新編劍橋商務英語中級(第二版)完整課件-包括所有單元的

BusinessEnglish

BusinessEnglishIntroductionUnitObjectives:

Uponcompletionoftheunit,youshouldbeawareof:thegeneralinformationofBusinessEnglishthegeneralinformationoftheBECCertificateandBECExamthecontentofthetextbook《PassCambridgeBECVantage》IntroductionUnitObjectives:IntroductiontoBusinessEnglishWhatisBusinessEnglish?WhatisinvolvedinBusinessEnglish?WhyshouldwelearnBusinessEnglish?HowcanwelearnBusinessEnglishwell?IntroductiontoBusinessEngliWhatisBusinessEnglish?BusinessEnglishalanguageusedinbusinesssituations,whichisoneofthebranchesofEnglishforspecialpurpose(ESP)amixof:specificcontent(relatingtoaparticularjobareaorindustry)andgeneralcontent(relatingtogeneralabilitytocommunicatemoreeffectivelyinbusinesssituations)WhatisBusinessEnglish?BusinWhatisinvolvedinBusinessEnglish?EnglishlanguageBusinesscommunicationskillsBusinessvocabulary(jargon)CulturesWhatisinvolvedinBusinessEHowcanwelearnBusinessEnglishwell?bequitefluentinbasicEnglishAcquirenewmeaningsinbusinesscontextsobtainrelatedknowledgepractiseHowcanwelearnBusinessEnglIntroductiontoBEC

andBECExamBECandBECExamLevelsofBECContentofBECExamIntroductiontoBEC

andBECEBECandBECExamBEC:BusinessEnglishCertificateexaminationofEnglishproficiencydesignedtomeettherequirementsintheworkplaceoffersaninternationallyrecognizedqualificationinEnglishforbusinesspurposesIssuedbyTheUniversityofCambridgeExaminationsSyndicateBECandBECExamBEC:BusinessBECCertificate

WhydopeopletakeBECCertificate?opensthedoortobettercareerprospectsandabetterfuture

pavesthewaytohighereducationoverseasBECCertificateWhydopeoplelevelsofBECExamlevelsofBECExamBECVantage

PASSCambridgeBECVantage

ListeningSpeakingReadingWritingpublishedbyEconomicandSciencepressBECVantageListening

Awidevarietyoflisteningmaterialcovers3tasks(40minutes):

gap-fillingornotecompletionmatchingmultiplechoiceListeningAwidevarietyofInputAndTasksInListening

Input3shorttelephoneconversations(p14)2setsof5shortmonologues(p14)Alongconversationormonologue(3-4minutes)(p48)TaskGap-filling(wordsandnumbers)Matchmonologueswithtopics/placesetc.Multiple-choicecomprehensionquestionsInputAndTasksInListeningReadingAuthentic,semi-authenticandexamination-styletextstesttheabilitytoreadforgistandspecificinformation.FourpartsinthereadingofBECexamandrelatedtasks(1hour)ReadingAuthentic,semi-authentReadingPartOneFourtopic-relatedtexts(A-D)oronelongtextandsevenstatementsbelowthetexts.Matcheachofthesevenstatementswiththerelevanttext.Testabilitytoreadforgistandspecificinformation.Example:p85ReadingPartOneFourtopic-relPartTwoA450-550wordtextwith5sentencesmissingfromitand7or9optionalsentencesbelowit.Insert5sentencesfromthe7or9optionsintothetext.Testcandidate’sabilitytounderstandcohesionandcoherenceabovesentencelevel.Example:P97PartTwoA450-550wordtextwiPartThreeCandidatesreada450-550wordtextandanswersixmultiplechoicesandsentencestemcompletion.Thisteststhestudent’sabilitytoreadforgistandspecificinformation.Example:p125PartThreeCandidatesreada45PartFourCandidatesread200-300wordtexttochoosethecorrectwordfromasetoffouroptionstofilleachgapinthetext.Thetaskforstudentsistoanswersinglemultiple-choicequestions.Exampleonp126

