北美跨境電子商務市場前景及投資研究報告-培訓課件外文版2024.4

DIGITAL

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TRENDSCross-bordere-commerceinNorthAmericaCHAPTER

01OverviewValueoftotalcross-borderpaymentsmarketworldwidein2023,withaforecastfor2030(intrillionU.S.dollars)Marketsizeofglobalwholesale,B2B,B2Ccross-borderpaymentsin2023and20302023203035030025020015010050290.2230.8190.1149.156.139.31.73.30Totalcross-bordermarketWholesaleB2BConsumer*4Description:Consumer-initiatedcross-borderpaymentsaretogrownearlytwiceasfastasitsB2Bcounterpartbetween2023and2030,althoughremainingsmallincomparison.Thisisaccordingtoamarketmodelthataimstocapturethefullsizeofworldwideinternationalpayments,focusingespeciallyonthebusinesssideofthings.TheB2Bcross-borderpaymentsmarket,sothesourceestimates,istoincreaseby43percentwithB2Be-commercebeingoneofthemaindriverswithinthissegment.The[...]

ReadmoreNote(s):Worldwide;April2023;allfiguresprovidedareestimates;*Thesourceisnotclearwhether"Consumer",asegmentwhichitvaluedat3.3trillionU.S.dollarsby2023,onlyincludesB2CoralsoincludesC2B-whichwaspreviouslyvaluedat[...]

ReadmoreSource(s):FXCIntelligenceDistributionofdomesticandcross-bordere-commercerevenuesin2023,bycountryDomesticandcross-bordere-commercerevenueshare2023,bycountryShareofrevenueCross-border

Domestic40%

50%0%10%20%30%60%70%80%90%100%Japan

2%Sweden

3%UnitedStates

3%Brazil

3%Canada

3%China

3%SouthKorea

3%98%97%97%97%97%97%97%96%96%96%95%94%FinlandGermanyUnitedKingdomArgentina4%4%4%5%6%Indonesia5Description:TheDigitalMarketOutlookestimatesthattheshareofcross-bordere-commerceretailrevenuein2023willbeonlyaroundtwopercentinJapan.TheUnitedStatesandChinaalsohadarelativelylowshareofcross-boarderrevenue,atthreepercent.BelgiumandAustria,ontheotherhand,hadasignificantlyhighershareoftheire-commercerevenuegeneratedcross-border,at32and19percent,respectively.

ReadmoreNote(s):Worldwide;estimatesSource(s):DigitalMarketInsightsPercentageofcross-borderonlineshoppersinselectedcountriesworldwidein2022Shareofcross-borderdigitalbuyers2022,byselectcountriesShareofcross-bordershoppers40%

50%0%10%20%30%60%70%80%90%IsraelAustria84%83%SingaporeBelgiumChileHongKongPeru78%75%73%73%71%Russia68%FranceSouthAfricaMexico66%66%65%NigeriaPortugal65%65%6Description:Israelisoneofthemostpopularmarketsforcross-bordere-commerceworldwide.In2022,morethaneightintenIsraelidigitalbuyerspurchasedonlinefromabroad.Amongthecountriesanalyzed,Austriahadthesecond-highestshareofcross-bordershoppers,at83percent.Ontheotherhand,Turkeyshowedthelowestcross-bordere-commerceusage,atonly15percent.

ReadmoreNote(s):Worldwide;2022;*Thedatawascompiledfromdifferentregionalreportspublishedbythesource.Thesourcedoesnotspecifythedateofsurvey.

ReadmoreSource(s):PPROOnlineretailersfromwhichglobalshoppersmadetheirmostrecentcross-borderpurchasein2023Merchantswhereglobalshoppersmadetheirlatestcross-borderpurchase2023Amazon24%Other31%Zalando2%Wish3%Alibaba/AliExpress16%eBay7%Temu7%Shein9%7Description:AccordingtoasurveyconductedinSeptember2023,atotal24percentofonlineshopperssurveyedin41countriesmadetheirmostrecentcross-borderpurchaseviaAmazon.Alibaba/AliExpresscameinsecond,as16percentofe-commerceusersplacedtheirlatestorderfromabroadthere.ReadmoreNote(s):Worldwide;September2023;32,510respondentsin41countries*;*Australia,Austria,Belgium,Brazil,Canada,Chile,China,Croatia,Cyprus,CzechRepublic,Denmark,Estonia,Finland,France,Germany,Greece,Hungary,Iceland,[...]

