【創(chuàng)新設(shè)計(jì)】高考英語(yǔ)總復(fù)習(xí) 41Unit 1 Advertising（江蘇專(zhuān)用）

Unit1AdvertisingⅠ.單詞默寫(xiě)1．a(chǎn)dvertising

n．做廣告；廣告活動(dòng)；廣告業(yè)2．persuade

vt.說(shuō)服，勸說(shuō)；使信服3．comment

n．評(píng)論，評(píng)價(jià)vi.評(píng)論，議論4．intelligence

n．智力，才智；情報(bào)5．recommend

vt.推薦；建議，勸告；介紹6．purchase

vt.購(gòu)買(mǎi)，采購(gòu)n．采購(gòu)；購(gòu)買(mǎi)的東西7．update

vt.&n.更新；提供最新消息；使現(xiàn)代化8．bargain

n．便宜貨；協(xié)議vi.討價(jià)還價(jià)9．personally

adv.個(gè)別地；就本人而言；本人，親自10．shock

vt.使震驚，使驚愕n．震驚，驚愕11．innocent

adj.notguiltyorcrime12．promote

vt.togivesomeoneahigherpositionatwork13．youth

n．theperiodoftimewhenyouareyoung14．bonus

n．a(chǎn)nadditionalpaymentmadetopeoplewhoworkforabusiness15．determine

vt.tofindsomethingoutⅡ.詞匯拓展1．educatevt.教育→educator

n．教育者→educated

adj.受過(guò)教育的；有教養(yǎng)的→education

n．教育，培養(yǎng)→educational

adj.教育的2．breathn．氣息；呼吸→breathe

v．呼吸→breathless

adj.喘不過(guò)氣來(lái)的，呼吸急促的3．socialadj.社會(huì)的→society

n．社會(huì)→socialism

n．社會(huì)主義→socialist

adj.社會(huì)主義的4．unforgettableadj.難忘的，無(wú)法忘記的→forget

v．忘記→forgettable

adj.容易被忘記的→forgetful

adj.健忘的5．variousadj.各種各樣的，多樣的→variety

n．多樣，不同→varied

adj.各種各樣的語(yǔ)境助記——詞不離句，句不離段Youshouldbecarefulnottobepersuadedintopurchasingvariousfashionablebargainsbytheappealingadvertisementsthatareintendedtorecommendyouwhatyoureallydon'tneed.

Ⅲ.短語(yǔ)落實(shí)1．bemeantto旨在，目的是2．evenif/though雖然，即使3．fallfor上……的當(dāng)，受……的騙

4．playtrickson欺騙；捉弄5．dealwith涉及，關(guān)于；處理；應(yīng)付6．Figureout弄清楚，弄懂；計(jì)算出7．Appealto吸引，引起興趣；呼吁8．Getsomethingacross把……表達(dá)清楚9．Diefrom死于……10．Bepopularwith流行，受歡迎Ⅳ.句子翻譯1．Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.(Page2)商業(yè)廣告是人們?yōu)榱送其N(xiāo)某種產(chǎn)品或者服務(wù)而花錢(qián)做的廣告。2．Whenitcomestoadvertisement,wemustalluseourintelligenceandnotbeaslavetothem!(Page3)談及廣告，我們都必須運(yùn)用自己的智慧，不要做廣告的奴隸。3．Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.(Page18)為了讓觀眾作出預(yù)期的反應(yīng)，努力去吸引他們是很重要的。4．即使一則廣告沒(méi)有說(shuō)謊，也并不意味著這則廣告就是完全“清白”的。(Page2)Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.5．但并非所有的廣告都跟我們玩花招。(Page3)Notalladsplaytricksonusthough.Ⅴ.教材設(shè)題句型轉(zhuǎn)換(每空不超過(guò)3個(gè)單詞)1．Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.(教材P2)→Acommercialadvertisementiswhatsomeonehas/onesomeonehaspaidfortoadvertiseaproductorservice.2．PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.(教材P2)→PSAsareoftenrunforfree，aimed(aiming)at/whichaimat/

