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2022-2023年內(nèi)蒙古自治區(qū)興安盟公共英語五級(jí)(筆試)知識(shí)點(diǎn)匯總(含答案)學(xué)校:________班級(jí):________姓名:________考號(hào):________
一、1.ListeningComprehension(15題)1.ThosewhovisitLondonwillcertainlygoto______.
A.theTowerofLondon
B.Harrods
C.BuckinghamPalace
D.TheGreenwichvillage
2.Thepast-orientedpeopleareflexiblein______.
3.PartC
Directions:Youwillhearatalk.Asyoulisten,answerthequestionsorcompletethenotesinyourtestbookletforQuestions21-30bywritingNOTMORETHANTHREEwordsinthespaceprovidedontheright.YouwillhearthetalkTWICE.
Younowhave1minutetoreadQuestions21-30.
聽力原文:ForthoseofyouwhoareeitheralreadystudyingintheUnitedStatesorplanningtooneday,itmightbeinterestingtoknowsomethingabouttheforeignstudentpopulationintheUnitedStates.Fortheacademicyear1995/96therewasasumofapproximately344,000foreignstudentsstudyingintheUnitedStates.Thisfigureof344000mayseemlikeaverylargenumberuntilyoucompareitwiththetotalpopulationof241,000,000.Theforeignstudentpopulationhasbeengrowingforanumberofyearsandisstillgrowing,buttherateofincreasehasdroppedsharplyduringthe1990s.Duringthe1980s,thepopulationgrewquiterapidly.Forexample,between1985and1990.theaverageyearlyincreasewas12.5%.However,thepictureinthe1990sisquitedifferent.Therateofincreasehasdeclinedquitenoticeably.Infact,therateofincreasebetween1994/95and1995/96wasonly0.5%,orone-halfofonepercent.Althoughtheoverallrateofincreasehasdroppedtoonly0.5%.thenumberofstudentsfromsomepartsoftheworldisincreasingwhilethenumberofstudentsfromotherareasisdecreasing.Forexample,duringthissameperiod,thatisbetweentheacademicyears1994/95and1995/96,therewasadecreaseinthenumberofstudentsfromtheMiddleEast,whilethenumberofstudentsfromSouthandEastAsiaincreased.Thesechangesinthenumberofstudentscomingfromdifferentpartsoftheworldnodoubtreflectedchangingeconomicandpoliticalsituations.I'msureyouareawareofmanyofthesechanges,andperhapswecandiscussthematournextmeeting.Fortodaylet'sconfineourtalktofirst,adiscussionoftheoriginofthesestudents,or,inotherwords,wheretheycamefrom;second,thekindsofstudiestheypursue;and,finally,theacademiclevelstheyarefoundin.Ifwehavealittletimeleft,wemightquicklytalkaboutinwhichgeographicareasmostofthemgotoschool.
Let'sdiscusstheoriginsoftheforeignstudentpopulationintheUnitedStatesfortheacademicyear1995/96.Let'sdiscussitinorderfromthoseareassendingthemoststudentstothoseareassendingthefeweststudents.IfwelookatthefiguresprovidedbytheannualcensusofforeignstudentsintheUnitedStatesfortheyear1995/96,weseethatmostoftheforeignstudentsstudyingintheUnitedStatesduringthisyearwerefromSouthandEastAsia.ThisisaratherlargegeographicalareawhichincludessuchconutriesasChina,Korea,Pakistan,India,Malaysia,andIndonesia.Thetotalnumberofstudentsfromthisarea,SouthandEastAsiawas156,830.Inotherwords,roughly2outofevery5foreignstudentscomefromSouthandEastAsia.Almost24000ofthistotalwerefromChina.Malaysiawasclosebehindwithjustalittleover23000students.ThenextlargestnumberofstudentscamefromtheMiddleEast.ThenumberofstudentsfromtheMiddleEastcametoaboutone-thirdthenumberfromSouthandEastAsia.ThefourthlargestnumbercamefromSouthAmerica.NextcanleEurope,Africa,NorthAmerica,andOceania.Let'srecapitulatewhatwe'vesaid.ThelargestnumberofstudentsstudyingintheUnitedStatesduringtheacademicyear1995/96werefromSouthandEastAsia,followedbytheMiddleEast,SouthAmerica,Europe,Africa,NorthAmerica,andOceania.
