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Text1
ThedecisionoftheNewYorkPhilharmonictohireAlanGilbertasitsnextmusicdirectorhasbeenthetalkoftheclassical-musicworldeversincethesuddenannouncementofhisappointmentin2009.Forthemostpart,theresponsehasbeenfavorable,tosaytheleast.“Hooray!Atlast!”wroteAnthonyTommasini,asober-sidedclassical-musiccritic.
Oneofthereasonswhytheappointmentcameassuchasurprise,however,isthatGilbertiscomparativelylittleknown.EvenTommasini,whohadadvocatedGilbert‘sappointmentintheTimes,callshim“anunpretentiousmusicianwithnoairoftheformidableconductorabouthim.”AsadescriptionofthenextmusicdirectorofanorchestrathathashithertobeenledbymusicianslikeGustavMahlerandPierreBoulez,thatseemslikelytohavestruckatleastsomeTimesreadersasfaintpraise.
Formypart,IhavenoideawhetherGilbertisagreatconductororevenagoodone.Tobesure,heperformsanimpressivevarietyofinterestingcompositions,butitisnotnecessaryformetovisitAveryFisherHall,oranywhereelse,tohearinterestingorchestralmusic.AllIhavetodoistogotomyCDshelf,orbootupmycomputeranddownloadstillmorerecordedmusicfromiTunes.
Devotedconcertgoerswhoreplythatrecordingsarenosubstituteforliveperformancearemissingthepoint.Forthetime,attention,andmoneyoftheart-lovingpublic,classicalinstrumentalistsmustcompetenotonlywithoperahouses,dancetroupes,theatercompanies,andmuseums,butalsowiththerecordedperformancesofthegreatclassicalmusiciansofthe20thcentury.Theserecordingsarecheap,availableeverywhere,andveryoftenmuchhigherinartisticqualitythantoday’sliveperformances;moreover,theycanbe“consumed”atatimeandplaceofthelistener’schoosing.Thewidespreadavailabilityofsuchrecordingshasthusbroughtaboutacrisisintheinstitutionofthetraditionalclassicalconcert.
Onepossibleresponseisforclassicalperformerstoprogramattractivenewmusicthatisnotyetavailableonrecord.Gilbert‘sowninterestinnewmusichasbeenwidelynoted:AlexRoss,aclassical-musiccritic,hasdescribedhimasamanwhoiscapableofturningthePhilharmonicinto“amarkedlydifferent,morevibrantorganization.”Butwhatwillbethenatureofthatdifference?Merelyexpandingtheorchestra’srepertoirewillnotbeenough.IfGilbertandthePhilharmonicaretosucceed,theymustfirstchangetherelationshipbetweenAmerica‘soldestorchestraandthenewaudienceithopestoattract.
21.WelearnfromParagraph1thatGilbert’sappointmenthas________.
[A]incurredcriticism
[B]raisedsuspicion.
[C]receivedacclaim
[D]arousedcuriosity.
22.TommasiniregardsGilbertasanartistwhois_______.
[A]influential
[B]modest
[C]respectable
[D]talented
23.Theauthorbelievesthatthedevotedconcertgoers_________.
[A]ignoretheexpensesofliveperformances
[B]rejectmostkindsofrecordedperformances
[C]exaggeratethevarietyofliveperformances
[D]overestimatethevalueofliveperformances
24.Accordingtothetext,whichofthefollowingistrueofrecordings?
[A]Theyareofteninferiortoliveconcertsinquality.
[B]Theyareeasilyaccessibletothegeneralpublic.
[C]Theyhelpimprovethequalityofmusic.
[D]Theyhaveonlycoveredmasterpieces.
25.RegardingGilbert‘sroleinrevitalizingthePhilharmonic,theauthorfeels______.
[A]doubtful
[B]enthusiastic
[C]confident
[D]puzzled
Text2
WhenLiamMcGeedepartedaspresidentofBankofAmericainAugust,hisexplanationwassurprisinglystraightup.Ratherthancloakinghisexitintheusualvagueexcuses,hecamerightoutandsaidhewasleaving“topursuemygoalofrunningacompany.”Broadcastinghisambitionwas“verymuchmydecision,”McGeesays.Withintwoweeks,hewastalkingforthefirsttimewiththeboardofHartfordFinancialServicesGroup,whichnamedhimCEOandchairmanonSeptember29.