PartFourCandidatesread200-Speaking(14mins.perpair)PartFormatInput

Task

1Examinertalkstocandidateindividually

Examinerasksquestions

Speakingaboutyourselfrespondingtoquestions.Givinglongerresponses

2Candidatetalkstocandidate

Writtenprompt

Shorttalk

3Candidatesdiscussatopictogether

Writtenorvisualprompt

Completingacollaborativetask

Speaking(14mins.perpair)PSamplequestionsofshorttalksWhatisimportantwhen…?SelectingapplicantsforajobWorkingexperiencePersonalqualitiesWhatisimportantwhen…?ChoosinganewsupplierPricesanddiscountsReputationSamplequestionsofshorttalkSamplequestionofcollaborativetaskYourcompanyisattendingatradefairinaforeigncountryforthefirsttime.Youhavebeenaskedtohelpwiththepreparationsforthetrip.Discussthesituationtogether,anddecide:Whattravelandaccommodationarrangementsyouwillneedtomakebeforethetrip?Whichkindsofbusinesscustomersintheforeigncountrywouldbeusefultoknowabout,andhowcouldonefindaboutthesesbeforethetrip.SamplequestionofcollaboratiWritingTest

(45minutes)PartInput

Task1InstructionsWritingane-mail,shortmemoornote(40-50words)2Letter,memoornoteWritingaletter,shortreportorproposal(120-140words)WritingTest

(45minutes)ParSamplesofwrittentasksSamplesofwrittentasksIntroductiontothetextbookContentsIntroductionCoreunitsSelf-studyExampracticeandExamfocusActivitysheetsTypescriptsEssentialvocabularyEssentialfunctionsAnswerkeyIntroductiontothetextbookCoRequirements

Trytodopracticesaskedpositivelyinclass,please.Pleasefinishthetasksassignedtoyouontime.Pleaseinformmewhenyoucan’tcometomylecturesandtellmethereasonforyourabsence.RequirementsTrytodopracticSummary

BusinessEnglishBECandBECExamContentsofthetextbookRequirementsSummaryBusinessEnglishAssignmentTheexercisesonp3&4.AssignmentTheexercisesonp3Unit1aTeamwork

Unit1aTeachingobjectivesUponcompletionoftheunit,youshouldbeableto:talkaboutteamsandteamworkpracticereadingforgistandspecificinformationmakeandchangearrangementsTeachingobjectivesUponcompAssessingteamsDiscussion:Doyoupreferworkingonyourownorasamemberofateam?Doyouthinkitisnecessarytohaveateamleaderifyouworkinateam?Whatmakesagoodteam?AssessingteamsTeamandteamworkTeam:agroupofpeoplewhowork,act,orplaytogetherTeamwork:Cooperative

workdonebyateam(especiallywhenitiseffective)Cooperativeeffortbythemembersofagrouporteamtoachieveacommongoal.TeamandteamworkTeam:agroupWhatmakesagoodteam?becooperativeworktowardscommonobjectivesexchangeviewssharethesamevalueshareinformationcreativethinkingdifferentpointofviewemphasizeteamspirit齊心協(xié)力朝著共同的目標努力交流看法具有相同的價值觀共享信息創(chuàng)新思維不同的觀點強調(diào)團隊精神Whatmakesagoodteam?becoopReadingtasksTask1(p8):Readthearticleandanswerthequestions:WhatdidCussonsdo?Whatbenefitsdidthisbring?Task2Usingtheinformationinthearticle,completeeachsentencewithaphrasefromthelist.ReadingtasksTask1(p8):Read

新編劍橋商務英語中級(第二版)完整ppt課件-包括所有單元的Cussonsbroughtinthreeexpatriatemanagerstoworkwiththelocalsalesstaffinprojectteams,aconsultant,whoorganizedtwoone-weekcourses,workingonteam-buildinganddevelopingcreativethinking.WhatdidCussonsdo?CussonsbroughtinWhatdidCuWhatbenefitdidthisbring?Financialbenefits:reportingsavingsof￡200,000fromthefirstcourseandexpectedsavingsof￡700,000fromthesecond.Invisiblebenefits:allowedtheparticipantstomeasureprogressagainsttargetssetonthecourseandhavemadepeopleexcitedabouttheirjobsWhatbenefitdidthisbring?Fi

DCBF

DCBFDetailedstudyofwordsandphrasesinthearticlePolesapart：bewidelyseparated;havenothingincommon.

Poles:Poland.

