工商管理專業(yè)英語unit2

工商管理專業(yè)英語unit2第1頁/共30頁Glossaryentail:v.Tohave,impose,orrequireasanecessaryaccompanimentorconsequence:伴隨conform:v.Toactorbeinaccordoragreement;comply.使和諧一致vision:n.Unusualcompetenceindiscernmentorperception;intelligentforesight:洞察力envision:v.Topictureinthemind;imagine.想像strive:v.

Toexertmucheffortorenergy;endeavor.努力affordable:adj.

Thatcanbeafforded:買得起的mission:n.

Aspecialassignmentgiventoapersonorgroup:anagentonasecretmission.

任務(wù)第2頁/共30頁informercial:n.Acommercialtelevisionprogramorrelativelylongcommercialsegmentofferingconsumerinformation,suchaseducationalorinstructionalmaterial,relatedtothesponsor‘sproductorservice.商業(yè)信息片franchise:n.Authorizationgrantedtosomeonetosellordistributeacompany'sgoodsorservicesinacertainarea.特許經(jīng)營權(quán)edge:n.

Amarginofsuperiority;anadvantage:強勢differentiation:

n.

區(qū)別tactical:adj.

Of,relatingto,orusingtactics.戰(zhàn)術(shù)的departmental:adj.

部門的peer:n.

Apersonwhohasequalstandingwithanotherorothers,asinrank,class,orage:同等的人與他人在如爵位、階級或年齡上相當?shù)娜耍篏lossary第3頁/共30頁interpersonal:adj.

Relatingto,occurringamong,orinvolvingseveralpeople.人與人之間的foster:v.

Topromotethegrowthanddevelopmentof;cultivate:促進pervasive:adj.Havingthequalityortendencytopervadeorpermeate:滲透性的stakeholder:n.

Onewhohasashareoraninterest,asinanenterprise.股東flourish:v.Tobeinaperiodofhighestproductivity,excellence,orinfluence:活躍automotive:adj.Movingbyitself;self-propellingorself-propelled.自動的nonroutine:n.非常規(guī)程序analogue:n.Somethingthatbearsananalogytosomethingelse類似情況,Glossary第4頁/共30頁KeyTermsandConceptsVision:Aviableviewofthefuturethatisrootedinbutimprovesonthepresent.Missionstatement:Astatementoftheorganization’spurpose.Goal:Broadlong-rangetargetoraim.Objective:Specific,short-rangetargetoraimManagementpyramid:Organizationalstructurecomprisingtop,middle,andlowermanagementTopmanagers:Thoseatthehighestleveloftheorganization’smanagementhierarchy;theyareresponsibleforsettingstrategicgoals,andtheyhavethemostpowerandresponsibilityintheorganization.第5頁/共30頁KeyTermsandConceptsStrategicgoals:Goalsthatfocusonbroadorganizationalissuesandaimtoimproveperformance.Middlemanagers:Thoseinthemiddleofthemanagementhierarchy;theydevelopplanstoimplementthegoalsoftopmanagersandcoordinatetheworkoffirst-linemanagers.Tacticalobjectives:Objectivesthatfocusondepartmentalissuesanddescribetheresultsnecessarytoachieveorganization’sstrategicgoals.First-linemanagers:Thoseatthelowestmanagementhierarchy,whosupervisetheoperatingemployeesandimplementtheplanssetatthehighermanagementlevels;alsocalledsupervisorymanagers.第6頁/共30頁TextManagementisneededineverytypeoforganization.Anautoplant,acitygovernment,abaseballteam,anarmy,andaschoolallrequiremanagement.Everyorganizationhasgoals.Managemententailsplanning,organizing,coordinating,leading,andcontrollingresources(land,labor,capitalandinformation)toefficientlyreachthesegoals.Thechallengesofmanagementincludemaintaininganorganizationalstructure,developingbothlong-andshort-templans,motivatingemployees,andmaintainingquality—ameasureofhowcloselygoodsandservicesconformtopredeterminedstandardsandcustomerexpectations.Tomeetthesechallenges,managersmustpossesscertainskillsthatenablethemtofulfillspecificroles.AsBillGateshasdemonstrated,whenmanagerspossesstherightcombinationofvision,skill,experience,anddetermination,theycanleadanorganizationtosuccess.第7頁/共30頁TextManagementisneededineverytypeoforganization.Anautoplant,acitygovernment,abaseballteam,anarmy,andaschoolallrequiremanagement.Everyorganizationhasgoals.Managemententailsplanning,organizing,coordinating,leading,andcontrollingresources(land,labor,capitalandinformation)toefficientlyreachthesegoals.Thechallengesofmanagementincludemaintaininganorganizationalstructure,developingbothlong-andshort-templans,motivatingemployees,andmaintainingquality—ameasureofhowcloselygoodsandservicesconformtopredeterminedstandardsandcustomerexpectations.Tomeetthesechallenges,managersmustpossesscertainskillsthatenablethemtofulfillspecificroles.AsBillGateshasdemonstrated,whenmanagerspossesstherightcombinationofvision,skill,experience,anddetermination,theycanleadanorganizationtosuccess.第8頁/共30頁ManagerialGoalsWhydoorganizationslikeMicrosoft,Intel,Ford,andGeneralElectricexist?Likemostorganizations,theywereformedinordertorealizeavision,arealistic,credible,andattractiveviewofthefuturethatgrowsoutofandimprovesuponthepresent.HenryFordenvisionedmakingaffordable