ReadmoreSource(s):Dynata;IPCLeadingmarketofmostrecentcross-borderonlinepurchaseinselectedcountriesworldwidein2023Mainforeigncountrieswhereglobalshopperslastboughtonline2023ShareofrespondentsBrazilChileIndonesiaLatviaUnitedKingdomEstoniaFinlandIrelandUnitedStatesHungaryAustraliaCroatiaCanadaIcelandPolandFranceMexicoJapanSouthKoreaBelgiumSpainMalaysiaPeruSwedenLuxembourgChinaNetherlandsLithuaniaItalyNewZealandAustriaGermanySlovakiaPortugalRomaniaSwitzerlandCzechiaGreeceCyprusNorwayDenmark0%200%400%600%800%1,000%1,200%1,400%1,600%ChinaGermanyUnitedStatesUnitedKingdomNetherlandsJapan8Description:Chinaisthemarketwheremostconsumersworldwidemadetheirlastcross-borderonlinepurchase,accordingtoasurveyconductedinSeptember2023in41countriesglobally.BrazilianandChileancross-bordershopperstookthelead,withupto73percentofrespondentshavingboughtfromChinathelasttimetheypurchasedabroad.DigitalbuyersinSouthKoreaandCanadaprimarilypurchasedfromtheU.S.Inturn,GermanywasthemainmarketwhereshoppersinLuxembourg,[...]

ReadmoreNote(s):Worldwide;September2023;32.510respondentsin41countriesSource(s):Dynata;IPCMostpopularcross-borderonlineshoppingproductcategoriesworldwidein2023Leadingcross-borderonlineshoppingproductcategories2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%ClothingandfootwearConsumerelectronicsandaccessoriesPersonalcareandbeautySport,leisure,andhobbiesHomeandgarden39%20%17%14%14%JewelryandwatchesToys11%10%Books,music,andmediaHouseholdappliancesPharmaceuticalsandmedicationPetfoodandaccessoriesComputers9%9%6%6%6%BabyandchildCarandmotorbike5%5%Other3%9Description:Clothing,footwear,andapparelmakeupthemostpopularshoppingproductcategorytobuyonlinefromabroad,a2023surveyshowed.Nearly40percentofrespondentshadpurchasedtheseitemsacrossbordersandviatheinternetintheprevious12months.Consumerelectronicsandaccessorieswasthesecondmost-demandedsegment,with20percentoftheonlineshopperssurveyed.

ReadmoreNote(s):Worldwide;September2023;32,510respondentsin41countries;onlineshopperswhoboughtgoodsonlineatleastonceinthelastthreemonthsandmadeacross-borderonlinepurchaseinthelastyearSource(s):Dynata;IPCLeadingreasonsforcross-bordere-commerceamongglobalonlineshoppersin2022Reasonsforshoppingonlineabroadworldwide2022Shareofrespondents0%

5%

10%15%20%25%30%35%40%45%50%TheproductwasmoreaffordablecomparedtootherofferingsThebrandofferedawidevarietyofproducts47%37%TheitemwasofbetterqualitythanofferedinmydomesticmarketThebrandofferedlowshippingcosts28%27%Thebrand'sdeliveryand/orreturnsoperationlookedreliableandfast26%10Description:Globale-shoppersmainlyboughtonlinefromabroadforpricereasons,accordingtoaJuly2022survey.Theproductbeingmoreaffordablethanotherofferingswasthemostchosenanswer,with47percentofrespondents.Thewidevarietyofitemsofferedbythebrandcameinsecond,with37percent.ReadmoreNote(s):Worldwide;July2022;9,000respondents;onlineshoppersin9countries*;*Buyerswhohaveshoppedonlineinthepastyearandboughtfromabrandorretailerbasedoutsideoftheircountry.Approximately1,000respondentsperthe[...]