本文題目利用了雙關(guān)語，指卡森公司與其新收購的波蘭分公司原先在團隊合作、公司管理等方面大相徑庭，而通過培訓、調(diào)整等一系列措施，雙方彌合了這方面的差距。題目的字面意思是“不再有兩極之遙”，可意譯為“彌合差距”。DetailedstudyofwordsandphUrodaSA:SAcomesfromFrenchSocie‘te’Anonyme,alsoS/AorS.A.takeonresponsibility

4.bringin5.workon/atsth.6.comeupwith(anideas,plan,proposal,solution7.electric8.describesb./sth.as股份有限公司承擔責任/工作接納,使某人就職致力于,從事于想出…激動的，刺激的描述、表達想法UrodaSA:SAcomesfromFrench10.throw/castnewlighton…11.puton(discos,aplay,aconcert)12.returnbusinessreturnsannualreturnssmallprofitsandquickreturns14.turnovertheamountofBusinesstransactedduringagivenperiodoftime提供線索、情況，幫助弄清楚表演、上演贏利，利益，匯報，報告營業(yè)收入年度報告薄力多銷營業(yè)額，成交量10.throw/castnew新聞語篇結(jié)構(gòu)簡介新聞語篇一般由標題(headline)、導語(lead)和正文(body)三個部分組成。標題:標題常常以獨特、新奇的表達方式和顯要的位置展示在讀者面前，以達到引人注目的效果。作者常利用比喻、雙關(guān)、押韻、仿擬等修辭手段，使標題的語言簡潔精練、發(fā)人深省。導語:導語一般指新聞報道開端的第一個大自然段，大多跟在標題下面。導語是新聞的精髓，它一般圍繞新聞報道中的基本要素(即由who,what,when,where,why,how等引出的問題)用極其精練的語言把時間的過程和真相一語道破。新聞語篇結(jié)構(gòu)簡介新聞語篇一般由標題(headline)、導語正文:是新聞報道的主題部分，它由所要報道的事實組成，向讀者提供事實真相和詳細情況。正文中的信息排序可采用不同的方法，常用的有：（1）以事實的重要性為排列依據(jù)：最重要的信息放在開頭，次要信息在后，對事件細節(jié)逐一補充。（2）按事實發(fā)生的時間順序排列。（3）混合排列法：用概括性的導語說明事件的概貌，然后按時間順序逐一陳述事實。啟示:熟悉新聞語篇的謀篇特點有利于閱讀過程中的信息處理，一般只要閱讀了標題和導語，就能了解一則新聞的梗概，閱讀時對語篇要傳達的主要信息就心中有數(shù)了。一旦抓住了語篇的宏觀信息。正文:是新聞報道的主題部分，它由所要報道的事實組成，向讀者提BECExamfocusReadingTestPartThreea450-550-wordtextandsentencesstemcompletion.Thistestscandidates’understandingofspecificinformation.Tips:readthequestionsfirstfortherelevantinformation.Thenreadtherelevantpassagesfordetail.Thiswillhelpyouselectthecorrectoption.Grammatically,alloptionswillfit,soconcentrateonselectinganitemwiththecorrectmeeting.BECExamfocusReadingTestParArrangingacourseReadthefaxandanswerthequestions.ArrangingacourseReadthefaLanguagesformakingarrangementsLanguagesformakingarrangemeSummary

TalkaboutteamworkReading:howtounderstandspecificinformationinanarticle;wordsandphasesinthearticle.Speaking:languagesformakingarrangementsSummaryTalkaboutteamworkAssignment1.Wordsandphrasesaboutteamwork.2.Workinpairs.StudentAlooksattheactivitysheetonp145.StudentBlooksattheactivitysheetonp150.Usethelanguagesformakingarrangementsonp10.Assignment1.WordsandphraseUnit1b

Communication

Unit1bCommunicationTeachingObjectives

Uponcompletionoftheunit,youshouldbeableto:takeandleavetelephonemessagesraiseawarenessofclarityinspokenlanguagepracticereadingandlisteningforgistandspecificinformationTeachingObjectivesUponcoWarm-upquestionsTypesofcommunicationusedatwork?Theadvantagesanddisadvantages?Warm-upquestionsTypesofcommWordsorexpressionsforreferencesnail-mailtime-consumingsavetime/troubleraisetheefficiencyinyourworkinwrittenformrefertoitatanytimeyoulike傳統(tǒng)的信件省時省時間,不麻煩提高工作效率以書面的形式你隨時可拿來參考WordsorexpressionsforreferReadingtaskReadthearticleonEnglishforinternationalbusinessforgistandchoosethemostappropriateheadingforeachparagraph:CommunicatinginternationallyOver-estimatingthefluencyofnon-nativespeakersKeepingyourEnglishsimpleUnderstandingculturaldifferencesRaisingculturalawarenessReadingtaskReadthearticleoDetailedstudyIsyourEnglishtooEnglish?Aska…andover-estimateculture-specificLimitthemselvesto…

