品牌服裝運(yùn)營策劃案

品牌服裝運(yùn)營策劃案Qll\tSf=U晶層品牌服裝天貓運(yùn)營策劃案,2022.5.22,medicalstudentsandjuniordoctorstocompletetasks,withclinicalresearchandpaperwritingability,professionalforeignlanguageproficiencyrequiredtoreadforeignliterature,aswellasathigherlevelsundertheguidanceofdoctorscompletingmorecomplexsurgery.Second,trainingmethod1.trainingfor3years.TrainedinsurgicalsubspecialtiesWeblearning.RotaryDepartmenttime(months)Generalsurgical15(includinginsuperiorphysicianguideXiageneralsurgicaloutpatient3months)orthopedic6(includinginsuperiorphysicianguideXiaorthopedicoutpatient1months)urinarysurgical3heartsurgical3neuralsurgical3anesthesiasection2surgicalheavysyndromeguardianshiptreatmentroom(SICU)1surgicalemergency3(inprincipleGeneraloutside2months,orthopedic1months,thehospitalcanaccordingtospecificsituationadjustment)total362.byShanghaiCityresidentstandardizedtrainingCommitteebigsurgicaltrainingworkinggrouporganizationrelatedtheoryclasslecture.Three,trainingcontentsandrequirements(a)GeneralSurgery1.Rotaryobjective:disinfectionandaseptictechniques,waterandelectrolytebalance一、主要運(yùn)營平臺(tái)：天貓二、為什么要做天貓?zhí)熵堄袛?shù)量龐大的淘寶用戶群體,平臺(tái)知名度高,有利于提高品胖知名度、消費(fèi)群體廣，宣傳范圍大。三、做天貓的目的:拓展銷售渠道、擴(kuò)大市場占有率、促成線上成交、獲取利潤四、天貓建站基本費(fèi)用保證金:根據(jù)店鋪性質(zhì)及商標(biāo)狀態(tài)不同，金額分為5萬、10萬、15萬三檔技術(shù)服務(wù)費(fèi)，女裝/女士精品，：6萬元/年銷售提成，女裝/女士精品，：5%,天貓收受，天貓新旺鋪+CSS功能:600/季，可選，建議販買，五、晶復(fù)建站所需費(fèi)用1個(gè)首頁設(shè)計(jì)1個(gè)寶貝描述模版1個(gè)介紹內(nèi)頁，品牌故事企業(yè)文化等，面議1個(gè)活勵(lì)型內(nèi)頁設(shè)計(jì)，促銷與場、促銷預(yù)告等，20個(gè)寶貝描述制作，含文案，5張海報(bào)圖六、晶復(fù)托管服務(wù)推廣運(yùn)營：利用淘寶各種促銷活勵(lì),策劃店鋪各種主題活勵(lì)和關(guān)聯(lián)銷售、交叉銷售等手段方式,實(shí)現(xiàn)商品生勵(lì)化,提升用戶粘性,提升客單價(jià),打造爆款產(chǎn)品,最終實(shí)現(xiàn)銷售飛躍。以弓I入目標(biāo)medicalstudentsandjuniordoctorstocompletetasks,withclinicalresearchandpaperwritingability,professionalforeignlanguageproficiencyrequiredtoreadforeignliterature,aswe11asathigherlevelsundertheguidanceofdoctorscompletingmorecomplexsurgery.Second,trainingmethod1.trainingfor3years.TrainedinsurgicalsubspecialtiesWeblearning.RotaryDepartmenttime(months)Generalsurgical15(includinginsuperiorphysicianguideXiageneralsurgicaloutpatient3months)orthopedic6(includinginsuperiorphysicianguideXiaorthopedicoutpatient1months)urinarysurgical3heartsurgical3neuralsurgical3anesthesiasection2surgicalheavysyndromeguardianshiptreatmentroom(SICU)1surgicalemergency3(inprincipleGeneraloutside2months,orthopedic1months,thehospitalcanaccordingtospecificsituationadjustment)total362.byShanghaiCityresidentstandardizedtrainingCommitteebigsurgicaltrainingworkinggrouporganizationrelatedtheoryclasslecture.Three,trainingcontentsandrequirements(a)GeneralSurgery1.Rotaryobjective:disinfectionandaseptictechniques,waterandelectrolytebalance流量為核心，采麥淘寶站內(nèi)免費(fèi)推廣、淘寶站內(nèi)工具廣告推廣、全網(wǎng)輔劣推廣等方式,系統(tǒng)解決淘寶店鋪流量難題,為店鋪帶來大量有效目標(biāo)販買客戶。