andaimat/whoseaimiseducatingpeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.3．However,westillmustbeawareoftheskillfulmethodsusedinadstotryandsellthings.(教材P2)→However,westillmustrealize/knowtheskillfulmethodsusedinadstotryandsellthings.4．Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.(教材P3)→Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheiradvice.5．Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.(教材P18)→Therearelotsofdifferentwaysofconveying/expressingyourmessagewhenyouareputtingtogetheranadcampaign.【課本原句】Ididsomeresearchonadvertisements,andhavesomeveryimportantinformationtosharewithyou.(P2)我對(duì)廣告做了一些研究并且有很重要的信息與你分享。

sharev.分擔(dān)；分享sharesthwithsb 與某人分享某物，共用某物sharesthbetween/amongsb 分配某物sharethejoyandhardships 同甘共苦sharein 分享；分擔(dān)；參與shareaninterest 興趣相同doone'sshare 做分擔(dān)的工作；分?jǐn)傎M(fèi)用goshares 分享利潤(rùn)；分?jǐn)傎M(fèi)用【聯(lián)想拓展】care 關(guān)心；在意dare 敢fare 費(fèi)；票價(jià)rare 罕見(jiàn)的hare 野兔bare 光禿的；赤裸的spare 勻出，抽出，騰出stare 盯，凝視；瞪眼glare 怒視prepare 準(zhǔn)備 ——看看高考怎么考①Shouldtheykeeptheirconclusionwithintheteamorshare(共享)itwithotheremployees? (2011·浙江卷·六選五)②Forfivedays，Edmonton'sDowntownParkistransformedintoonehugestagewhereartistsareabletosharetheirtalents(發(fā)揮他們的才能),andwherepeopleareabletocelebrateandenjoythemselves. (2011·福建卷·閱讀理解B)翻譯句子③我們的書(shū)不夠每人一本，所以大家要合著用。Wedon'thaveenoughbooksforeveryone,soyou'llhavetoshare.④媽媽在為小男孩們分蛋糕以便每人都可以吃到一塊。Motherissharingthecakesamongtheboystomakesurethateveryboycangetone.【課本原句】Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.(P2)廣告使用語(yǔ)言或圖片誘使人們購(gòu)買(mǎi)一種產(chǎn)品或服務(wù)或接受一種觀點(diǎn)。

servicen．服務(wù)community/socialservice 社會(huì)/社區(qū)服務(wù)customerservice 顧客服務(wù)臺(tái)publicservice 公益服務(wù)domesticservice 家政服務(wù)；國(guó)內(nèi)航線serviceindustry 服務(wù)行業(yè)servicestation 加油站atone'sservice 隨時(shí)可供使用(或可以幫助)beofservicetosb 對(duì)某人有用處；為某人效勞inservice 在服役；被雇傭dosbaservice 幫某人的忙【聯(lián)想拓展】servevt./vi.servethepeople為人民服務(wù)serveChinesefood提供中餐serveinthearmy在軍隊(duì)服役 ——看看高考怎么考①M(fèi)ostofthemealscanservetwopeople(足夠兩個(gè)人吃)andareunder$10,sonotonlyisitaffordablebutpracticalaswell.

(2011·湖南卷·閱讀理解A)②－MayIcomeonSundayanddosomereadinghere?－Sure.Mysecretaryandlibrarywillbeatyour______.(2012·遼寧省沈陽(yáng)二中第3次月考英語(yǔ)試卷)A．help B．companionC．service D．request答案C③－IfyoulikeIcandosomeshoppingforyou.－That'saverykind________. (2012·湖南津市一中月考)A．offerB．serviceC．pointD．suggestion答案A④Yourhouseisalwayssoneat－h(huán)owdoyou____itwiththreechildren？ (2012·湖南醴陵一中月考)A．manageB．serveC．a(chǎn)daptD．construct答案A【課本原句】However,westillmustbeawareoftheskillfulmethodsusedinadstotryandsellusthings.(P2)然而，我們依然必須知道那些用在廣告中努力向我們賣(mài)出東西的熟練的技巧?！韭?lián)想拓展】beawareof 意識(shí)到beawarethat... 意識(shí)到……unaware