你的英語是否太地道？Ifyouask…,youwill…,Overisaprefix,withnsformingns,vs,adjsandadvs.Itmeanstoomuch.-specificusedinacompound，含“特有的”、“限定的”之義“to”isaprepDetailedstudyIsyourEnglish

Discussion

Whatdifficultiesdoyouhavewhencommunicatingwithnativespeakers?FastspeedLocalaccentIdiomaticlanguageSlangexpressionsDifferencesinculturalbackground

Discussion

Whatdifficulti

LeavingvoicemailsListening1(p13)FridaAnderson,amanageratSandelinABinStockholm,receivefivevoicemails.Listenanddecidewhateachspeakeristryingtodo.1.B2.G3.C4.H5.E

LeavingvoicemailsListeningBECexamfocusListeningtestparttwoInSection1,candidateslistento

fiveshortpiecesinordertoidentifythetopicofeachpiecefromthelist.InSection2,candidateslistentoanotherfiveshortpiecesinordertoidentifythefunctionofeachpiece.Bothsectionstestcandidatesabilityforgist.Incorrectoptionsareincludedintherecording.Candidatesshouldnotmakefinaldecisionuntiltheyhaveheardeachpiecetwice.BECexamfocusListeningtest

Tipsforleavingansweringmachinemessages

PreparethelistenerforthemessageMakerequestssimpleandpoliteGiveclearcontactinformation

TipsforleavingansweringmaTakingmessagesListenandwriteinthemissinginformationintheformonp15.Tradefair2.s126253.3Tuesday23/23November(Kati)Gersel6.the/yourmessage7.Cancelled8.notavailable9.27November10.confirmTakingmessagesListenandwritBECExamfocusListeningtestpartOnecandidateslistentothreeconversationsandcompleteeachofthegapsinthegappedtextwithoneortwowords.Eachtexthasfourgaps.Thistestscandidatesabilitytolistenforspecificinformation.Candidateshave15secondstoreadthrougheachformbeforelistening.Thequestionsfollowtheorderoftherecording.Distractionsmaybeincludedintherecordinginordertomisleadunwarycandidates.BECExamfocusListeningtestpTypicalphrasesintelephoneconversationsOfferinghelpCanIhelpyou?CanItakeamessage?AskingforinformationCouldIaskwho’scalling,please?Couldyougiveme

yourfaxnumber,please?CheckinginformationCouldyouspellthat,please?So,that’s

27November.PromisingactionI’llgive

herthemessageassoonasshe’sback.I’llaskhertocallyouassoonaspossible.TypicalphrasesintelephonecAssignment

Usetheactivitysheetonp145andp150togiveandtaketelephonemessages.Role-playyourconversationtotherestoftheclass.Doself-studyonp15-16.AssignmentUsetheactivityshUnit2aEntertainingaclientUnit2aEntertainingaclientTeachingobjectives

Uponcompletionoftheunityoushouldbeableto:RaiseawarenessofandpractisetechniquesforencouragingconversationPractisespeakingaboutgeneraltopicsinpreparationfortheSpeakingTestTeachingobjectivesUponcompChoosingarestaurant

ReadthecustomersatisfactionformofSignetHouseRestaurants(西格奈連鎖酒店)anddecideonthethreemostimportantcriteriaforyouandgivereasonsforyourchoice(p19).ChoosingarestaurantReadtWordsandexpressionsforreference

Whatmakesmydiningexperiencestandoutis…enjoytheattractiveandrelaxingatmospherehaveafeelingoffriendlinessandcomfort