Whatfieldsaretheselargenumbersofforeignstudentsstudyingin?Itprobablywon'tsurpriseyouthatthelargestnumberareinthefieldofengineering.Infact,21.7%ofthetotalnumberarestudyingengineering.Businessandmanagementisclosebehind,however,withatotalof18.9%.Thethirdmostpopularfieldwasmathematicsand
4.PartB
Directions:Youwillhear3conversationsortalksandyoumustanswerthequestionsbychoosingA,B,CorD.YouwillheartherecordingONLYONCE.
聽力原文:Doyoufindgettingupinthemorningdifficultandpainful?Thismightbecalledlaziness,butDr.Kleimanhasanewexplanation.Hehasprovedthateveryonehasadailyenergycycle.
Duringthehourswhenyoulaborthroughyourworkyoumaysaythatyou're“hot”.That'strue.Thetimeofdaywhenyoufeelmostenergeticiswhenyourcycleofbodytemperatureisatitspeak.Forsomepeoplethepeakcomesduringtheforenoon.Forothersitcomesintheafternoonorevening.Noonehasdiscoveredwhythisisso.Thepossibleexplanationisthatoneisathistemperature-and-energypeakintheevening.Muchfamilyquarrelingendswhenhusbandsandwivesrealizewhattheseenergycyclesmean,andwhichcycleeachmemberofthefamilyhas.
Youcan'tchangeyourenergycycle.butyoucanlearntomakeyourlifefititbetter.Habitcanhelp,Dr.Kleimanbelieves.Maybeyou'resleepyintheeveningbutfeelyoumuststayuplateanyway.Counteractyourcycletosomeextentbyhabituallystayinguplaterthanyouwantto.Ifyourenergyislowinthemorningbutyouhaveanimportantjobtodoearlyintheday,risebeforeyourusualhour.Thiswon'tchangeyourcycle,butyou'llgetupandworkbetteratyourlowpoint.
Getofftoaslowstartwhichsavesyourenergy.Getupwithaleisurelyyawnandstretch.Sitontheedgeofthebedaminutebeforeputtingyourfeetonthefloor.Avoidthetroubleforcleanclothesbylayingthemoutthenightbefore.Wheneverpossible,doroutineworkintheafternoonandsavetasksrequiringmoreenergyorconcentrationforyoursharperhours.
Whatshouldonedoifhewantstoworkmoreefficientlyathislowpointinthemorning?
A.Changehisenergycycle.
B.Overcomehislaziness.
C.Getupearlierthanusual.
D.Gotobedearlier.
5.PartC
Directions:Youwillhearatalk.Asyoulisten,answerthequestionsorcompletethenotesinyourtestbookletforQuestions21-30bywritingNOTMORETHANTHREEwordsinthespaceprovidedontheright.YouwillhearthetalkTWICE.
Younowhave1minutetoreadQuestions21-30.
聽力原文:Thetenyearsofthe1960swasaperiodofprofoundchangeinmanypartsoftheworld.IntheUnitedStates,beginningwiththeCivilRightsMovementintheearly1960s,andextendingthroughtheVietnamWar,millionsofAmericansbegantochallengeestablishedauthority.Thesemovementswereinitiallypolitical.YoungAmericansdemandedthatgovernmentalpoliciesinracerelationsandinternationalrelationscorrespondtotheidealsofjusticecontainedintheDeclarationofIndependenceandtheConstitutionoftheUnitedStates.Bytheendofthedecade,however,challengestoauthoritywerecarriedfarbeyondpoliticalissuesandweredirectedatthesocialorderanddeeplyrootedculturalpatternsofthecountry.
Thegenerationthatcameofageinthe1960s,theBabyBoomgeneration,soughtchangeinalmosteveryaspectoflifeintheUnitedStates.Forexample,theyexperimentedwithcooperativeeconomicinstitutionsandcommunallivingarrangements,brokesexualtaboos,alteredtheprocessofeducation,explorednon-Westernspiritualtraditions,developedastrongrespectfortheenvironment,andtransformedpopularculture.Asawhole,thesechangesstoodforadifferentsetofculturalvaluesthatprovidedathoroughcritiqueofAmericansocietyasitexistedatthattime.Althoughmany“alternativelifestyles”wereshort-lived,culturalchangesthatbeganinthatperiodhavehadacontinuingeffectonmuchofAmericanlife,particularlyinattitudestowardmale-femalerelations.
