾病病，，消消除除痛痛苦苦，，改改掉掉惡惡習(xí)習(xí)、、弊弊端端，，重重結(jié)結(jié)果果。。curesbof＋＋疾疾病病(2)treat僅僅指指治治病病，，不不管管結(jié)結(jié)果果，，側(cè)側(cè)重重動(dòng)動(dòng)作作。。treatsbfor＋＋疾疾病病———看看看高高考考怎怎么么考考①Twelve--year--oldRothbecomesafriendofDr.Bantingandhisassistant,Mr.Best,whoareinsearchofacurefor(……的治療療方法法)diabetes(糖尿尿病)．(2011·福福建卷卷··閱讀讀理解解C)②“Of③Althoughthismedicinecancureyou________yourillness,ithasabadeffect________you.(2012·株株洲二二中月月考)A．for；onB．of答案B【課本本原句句】YesterdayIcameacrossaninterestingnewbook,whichIwouldliketorecommendhere.(P9)昨天我我偶然然發(fā)現(xiàn)現(xiàn)了一一本很很有趣趣的書(shū)書(shū)，現(xiàn)現(xiàn)在我我想把把它推推薦給給你。。recommendvt.推薦；；建議議；勸勸告【聯(lián)想想拓展展】recommenddoingsth建建議做做某事事recommendsbtodosth建建議某某人做做某事事recommendsthfor推薦某某物做做某種種用途途recommendsbas推薦某某人作作為……recommendsthtosb＝recommendsbsth向向某人人推薦薦某物物Itisrecommendedthatsb(should)do...有人人建議……【注意】】recommend表表示“建議”時(shí)，后接接that引導(dǎo)導(dǎo)的賓語(yǔ)語(yǔ)從句，，從句謂謂語(yǔ)動(dòng)詞詞用虛擬擬語(yǔ)氣，，即(should)＋do結(jié)構(gòu)構(gòu)?！纯锤呖伎荚趺纯伎饥賂hereisnoparkingareaduringthefestival,sousingthePark&RidesystemorEdmontonTransitishighlyrecommended.(被很大大程度地地推薦).(2011·福福建卷··閱讀讀理解B)②Recommended(被推薦薦了的)waysofcreatingcustom③I'mgoingtoParistomorrow.Whichhotelcanyou________metostayin?(2012··邵東創(chuàng)新實(shí)實(shí)驗(yàn)學(xué)校月考考)A．contributeB．suggestC．translateD．recommend答案D【課本原句】】YetweneedtokeepsomedesignaspectsoftheoldpackagestomakesurethattheChocoLocoBardoesnotlookcompletelydifferentfromourcompany'sotherproducts.(P13)然而，，我們也需要要保留現(xiàn)有包包裝的一些設(shè)設(shè)計(jì)特色，以以確保ChocoLoco糖看上去去和我們公司司的其他產(chǎn)品品沒(méi)有太大區(qū)區(qū)別。designn.設(shè)計(jì)；圖案，，圖樣；意圖圖designn.設(shè)計(jì)；圖圖案，圖樣；；意圖designfeature設(shè)設(shè)計(jì)特色afloralfeature帶花圖案案designforaircraft飛飛機(jī)的設(shè)計(jì)圖圖案bydesign(＝intentionally)故意地，蓄意意地havedesignson企企圖占有【聯(lián)想拓展】】designv.設(shè)計(jì)，計(jì)計(jì)劃,well--designed設(shè)計(jì)不不錯(cuò)的bedesignedtodo...被被設(shè)計(jì)做……bedesignedfor...為……而設(shè)計(jì)bedesignedas...被設(shè)計(jì)成……——看看高考怎怎么考①Theexperimentisdesigned(design)totestthenewdrug.②Theroadwasnotdesignedforheavylorries.③Whetherthishappenedbydesignornot,weshallneverknow.【課本原句句】Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.(P18)你需需要提前做做一些調(diào)查查分析以確確定你的廣廣告群體。。determinevt.&vi.確定；決定定；作出決決定【聯(lián)想拓determinedadj.堅(jiān)決的determinationn.決心determinetodosth決定做某事determinesbtodosth使某人決定/決心做某事determinethat(should＋動(dòng)詞原形)確定……

determineon/uponsth決定某事bedeterminedtodosth決定做某事bedeterminedthat(should＋動(dòng)詞原形)決定……

