Unit6Lesson3TheAdvertisingGame課件高中英語北師大版選擇性

Lesson3

TheAdvertisingGame

LearningObjectives010203Icanmastersomeimportantwordsandphrasesinthecontext;Icangetthegeneralideaoftheadvertisinggameandtalkaboutadvertising;Icanknowthetexttypeandsomewritingtechniques;04Icanreadfordeepunderstandingandsummariseinformation;Doyouknowthefollowingwordsandphrasesafterthepreview?asaresultofstartwithalongwithconsistofstandoutoverthelastdecade廣告代理公司thefundeamentalpurposeofthatis商業(yè)廣告inconclusion預(yù)料attract/holdtheattentionof

technologicaldevelopmentseperate...from...belinkedwithmakeacontributiontoparticipateinHaveyoueverboughtanythingasaresultofseeing,hearingorreadingadvertisements?ActiveandsharethedesignwordsofexpertstheconceptoffreedomtheunusualideatheproductnamehumorouslanguagepicturesorimagesWhatmakesanadvertisementattractive?Read

andexplore

1.Readthepassagequicklyandchoosethemainidea.a.differenttypesofadvertisementsb.thedevelopmentofadvertisementsc.differentattitudestowardsadvertisementsRead

andexplorePurposes?Disadvantages?Read

andexploreClassicadsGiveinformationabout_______________________Totellpeople___

_______________

_______________

_______________

_______________Notsuitablewhen_______________

_______________

_______________NotattractiveModernadsConsistof______

______________Apply_________

______________Toshowpeople

_______________Tomakeads

_______________Notenoughto___________findingpicturesorwordsfromexpertsmoderndesigntechniqueshowgoodtheproductisvisuallyattractivecertainproductsbenoticedsellgoodsdirectlyvisuallyattractiveRead

andexploreImprovedmodernadsCombine______

______________

_________with______________Useconceptsincluding______

______________

______________Tostandout___

_______________

_______________

_______________Tomakepeoplebelievethat______

________________

________________RepeatingoldideasNot__________Itdoesnotmatter_

________________

________________

________________thefreedom,effectivethey“must”havetheproductofdesignhigheststandardcreativewayshappiness,wealthandsuccesshowattractivetheideaslinkedwiththeproductisfocusonpeople’sfeelingandthinkingpsychologicallysatisfyingRead

andexploreFurtherimprovedmodernadsUsehumouraswellas______

______________

_____________________________

_______________

______________________________

_______________

______________Tocreatesth.thathasneverbeenseenbeforeTomakepeopleforgetthatsb.is

tryingtosellthemsth.newandTosurprisepeopleunusualideasusenewandunusualideasfancy/novel(新奇的)PublicadsHelptoincreasepublicknowledgeand___________

______________

______________

______________

Toencouragecitizensto____________________________________________________________

______________________________

Toeducatethepublic____________

______________________________

______________________________makeoursocietyabetterplaceforeveryoneparticipateinimprovingtheirneighorhood,protectingtheenvironmentandhelpingotherpeople.onfightingAIDS,savingwater,helpingthepoor,givingupsmoking,etc.educative/informativeRead

andexploreFeaturesPurposesDisadvantagesReadthepassageanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).Read

andexploreDeepthinking：1.Whatisthetexttypeofthispassage?2.Whathelpsyouidentifythetexttype?Thisisanexplanatorytext.

Itintroducesthedevelopmentofadvertisementsintheorderoftime,anditcontainslotsoftimeexplanationsandexamples.Suchadvertisementshavegonethroughaprocessofchangeovertheyearsalongwithsocial,economic,technologicaldevelopments.3.Whathasbeenthedrivingforceforthedevelopmentofadvertisements?4.Whatdoesthetitle“TheAdvertisingGame”meantoyou?Examplesareusuallyusedtohelpreadersunderstandthewriter’sideasmoreeasilyandclearly.Severalgoodexamplesareusedinthispassage.Decidewhattheexamplesarefor.1.Forexample,itcouldbe“ShanghaiSewingMachines”,or“TsingTaoBeerCorporation”.A.ToshowwhatclassicadvertisementslookedlikeB.ToshowtwocitieswherethebestproductsweremadeC.Toshowthesewingandbeerindustry’sdevelopmentthen5.Whatarethewritingtechniquesinthispassage?Deepthinking：Deepthinking：舉例挺觀點(diǎn)，說服力盡顯Textualknowledge“觀點(diǎn)—舉例”語篇模式是最常見的語篇模式之一。這個(gè)模式在結(jié)構(gòu)上一般可分為兩部分：第一部分表明觀點(diǎn)，第二部分通過舉例來支持所闡述的觀點(diǎn)。從觀點(diǎn)到舉例部分通常會(huì)采用銜接過渡詞句。