Allculturesarecomplex.Theyareacombinationofcloselyrelatedpatternsofsocialinteraction.Asaresult,changesinanimportantaspectofaparticularculturewillusuallyproducechangesthroughoutthesociety.TheWomen'sMovementthatbeganintheUnitedStatesduringthe1960sisatypicalexampleofthisphenomenon.Fromthebeginning,theWomen'sMovementwasinfluencedbyculturalchangesthathadoccurredearlierinthedecade.TheCivilRightsMovementforracialequalityandthedevelopmentofthebirthcontrolpillwereparticularlyimportant—theCivilRightsMovementbecausewomeninvolvedintheeffortforracialjusticebegantoseethemselvesasvictimsofsocialinjustice,andthebirthcontrolpillbecauseitgavewomenreliablecontroloverreproduction.
Social,economic,andlegalequalityandreproductiverightscontinuetobethebasicprinciplesoftheWomen'sMovement.Assomeofthesegoalshavebeenachieved,majorchangeshaveoccurredinbroaderculturalpatternssuchastheeconomyandthefamily.Atthepresenttime,mostofAmericanwomenareemployed.Employmentisnolongerconfinedtosuchtraditionalfemaleoccupationsasteacher,nurse,orsecretary.Womenarenowfoundineveryoccupationandatalllevelsofresponsibilityandauthority.Participationintheeconomyhasgivenmanywomenanindependencethathasallowedthemtochoosewhether,when,andhowtoform.afamily.Workingwomenwithinfamiliesnowarepartofaneconomicpartnershipwithmeninwhichbothadultsprovidesupportforthefamilyunitandareresponsibleforthequalityoflife.
TheWomen'sMovementhasaffectedtherelationshipbetweenmenandwomeninthefamilyinotherwaysaswell.Womenhavechallengedtraditionalsexrolesinthehousehold.Menarenowexpectedtoparticipateinchild-raisinganddomesticactivitiestoamuchgreaterextentthaninthepast.Childbearingisnowamatteroffamilychoice,withwomenhavingthefinaldecisioninfamilyplanning.
Alloftheseculturalchangesarestrengthenedinboththemediaandintheeducationalsystem.Childrenaregrowingupwithself-imagesandexpectationsfar
6.Wherewasthemailataplantationpassedontome?
7.Thespeakerwillintroducesixdepartmentalmanagersonebyone.
A.RightB.Wrong
8.Goodbookscandecreaseourcontentmentwhenwearehappyandlessenourtroubleswhenwearesad.
A.TrueB.Fasle
9.Howcanthemosteffectivecomplaintbemade?
A.Showingthefaultitemtothemanager.
B.Explainingexactlywhatiswrongwiththeitem.
C.Sayingfirmlythattheitemisofpoorquality.
D.Askingpolitelytochangetheitem.
10.Whatdoesbusinessconcernusuallydo?
11.Inwhataspectsdoesthespeakerthinkalloftheseculturalchangesarestrengthened?
12.Whydoesthespeakersuggestwerisewithayawnandstretch?
A.Becauseitwillhelpkeepyourenergyfortheday'swork.
B.Becauseitwillhelpyoutocontrolyourtemperearlyintheday.
C.Becauseitwillhelpyoutoconcentrateonyourroutinework.
D.Becauseitwillkeepyourenergycycleundercontrolallday.
13.PartA
Directions:Youwillhearatalk.Asyoulisten,answerQuestions1-10bycirclingTRUEorFALSE.YouwillhearthetalkONLYONCE.Younowhave1minutetoreadQuestions1-10.
聽力原文:Goodmorning!
Um…AsManagingDirectorofourcompanyI'vebeenaskedtosayafewwordstoyoutodayaboutthewaythecompanyisorganized.SowhatI'vedoneistomakeasortoftable…youknow…toshowhowitisallarranged.It'sinyourbooks.Canyoufindit?