ReadmoreSource(s):Censuswide;Global-eCHAPTER

02UnitedStatesRevenueofthee-commerceindustryintheU.S.2019-2029(inbillionU.S.dollars)Revenueofthee-commerceindustryintheU.S.2019-20291,4001,2001,00080060040020002019202020212022202320242025202620272028202912Description:TherevenueintheE-commercemarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2024and2029byintotal388.4billionU.S.dollars(+51.28percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach1.1trillionU.S.dollarsandthereforeanewpeakin2029.Notably,therevenueoftheE-commercemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedStates;2019to2029Source(s):DigitalMarketInsightsRevenueshareofcross-bordere-commerceshareintheUnitedStatesfrom2017to2025Revenueshareofthecross-bordere-commercemarketintheU.S.2017-2025DomesticCross-border2.74%120%100%80%60%40%20%0%2.68%2.69%2.71%2.73%2.75%2.76%2.76%2.77%97.32%97.31%97.29%97.27%97.26%97.25%97.24%97.24%97.23%20172018201920202021202220232024202513Description:Significantfluctuationsareestimatedforallsegmentsovertheforecastperiodforthecross-borderrevenue.OnlyforthesegmentCross-border,asignificantincreasecanbeobservedovertheforecastperiod.Here,thecross-borderrevenueexhibitsadifferenceof0.0900percentbetween2017and2025.ReadmoreNote(s):UnitedStates;2017to2025Source(s):DigitalMarketInsightsLeadingcountriesforcross-borderonlinepurchasesintheUnitedStatesin2022,bymarketshareMaincross-borderonlineshoppingmarketsintheU.S.2022,bymarketshare60%49%50%40%30%20%10%0%12%7%ChinaUnitedKingdomJapan14Description:ChinawastheforeigncountrymostU.S.onlineconsumersshoppedfromin2022.Itaccountedfornearlyhalfofcross-borderpurchasesfromtheUnitedStates.InsecondplacewastheUnitedKingdom,witha12percentmarketshare,whileJapanaccountedforaboutsevenpercentofthecross-bordere-commercemarket.ReadmoreNote(s):UnitedStates;2022Source(s):PPROCountriesofmostrecentcross-borderonlinepurchaseintheUnitedStatesin2023ForeigncountrieswhereU.S.shopperslastboughtonline202360%53%50%40%30%20%10%10%8%0%ChinaUnitedKingdomJapan15Description:MostofthelatestonlinepurchasesfromabroadamongU.S.shoppersweremadeinChina,accordingtoa2023survey.53percentofthee-commerceuserssurveyedintheUnitedStateshadmadetheirmostrecentpurchasefromthere.TheUnitedKingdomrankedsecond,with10percent.Inturn,theU.S.wasthe?mainmarketwhereCanadiancross-bordershopperslastboughtonline.ReadmoreNote(s):UnitedStates;September2023;32,510respondentsin41countriesSource(s):Dynata;IPCLeadingproductcategoriesforcross-borderonlineshoppersinUnitedStatesasof2022MainproductsboughtonlinefromabroadbyU.S.consumers202235%33%30%25%20%15%10%5%14%11%0%Clothing/apparelToys/hobbiesConsumerelectronics16Description:AsofJanuary2022,clothingandapparelmadeupthemostpopularproductcategoryforitemsthatU.S.onlineshoppersboughtfromabroad,with33percentofrespondents.Inturn,14percentofthedigitalbuyerssurveyedintheUnitedStatesusedcross-bordere-commercetopurchasetoysorhobbyitems.ReadmoreNote(s):UnitedStates;December2021toJanuary2022;14,000respondentsin14markets*;*Basedonanonlinesurveyofadultswhohavepurchasedonlineinthepast3months.Thesourcedoesnotprovidetheexactnumberofrespondentsin[...]