使我的用餐感受與眾不同的是享受充滿魅力、令人放松的情調(diào)享受到友好的服務態(tài)度和舒適程度WordsandexpressionsforrefeTheclassicalinteriordesignservesasavisualfeasthigh-qualityservicecateringtodifferenttastesgoodqualityofthefoodsandbeveragesvalueformoney典雅的內(nèi)部裝修就向是一種視覺美餐高質(zhì)量的服務滿足不同口味的要求高質(zhì)量的食物和飲料物有所值的服務TheclassicalinteriordesignReadingReading新編劍橋商務英語中級(第二版)完整ppt課件-包括所有單元的WouldPortersbeasuitablerestaurantinthesesituations?anend-of-yearofficepartyoranend-of-weekmealproductlaunchanegotiationoraneveningwithanewclientWouldPortersbeasuitablereDetailedstudyoftheadvertisement

objectiveatreasonablepricebepopularwithalikeprideoneselfon/upontobeofimportancetocaterforcallin目標,宗旨athigh/lowprice,atpopularprice受歡迎，招人喜愛的adv.一樣地，相似地為…感到驕傲tobeofuse,tobeofagreycolor提供餐飲服務,接待順路到某處,同callbyDetailedstudyoftheadvertisMakingconversationListeningFivepeopletalkabouttheirbusinesstrips.Listenanddecidewhichofthequestionseachspeakeranswers.Matcheachofthefivepieceswithoneofthequestions(A-H).

MakingconversationListening1.2.3.4.5.DBHFA1.DBHFA

EncouragingconversationsShowinginterest/surpriseAskingfollow-upquestionsUsingthespeaker’swordsinafollow-upquestionEncouragingconversationsShoExercise

Workinpairs.Developthesestatementsintoconversations.Trytousethetechniquesandexpressionsforencouragingconversations.ExerciseWorkinpairs.Deve

Unit2bCorporateHospitality

Unit2bCorporateHospitalityTeachingobjectives

Uponcompletionoftheunit,youshouldbeabletotalkaboutcorporatehospitalityraiseawarenessofformalversusinformallanguageinlettersreviewlanguageformakinganddealingwithinvitationspracticewritingaletterofacceptanceTeachingobjectivesUponcomplMixingbusinesswithpleasureSpeakingReadtheprofilesofthebusinesspeopleandmatcheachprofilewithawayofentertainingthemfromthelist.Givetheirreason.MixingbusinesswithpleasureSWordsandexpressionsfortalkingaboutthetopicafact-findingmissionenablesthebusinessmentounderstandthecompanybefithissocialstatusfacilitateone-to-oneconversation實地考察使商人們能了解公司適合他的社會身份有利于一對一交流Wordsandexpressionsfortalktakeitasachancetostrengthenbusinesstieshavetherightatmospheretotalkaboutthebusinesscanconcentrateontheworkwithoutdistractionachancetoknowtheotherpersonbetter把此作為加強業(yè)務關(guān)系的機會有適當?shù)恼務撋虅盏沫h(huán)境可以不受干擾地把注意力集中在工作上有進一步了解對方的機會takeitasachancetostrengt

ReadingReadthetextandmatcheachnumberedparagraphwithatitlefromthelistfirst;thenreadindetailstocompletethesentencestems

1.C2.G3.F4.D1.F2.C3.E4.BReadingDetailedstudy

ofwordscontactprospectstandaround/standabouthavingfreedrinksonthecompanyadduptolieinwhisperinhisear熟人，有業(yè)務關(guān)系的人,可能有利用價值的人可能的/潛在的顧客、委托人或購買者閑站著on指“由誰來支付費用”意味著，說明（原因、答案、興趣）在于…在某人耳邊低聲說話DetailedstudyofwordscontactArrangingacompanyvisit

MrFillini,aPurchasingManagerofCuoreSportive,hasreceivedaninvitationfromAngelaGoddardofTrackplusLtd.Readtheletterandanswerthequestion:Whatistheinvitationfor?

TheinvitationisforMrFellinitovisittheTrackplusfactoryinOxfordandheadOfficeinLondonArrangingacompanyvisitMrFExamfocusWritingTestPartTwo

Candidateswritea120-140wordformalbusinessletterorreport.Allfivepromptsgivenintheinputmustbeincludedintheanswer.Forletters,candidatesareexpectedtoplan,organizeandpresenttheirideas

clearly.Lettersshouldbedividedintoclearparagraphs.Theymustuseappropriatesalutationsandclosures.Typicalwrittenfunctionalphrasesshouldbeused.