OK.Now,notallcompaniesareorganizedinthesameway,ofcourse.Theyallhavemoreorlessthesamebitsandpieces.buttheyputthemtogetherindifferentways.Infact,someManagingDirectorsarealwayschangingtheorganization,whichcanbeverydisturbingforeverybodyelseandsometimescausesawfulhold-ups.Sometimesit'snecessary,ofcourse.likewhenyoustartmakingsomethingdifferentorjoinupwithanothercompanyorsomething.Anyway,Ithinktheorganizationofmycompanyisfairlytypical,solet'stakealookathowwehaveorganizedit.
Atthetopofthescheme,aboveme,istheBoardofDirectors.Theirjobistoadministratethecompany,makegeneralpolicies,andsoon.Therearetwokindsofdirectors.a(chǎn)ctually.Onekindiswhatwecallnon-executivedirectors,whichmeansthattheyarenotfull-timeemployees.Theyarethesortofpeoplewhohavesomestandinginvariouspartsofthebusinessworldandareinapositiontohelpthecompanytosucceed.TheyonlyappearwhentherearemeetingsoftheBoard,andsomeofthemareontheboardsofothercompaniesatthesametime.Butthesecondlotofdirectors-theexecutivedirectors-arefull-timeemployeesofthecompany.Mostofthemaremanagersofourvariousdepartments.a(chǎn)ndyou'llbemeetingthemlater.
Theabsoluteheadofthecompany,ofcourse.istheChairmanoftheBoard.HeisappointedbytheBoard,andhisjobistotakethechairatmeetingsoftheshareholdersandtheBoardofDirectors,andtorepresentthecompany'sinterestsatoutsidefunctions.Hedoesnottakemuchpartintherunningofthebusiness.Heleavesmetogetonwiththejob.Mindyou,notallchairmenarelikethat.Ourlastonewasarealpain.a(chǎn)lwayswantedeverythingdonehisownwayandhekeptoninterfering…butanyway,that'swhatthetopslotintheschemeisfor.
Thenthere'sme,theManagingDirector,orMDforshort-aslongasyoudon'tthinkI'madoctorofmedicine,haha…Um…Now,myjobistocoordinatethepoliciesdecidedbythedirectorsandseethattheyarecarriedout.Idothisthroughthevariousmanagersofdepartments-departmentalmanagers.AtthemomentI'vegotsix.a(chǎn)ndthereareslotsforthemalongthelineunderneathmeinyourscheme.Idon'tthinktheyareinanyparticularorder,sowe'llstartfromtheleftandwalkacross.Actually.they'reallgoingtocomeandtellyouabouttheirjobs.SoI'lljustsayafewwords.And…
Right.Thefirstoneis…
Thespeechismainlyabouttheorganizationofthecompany.
A.RightB.Wrong
14.Accordingtoanotherexplanation,wheredidthisexpressionprobablycomefrom?
A.Australia.B.Japan.C.Netherland.D.England.
15.WhatdoesDr.Hubercomparetheuniverseto?
二、2.UseofEnglish(10題)16.(44)
17.(41)
18.
【C17】
19.
【C8】
20.(35)
21.
【C7】
22.
【C9】
23.
【C2】
24.
【C10】
25.
【C18】
三、3.ReadingComprehension(15題)26.(72)
27.PartC
Directions:Answerquestions71-80byreferringtothefollowinggames.
Note:AnswereachquestionbychoosingA,BorCandmarkitonANSWERSHEET1.Somechoicesmayberequiredmorethanonce.
A=WashingtonD.C.B=NewYorkCityC=ChicagoD=LosAngelesWhichcity...
istheheadquarteroftheSupremeCourt?71.______
wasdiscoveredasearlyas1524?72.______
hasservedasthecapitalofthecountry?73.______
isnowthelargestindustrialcityinthecountry?74.______
leadsthecountryinthemanufactureofaircraftandspareparts?75.______
isthelargestcity?76.______
isthesecondlargestcityinpopulationinU.S.A.?77.______
hasbecomeoneoftheworld'sbusiestports?78.______
coversanareaofover69squaremiles?79.______
isnowconsideredthecenterofindustry,transportation,commerceandfinanceinthemid-westarea?80.______
A
WashingtonD.C.