transportationavailabletoeveryperson.BillGatesenvisionedmakingthecomputerausefulhouseholdandbusinesstool.Withoutsuchvisionarymanagers,whoknowshowtheworldwouldbedifferent.Intoday’sinnovativeandcompetitivebusinessenvironment,companiesthatstrivetoenvisionanddefinethefutureoftenhaveanadvantageoverthosethatsimplyreacttothepresent.Text第9頁/共30頁TextOfcourse,havingavisionisnoguaranteeofsuccess.Inordertotransformvisiontoreality,managersmustdefinespecificgoalsandobjectives.Astartingpointistowriteamission

statementthatdefineswhytheorganizationexistsandwhatitseekstoaccomplish.Amissionstatementoftenfocusesonthemarketandcustomersthatthecompanyserves.Astatementmayalsodescribethecompany’sproductsandservicesaswellasitsvalueandculture(includingethicsandsocialresponsibility).Regardless,itshouldbebothfocusedenoughtobeattainableandbroadenoughtoallowthecompanytoevolve.Itshouldalsoinspireandguidemanagementandemployeesalike.第10頁/共30頁TextAsthecompanygrows,managementcanrefertothemissionstatementasameansofevaluatingwhetherproposedactionsareinlinewiththecompanystatedpurposeandvalues.ConsiderEdgeLearningInstitute,anemployee-trainingfirmbasedinTempe,Arizona.Edgeexecutiveswereconsideringmass-marketingtheirtrainingvideosthroughtelevision“infomercials”However,theyrealizedthatthiswascontrarytothecompany’smissionofusing“thehumantouchwhenprovidingindividualsandorganizationswithinformation.”SotheydecidedinsteadtoexpandEdge’sreachbydevelopinganetworkoffranchisesthatfollowthecompany’strainingmethods.Edgenowhasfourfranchisesandeightmoreintheworks.第11頁/共30頁AsmanagersatEdgeLearningInstituteknow,acompany’smissionisrealizedbyestablishinggoalsandobjectives.Althoughthesetermsareoftenusedinterchangeably,agoalisabroad,long-rangetargetoftheorganization,andanobjectiveisaspecific,short-rangetarget.ForEdge,agoalmightbetobecometheWestCoastleaderinemployeetraining,andanobjectivemightbetoopentenfranchisesinitsyearofexpansion.Thebestorganizationalgoalsarespecific,measurable,relevant,challenging,attainable,andtimelimited.Moreover,goalsareoftendesignedtogivethecompanyacompetitiveedgethroughatleastoneofthreemethods:Text第12頁/共30頁TextDifferentiation.Acompanyusingdifferentiationdevelopsalevelofservice,aproductimage,uniqueproductfeatures(includingquality),ornewtechnologiesthatdistinguishitsproductfromcompetitors’products.Costleadership.Withcostleadership,theorganizationseekstoproduceproductsmoreefficientlythancompetitors,therebyofferinglowerpricesorincreasingprofits.Focus.Whenusingafocusstrategy,companiesconcentrateonaspecificregionalmarketorconsumergroup,NortheastpartofChinaoreconomycardrivers.Thistypeofstrategyenablesorganizationstodevelopabetterunderstandingoftheircustomersandtotailortheirproductsspecificallytocustomerneeds.