廣播電視大學2009-2010學年度第一學期“開放本科”期末考試商務英語(下)試題

試卷代號：1053中央廣播電視大學2009—2010學年度第一學期“開放本科”期末考試商務英語(下)(2)試題2010年1月注意事項一、將你的學號、姓名及分校(工作站)名稱填寫在答題紙的規(guī)定欄內(nèi)?？荚嚱Y(jié)束后，把試卷和答題紙放在桌上。試卷和答題紙均不得帶出考場。二、認真閱讀題目的說明，并按題目要求答題。答案必定要寫在答題紙指定的地點上，寫在試卷上的答案無效。三、用藍、黑圓珠筆或鋼筆答題，使用鉛筆答題無效。PartOneReading(20points)Ifyoulookatthecurrentsituation,youcandividetheInternetpresenceofenterprisesintosixphases:Phase1:"Hello,lmonline,too"--Inthisphase,thecompanyhassetupawebpage.Butinthisphase,norealstructureisprovided.Thereisnosearchengine,thereisonlysomeoftheproductinformationandthereisnolinktothecurrentstockpriceandnowaytocommunicatewithpeoplewithinthecompany.Phase2."StructuredWebSite"--Thewebsitenowhasadecentstructure,youcanuseasearchenginetosearchforkeywords,youcanseeallthecompanyinformation,youcanexchangemessageswithinthecompany.Phase3."TryingE-Commerce"--Thecompanyistryingtosellinformation,goods,etc.online.ThesystemisnotconnectedtotherealdatabasesontheIntranet.Itisslow,costsalotofmoneyandisnotreallysecure.Thereisnowaytohookupyourcompany'sback-endsystemtotheback-endoftheothercompany.Phase4."DoingE-Business"--YourwebsitehasadirectlinkintothelegacysystemsofyourIntranet,itallowsretrievalofinformationfrominternaldatabasesandusessecureprotocolstotransmitdatabetweenyourcompanyandthecustomeroranotherbusiness.Youareabletosavecostsandstartmakingaprofitfromyouronlinebusiness.Phase5:"PervasiveE-Business"--Usinganydevicethatcontainsachip(e.g.cellularphone)peopleareabletoconnecttoyourdataandtransmitorreceivethedesiredinformationtodoe-business.Phase6:"OneWorld-OneComputer"--Allchip-baseddeviceswillbeinterconnectedandcreateonehugeinformationresource.Thedevicesareabletointerchangeanytypeofinformationonanobject-orientedlevel.Applicationswillbetransparenttothesedevices.Userswon'tknowwheretheanswertotheirproblemscamefrom.Mostcompaniesnowadaysaresomewherenearorbetweenphase2andphase3.Mostofthemaremovingtowardsphase4.Oneimportantpartofthisbookistoshowwhatwillhappenafterphase4.Pervasivecomputingisthemostlikelythingtohappen.Thebookwillshowwhatsuchaworldcouldlooklikeandwhatthealternativesare.Ittriestoidentifythestandardsandtheowners,andtriestofindoutwhattheInternetwillbelikeinfiveyears'time.MarkthefollowingstatementsTrueofFalseaccordingtotheinformationprovidedinthetext.Atpresent,mostenterprisesareabletodoE-BusinessontheInternet.OnedifferencebetweenPhase1andPhase2concernsthepresenceofadecentstructure.The"TryingE-Commerce"phaseistheleastexpensivestage.Atthethirdphase,customersareabletoaccessinformationfromanenterprise'sinternaldatabase.During"DoingE-Business"phase,you'restartingtomakeaprofit.Userswithquestionswillbeabletoknowwhohasprovidedthemwiththeanswers.Eventually,allchip-baseddeviceswillbeinterconnectedandareabletointerchangeanytypeofinformation.Mostcompaniestodayaremoreorlessbetweenphase2andphase3.Theauthorwouldagreethatonlinebusinesswillbeprofitable.ThebookisfocusedonthetrendsoftheInternet.PartTwoShort-AnswerQuestions(10points)Answerthefollowingquestionsbasedonwhatyouhavelearnedfromthetextbook.Youshouldusecompletesentences.Namethefivecharacteristicsofgoodwillmessages.Explainthecomponentsofabad-newsmessage.PartThree