McGeesaysleavingwithoutapositionlinedupgavehimtimetoreflectonwhatkindofcompanyhewantedtorun.Italsosentaclearmessagetotheoutsideworldabouthisaspirations.AndMcGeeisn‘talone.InrecentweekstheNo.2executivesatAvonandAmericanExpressquitwiththeexplanationthattheywerelookingforaCEOpost.Asboardsscrutinizesuccessionplansinresponsetoshareholderpressure,executiveswhodon’tgetthenodalsomaywishtomoveon.Aturbulentbusinessenvironmentalsohasseniormanagerscautiousoflettingvaguepronouncementscloudtheirreputations.
Asthefirstsignsofrecoverybegintotakehold,deputychiefsmaybemorewillingtomakethejumpwithoutanet.Inthethirdquarter,CEOturnoverwasdown23%fromayearagoasnervousboardsstuckwiththeleaderstheyhad,accordingtoLiberumResearch.Astheeconomypicksup,opportunitieswillaboundforaspiringleaders.
Thedecisiontoquitaseniorpositiontolookforabetteroneisunconventional.ForyearsexecutivesandheadhuntershaveadheredtotherulethatthemostattractiveCEOcandidatesaretheoneswhomustbepoached.SaysKorn/FerryseniorpartnerDennisCarey:“Ican‘tthinkofasinglesearchI’vedonewhereaboardhasnotinstructedmetolookatsittingCEOsfirst.”
Thosewhojumpedwithoutajobhaven’talwayslandedintoppositionsquickly.EllenMarramquitaschiefofTropicanaadecadeago,sayingshewantedtobeaCEO.ItwasayearbeforeshebecameheadofatinyInternet-basedcommoditiesexchange.RobertWillumstadleftCitigroupin2005withambitionstobeaCEO.Hefinallytookthatpostatamajorfinancialinstitutionthreeyearslater.
Manyrecruiterssaytheolddisgraceisfadingfortopperformers.Thefinancialcrisishasmadeitmoreacceptabletobebetweenjobsortoleaveabadone.“Thetraditionalrulewasit’ssafertostaywhereyouare,butthat’sbeenfundamentallyinverted,”saysoneheadhunter.“Thepeoplewho’vebeenhurttheworstarethosewho’vestayedtoolong.”
26.WhenMcGeeannouncedhisdeparture,hismannercanbestbedescribedasbeing________.
[A]arrogant
[B]frank
[C]self-centered
[D]impulsive
27.AccordingtoParagraph2,seniorexecutives’quittingmaybespurredby______.
[A]theirexpectationofbetterfinancialstatus
[B]theirneedtoreflectontheirprivatelife
[C]theirstrainedrelationswiththeboards
[D]theirpursuitofnewcareergoals
28.Theword“poached”(Line3,Paragraph4)mostprobablymeans_______.
[A]approvedof
[B]attendedto
[C]huntedfor
[D]guardedagainst
29.Itcanbeinferredfromthelastparagraphthat_______.
[A]topperformersusedtoclingtotheirposts
[B]loyaltyoftopperformersisgettingout-dated
[C]topperformerscaremoreaboutreputations
[D]it’ssafertosticktothetraditionalrules
30.Whichofthefollowingisthebesttitleforthetext?
[A]CEOs:WheretoGo?
[B]CEOs:AlltheWayUp?
[C]TopManagersJumpwithoutaNet
[D]TheOnlyWayOutforTopPerformers
Text3
Theroughguidetomarketingsuccessusedtobethatyougotwhatyoupaidfor.Nolonger.Whiletraditional“paid”media–suchastelevisioncommercialsandprintadvertisements–stillplayamajorrole,companiestodaycanexploitmanyalternativeformsofmedia.Consumerspassionateaboutaproductmaycreate“earned”mediabywillinglypromotingittofriends,andacompanymayleverage“owned”mediabysendinge-mailalertsaboutproductsandsalestocustomersregisteredwithitsWebsite.Thewayconsumersnowapproachtheprocessofmakingpurchasedecisionsmeansthatmarketing’simpactstemsfromabroadrangeoffactorsbeyondconventionalpaidmedia.