adj. 不知道；沒(méi)意識(shí)到awarenessn. 意識(shí)；覺(jué)悟

aware

adj.知道的；意識(shí)到的；明白的辨析aware/conscious兩者都可以表示“意識(shí)到的”，都可以用于beaware/consciousof結(jié)構(gòu)中，但aware指感官上的知覺(jué)；警覺(jué)，而conscious指內(nèi)心所意識(shí)到的感覺(jué)。Isuddenlyfeltawareofsomebodywatchingme.我突然覺(jué)得有人盯著我看。Iamdeeplyconsciousofmyresponsibilityasateacher.作為一名教師，我深刻意識(shí)到我的責(zé)任。 ——滿分作文之佳句a．Inconclusion,peoplearoundtheworldshouldbeawareoftherealsituationofwatershortage.b．Atonce,Iwasawarethatitwasaportraitofme.c．AtthesametimeIrealizedthatbeingagrown-upnotonlymeansthis,butalsomoreresponsibilities.——看看高考怎么考①Willyispainfullyawareof(痛苦地意識(shí)到)this,andatalossastowhattodowithhislackofsuccess.(2011·山東卷·閱讀理解A)②Awareness(意識(shí))canbetestedbystudyingwhethertheanimalrecognizesitselfinthemirror,thatis,itsownreflectedimage(反射出的影像)．(2011·全國(guó)卷II·閱讀理解B)

③Theawareness(aware)oftheproblemisthebeginningofthesolution.④ItwasseveralminutesbeforeIwas________ofwhatwashappening.(2012·長(zhǎng)沙同升湖實(shí)驗(yàn)學(xué)校高三期中考試)A．know B．realizeC．wear D．a(chǎn)ware答案D【課本原句】Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.(P2)即使一條廣告沒(méi)有說(shuō)謊，這也并不意味著它就是完全無(wú)辜的。

lievi.說(shuō)謊；平躺；位于；n.謊言【聯(lián)想拓展】liarn． 說(shuō)謊者說(shuō)謊lie—lied—lied—lyinglietosb＝tellalie/liestosb躺；位于lie—lied—lain—lyingliedown 躺下liein位于lieonone'sback/side 仰臥/側(cè)臥lieonone'sstomach 趴著liein/on/tothesouthof... 位于……的南部放置；下蛋l(fā)ay—laid—laid—layinglaydown 放下layaside 放在一邊laythetablefordinner 擺桌子吃飯layeggs 下蛋 ——看看高考怎么考①Aparticulardangerwasthoughttoliein(位于)publicbaths.

(2011·重慶卷·閱讀理解C)②AtthemeetingplaceofYangtzeRiverandtheJialingRiver________，oneofthetenlargestcitiesinChina.(2010·重慶卷·單項(xiàng)填空33)A．liesChongqing B．ChongqingliesC．doeslieChongqing D．doesChongqinglie答案A③He________tousthatthoseeggswhichwere________onthetablehadbeen________bysnakes.(2012·永州四中第4次月考)A．lied;laying;lied B．lied;lying;lainC．lain;lain;lain D．lied;lying;laid答案D④Theman________onthegroundsaidthathehad________hisbicyclebehindthatbigtree.(2012·瀏陽(yáng)市一中高三上學(xué)期期中考試)A．lie;lay B．lying;layC．lying;laid D．lay;laid答案C【課本原句】Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath.(P2)這種聲明試圖欺騙你，讓你覺(jué)得這種牙膏能治愈口臭?！韭?lián)想拓展】curableadj.可醫(yī)治的curelessadj.無(wú)法醫(yī)治的；不能解決的curesbof...治好某人的……；除去某人的……acurefor...……的解決辦法；……的治療方法