ReadmoreSource(s):IpsosMORI;PayPalLeadingreasonsforcross-bordere-commerceintheUnitedStatesin2022ReasonsforshoppingonlinefromabroadintheU.S.2022Shareofrespondents0%5%10%15%20%25%30%35%40%45%50%49%55%TheproductwasmoreaffordablecomparedtootherofferingsThebrandofferedawidevarietyofproducts38%Theitemwasofbetterqualitythanofferedinmydomesticmarket36%17Description:OnlineshoppersintheUnitedStatesmainlyboughtonlinefromabroadbecausethepricewasmoreaffordable,accordingtoaJuly2022survey.Thiswasthetopreasonchosen,withalmosthalfofrespondents.Thewidevarietyofitemsofferedbythebrandcameinsecond,with38percent.Thethirdmostcommonpurchasefactorwastheproduct'squality.Canadiancross-bordershoppers,inturn,weremoreconcernedaboutshippingcosts.

ReadmoreNote(s):UnitedStates;July2022;approx.1,000respondents;onlineshoppers*;*Buyerswhohaveshoppedonlineinthepastyearandboughtfromabrandorretailerbasedoutsideoftheircountry.Toanswerthequestionposedonthesurvey,[...]

ReadmoreSource(s):Censuswide;Global-ePreferredmeansofpaymentforcross-borderonlinepurchasesintheUnitedStatesasof2022Mainpaymentmethodsforcross-bordere-commerceintheU.S.202240%35%35%30%25%20%15%10%5%32%28%0%PayPalDebitcardCreditcard18Description:IntheUnitedStates,35percentofcross-bordershoppersusedPayPaltopayforonlinepurchasesabroad.AsofJanuary2022,debitcardswerethesecondmostchosenmeansofpaymentforthispurpose,with32percentofrespondents.InMexico,morecross-bordershopperspreferreddebitcards,comparedtotheU.S.ReadmoreNote(s):UnitedStates;December2021toJanuary2022;14,000respondentsin14markets*;*Basedonanonlinesurveyofadultswhohavepurchasedonlineinthepast3months.Thesourcedoesnotprovidetheexactnumberofrespondentsin[...]

ReadmoreSource(s):IpsosMORI;PayPalPreferreddevicesforcross-borderonlinepurchasesamongshoppersintheUnitedStatesasof2022Maindevicesusedforcross-bordere-commerceintheU.S.202290%78%80%70%60%50%40%30%20%10%0%50%SmartphoneLaptop19Description:AsofJanuary2022,nearly80percentofU.S.e-commerceuserssurveyedplacedonlineordersfromabroadusingasmartphone,asignificantlylargerpercentagethanwithalaptop.BuyersfromneighboringMexicoweremoreinclinedtouseasmartphonetoshopabroad,comparedtotheU.S.ReadmoreNote(s):UnitedStates;December2021toJanuary2022;14,000respondentsin14markets*;*Basedonanonlinesurveyofadultswhohavepurchasedonlineinthepast3months.Thesourcedoesnotprovidetheexactnumberofrespondentsin[...]

ReadmoreSource(s):IpsosMORI;PayPalCHAPTER

03CanadaRetaile-commercerevenueinCanadafrom2017to2028(inbillionU.S.dollars)Retaile-commercerevenueinCanada2017-2028908070605081.4776.9672.3268.6259.7152.149.1147.1838.684029.7627.712018302010025.982017201920202021202220232024202520262027202821Description:In2023,retaile-commerceinCanadageneratedover52billionU.S.dollarsinrevenues.Accordingtoestimates,thisfigureisprojectedtoincreaseto81billionU.S.dollarsby2028.

ReadmoreNote(s):Canada;2017to2028Source(s):DigitalMarketInsightsRevenueshareofcross-bordere-commerceshareinCanadafrom2017to2025Revenueshareofthecross-bordere-commercemarketinCanada2017-2025DomesticCross-border3.3%120%100%80%60%40%20%0%3.25%3.26%3.28%3.29%3.31%3.32%3.32%3.32%96.75%96.74%96.72%96.71%96.7%96.69%96.68%96.68%96.68%20172018201920202021202220232024202522Description:Comparingthetwodifferentsegmentsfortheyear2025,thesegment'Domestic'isforecasttoleadtherankingwith96.68percent.Contrastingly,'Cross-border'isestimatedtoranklast,with3.32percent.Theirdifference,comparedtoDomestic,liesat93.36percentagepoints.ReadmoreNote(s):Canada;2017to2025Source(s):DigitalMarketInsightsLeadingcountriesforcross-borderonlinepurchasesinCanadain2022,bymarketshareMaincross-borderonlineshoppingmarketsinCanada2022,bymarketshare60%49%50%40%30%20%10%0%32%4%UnitedStatesChinaUnitedKingdom23Description:TheUnitedStatesandChinawerethesourcemarketsforaround81percentofcross-borderpurchasesfromCanadaasof2022.TheUnitedKingdomwasadistantthird,accountingforfourpercentofthecross-bordere-commercemarket.