Washington,thecapitaloftheUnitedStates,isinWashingtonD.C.andissituatedonthePotomacRiverbetweenthetwostatesofMarylandandVirginia.Thepopulationofthecityisabout800,000anditcoversanareaofover69squaremiles(including8squaremilesofwatersurface).ThesectionwasnamedtheDistrictofColumbiaafterChristopherColumbus,whodiscoveredthecontinent.ThecityitselfwasnamedWashingtonafterGeorgeWashington,thefirstpresidentofU.S.A.
Thebuildingofthecitywasaccomplishedin1800andsincethatyear,ithasservedasthecapitalofthecountry.ThomasJeffersonwasthefirstpresidentinauguratedthere.IntheWarof1812,theBritainarmyseizedthecity,burningtheWhiteHouseandmanyotherbuildings.
WashingtonistheheadquartersofallthebranchesoftheAmericanfederalsystem:Congress,theSupremeCourtandthePresidency.
Apartfromthegovernmentbuildings,therearealsosomeotherplacesofinterestsuchastheWashingtonMonument,theLincolnMemorial,theJeffersonMemorial,theLiteraryoftheCongressandMt.Vernon,homeofGeorgeWashington.
B
NewYorkCity
NewYorkCity,locatedinNewYorkState,isthelargestcityandthechiefportoftheUnitedStates.
ThecityofNewYorkhasapopulationofover7million(1970)andMetropolitan,12million.
Thecitywithitsgoodharborwasdiscoveredasearlyas1524,anditwasestablishedbyDutchwhonamedthecityNewAmsterdam.In1664,thecitywastakenbytheEnglishanditgotthenameNewYorkasitbearsnow.DuringtheAmericanRevolutionin1776,GeorgeWashingtonhadhishead-quartersforatimeinNewYorkCity.TheDeclarationofIndependencewasfirstreadthereinJuly4th,1776.Thecityremainedthenation'scapitaluntil1790.
NewYorkbecameanimportantportearlyinthelastcentury.AlargeportionofthenationalexportspassedthroughNewYorkHarbor.NewYorkhasbecomeoneoftheworld'sbusiestportsandalsothefinancial,manufacturing,andtravelcenterofthecountry.Someoftheplacesofinterestinthecityare:theStateofLiberty(152metershigh)whichwasgivenbytheFrenchpeopletotheAmericanpeopleasagiftin1877.ItwaserectedonLibertyIslandinthemiddleofNewYorkHarbor.Broadway,WallStreetandFifthAv
28.
Accordingtothepassage,speciallaborlawsprotectingwomenworkerstendgenerallytohavewhichofthefollowingeffects?
A.Theytendtomodifythestereotypesemployeesoftenholdconcerningwomen.
B.Theyincreasetheadvantagetoemployersofhiringmeninsteadofwomen,makingitlesslikelythatwomenwillbehired.
C.Theydecreasethelikelihoodthatemployerswilloffermoreprotectiontowomenworkersthanthatwhichisabsolutelyrequiredbylaw.
D.Theyincreasethetendencyofemployerstodenyhealthinsuranceanddisabilityplanstowomenworkers.
29.PartC
Directions:Answerquestions71-80byreferringtothefollowinggames.
Note:AnswereachquestionbychoosingA,BorCandmarkitonANSWERSHEET1.Somechoicesmayberequiredmorethanonce.
Answerquestions71~80byreferringtothefollowinggames.
Note:AnswereachquestionbychoosingA,B,CorDandmarkitonANSWERSHEET1.Somechoicesmayberequiredmorethanonce.