Paidandownedmediaarecontrolledbymarketerspromotingtheirownproducts.Forearnedmedia,suchmarketersactastheinitiatorforusers‘responses.Butinsomecases,onemarketer’sownedmediabecomeanothermarketer’spaidmedia–forinstance,whenane-commerceretailersellsadspaceonitsWebsite.Wedefinesuchsoldmediaasownedmediawhosetrafficissostrongthatotherorganizationsplacetheircontentore-commerceengineswithinthatenvironment.Thistrend,whichwebelieveisstillinitsinfancy,effectivelybeganwithretailersandtravelproviderssuchasairlinesandhotelsandwillnodoubtgofurther.Johnson&Johnson,forexample,hascreatedBabyCenter,astand-alonemediapropertythatpromotescomplementaryandevencompetitiveproducts.Besidesgeneratingincome,thepresenceofothermarketersmakesthesiteseemobjective,givescompaniesopportunitiestolearnvaluableinformationabouttheappealofothercompanies’marketing,andmayhelpexpandusertrafficforallcompaniesconcerned.
Thesamedramatictechnologicalchangesthathaveprovidedmarketerswithmore(andmorediverse)communicationschoiceshavealsoincreasedtheriskthatpassionateconsumerswillvoicetheiropinionsinquicker,morevisible,andmuchmoredamagingways.Suchhijackedmediaaretheoppositeofearnedmedia:anassetorcampaignbecomeshostagetoconsumers,otherstakeholders,oractivistswhomakenegativeallegationsaboutabrandorproduct.Membersofsocialnetworks,forinstance,arelearningthattheycanhijackmediatoapplypressureonthebusinessesthatoriginallycreatedthem.
Ifthathappens,passionateconsumerswouldtrytopersuadeotherstoboycottproducts,puttingthereputationofthetargetcompanyatrisk.Insuchacase,thecompany‘sresponsemaynotbesufficientlyquickorthoughtful,andthelearningcurvehasbeensteep.ToyotaMotor,forexample,alleviatedsomeofthedamagefromitsrecallcrisisearlierthisyearwitharelativelyquickandwell-orchestratedsocial-mediaresponsecampaign,whichincludedeffortstoengagewithconsumersdirectlyonsitessuchasTwitterandthesocial-newssiteDigg.
31.Consumersmaycreate“earned”mediawhentheyare_______.
[A]obsessedwithonlineshoppingatcertainWebsites
[B]inspiredbyproduct-promotinge-mailssenttothem
[C]eagertohelptheirfriendspromotequalityproducts
[D]enthusiasticaboutrecommendingtheirfavoriteproducts
32.AccordingtoParagraph2,soldmediafeature__________.
[A]asafebusinessenvironment
[B]randomcompetition
[C]strongusertraffic
[D]flexibilityinorganization
33.TheauthorindicatesinParagraph3thatearnedmedia_________.
[A]inviteconstantconflictswithpassionateconsumers
[B]canbeusedtoproducenegativeeffectsinmarketing
[C]mayberesponsibleforfiercercompetition.
[D]deserveallthenegativecommentsaboutthem.
34.ToyotaMotor‘sexperienceiscitedasanexampleof__________.
[A]respondingeffectivelytohijackedmedia
[B]persuadingcustomersintoboycottingproducts
[C]cooperatingwithsupportiveconsumers
[D]takingadvantageofhijackedmedia
35.Whichofthefollowingisthetextmainlyabout?
[A]Alternativestoconventionalpaidmedia.
[B]Conflictbetweenhijackedandearnedmedia.
[C]Dominanceofhijackedmedia.
[D]Popularityofownedmedia.
Text4
It‘snosurprisethatJenniferSenior’sinsightful,provocativemagazinecoverstory.“IloveMyChildren,IHateMyLife,”isarousingmuchchatter–nothinggetspeopletalkinglikethesuggestionthatchildrearingisanythinglessthanacompletelyfulfilling,life-enrichingexperience.Ratherthanconcludingthatchildrenmakeparentseitherhappyormiserable,Seniorsuggestsweneedtoredefinehappiness:insteadofthinkingofitassomethingthatcanbemeasuredbymoment-to-momentjoy,weshouldconsiderbeinghappyasapast-tensecondition.Eventhoughtheday-to-dayexperienceofraisingkidscanbesoul-crushinglyhard,Seniorwritesthat“theverythingsthatinthemomentdampenourmoodscanlaterbesourcesofintensegratificationanddelight.”
ThemagazinecovershowinganattractivemotherholdingacutebabyishardlytheonlyMadonna-and-childimageonnewsstandsthisweek.Therearealsostoriesaboutnewlyadoptive–andnewlysingle–momSandraBullock,aswellastheusual“JenniferAnistonispregnant”news.Practicallyeveryweekfeaturesatleastonecelebritymom,ormom-to-be,smilingonthenewsstands.