Writing(70points)I.Revise

eachofthefollowing

sentencesaccording

to

therequirement

given

in

thebrackets.PleasewriteyourrevisedversionontheAnswerSheet.(10points)1.Youobviouslymadeamistakebysendingusthewronggoods.(to/avoidindignation)Itisimperativethatyoureplyatonce.(tomakeitcourteous)Accordingtoyou,theitemstoppedworking.(toavoidmistrust)4.Wehopeyouwon'tbedissatisfiedwithournewproducts.(toavoiddoublenegatives)5.WewilldeliverthegoodsyouorderedbyMarch29.(tofocusonthereader'sbenefits)1I.Revisethefollowingmemo.Andtheformattingofthememoistobescored.(30points)To-GoodVibesInc.YoucallyourselvesGoodVibes,butallI'mgettingfromyourserviceisbadvibes.I'mfuriousthatyouhaveyoursalespeopleslipinunwantedservicewarrantiestoboostyoursales.WhenIboughtmyPanatronicVCRfromGoodVibes,Inc.,inAugust,IspecificallytoldthesalespersonthatIdidNOTwantathree-yearservicewarranty.ButthereitisonmyVISAstatementthismonth!YoupeoplehaveobviouslybilledmeforaserviceIdidnotauthorize.Irefusetopaythischarge.Howcanyouhopetostayinbusinesswithsuchfraudulentpractices?IwasexpectingtoreturnthismonthandlookatCDplayers,butyouCallbesureI'llfindanbones!dealerthistime.m.Writing(30points)Thesituation:YouhaveorderedtwocartonsofbrasscandlesticksfromadealerinSydney.Youfoundthatoneofthecartonscontainedonly228candlesticksinsteadofthe240itemsinvoicedwhenthegoodsreachedyouraddress.Writealetteraskingforacorrectiontothedelivery.Supplyanydetailsneededandmakeyourlettersmoothandnatural.試卷代號：1053中央廣播電視大學2009—2010學年度第一學期“開放本科”期末考試商務英語(下)(2)試題答案及評分標準(供參照)2010年1月PartOneReading(20points)Twopointsforeachitem.1.False2.True3.False4.False5.True6.False7.True8.True9.True10.TruePartTwoShort-AnswerQuestions(10points)Goodwillmessagesdeliverthanks,praiseorsympathy.Theyshouldbeselfless,specific,sincere,spontaneous,andshort.Thank-yougiftsshouldidentifythegift,tellwhyyouappreciateit,andexplainhowyouwilluseit.Thank-yoursforfavorsshouldtell,withoutgushing,whattheymeantoyou.Expressionsofsympathyshouldmentionthelosstactfully;recognizegoodqualitiesinthedeceased;offerassistance;andconcludeonapositive,reassuringnote.2.Beginwithabuffer,suchasacompliment,appreciateapointofagreement,objectiveinformation,understandingorsomepartofthemessagethatrepresentsgoodsnews.Thenexplainthereasonsthatnecessitatethebadnews,tryingtocitebenefitstothereaderorothers.Choosepositivewords,andclarifycompanypolicyifnecessary.Announcethebadnewsstrategically,mentioningacompromiseoralternativeifpossible.Closepleasantlywithaforwardlookinggoodwillstatement.PartThreeWriting(70points)1.Reviseeachofthefollowingsentencesaccordingtotherequirementgiveninthebrackets.(10points).Twopointsforeachsentence.Thankyouforyourgoods.However,wehavefoundthegoodsarenottheoneweordered.Yourpromptreplyishighlyappreciated.WenotedinyourletterofMarch16thattheitemhadstoppedworking.Wehopeyou'llbesatisfiedwithournewproducts.YoucangetthegoodsorderedbyMarch29.Revisethefollowingmemo.Andtheformattingofth