2023抖音生活服務(wù)演出賽道專題研究報(bào)告-巨量引擎

0

2

3

0

1

-

2

0

2

3

1

02

0

2

3

0

1

-

2

0

2

3

1

01300160001500014000130001200011000100002

0

2

3

0

1

v

s

2

0

2

3

1

01200110010009002

0

2

3

0

1

v

sT?

4T?2800700uogt?y?_??^|~??2023.01-2023.10PARTtV?u_\??T????????o~ó02?÷_~ú???[×?_?????ó????o???ì^?TytV??????÷????\?2Ty????÷?V_[??????}w?}?\???????2?0?3?8?-10??TtV??u?\???ú?T??kwT?÷Ní??\?????2??o?g???????????í??^?????úT?????Y??T{2?T??g??Livesh????3n?g\??10]?T???ú??T?2??O?????/????????÷???÷????_~???????í????T?÷?ú??ù2?T??????t?{???×??????????????????2?÷?oó??ì^??tV??í??·2

0

2

3

0

8

-

2

0

2

3

1

011000%?úT?Liveshow1500%1300%1100%900%??w/t[w??T????{]_700%???{÷^???_?500%u_?w/÷^w??/o?300%±óù?2??÷^_w?100%?o÷^×???w-100%-300%16000

00000050000000100000000150000000200000000250000000300000000350000000400000000í??uogt?y?_??^|~??2023.08-2023.10PART?÷?ì^uˉ}wíkT??{gs???6r03?o~?????ó??y_|_?[?uˉt??ú????÷T???ì^???wú??íkT??uˉt??j?r2023~10???÷??ì^??uˉ}???5SO?{gW???×?s???}???×~??V???18-40t???s???7?????31-40Yt?s?gú??r36%??~????????í???×??N?í\??fr????uˉt?????????s???6???^??s?g{s?~?s?40%35%30%25%20%15%10%5%36.33%25%23.68%21.42%20.59%20%39%14.03%15%

12.80%15.23%61%11.53%10%5%7.47%0%0%{g

wg18-23

24-30

31-40

41-5050??Nuogt?y?_??^|~??2023.10PART????ì?n??ú}wí?s??O??o03?÷s??O???o?r~}wV????Y?y_?N1r?1YT1W?1??1?w{?^??s??O?y?_?2o??????ì?n??f????ì??í???r~???u?1÷??????????????\??÷?ó??0?3?8-?0???÷s??O??k?T?P30??^?????ó???}ws?u[???s??a?2?÷??ó??ì^s?

TO

P

3

0

??o_ws??·2

0

2

3

0

8

-

2

0

2

3

1

0120000í?s?

=ows?N100000800006000040000200000ows?í?s?

:ows?W?YTry??o?í?s?;

ows????w????×?{?

\￥ì·???m???????????μ÷??_}^?

?·??y?ü??20000?n4000006000080000100000120000140000-20000?Os??í?s?uogt?y?_??^|~??2023.08-2023.10PART?÷?tV??s?}?mT~×?^?è??{òVn03?ì^tV??s?????÷V_\ó??~?×?}?mT?wo?w??_~??}??2023?8-10?s????OWN^?ú?wT???ú???????O????s???tT????è?????V_????????ry{N???N???o?T?????{?ó]|??×k?????????T???è??Y\?????÷??oó??ì^TtV??s???

?O

P

s???2

0

2

3

0

8

-

2

0

2

3

1

0s??W

?

o

m

N



÷

?

?

?

?

r

y

ì

·

?

?

N



ü

\

?

?

?

Y

T

y

?

?

?Nuogt?y?_??^|~??2023.08-2023.10PART?÷OW??-y?r_O???????íOW?T?nó03?w?÷?oó?Oí????÷?zN-y?????ò~???zu?OíT??2023~10?t?1?T?297%?\????÷???W-y?}?OíT???W?????T?????n??W?ó???T??|???í?WT??{?2023~10??1?T???75]????_??a?￥·????Wu???c?T??10??1?T???275%??÷?oó??ì^OWnóV_?÷?oó??ì^-y?2

0

2

3

0

1

-

2

0

2

3

1

02

0

2

3

0

1

-

2

0

2

3

1

0?

í

O

W1

0

o

v

s

1

oT

?

?

75

]?

?

?

O

W1

0

o

v

sT

?

2

7T

?

297%1

0

o

v

s

1

o202301

202302

202303

202304

202305

202306

202307

202308

202309

202310??t?oT?Wu

?ít?oT?Wu202301202310uogt?y?_??^|~??2023.01-2023.10?no?^u<?÷??ó=<y?_???|~?=v?2?^???1??{??×?????gts???í??2??^?_}??O????wT??????^b?g?y?_?b?2<y?_???|~?=??^?b_}??O????wT?????????ˉ???ó2???????o?^????ó?2??è??^????[???????city?cean@?ytedance.c?m

????2<?÷??ó=?z?÷P?I?P?int?fIntere?t?1???1?í1??{??<?????????=?????}??????1????????\?????W???????￥??2<y?_???|~?=?y?_???|~??y?_????????|~????T???