curen．治療；措施，對(duì)策；療法vt.治好，治愈；改正辨析cure/treat(1)cure治愈疾病，消除痛苦，改掉惡習(xí)、弊端，重結(jié)果。curesbof＋疾病(2)treat僅指治病，不管結(jié)果，側(cè)重動(dòng)作。treatsbfor＋疾病 ——看看高考怎么考①Twelve-year-oldRothbecomesafriendofDr.Bantingandhisassistant,Mr.Best,whoareinsearchofacurefor(……的治療方法)diabetes(糖尿病)． (2011·福建卷·閱讀理解C)②“Ofthediabetescharitiesoutthere,mostareputtingmoneyintofindingacure(找到一種治療方法)，”saysBentleyGubar,oneofRockstar'soriginalmembers.(2010·山東卷·閱讀理解A)③Althoughthismedicinecancureyou________yourillness,ithasabadeffect________you.(2012·株洲二中月考)A．for；onB．of；onC．of；atD．for；in答案B【課本原句】YesterdayIcameacrossaninterestingnewbook,whichIwouldliketorecommendhere.(P9)昨天我偶然發(fā)現(xiàn)了一本很有趣的書(shū)，現(xiàn)在我想把它推薦給你。

recommendvt.推薦；建議；勸告【聯(lián)想拓展】recommenddoingsth建議做某事recommendsbtodosth建議某人做某事recommendsthfor推薦某物做某種用途recommendsbas推薦某人作為……recommendsthtosb＝recommendsbsth向某人推薦某物Itisrecommendedthatsb(should)do...有人建議……【注意】recommend表示“建議”時(shí)，后接that引導(dǎo)的賓語(yǔ)從句，從句謂語(yǔ)動(dòng)詞用虛擬語(yǔ)氣，即(should)＋do結(jié)構(gòu)。 ——看看高考怎么考①Thereisnoparkingareaduringthefestival,sousingthePark&RidesystemorEdmontonTransitishighlyrecommended.(被很大程度地推薦). (2011·福建卷·閱讀理解B)②Recommended(被推薦了的)waysofcreatingcustomerdelightinclude:under－promisingandover－delivering(sayingthatarepairwillbecarriedoutwithinfivehours,butgettingitdonewithintwo). (2011·浙江卷·閱讀理解C)③I'mgoingtoParistomorrow.Whichhotelcanyou________metostayin? (2012·邵東創(chuàng)新實(shí)驗(yàn)學(xué)校月考)A．contribute B．suggestC．translate D．recommend答案D【課本原句】YetweneedtokeepsomedesignaspectsoftheoldpackagestomakesurethattheChocoLocoBardoesnotlookcompletelydifferentfromourcompany'sotherproducts.(P13)然而，我們也需要保留現(xiàn)有包裝的一些設(shè)計(jì)特色，以確保ChocoLoco糖看上去和我們公司的其他產(chǎn)品沒(méi)有太大區(qū)別。

design

n.設(shè)計(jì)；圖案，圖樣；意圖designn.設(shè)計(jì)；圖案，圖樣；意圖designfeature設(shè)計(jì)特色afloralfeature帶花圖案designforaircraft飛機(jī)的設(shè)計(jì)圖案bydesign(＝intentionally)故意地，蓄意地havedesignson企圖占有【聯(lián)想拓展】designv.設(shè)計(jì)，計(jì)劃,well-designed設(shè)計(jì)不錯(cuò)的bedesignedtodo...被設(shè)計(jì)做……；專(zhuān)門(mén)為……設(shè)計(jì)bedesignedfor...為……而設(shè)計(jì)bedesignedas...被設(shè)計(jì)成…… ——看看高考怎么考①Theexperimentisdesigned(design)totestthenewdrug.②Theroadwasnotdesignedforheavylorries.③Whetherthishappenedbydesignornot,weshallneverknow.【課本原句】Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.(P18)你需要提前做一些調(diào)查分析以確定你的廣告群體。

determinevt.&vi.確定；決定；作出決定【聯(lián)想拓展】determinedadj.堅(jiān)決的determinationn.決心determinetodosth決定做某事determinesbtodosth使某人決定/決心做某事determinethat(should＋動(dòng)詞原形)確定……

determineon/uponsth決定某事bedeterminedtodosth決定做某事bedeterminedthat(should＋動(dòng)詞原形)決定……