——看看高考怎怎么考①Accordingtothetext，whatwastheauthordeterminedtodo(決定做)inthatautumn？(2010·陜西卷卷·閱讀理理解C)②Helefttheplace,________never________backagain.(2012·長(zhǎng)沙田田家炳中學(xué)學(xué)月考)A．determined;tocomeB．beingdetermined;tocomeC．determined;comingD．determining;coming答案A③Theattackswerepushedhomedespite________resistance.(2012·湖南石石門(mén)一中高高三摸底考考試)A．determiningB．todetermineC．determinationD．determind答案D【課課本本原原句句】】Wemustnotfallforthiskindoftrick!(P3)我我們們一一定定不不上上這這種種把把戲戲的的當(dāng)當(dāng)??！【聯(lián)聯(lián)想想拓拓展展】】fallinlovewifallbackon 求助于；轉(zhuǎn)而依靠fallbehind 落后，落在……的后面falldown 跌倒，倒下，倒塌fallover 摔倒，被……絆倒falltopieces 崩潰；倒塌fallfor上上…………的的當(dāng)當(dāng)，，受受…………的的騙騙，，對(duì)對(duì)…………信信以以為為真真———看看看高高考考怎怎么么考考①一看看到到她她，，國(guó)國(guó)王王就就立立刻刻愛(ài)愛(ài)上上她她了了。。(2011··Onseeingher，thekingimmediatelyfellinlovewithher.②他不想在學(xué)習(xí)上落后于別人。_Hedidn't

wanttofallbehindinhisstudies.③Thesalesmansaidthetruckwasingoodcondition,andIwasfoolishenoughtofall________it. (2012·武岡市一中月考)A．for B．downC．on D．over答案A【課課本本原原句句】】Itisimportanttoalwaystappealto迎合合；；對(duì)對(duì)………有吸吸引引力力；；訴訴諸諸，，求求助助于于【聯(lián)聯(lián)想想拓拓展展】】appealvi.懇懇求求；；呼呼吁吁；；有有吸吸引引力力；；上上訴訴n.懇求求；；呼呼吁吁；；感感染染力力；；上上訴訴appealtosbforsth為為某某事事向向某某人人呼呼吁吁appealtosbtodosth呼呼吁吁某某人人去去做做某某事事makeanappealtosb向向某某人人提提出出呼呼吁吁appealfor呼呼吁……——看看高考考怎么考考①Thefood,especiallyappealsto(迎合)health－consciouseatersbecauseeachdishisveryhealthy,madewithlimitedfatandoilandservedstraightoffthegrill(烤肉架架)．(2011·湖湖南卷··閱讀理理解A)②Thegoodthingaboutchildrenisthatthey________veryeasilytonewenvironments.(2009·浙浙江卷··單項(xiàng)填填空11)A．a(chǎn)daptB．a(chǎn)ppealC．a(chǎn)ttachD．．a(chǎn)pply③Thedesign________childrenalot.Theyalllikeit.(2012·湖湖南懷化化三中月月考)A．contributestoB．a(chǎn)ppealstoC．fallsforD．．a(chǎn)ppliesfor答案②A③B【課本原原句】Asyouknow,salesofourSnowmanicecreamhaveincreasedafterrepackagiasyouknow【聯(lián)想想拓展展】(1)asyouknow為as引引導(dǎo)的的非限限制性性定語(yǔ)語(yǔ)從句句。as解解釋釋為“正如”，該非非限制制性定定語(yǔ)從從句用用來(lái)修修飾整整個(gè)句句子。。(2)asweallknow表表示示“眾所周周知”，表示示這一一含義義我們們還可可以使使用以以下句句型：：Asisknowntousall，...Itisknowntousallthat...Whatisknowntousallisthat...,——看看高高考怎怎么考考①