Inasocietythatsopersistentlycelebratesprocreation,isitanywonderthatadmittingyouregrethavingchildrenisequivalenttoadmittingyousupportkitten-killing?Itdoesn‘tseemquitefair,then,tocomparetheregretsofparentstotheregretsofthechildless.Unhappyparentsrarelyareprovokedtowonderiftheyshouldn’thavehadkids,butunhappychildlessfolksarebotheredwiththemessagethatchildrenarethesinglemostimportantthingintheworld:obviouslytheirmiserymustbeadirectresultofthegapingbaby-sizeholesintheirlives.
Ofcourse,theimageofparenthoodthatcelebritymagazineslikeUSWeeklyandPeoplepresentishugelyunrealistic,especiallywhentheparentsaresinglemotherslikeBullock.Accordingtoseveralstudiesconcludingthatparentsarelesshappythanchildlesscouples,singleparentsaretheleasthappyofall.Noshockthere,consideringhowmuchworkitistoraiseakidwithoutapartnertoleanon;yettohearSandraandBritneytellit,raisingakidontheir“own”(read:withround-the-clockhelp)isapieceofcake.
It’shardtoimaginethatmanypeoplearedumbenoughtowantchildrenjustbecauseReeseandAngelinamakeitlooksoglamorous:mostadultsunderstandthatababyisnotahaircut.Butit’sinterestingtowonderiftheimagesweseeeveryweekofstress-free,happiness-enhancingparenthoodaren’tinsomesmall,subconsciouswaycontributingtoourowndissatisfactionswiththeactualexperience,inthesamewaythatasmallpartofushopedgetting“theRachel”mightmakeuslookjustalittlebitlikeJenniferAniston.
36.JenniferSeniorsuggestsinherarticlethatraisingachildcanbring______.
[A]temporarydelight
[B]enjoymentinprogress
[C]happinessinretrospect
[D]lastingreward
37.WelearnfromParagraph2that________.
[A]celebritymomsareapermanentsourceforgossip
[B]singlemotherswithbabiesdeservegreaterattention
[C]newsaboutpregnantcelebritiesisentertaining
[D]havingchildrenishighlyvaluedbythepublic
38.ItissuggestedinParagraph3thatchildlessfolks________.
[A]areconstantlyexposedtocriticism
[B]arelargelyignoredbythemedia
[C]failtofulfilltheirsocialresponsibilities
[D]arelesslikelytobesatisfiedwiththeirlife
39.AccordingtoParagraph4,themessageconveyedbycelebritymagazinesis______.
[A]soothing
[B]ambiguous
[C]compensatory
[D]misleading
40.Whichofthefollowingcanbeinferredfromthelastparagraph?
[A]Havingchildrencontributeslittletotheglamourofcelebritymoms.
[B]Celebritymomshaveinfluencedourattitudetowardschildrearing.
[C]Havingchildrenintensifiesourdissatisfactionwithlife.
[D]Wesometimesneglectthehappinessfromchildrearing.
Text5
Text3
TheUS$3-millionFundamentalPhysicsPrizeisindeedaninterestingexperiment,asAlexanderPolyakovsaidwhenheacceptedthisyear’sawardinMarch.Anditisfarfromtheonlyoneofitstype.AsaNewsFeaturearticleinNaturediscusses,astringoflucrativeawardsforresearchershavejoinedtheNobelPrizesinrecentyears.Many,liketheFundamentalPhysicsPrize,arefundedfromthetelephone-number-sizedbankaccountsofInternetentrepreneurs.Thesebenefactorshavesucceededintheirchosenfields,theysay,andtheywanttousetheirwealthtodrawattentiontothosewhohavesucceededinscience.
What’snottolike?Quitealot,accordingtoahandfulofscientistsquotedintheNewsFeature.Youcannotbuyclass,astheoldsayinggoes,andtheseupstartentrepreneurscannotbuytheirprizestheprestigeoftheNobels.Thenewawardsareanexerciseinself-promotionforthosebehindthem,sayscientists.Theycoulddistorttheachievement-basedsystemofpeer-review-ledresearch.Theycouldcementthestatusquoofpeer-reviewedresearch.Theydonotfundpeer-reviewedresearch.Theyperpetuatethemythofthelonegenius.
Thegoalsoftheprize-giversseemasscatteredasthecriticism.Somewanttoshock,otherstodrawpeopleintoscience,ortobetterrewardthosewhohavemadetheircareersinresearch.