——看看高考怎么考①Accordingtothetext，whatwastheauthordeterminedtodo(決定做)inthatautumn？ (2010·陜西卷·閱讀理解C)②Helefttheplace,________never________backagain.(2012·長(zhǎng)沙田家炳中學(xué)月考)A．determined;tocome B．beingdetermined;tocomeC．determined;coming D．determining;coming答案A

③Theattackswerepushedhomedespite________resistance.

(2012·湖南石門(mén)一中高三摸底考試)A．determining B．todetermineC．determination D．determind答案D【課本原句】Wemustnotfallforthiskindoftrick!(P3)我們一定不上這種把戲的當(dāng)！【聯(lián)想拓展】fallinlovewith 愛(ài)上……，喜歡上……fallbackon 求助于；轉(zhuǎn)而依靠fallbehind 落后，落在……的后面falldown 跌倒，倒下，倒塌fallover 摔倒，被……絆倒falltopieces 崩潰；倒塌

fallfor上……的當(dāng)，受……的騙，對(duì)……信以為真 ——看看高考怎么考①一看到她，國(guó)王就立刻愛(ài)上她了。(2011·遼寧卷·單項(xiàng)填空30)Onseeingher，thekingimmediatelyfellinlovewithher.②他不想在學(xué)習(xí)上落后于別人。_Hedidn't

wanttofallbehindinhisstudies.③Thesalesmansaidthetruckwasingoodcondition,andIwasfoolishenoughtofall________it. (2012·武岡市一中月考)A．for B．downC．on D．over答案A【課本原句】Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.(P18)在某種程度上，為了讓觀眾們有反應(yīng)而始終去迎合他們，這很重要。

appealto

迎合；對(duì)……有吸引力；訴諸，求助于【聯(lián)想拓展】appealvi.懇求；呼吁；有吸引力；上訴n.懇求；呼吁；感染力；上訴appealtosbforsth 為某事向某人呼吁appealtosbtodosth 呼吁某人去做某事makeanappealtosb 向某人提出呼吁appealfor呼吁…… ——看看高考怎么考①Thefood,especiallyappealsto(迎合)health－consciouseatersbecauseeachdishisveryhealthy,madewithlimitedfatandoilandservedstraightoffthegrill(烤肉架)．(2011·湖南卷·閱讀理解A)②Thegoodthingaboutchildrenisthatthey________veryeasilytonewenvironments. (2009·浙江卷·單項(xiàng)填空11)A．a(chǎn)dapt B．a(chǎn)ppealC．a(chǎn)ttach D．a(chǎn)pply

③Thedesign________childrenalot.Theyalllikeit.(2012·湖南懷化三中月考)A．contributesto B．a(chǎn)ppealstoC．fallsfor D．a(chǎn)ppliesfor答案②A③B【課本原句】Asyouknow,salesofourSnowmanicecreamhaveincreasedafterrepackaging.(P13)眾所周知，在重新包裝后，我們的雪人冰淇淋的銷(xiāo)售量上升了。asyouknow

【聯(lián)想拓展】(1)asyouknow為as引導(dǎo)的非限制性定語(yǔ)從句。as解釋為“正如”，該非限制性定語(yǔ)從句用來(lái)修飾整個(gè)句子。(2)asweallknow表示“眾所周知”，表示這一含義我們還可以使用以下句型：Asisknowntousall，...Itisknowntousallthat...Whatisknowntousallisthat..., ——看看高考怎么考①眾所周知，美國(guó)由50個(gè)州組成。(用三種方式翻譯)a．Asweallknow,Americaconsistsof50states