ExamfocusWritingTestPartTSummary

TechniquesforencouragingconversationinUnit2aSpeaking:talkaboutcorporatehospitalityWriting:formallanguagesinlettersSummaryTechniquesforencouraAssignment

Writealetterofacceptanceof120-140words.beclearbeappropriatelyformalincludeallthefivelistedpointsonp26.usethelanguagesintheunit.AssignmentWritealetterofUnit3aOrderinggoodsUnit3aOrderinggoodsTeachingobjectivesUponcompletionoftheunityoushouldbeableto:talkaboutmakingandchangingordersraiseawarenessofclarityinwritingandusefulphrasesforletterwritingpractisewritingshortfaxesTeachingobjectivesUponcompPlacinganorderSpeakingIfyouworkinamailordercompany,whenyoulookforyoursuppliers,whatqualitiesdoyouthinkyouwouldconsider?PlacinganorderSpeakingExpressionsforspeakingreliablesupplierspossessbasicqualitiesofhonesty,integrity,accountability,anddependabilityprovidegoodqualitymerchandiseandservice可靠的供應商具有誠實、正直、責任心及可靠性等基本品質(zhì)提供品質(zhì)優(yōu)良的商品Expressionsforspeakingreliabhaveflexibilitytowardsneworadditionalrequirementsprovideaqualityproductorservicemaketimelydeliveryhaveattractiveandcompetitiveprice對新的/額外的需求要有靈活性提供高質(zhì)量的產(chǎn)品和服務及時送貨有吸引力和競爭力的價格haveflexibilitytowardsnewoReadingReadthefaxandthereplytothefax,answerthequestionsbelowthetext.

1.F2.T3.F4.F5.T1.toqueryKorinna’schangeoforder2.Antonillethoughtthetwodifferentlengthsforeachskirtshasbeenagreed.3.AntonilleisgoingtowaitforKorinnatoconfirmtheinformationaboutthelengthoftheskirtsrequiredbeforecontactingthevendors.ReadingReadthefaxandthereReadingMakenotesundertheheadingsoflayout（格式）,accuracy（準確）,paragraphs（段落）,connectors（銜接詞）

andsentences（句子）

toimprovethefaxtomakeitclearer.ReadingMakenotesundertheHowtomakeAntonilla’sfaxclear?Layout:toodenseandoff-putting,useheadings,bulletpointsandbracketsAccuracy:spellcorewordscorrectly,makegoodpunctuationParagraphs:divideintoparagraphsConnectors:useconnectorsSentences:shortsentencesandoneideapersentenceHowtomakeAntonilla’sfaxclDiscussingchangesListening

Listentothetelephoneconversationconfirmingdetailsoftheorder.Listenagainandnotedownfunctionalphrases,thenwriteformalwrittenequivalentsofthesephrases.DiscussingchangesListeningFunctionalphrasesI‘mringingabout…Wedefinitelywant…Doyouthinkyoucould…I’llcallthemThanksfor…I’llfaxyou…Iwouldliketo

Iamwritingtoconfirmthat…

Pleasecouldyou…

Iwill/shall…

Thankyoufor/Iamverygratefulfor

Ilookforwardto(hearingfromyou/seeingyouetc.)FunctionalphrasesI‘mringingConfirmingchangesReadthefaxonp34andunderlineanyitemsinthefaxwhichseemtobeincorrect.

1.boththeChristi2.willbeproduce3.reducebythequantity5.needtochangingConfirmingchangesReadtheEssentialvocabulary

toplaceanordertocancelanordertoconfirmanorderdeliverdeliverytimedeliverycostsfreedeliveryareatomakedeliverytotakedelivery發(fā)出訂單取消訂單確認訂單交貨交貨期、時間交貨費用、運費免費送貨區(qū)發(fā)貨取貨EssentialvocabularytoplaceSummary

Speaking:makeandchangeordersReading:improvethefaxtomakeitclearerwiththehelpofheading,paragraphs,accuracy,connectorsandsentences.Listening:functionalphrases.Essentialwordsaboutordering.SummarySpeaking:makeandchaAssignment

Writea40-50wordreplytoAntonella:TellinghernottochangethechartsConfirmingthatallknittedskirtswillbeinastandardlengthSuggestingadeliverydateforthefinishedorder.AssignmentWritea40-50wordUnit3bCashflow

Unit3bCashflowTeachingobjectivesUponcompletionoftheunit,youshouldbeabletotalkaboutday-to-dayfinancespractisereadingforspecificinformationpractiselisteningforspecificinformationpractisewritingan-emailknowsometechnicaltermsandjargonsTeachingobjectivesUponcomManagingcashflow

Readingtask:CaseStudyReadthecasestudyandanswerthequestions:HowmuchmoneydoesStevereceivewhenhetakestheorder?Howmuchdoesthesystemcosttobuildandinstall?Whendoeshereceivefinalpayment?ManagingcashflowReadingta新編劍橋商務英語中級(第二版)完整ppt課件-包括所有單元的新編劍橋商務英語中級(第二版)完整ppt課件-包括所有單元的Reading

1.