第13頁/共30頁TextSettingappropriategoalsincreasesemployeemotivation,establishesstandardsformeasuringindividualandgroupperformance,guidesemployeeactivity,andclarifiesmanagement’sexpectations.第14頁/共30頁ManagerialStructureInordertodistinguishamongthevarioustypesofgoalsthatmanagersset,youmustfirstunderstandhowmanagementisstructured.Inallbutthesmallestorganizations,morethanonemanagerisnecessarytoguidetheorganization’sactivities.That’swhymostcompaniesformamanagementpyramidwithtop,middle,andbottommanagementlevels.Moremanagersareatthebottomlevelthanatthetop.However,inmanyoftoday’sleanercompanies,fewerlevelsseparatemanagersatthetopandbottom.ComputerAssociatesissoftwarecompanywithover10,000employeesandareputationforbeingatoughcompetitor.Thecompanyhasjustfourmanagementlayersbetweenthelowest-levelemployeesandthetopbrass.Toputthisintoperspective,eventhenotoriouslyleanToyotahadsevenlayersofmanagementuntilitrecentlyreorganized.Text第15頁/共30頁TextTopmanagersaretheupper-levelmanagerswhohavethemostpowerandwhotakeoverallresponsibilityfortheorganization.Anexampleisthechiefexecutiveofficer(CEO).Topmanagerssetstrategicgoals,whichfocusonbroadissues,applytothecompanyasawhole,andaimtoenhancethecompany’sperformance.Thesegoalsencompasseightmajorareasofconcern:marketstanding,innovation,humanresources,financialresources,physicalresources,productivity,socialresponsibilityandfinancialperformance.Topmanagersalsomakelong-rangeplans,establishmajorpolicies,andrepresentthecompanytotheoutsideworldatofficialfunctionsandfund-raisers.第16頁/共30頁Middlemanagersreporttothetoplevelmanagers.Theydevelopplansforimplementingthebroadgoalssetbytopmanagers,andtheycoordinatetheworkoffirst-linemanagers.Toaccomplishthis,middlemanagerssettactical

objectives,whichfocusondepartmentalissuesanddefinetheresultsnecessarytoachievetheorganization’sstrategicgoals.Atthemiddlelevelareplantmanagers,divisionmanagers,branchmanagers,andothersimilarpositions.Text第17頁/共30頁TextAtthebottomofthemanagementpyramidarefirst-linemanagers(orsupervisorymanagers).Thesemanagersoverseetheworkofoperatingemployees.Andtheyputintoactiontheplansdevelopedathigherlevels.Fist-linemanagerssetoperationalobjectives,whichfocusonshort-termissuesanddefinetheresultsnecessarytoachieveboththetacticobjectivesandthestrategicgoals.Positionsatthislevelincludesupervisor,departmenthead,andofficemanager.第18頁/共30頁ManagerialRolesManagersperformanumberofdutiesastheycoordinatetheorganization’swork.Theyalsobuildanetworkofrelationshipswithbosses,