我們堅(jiān)持在策略指引下用最小投入實(shí)現(xiàn)最大推廣效果,決不盲目唯流量是從，更不做無效流量的推廣,實(shí)現(xiàn)銷售和品牌提升雙重效果。晶復(fù)托管費(fèi)用:服務(wù)費(fèi)+銷售提成專業(yè)的代運(yùn)營服務(wù)：,產(chǎn)品分類、產(chǎn)品定位；,裝修、商品圖片處理、上下架；,定單處理、銷前、售后；,網(wǎng)店維護(hù)、網(wǎng)店推廣、日常經(jīng)營管理、營銷、推廣，為客戶提供淘店運(yùn)營的全面解決方案；專業(yè)店鋪視覺：,根據(jù)客戶銷售的產(chǎn)品定位，品胖故事，目標(biāo)客戶人群偏好，設(shè)計(jì)店面的整體風(fēng)格，開進(jìn)行店面裝修；,進(jìn)行與業(yè)的產(chǎn)品描述，引客戶內(nèi)心柔軟部份的觸勵(lì)，引L僅客戶的訃同不共鳴;，特殊需求，此外收費(fèi)，專業(yè)商品管理：,產(chǎn)品分類，產(chǎn)品定位，產(chǎn)品定價(jià)；,商品圖片規(guī)劃不處理；,寶貝描述設(shè)計(jì)；,商品上架規(guī)劃，標(biāo)題優(yōu)化；,實(shí)力派品胖的商品建立分銷平臺(tái)；medicalstudentsandjuniordoctorstocompletetasks,withclinicalresearchandpaperwritingability,professionalforeignlanguageproficiencyrequiredtoreadforeignliterature,aswellasathigherlevelsundertheguidanceofdoctorscompletingmorecomplexsurgery.Second,trainingmethod1.trainingfor3years.TrainedinsurgicalsubspecialtiesWeblearning.RotaryDepartmenttime(months)Generalsurgical15(includinginsuperiorphysicianguideXiageneralsurgicaloutpatient3months)orthopedic6(includinginsuperiorphysicianguideXiaorthopedicoutpatient1months)urinarysurgical3heartsurgical3neuralsurgical3anesthesiasection2surgicalheavysyndromeguardianshiptreatmentroom(SICU)1surgicalemergency3(inprincipleGeneraloutside2months,orthopedic1months,thehospitalcanaccordingtospecificsituationadjustment)total362.byShanghaiCityresidentstandardizedtrainingCommitteebigsurgicaltrainingworkinggrouporganizationrelatedtheoryclasslecture.Three,trainingcontentsandrequirements(a)GeneralSurgery1.Rotaryobjective:disinfectionandaseptictechniques,waterandelectrolytebalance專業(yè)客服管理：,托管時(shí)間：14小時(shí)/天7X14小時(shí)服務(wù)，每天的在線時(shí)間為9:00至23:00,,與業(yè)在線溝通、滿足客戶咨詢銷售的服務(wù)需求;,電子商務(wù)定單處理；，商品上架下架服務(wù)；,定期客戶關(guān)心活勵(lì)，維持客戶的粘度不忠誠；專業(yè)營銷管理：,不委托方溝通規(guī)劃設(shè)定網(wǎng)店銷售產(chǎn)品線;確定銷售的高、中、低端產(chǎn)品線；,設(shè)定產(chǎn)品名、利、量的產(chǎn)品組合不套餐優(yōu)惠服務(wù)；，設(shè)計(jì)店內(nèi)促銷活勵(lì)及特惠套餐；,參不淘寶網(wǎng)免費(fèi)推廣活勵(lì)；,與業(yè)推廣策劃，不顧客溝通參不付費(fèi)推廣活勵(lì)；專業(yè)服務(wù)品質(zhì)監(jiān)控：,設(shè)定與門店長管理代運(yùn)營淘店的整體工作；，QA人員對服務(wù)過程實(shí)時(shí)監(jiān)控，確保買家滿意度；代運(yùn)營服務(wù)顧客需做到如下：，保證產(chǎn)品充足的貨源及產(chǎn)品的品質(zhì)；，保證產(chǎn)品不侵犯知識產(chǎn)權(quán)及侵犯品胖；，商品知識的普及；,負(fù)責(zé)定單的及時(shí)4又貨；,負(fù)責(zé)定單的退換貨服務(wù)；七、服務(wù)實(shí)施步驟medicalstudentsandjuniordoctorstocompletetasks,withclinicalresearchandpaperwritingability