ReadmoreNote(s):Canada;2022Source(s):PPROCountriesofmostrecentcross-borderonlinepurchaseinCanadain2023ForeigncountrieswhereCanadianshopperslastboughtonline202350%47%45%40%35%30%25%20%15%10%5%32%5%0%UnitedStatesChinaUnitedKingdom24Description:AlmosthalfofCanadianonlineshoppershadmadetheirlastcross-borderpurchasefromtheUnitedStates,a2023surveyshowed.Chinacameinsecond,asitwasthemarketwhereone-thirdoftheCanadianssurveyedsaidtheyhadlastboughtfromwhenbuyingoverseas.ReadmoreNote(s):Canada;September2023;32,510respondentsin41countriesSource(s):Dynata;IPCLeadingproductcategoriesforcross-borderonlineshoppersinCanadaasof2022MainproductsboughtonlinefromabroadbyconsumersinCanada202240%35%35%30%25%20%15%10%5%16%13%0%ClothingToysandhobbiesConsumerelectronics25Description:AsurveyconductedbetweenDecember2021andJanuary2022showedthatclothingwastheleadingcategoryforcross-borderonlinepurchasesmadebyCanadians.Toysandhobbieswerethesecondmainsector,with16percentofrespondents,followedbyconsumerelectronics,with13percent.ReadmoreNote(s):Canada;December2021toJanuary2022;14,000respondentsin14markets*;*Basedonanonlinesurveyofadultswhohavepurchasedonlineinthepast3months.Thesourcedoesnotprovidetheexactnumberofrespondentsineach[...]

ReadmoreSource(s):IpsosMORI;PayPalLeadingreasonsforcross-bordere-commerceinCanadain2022ReasonsforshoppingonlinefromabroadinCanada2022Shareofrespondents0%5%10%15%20%25%30%35%40%45%50%TheproductwasmoreaffordablecomparedtootherofferingsThebrandofferedawidevarietyofproductsThebrandofferedlowshippingcosts45%36%32%26Description:AccordingtoaJuly2022survey,Canadianonlineshoppersusuallybuyfrome-retailersbasedabroadforthreemainreasons:theproduct'saffordableprice,thevarietyofitemsthemerchantoffers,andlowshippingcosts.CanadiandigitalshoppersbuymostoftheirproductsoverseasfromtheUnitedStates.ReadmoreNote(s):Canada;July2022;approx.1,000respondents;onlineshoppers*;*Buyerswhohaveshoppedonlineinthepastyearandboughtfromabrandorretailerbasedoutsideoftheircountry.Toanswerthequestionposedonthesurvey,[...]

ReadmoreSource(s):Censuswide;Global-ePreferredmeansofpaymentforcross-borderonlinepurchasesinCanadaasof2022Mainpaymentmethodsforcross-bordere-commerceinCanada202260%55%50%40%30%20%10%0%40%19%CreditcardPayPalDebitcard27/statistics/473160/canada-online-cross-border-shopping-payment-methodsCanadianshopperswhobuyonlineabroadprefertopaywithacreditcardthananyotherpaymentmethod,a2022surveyshowed.Overhalfofrespondentsusedcreditcardsforcross-borderonlinepurchases,whileanother40percentchosePayPal.ReadmoreNote(s):Canada;December2021toJanuary2022;14,000respondentsin14markets*;*Basedonanonlinesurveyofadultswhohavepurchasedonlineinthepast3months.Thesourcedoesnotprovidetheexactnumberofrespondentsineach[...]