peers,andemployees.Thesedutiesandrelationshipscanbedescribedasrole,orbehavioralpatterns,andtheyfallintothreecategories:Text第19頁/共30頁TextInterpersonalroles.Managersperformceremonialobligations,provideleadershiptoemployees,andactasliaisontogroupsandindividualsbothinsideandoutsidethecompany(suchassuppliers,competitors,governmentagencies,consumers,.Special-interestgroups,andinterrelatedworkgroups).Informationalroles.Managersspendafairamountoftimegatheringinformationbyquestioningpeoplebothinsideandoutsidetheorganization.Theyalsodistributeinformationtoemployees,othermanagersandoutsiders.第20頁/共30頁TextDecisionalRoles.Managersusetheinformationtheygathertoencourageinnovation,tosolveunexpectedproblemsthatthreatenorganizationalgoals(suchasreactingtoaneconomiccrisis),andtodecidehoworganizationalresourceswillbeusedtomeetplannedobjectives.Theyalsonegotiatewithmanyindividualsandgroups,includingsuppliers,employees,andunions.Certainmanagerialrolesmaybeemphasizedmorethanothers,dependingonamanager’sorganizationallevel.However,beingabletomoveeasilybetweentheserolesisaskillthatservesmanagerswellthroughouttheircareer.第21頁/共30頁TextManagerialSkillsInadditiontosettinggoalsandassumingvariousroles,managersalsoemployskillsthatfallintothreebasiccategories:interpersonal,technical,andconceptualskills.Asmanagersrisethroughthehierarchy,theymayneedtostrengthentheirabilitiesinoneormoreoftheseskills;fortunately,managerialskillscanusuallybelearned.第22頁/共30頁TextInterpersonalSkillsAlltheskillsrequiredtocommunicatewithotherpeople,workeffectivelywiththem,motivatethem,andleadthemareinterpersonalskills.Becausetheymainlygetthingsdonethroughpeople,managersatalllevelsoftheorganizationuseinterpersonalskillsincountlesssituations.Encouragingemployeestoworktogethertowardcommongoals,interactingwithemployeesandothermanagers,negotiatingwithpartnersandsuppliers,developingemployeetrustandloyalty,andfostering

innovation—alltheseactivitiesrequireinterpersonalskills.第23頁/共30頁TextCommunication,orexchanginginformation,isthemostimportantandpervasiveinterpersonalskillthatmanagersuse.Yourabilitytocommunicateincreasesyourownproductivityaswellastheorganization’s.Itshapestheimpressionsyoumakeonyourcolleagues,employees,supervisors,investors,andcustomers.Communicationallowsyoutoperceivetheneedsofthesestakeholders(yourfirststeptowardsatisfyingthem),andithelpsyourespondtothoseneeds.Allbusinessesarebuiltonrelationships,asMicrosoft’searlyalliancewithIBMillustrates,andallrelationshipsflourish

withgoodcommunication.第24頁/共30頁TextTechnicalSkills

Apersonwhoknowshowtooperateamachine,prepareafinancialstatement,programacomputer,orpassafootballhastechnicalskills;thatis,heorshehastheknowledgeandabilitytoperformthemechanicsofaparticularjob.Technicalskillsaremoreimportantatlowerorganizationlevels.First-linemanagersneedparticularlystrongtechnicalskillsbecausetheyworkdirectlywiththetoolsandtechniquesofaparticularspecialty,suchasautomotive

assemblyorcomputerprogramming,andbecausetheymanageothertechnicalemployees.However,managersatalllevelsuseadministrativeskills,whicharethetechnicalskillsnecessarytomanageanorganization.Administrativeskillsincludetheabilitytomakeschedules,gatherinformation,analyzedata,plan,andorganize.Managersoftendevelopsuchskillsthrougheducationandthenimprovethembyworkinginoneormorefunctionalareasofanorganization,suchasaccountingormarketing.第25頁/共30頁TextConceptualSkills

Managersneedconceptualskillstoseetheorganizationasawhole,inthecontextofitsenvironment,andtounderstandhowthevariouspartsinterrelate.Conceptualskillsareespeciallyimportanttotopmanagers.Thesemanagersarethestrategistswhodeveloptheplansthatguidetheorganizationtowarditsgoals.ManagerslikeMicrosoft’sBillGatesusetheirconceptualskillstoacquireandanalyze