“觀點(diǎn)—舉例”模式常用的組篇詞匯有：forexample,forinstance,acaseinpoint,etc,evidence,suchas,takeanexample,typical,confirm等。再次強(qiáng)調(diào)了自己的觀點(diǎn)作為銜接過渡，轉(zhuǎn)到舉例部分作者表達(dá)觀點(diǎn)Groupwork(Homework)TheAdvertisingGameClassicadsModernadsImprovedmodernadsPublicadsCommercialadsFurtherimprovedmodernadsDrivingforce?social,economic,technologicaldevelopmentUsethediagramtotalkaboutwhatyouhavelearntaboutadvertisingtoyourgroupmembers.TheAdvertisingGameClassicadsModernadsImprovedmodernadsPublicadsgiveinformationlocation/whattosellCommercialadsFurtherimprovedmodernadsdirectpicturesorwordsfromexpertsnotenoughtobenoticedvisuallyattractivefreedom,happiness,wealtholdandnoteffectiveusehumorandnewandunusualideasAsaresult,peopleforgetsomeoneissellingthemsth(successful)psychologicallysatisfyingnovel/fancyeducatethepublic…encouragecitizens…

makeacontributiontosocietyeducative/informativefancy/novelGroupwork(Homework)Homework1.Readthetextforatleast3times.2.Perfectyourmindmapusingthediagramin“groupwork”toshowwhatyouhavelearntaboutadvertising.6.Forexample,therearepublicadvertisements,whichencouragecitizenstoparticipateinimprovingtheirneighbourhood…

participatevi.

(+in)totakepartinanactivityorevent參加，參與

eg

Everyoneintheclassisexpectedtoparticipateactivelyinthesediscussions.Overhalfthepopulationofthiscountryparticipateinsport.【拓展】

participationn.參與，參加【辨析】participate,attend,join&takepartin詞條意思及用法participate指以一個(gè)積極的角色在感情、觀念或行為方面與他人共同參加某一活動(dòng)attend側(cè)重參加或出席會(huì)議或?qū)W術(shù)活動(dòng)等，去聽、去看，但自己并不一定起積極作用join指加入黨派、團(tuán)體或參加一群人的活動(dòng)、游戲等。jointhearmy(club,Party);joinsb.;joinsb.in(doing)sth.表示參加某一活動(dòng)時(shí)常用joininsth.takepartin指參加某一活動(dòng)并在其中發(fā)揮作用Exercises:Completethesentencesusingthecorrectformofthephrases.withconsistoforiginatedfromanticipateparticipateinstandoutapproachlinkedwithExercises:Completethesentencesusingthecorrectformofthephrases.withconsistoforiginatedfromanticipateparticipateinstandoutapproachlinkedwithFocusonLanguage:usedtoandwouldCompletethetablewithusedto,useto,would

orwouldn’tusedtowould

useto

wouldn’t

useto

Would

【注意】usedto的否定形式為usednotto/usedn’tto或didn’tuseto(更常見)FocusonLanguage:usedtoandwouldCompletethetablewithusedto,useto,would

orwouldn’tusedtowould

useto

wouldn’t

useto

Would

【注意】usedto的否定形式為usednotto/usedn’tto或didn’tuseto(更常見)SamplesfromthetextbookDidpeopledothesethingsregularlyorjustonce?Dotheystilldothemnow?Similarity:usedto&would均可表示過去經(jīng)常進(jìn)行而現(xiàn)在不再進(jìn)行的動(dòng)作。

eg.Iusedtolivewithmygrandparents,butIhavemyownhomenow.Onsummereveningstheywouldsitoutinthegarden.Difference:usedto用于表示過去的動(dòng)作或狀態(tài)，而would描述動(dòng)作。Wewould/usedtogomushroom-pickinginautumn.Mylittlesisterusedtobeveryshy.usedto不能跟表確定時(shí)間段的狀語連用，而would可以。HewouldliveinLondonfortenyears.usedto可用于無人稱句和存在