AsNaturehaspointedoutbefore,therearesomelegitimateconcernsabouthowscienceprizes–bothnewandold–aredistributed.TheBreakthroughPrizeinLifeSciences,launchedthisyear,takesanunrepresentativeviewofwhatthelifesciencesinclude.ButtheNobelFoundation’slimitofthreerecipientsperprize,eachofwhommuststillbeliving,haslongbeenoutgrownbythecollaborativenatureofmodernresearch–aswillbedemonstratedbytheinevitablerowoverwhoisignoredwhenitcomestoacknowledgingthediscoveryoftheHiggsboson.TheNobelswere,ofcourse,themselvessetupbyaveryrichindividualwhohaddecidedwhathewantedtodowithhisownmoney.Time,ratherthanintention,hasgiventhemlegitimacy.
Asmuchassomescientistsmaycomplainaboutthenewawards,twothingsseemclear.First,mostresearcherswouldacceptsuchaprizeiftheywereofferedone.Second,itissurelyagoodthingthatthemoneyandattentioncometoscienceratherthangoelsewhere.Itisfairtocriticizeandquestionthemechanism–thatisthecultureofresearch,afterall–butitistheprize-givers’moneytodowithastheyplease.Itiswisetotakesuchgiftswithgratitudeandgrace.
31.TheFundamentalPhysicsPrizeisseenas______
[A]asymboloftheentrepreneurs’wealth.
[B]apossiblereplacementoftheNobelPrizes.
[C]anexampleofbankers’investments.
[D]ahandsomerewardforresearchers.
32.Thecriticsthinkthatthenewawardswillmostbenefit________
[A]theprofit-orientedscientists.
[B]thefoundersofthenewawards.
[C]theachievement-basedsystem.
[D]peer-review-ledresearch.
33.ThediscoveryoftheHiggsbosonisatypicalcasewhichinvolves_______
[A]controversiesovertherecipients’status.
[B]thejointeffortofmodernresearchers.
[C]legitimateconcernsoverthenewprizes.
[D]thedemonstrationofresearchfindings.
34.AccordingtoParagraph4,whichofthefollowingistrueoftheNobels?
[A]Theirendurancehasdonejusticetothem.
[B]Theirlegitimacyhaslongbeenindispute.
[C]Theyarethemostrepresentativehonor.
[D]Historyhasnevercastdoubtonthem.
35.Theauthorbelievesthatthenewawardsare______
[A]acceptabledespitethecriticism.
[B]harmfultothecultureofresearch.
[C]subjecttoundesirablechanges.
[D]unworthyofpublicattention.
Text6
“TheHeartoftheMatter,”thejust-releasedreportbytheAmericanAcademyofArtsandSciences(AAAS),deservespraiseforaffirmingtheimportanceofthehumanitiesandsocialsciencestotheprosperityandsecurityofliberaldemocracyinAmerica.Regrettably,however,thereport’sfailuretoaddressthetruenatureofthecrisisfacingliberaleducationmaycausemoreharmthangood.
In2010,leadingcongressionalDemocratsandRepublicanssentletterstotheAAASaskingthatitidentifyactionsthatcouldbetakenby“federal,stateandlocalgovernments,universities,foundations,educators,individualbenefactorsandothers”to“maintainnationalexcellenceinhumanitiesandsocialscientificscholarshipandeducation.”Inresponse,theAmericanAcademyformedtheCommissionontheHumanitiesandSocialSciences.Amongthecommission’s51membersaretop-tier-universitypresidents,scholars,lawyers,judges,andbusinessexecutives,aswellasprominentfiguresfromdiplomacy,filmmaking,musicandjournalism.
Thegoalsidentifiedinthereportaregenerallyadmirable.Becauserepresentativegovernmentpresupposesaninformedcitizenry,thereportsupportsfullliteracy,stressesthestudyofhistoryandgovernment,particularlyAmericanhistoryandAmericangovernment;andencouragestheuseofnewdigitaltechnologies.Toencourageinnovationandcompetition,thereportcallsforincreasedinvestmentinresearch,thecraftingofcoherentcurriculathatimprovestudents’abilitytosolveproblemsandcommunicateeffectivelyinthe21stcentury,increasedfundingforteachersandtheencouragementofscholarstobringtheirlearningtobearonthegreatchallengesoftheday.Thereportalsoadvocatesgreaterstudyofforeignlanguages,internationalaffairsandtheexp
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