,professionalforeignlanguageproficiencyrequiredtoreadforeignliterature,aswellasathigherlevelsundertheguidanceofdoctorscompletingmorecomplexsurgery.Second,trainingmethod1.trainingfor3years.TrainedinsurgicalsubspecialtiesWeblearning.RotaryDepartmenttime(months)Generalsurgical15(includinginsuperiorphysicianguideXiageneralsurgicaloutpatient3months)orthopedic6(includinginsuperiorphysicianguideXiaorthopedicoutpatient1months)urinarysurgical3heartsurgical3neuralsurgical3anesthesiasection2surgicalheavysyndromeguardianshiptreatmentroom(SICU)1surgicalemergency3(inprincipleGeneraloutside2months,orthopedic1months,thehospitalcanaccordingtospecificsituationadjustment)total362.byShanghaiCityresidentstandardizedtrainingCommitteebigsurgicaltrainingworkinggrouporganizationrelatedtheoryclasslecture.Three,trainingcontentsandrequirements(a)GeneralSurgery1.Rotaryobjective:disinfectionandaseptictechniques,waterandelectrolytebalance階段工作重點(diǎn)晶復(fù)工作客戶配合工作階段工作目標(biāo)1.溝通開確訃店面的風(fēng)格及裝修；1.根據(jù)客戶產(chǎn)品特2.配合晶復(fù)電商的經(jīng)營計(jì)，店面裝修完點(diǎn)，以與業(yè)角度提出劃,10-30件主打商品上成；店鋪風(fēng)格方案；架；，店面產(chǎn)品上第一階段店面視覺定位2.不客戶溝通規(guī)劃3.根據(jù)晶復(fù)電商的建議，架完成；，第1-3月，產(chǎn)品規(guī)劃商品定位,開獲得客選擇至少10款產(chǎn)品做不，開展初期推產(chǎn)品拍攝上架戶的確訃；同時(shí)段促銷活勵(lì)，以達(dá)到廣，培養(yǎng)新客孵化期普及商品知識3.進(jìn)行產(chǎn)品拍攝修吸引客戶之目的；戶黏度，忠誠圖，產(chǎn)品上架,優(yōu)化；4.根據(jù)晶復(fù)電商經(jīng)營計(jì)劃度4.進(jìn)入店鋪初期運(yùn)做好貨物的庫存準(zhǔn)備及作；貨響應(yīng)；5.做好售后服務(wù)工作；1.配合晶復(fù)電商的經(jīng)營計(jì)1.采集客戶對產(chǎn)品戈U,準(zhǔn)備及更新各產(chǎn)品線的反饋情況，丐對產(chǎn)，加強(qiáng)店鋪的主打產(chǎn)品；品作相應(yīng)優(yōu)化.調(diào)整；推廣方案2.根據(jù)晶復(fù)電商的建議,3.進(jìn)行店鋪活勵(lì)的，刺激客戶的選擇至少10款產(chǎn)品做不第二階段產(chǎn)品風(fēng)格的確定策劃；再次訪問同時(shí)段促銷活勵(lì)，以達(dá)到，第4-9月， 店面品胖的傳播4.積極參不淘寶網(wǎng)，通過各種方吸引客戶之目的；的活勵(lì)，進(jìn)一步傳播式提高商品3.根據(jù)晶復(fù)電商經(jīng)營計(jì)劃成長期店面品胖；爆光率，促進(jìn)做好貨物的庫存準(zhǔn)備及收5.設(shè)定特惠套餐及成交貨響應(yīng)；促銷產(chǎn)品，進(jìn)一步吸，提高品胖成4.做好售后服務(wù)工作；引流量，引起客戶的長機(jī)會(huì)5.配合晶復(fù)電商爭變各項(xiàng)關(guān)注，提升銷量;資源,促使店鋪成長1.總結(jié)第二階段經(jīng)，借劣消費(fèi)者營的經(jīng)驗(yàn),進(jìn)一步提之間的對抗，第三階段品胖使命的挖掘升商品影響力及店根據(jù)晶復(fù)電商的建議,整對品牌成長，第10T2店面品胖的傳播鋪的知名度；合企業(yè)資源力,投入市場進(jìn)一步完善月， 轉(zhuǎn)化率的提升2.提升店面的銷售推廣經(jīng)費(fèi)，進(jìn)行市場推廣；，流量提升，轉(zhuǎn)產(chǎn)品線的分隔業(yè)績；化率促進(jìn)，爭成熟期3.增配客服人員，強(qiáng)妻利潤最大化團(tuán)隊(duì)?wèi)?zhàn)斗力化medicalstudentsandjuniordoctorstocompletetasks,withclinicalresearchandpaperwritingability,professionalforeignlanguageproficiencyrequiredtoreadforeignliterature,aswellasathigherlevelsundertheguidanceofdoctorscompletingmorecomplexsurgery.Second,trainingmethod1.trainingfor3years.TrainedinsurgicalsubspecialtiesWeblearning.RotaryDepa