ReadmoreSource(s):IpsosMORI;PayPalPreferreddevicesforcross-borderonlinepurchasesamongshoppersinCanadaasof2022Maindevicesusedforcross-bordere-commerceinCanada202270%66%60%50%40%30%20%10%0%56%SmartphoneLaptop28/statistics/1376363/online-cross-border-purchases-by-device-canadaCanadiancross-bordere-shoppersslightlypreferredtousetheirsmartphoneswhenshoppingabroad,a2022surveyshowed.Two-thirdsofrespondentsusedsmartphones,whereas56percentchoselaptopstomakecross-borderordersonline.

ReadmoreNote(s):Canada;December2021toJanuary2022;*Basedonanonlinesurveyofadultswhohavepurchasedonlineinthepast3months.Thesourcedoesnotprovidetheexactnumberofrespondentsineachmarket.

ReadmoreSource(s):IpsosMORI;PayPalCHAPTER

04MexicoRetaile-commercerevenueinMexicofrom2017to2028(inbillionU.S.dollars)Retaile-commercerevenueinMexico2017-202870605040302058.8952.6248.5945.3537.8131.7329.1428.4421.54202014.22201910.4420181007.3920172021202220232024202520262027202830Description:Forecastssuggestthate-commercerevenuesinMexicowillgrowfromabout38billionU.S.dollarsin2024toapproximately59billionby2028.indicatorsofthemostsignificantareasintheDigitalEconomy,includingvariousdigitalgoodsandservicesfor150countriesworldwide.ReadmoreNote(s):MexicosDigitalMarketInsightsoffersforecasts,detailedmarketinsights,andessentialperformanceSource(s):DigitalMarketInsightsRevenueshareofcross-bordere-commerceshareinMexicofrom2017to2025Revenueshareofthecross-bordere-commerceinMexico2017-2025DomesticCross-border5.43%120%100%4.6%4.82%5.06%5.26%5.58%5.71%5.81%5.9%80%60%40%20%0%95.4%95.18%94.94%94.74%94.57%94.42%94.29%94.19%94.1%20172018201920202021202220232024202531Description:Overtheforecastperioduntil2025,thecross-borderrevenueisforecasttoexhibitfluctuationsamongthetwosegments.OnlyforthesegmentCross-border,asignificantincreasecanbeobservedovertheforecastperiod.Here,thecross-borderrevenueexhibitsadifferenceof1.3percentbetween2017and2025.ReadmoreNote(s):Mexico;2017to2025Source(s):DigitalMarketInsightsLeadingcountriesforcross-borderonlinepurchasesinMexicoin2022,bymarketshareMaincross-borderonlineshoppingmarketsinMexico2022,bymarketshare60%49%50%40%30%20%10%0%37%5%UnitedStatesChinaJapan32Description:TheUnitedStateswasthecountryfromwhichmostMexicansshoppedonlinewhenbuyingfromabroadin2022.Mexico'sNorthAmericanneighboraccountedforapproximately49percentofitscross-borderpurchases.Chinafollowedwitha37percentmarketshare,whileJapanmadeupfivepercent.ReadmoreNote(s):Mexico;2022Source(s):PPROCountriesofmostrecentcross-borderonlinepurchaseinMexicoin2023ForeigncountrieswhereMexicanshopperslastboughtonline202350%44%45%40%35%30%25%20%15%10%5%43%5%0%ChinaUnitedStatesJapan33Description:AlmosthalfoftheMexicanshopperssurveyedinSeptember2023hadmadetheirlatestcross-borderpurchasefromChina.TheUnitedStateswasthesecondprimarymarketforMexicanorderingabroad,with43percentofrespondents.

ReadmoreNote(s):Mexico;September2023;32,510respondentsin41countriesSource(s):Dynata;IPCLeadingproductcategoriesforcross-borderonlineshoppersinMexicoasof2022MainproductsboughtonlinefromabroadbyconsumersinMexico202250%46%45%40%35%30%25%20%15%10%5%23%22%0%Clothing/apparelConsumerelectronicsCosmetics/beauty34Description:AsofJanuary2022,clothingandapparelwasthemostpopularcross-bordere-commercecategoryforonlineshoppersinMexico,with46percentofconsumersmakingthesepurchases.Additionally,23percentofrespondentsboughtconsumerelectronicsonlinefromabroad,followedcloselybycosmeticswith22percent.ReadmoreNote(s):Mexico;December2021toJanuary2022;14,000respondentsin14markets*;*Basedonanonlinesurveyofadultswhohavepurchasedonlineinthepast3months.Thesourcedoesnotprovidetheexactnumberofrespondentsineach[...]

