Cheers職場實用英語培訓(xùn)PPT課件講義教材

Cheers職場實用英語InthewakeofsustainednegotiationsbetweenTaiwanandNewYork,theDiamondbackGrilleexecutivesaskT.J.andCindytoputtheirthoughtstopaper,andwriteabusinessproposal,expressingtheirbusinessvisionandideasfornextsteps.WritingFormalBusinessProposals經(jīng)過持續(xù)的協(xié)商之后，響尾蛇紐約總公司的主管要求劉先生與辛迪將他們的想法寫成營運(yùn)企畫書，說明他們的經(jīng)營理念以及后續(xù)的計劃。如何撰寫商業(yè)企畫案CindyLee:OK,T.J.,wepromisedwewouldprepareabusinessproposalthisweek.Whatdoyouhaveinmind?T.J.Liu:I'vebeenchewingonthatallweekend.Everyoneisreallybusy.Sowecanuseaslidepresentation,andnotwriteafull-blownproposal.CindyLee

:Ithinkit'sagoodidea.看中文Continue…辛迪?李:T.J.，我們已經(jīng)答應(yīng)這星期要提出營運(yùn)計劃案。你有什么想法？劉先生:這個周末我都在想這個問題。每個人都很忙。所以我們可以用簡報的方式，而不是寫一份完整的企畫案。辛迪:我覺得這個想法不錯?？从⑽腃ontinue…T.J.:TheapproachI'dliketouseistosumuptheissues.Maybelighlightthetroublespots,especiallyareaswhereweknowwedisagree.CindyLee:Afterthatlastconferencecall,theyseemedreallysteamedaboutournot“complyingwithcorporatepolicy.“Soweshouldprobablymakeagesturealongthoselines.看中文Continue…劉先生:我的作法是，簡要的報告重點，也許有爭論的地方再特別說明，尤其是我們不能同意的部分。辛迪:自從上次電話會議之后，他們好像很不高興我們沒有「遵守公司的政策」。我們應(yīng)該要說清楚，我們絕對能夠理解總公司的考慮?？从⑽腃ontinue…T.J.:Iagree.Iwanttocallthepresentationsomethinglike“Win-WinStrategies.“Cindy:Well,that"win-win"stuffisnotjusthype.UnlessourofficeandtheirofficecanfindawaytoworktogethertoprovidemenuitemsandserviceappropriatefortheTaiwanmarket,neitherofuscanmakeasmuchmoneyaswewouldotherwise.看中文Continue…劉先生:沒錯，所以簡報的主題我就是寫「雙營策略」。辛迪:「雙贏」不是隨口說說而已。除非我們找出合作的方式，共同設(shè)計出適合臺灣市場的餐點以及服務(wù)，否則雙方都無法達(dá)成應(yīng)有的獲利目標(biāo)?？从⑽腃ontinue…T.J.:Exactly.WeneedtodemonstratehowourTaiwanplansalignwiththeirs,howweneedtoworktogethertomakeaprofit.Cindy:MaybewecanshowhowinputfromtheTaiwanDiamondbackGrillecanbenefittheirwholeAsiamarket.看中文Continue…劉先生:確實如此。我們必須向他們解釋清楚，臺灣的計劃完全符合公司的政策，而我們必須一起合作才能創(chuàng)造獲利。辛迪:或許我們可再進(jìn)一步說明，這些作法能夠幫助他們拓展亞洲的市場。看英文Continue…T.J.:Goodthinking.Whateverwesay,wecan'tappeartobewhiningabouthowwhywedon'twanttospendmoneyonthisorthat.We'lljustcomeoffstingythatway.Cindy:Easiersaidthandone.It'sallaboutreturnoninvestment.Butwehavetoshowthemhowwecanbothgetthatreturn!看中文Continue…劉先生:這個想法很好。無論我們說什么，都不能讓他們感覺我們只是在抱怨，不想花錢。如果是那樣的話，就會顯得我們很小氣。辛迪:說的比做的容易。最重要的是提高投資報酬率。但是我們必須向他們證明如何讓雙方都能獲利。看英文Continue…看中文Continue…BusinessProposalWin-WinStrategiesForDiamondbackGrill-CorporateAndDiamondbackGrill-TaipeiT.J.LiuDiamondbackGrill-TaiwanObjectivesTogrowthecustomerbase12%annually.TobuildDiamondbackGrillebrandrecognition.CurrentSituationDiamondbackGrille-Taiwanisstillnotatbreakeven.InitialreactionbyTaiwanmarkettotraditionalsteakispositive.AvailableOptionsConductfocusgroupandotherwisetestmarketnewmenuitems.AskDG-CorporateofficetosubsidizeadvertisingcostsforproductsthatarenotstrongmarketitemsinTaiwan.看英文Continue…BusinessProposal紐約響尾蛇餐廳與臺北餐廳的雙贏策略劉帝杰臺灣響尾蛇餐廳目標(biāo)客群每年增加百分十二建立響尾蛇餐廳的品牌辨識度現(xiàn)況分析臺灣響尾蛇餐廳目前仍未達(dá)到損益平衡。臺灣初期對傳統(tǒng)牛排的反應(yīng)良好。可行方案針對新產(chǎn)品進(jìn)行焦點團(tuán)體訪談或市場調(diào)查。要求總公司對于不受臺灣歡迎的產(chǎn)品給予廣告補(bǔ)助?？粗形腃ontinue…BusinessProposalAdvantagesOption1:MarketresearchinTaiwan

Withmoreaccurateproductfit,profitswillincrease.AdvantagesOption2:DG-Corporateofficesubsidizesadvertisingcosts

DG-Taiwancanaffordtooffermenuitemswhichmaynotbepopularinlocalmarket.CostsofOptions

Option1:FocusGroup=US$TestMarket=US$

Option2Advertisingfeesfornewmenuitem=US$Recommendations

Wearecomfortablewithanyandallofthetwooptions.

WebelievethatthelargestreturnoninvestmentcomewithOption1.看英文Co