$1,000,i.e.10%ofthetotalprice(downpayment)2.$6,920,i.e.components:$4,000,2%earlysettlementdiscount:$3,920,laborcosts:$3,000=$2,700plusafurther$300

3.upto30daysafterinstallation

ReadingWordsandexpressionsplaceanordertakeanordercashflowdiscountdawnpaymentearlysettlementdiscountlaborcostscredittermsoutstandingbalancecashflowgap下定單接定單現(xiàn)金流動、現(xiàn)金流量折扣定金提前付款折扣勞動力成本信用期限,信用條件剩余金額,余額現(xiàn)金流量差額WordsandexpressionsplaceanReadingTask2

SummarizeQuickComputers’problem:

QuickComputershasacashflowproblem.SteveandSuehavetopaysuppliersandwagesetc.despitelongperiodswhentheyhavenomoneycomingin.ReadingTask2

SummarizeQuickCashFlowonSale

ofComputerSystem

Day1Day7Day14Day28Day35Day65inflow+$1,000

+$9,000outflow-$3,920-$1,200-$1,500-$300balance+$1,999-$2,920-$4,120-$5,620-$5,920+$3,080CashFlowonSale

ofComputer新編劍橋商務英語中級(第二版)完整ppt課件-包括所有單元的Dothesewordsrefertoinfloworoutflow?

1.downpayment2.totalsalesprice3.earlysettlementdiscount4.laborcosts5.wages,6.outstandingbalance7.tofinance8.interestinflow:downpayment,totalsalesprice,outstandingbalanceoutflow:earlysettlementdiscount,laborcosts,wages,tofinance,interestDothesewordsrefertoinflowImprovingcashflowReadthee-mailfromStevetoBabara,whatsolutionsareSteveandSueconsidering?Noticethestyleofe-mailwriting.ImprovingcashflowReadtheeListening

ListentoSteveandSue’sdiscussionwithBarbara.Answerthequestionsonp37.Discusstheattitudesofthethreespeakerstoearlysettlementdiscounts.Lookatthetapescriptsonp153andunderlinetheconditionalsentences.ListeningListentoSteveandWordsorphrasesinlisteningover-tradingtofigureoutaquickerwayofturningthosesalesintocashmarginsTurnoverTofinance貿(mào)易透支找到銷售變現(xiàn)(把銷售額變成現(xiàn)金)的快捷方法利差,毛利營業(yè)額融資，籌措WordsorphrasesinlisteningoConditionalsentencesIfweoffered2%,threequartersofourcustomerswillwouldpayintendays.Ifweoffered1%discount,abouthalfourcustomers…IfIwereyou,I’dreallythink…Ifwegavea2%discount,we’dlosethousandsofdollars.Whatifyouoffered1%anhalfyourcustomersusedit?ConditionalsentencesIfweoffSummary

Casestudy:wordsandphraseReading:thestyleofe-mailListening:theconditionalsentencesfinancialwordsandphrases

SummaryCasestudy:wordsandAssignment

Writea40-50wordreplytoSteveaccordingtotheinformationfromthee-mailintheformofe-mail.

AssignmentWritea40-50wordUnit4aBrandpower

Unit4aBrandpowerReviewWordsandexpressions

placeanordertakeanordercashflowdiscountdawnpaymentearlysettlementdiscountlaborcostscredittermsoutstandingbalancecashflowgapReviewWordsandexpressionsTeachingobjectives

UponcompletionoftheunityoushouldbeabletotalkaboutbrandandmarketingpractisereadingforspecificinformationpractiselisteningforgistandspecificinformationTeachingobjectivesUponcomBrandAbrandis"aname,signorsymbolusedtoidentifyitemsorservicesoftheseller(s)andtodifferentiatethemfromgoodsofcompetitors.“Brandisanameyougivetoaproductyouselltoidentifyasyourproduct.

Brandbecomesatrademarkwhichcannotbecopied,throughregistrationandcannotbecopied.BrandAbrandis"aname,sTrademarkAtrademarkisa“word,phrase,symbol,design,combinationof