ReadmoreSource(s):IpsosMORI;PayPalLeadingreasonsforcross-bordere-commerceinMexicoin2022ReasonsforshoppingonlineabroadinMexico2022Shareofrespondents0%5%10%15%20%25%30%35%40%45%50%55%Todiscovernewandinterestingproducts48%Betterprices44%Accesstoitemsnotavailablelocally38%35Description:Asofearly2022,approximatelyhalfofe-commerceuserssurveyedinMexicosaidtheypreferredtobuyoninternationalwebsitestodiscovernewandinterestingproducts.Betterpriceswerethesecondmostpopularreasontomakethisdecision.Shoppingforunavailableitemsinthedomesticmarketwasthethirdleadingfactorinpurchasingcross-border.MexicanconsumersmainlybuyfromtheUnitedStateswhenshoppingonlineabroad.ReadmoreNote(s):Mexico;December2021toJanuary2022;14,000respondentsin14markets*;*Basedonanonlinesurveyofadultswhohavepurchasedonlineinthepast3months.Thesourcedoesnotprovidetheexactnumberofrespondentsineach[...]

ReadmoreSource(s):IpsosMORI;PayPalPreferredmeansofpaymentforcross-borderonlinepurchasesinMexicoasof2022Mainpaymentmethodsforcross-bordere-commerceinMexico202260%51%50%41%38%40%30%20%10%0%PayPalDebitcardCreditcard36Description:MorethanhalfoftheonlineshopperssurveyedinMexicoin2022saidtheyprefertousePayPalwhenshoppingonlineoninternationalsites.Meanwhile,approximately41percentofrespondentssaidtheypreferredpayingwithadebitcard,while38percentusedcreditcards.ReadmoreNote(s):Mexico;December2021toJanuary2022;14,000respondentsin14markets*;*Basedonanonlinesurveyofadultswhohavepurchasedonlineinthepast3months.Thesourcedoesnotprovidetheexactnumberofrespondentsineach[...]

ReadmoreSource(s):IpsosMORI;PayPalPreferreddevicesforcross-borderonlinepurchasesamongshoppersinMexicoasof2022Maindevicesusedforcross-bordere-commerceinMexico2022100%90%90%80%70%60%50%40%30%20%10%0%53%SmartphoneLaptop37Description:Whenaskedaboutthedevicestheyhadusedtopurchasesomethingfromanonlineshoplocatedabroad,approximatelynineintenMexicanshopperssaidtheyusedasmartphone.Furthermore,morethanhalf(53percent)ofrespondentsmadepurchasesfromanothercountryusingalaptop.ReadmoreNote(s):Mexico;December2021toJanuary2022;*Basedonanonlinesurveyofadultswhohavepurchasedonlineinthepast3months.Thesourcedoesnotprovidetheexactnumberofrespondentsineachmarket.

ReadmoreSource(s):IpsosMORI;PayPalCHAPTER

05Spotlight:U.S.-Chinacross-bordere-commerceMajortargetmarketsforsurveyedcross-bordersellersfromChinain2022Leadingmarketsforcross-bordersellersfromChina2022Shareofsurvyedsellers0%5%10%15%20%25%30%35%40%39%45%NorthAmericaEurope25%SoutheastAsiaRussia12%6%JapanandSouthKorea5%39Description:Accordingtoasurveyamongmorethan800Chinesecross-bordersellers,approximately39percentofrespondentssaidtheyoperatedinNorthAmerica.AboutaquarterofrespondentsreportedsellingtheirproductstoEurope.Meanwhile,SoutheastAsiaisbecominganotherpopularmarketforChinesesellers.ReadmoreNote(s):China;2022;836respondents;amongAmazonsellersfromChinaSource(s):199IT;YuguoCross-borderMarketshareofcross-bordere-comm