A=BOOK1B=BOOK2C=BOOK3D=BOOK4
Whichbook(s)say(s)that...
theclimateaffectsthefuturesustainableagriculturaldevelopment?71.______
environmentalcontrolisrelatedwiththenationalrevenues?72.______
theenvironmentalproblemsarenotcausedovernight?73.______
avarietyofspeciesareonthedecrease?74.______
agricultureisalsoafactorforfiledegradationofenvironment?75.______
pollutioncanbecontrolledbyincreasingtheproductioncostofpollutinggoods?76.______
pollutioncontrolneedsthesupportoftechnologyandtechniques?77.______
provideslessonsforagriculture,trade,landu~eandtaxpolicyfromaneconomicperspective?78.______
thedegradationofenvironmentcausesthechangeofclimate?79.______
theapproachestoresearchshouldbeadjustedtothechangingsituation?80.______
ABOOK1
Thebookoffersacomprehensiveperspectiveontheconsequencesandpossiblepolicysolutionsforclimaticchangeaswemoveintothetwenty-firstcentury.Itassessestheimpactofpotentialfeatureglobalclimatechangeonagricultureandtheneedtosustainagriculturalgrowthfortheeconomicdevelopment.
Thebookbeginsbyexaminingtheroleofinternationalresearchinstitutionsinovercomingenvironmentalconstraintsonsustainableagriculturalgrowthandeconomicdevelopment.Theauthorsthendiscusshowagriculturalresearchsystemsmayberestructuredtorespondtoglobalenvironmentalproblemssuchasclimatechangeandlossofgeneticdiversity.Thediscussionthenextendstoconsiderenvironmentalaccountingandindexing,toillustratehowenvironmentalqualitycanbeincludedformallyinmeasuresofnationalincome,socialwelfareandsustainability.Thethirdpartofthebookfocusesontheeffectsofandpolicyresponsestoclimatechange.Chaptersinthispartexaminetheeffectofclimatechangeonproduction,trade,landusepatternsandlivelihoods.Theyconsiderimpactsonthedistributionofincomebetweendevelopedanddevelopingcountriesremainamajoreconomicactivity.Authorstakeonaneconomy-wideperspectivetodrawlessonsforagriculture,trade,landuseandtaxpolicy.
BBOOK2
Theozonelayeristhreatenedbychemicalemissions;theclimateisendangeredfromfossilanddeforestation,andglobalbiodiversityisbeinglostbyreasonofthousandsofyearsofhabitatconversions.Globalenvironmentalproblemsariseoutoftheaccumulatedimpactsfrommanyyears'andmanycountries'economicdevelopment.Inordertoaddresstheseproblemsthestatesoftheworldmustcooperatetomanagetheirdevelopmentprocessestogether--thisiswhataninternationalenvironmentalagreementmustdo.Butcantheworld'scountriescooperatesuccessfullytomanageglobaldevelopment?Howshouldtheymanageit?Whoshouldpayfortheprocess,aswellasfortheunderlyingproblems?
Thisbookpresentsanexaminationofboththeproblemandtheprocessunderlyinginternationalenvironmentallawmaking:therecognitionofinternationalinterdependence,thenegotiationofinternationalagreementsandtheevolutionofinternationalresourcemanagement.Itexaminesthegeneralproblemofglobalresourcemanagementbymeansofgeneralprinciplesandcasestudiesandby
30.(75)
31.(74)
32.(69)
33.
Theword"fib"inthefourthsentenceofParagraph5,probablymeans______.
A.totellthetruth
B.toreduce
C.toincrease
D.totellasmalllie
34.(78)
35.PartB
Directions:Inthefollowingarticlesomeparagraphshavebeenremoved.ForQuestions66-70,choosethemostsuitableparagraphfromthelistA-Ftofitintoeachofthenumberedgaps.Thereisoneparagraphwhichdoesnotfitinanyofthegaps.MarkyouranswersonANSWERSHEET1.
Inthefollowingarticlesomeparagraphshavebeenremoved.ForQuestions66~70,choosethemostsuitableparagraphfromthelistA~Ftofitintoeachofthenumberedgaps.Thereisoneparagraphwhichdoesnotfitinanyofthegaps.MarkyouranswersonANSWERSHEET1.
Itwasamomentmostbusinessexecutiveswouldpausetosavor:latelastyear,GermansportinggoodspioneerAdidaslearnedthatafteryearsofdecliningmarketshare,thecompanyhadsprintedpastU.S.ReebokInternationaltotakethesecondplacebehindNikeintheraceforworldwidesales.ButRobertLouis-Dreyfus,therumpledFrenchmanwhonowrunsAdidas,anddidn'tevenstopforoneofhistrademarkHavanacigarsincelebration,worriedthatthecompanywouldgrowcomplacent.Instead,heandagroupoffriendsboughtFrenchsoccerclubOlympicdeMarseille"Nowthat'ssomethingIhavedreamedaboutsinceIwasakid."Louis-Dreyfussayswithanadolescentgrin.
66.______
Withsalesinthefirstthreequartersof1996at$2.5billion,upablithering30.7%over1995,it'shardtorecallthedismalshapeAdidaswasinwhenLouis-DreyfustookoveraschairmaninApril1993.Foundedin1920byAdiDassler,theinventorofthefirstshoesdesignedespeciallyforsports,thecompanyenjoyedanearmonopolyinathleticshoesuntilanupstartcalledNikeappearedinthe1970sandrodetherunningfadtoriches.Bytheearly1990sAdidashadcomeunderthecontrolofFrenchbusinessmanBernardTapie,whowaslaterjailedforbribingthreeFrenchsoccerplayers.AlthoughthecompanytriedtospruceupitsstaidimagewithateamofAmericandesigners,Adidaslostmorethan$100millionin1992,promptingtheFrenchbanksthathadacquiredcontrolofthecompanyfromTapietobeginadesperatesearchforanewowner.
67.______
Thepoker-lovingLouis-Dreyfusknewhehadbeendealtawinninghand.FollowingtheleadsetbyNikeinthe1970s,hemovedproductiontolow-wagefactoriesinChina,IndonesiaandThailandandsoldAdidas'EuropeanfactoriesforatokenoneDeutschemarkapiece.HehiredPeterMoore,aformerproductdesigneratNike,ascreativedirector,andsetupstudiosinGermanyfortheEuropeanmarketandinPortland,Oregon,fortheU.S.Hethenriskedeverythingbydoublinghisadvertisingbudget."Wewentfromamanufacturingcompanytoamarketingcompany,"saysLouis-Dreyfus."Itdidn'ttakeagenius--youjusthadtolookatwhatNikeandReebokweredoing.Itwaseasierforsomeonecomingfromtheoutside,withnobaggage,todoit,thanforsomebodyfrominsidethecompany."
68.______
"ThemarketingatAdidasisvery,verygoodrightnow,"saysEugenioDiMaria,editorofSportingGoodIntelligence,anindustrynewsletterperceivingAdidasasaveryyoungbrand."Thecompanyisparticularlystronginapparel,muchstrongerthanNikeandReebok."
Although90%ofAdidasproductsforwearonstreetinsteadofsportsfields,Louis-DreyfusfeltthepreviousmanagementhadlostsightofAdidas'rootsasasportingproductscompany.Afterall,AdiDasslerinventedthescrew-instudforthesoccershoeandshodAmericanchampionJesseOwensinthe1936Olympics.Sohesoldofforfoldedothernon-corebrandsthatAdidashaddeveloped,includingLeCoqSportif,ArenaandPony.Europeisstillthecompany'slargestmarketbecauseAdidasdominatestheapparelindustryandthankstosoccer'smassivepopularitythere,Louis-Dreyfttsisquicktosharecreditfortheturnaroundwithasmallgroupoffriendswhoboughtthecompanywithhimin1993.Oneofthosefellowinvestorsisaform
36.PartA
Directions:ReadthefollowingtextsandanswerthequestionswhichaccompanythembychoosingA,B,CorD.MarkyouranswersonANSWERSHEET1.
TodayTVaudiencesallovertheworldareaccustomedtothesightofAmericanastronautsintip-topcondition,withfairhair,crew-cuts,goodteeth,anuncomplicatedsenseofhumourandaseverelylimitednon-technicalvocabulary.
Whatmarksoutanastronautfromhisearthboundfellowhumanbeingsissomethingofadifficultproblem.Shouldyouwishtointerviewhim,youmustapplybeforehand,andyoumustbepreparedforalongishwait,evenifyourapplicationmeetswithsuccess.Itis,inanycase,outofthequestiontointerviewanastronautabouthisfamilylifeorpersonalactivities,becausealltheastronautshavecontractswithanAmericanmagazineunderconditionsforbiddinganyunauthorizeddisclosuresabouttheirprivatelives.
Certainobviousqualitiesarenee
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