波蘭廣播行業(yè)市場前景及投資研究報告-培訓課件外文版2024.4

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TRENDSRadioindustryinPolandCHAPTER

01OverviewRadiomarketrevenueinPolandfrom2021to2027(inmillionzloty)RevenueoftheradiomarketinPoland2021-20278006946986896846757006005004003002001000656603202120222023*2024*2025*2026*2027*4Description:In2022,theradiomarketinPolandwasworth656millionzloty.By2027,thesector'srevenuewillreachnearly700millionzloty.Themarketisforecasttogrowby1.3percentbetween2022and2027.

ReadmoreNote(s):Poland;2021to2027;Includingradioadvertisingandlicensefees;*ForecastReadmoreSource(s):PwCRevenueofthetraditionalradiomarketinPolandfrom2020to2029(inmillionU.S.dollars)RevenueofthetraditionalradioindustryinPoland2020-2029500434.47435.36434.13433.83432.9843245040035030025020015010050431.2432.86431.02430.04020202021202220232024202520262027202820295Description:Therevenueinthe'TraditionalRadio'segmentofthemediamarketinPolandwasforecasttocontinuouslydecreasebetween2024and2029byintotal4.1millionU.S.dollars(-0.94percent).Afterthesixthconsecutivedecreasingyear,theindicatorisestimatedtoreach430.04millionU.S.dollarsandthereforeanewminimumin2029.ReadmoreNote(s):Poland;2020to2029Source(s):Advertising&MediaInsightsRevenuegrowthofthetraditionalradiomarketinPolandfrom2020to2029RevenuegrowthoftraditionalradioinPoland2020-20291.0%0.39%0.5%0.0%0.37%0.21%-0.07%-0.2%-0.23%-0.23%-0.23%-0.28%-0.5%-1.0%-1.5%-2.0%-2.5%-1.99%20202021202220232024202520262027202820296Description:Therevenuechangeinthe'TraditionalRadio'segmentofthemediamarketinPolandwasforecasttoincreasebetween2024and2029byintotal0.1percentagepoints.Thisoverallincreasedoesnothappencontinuously,notablynotin2026and2027.Theindicatorisestimatedtoamountto-0.23percentin2029.ReadmoreNote(s):Poland;2020to2029Source(s):Advertising&MediaInsightsRevenueperuserofthetraditionalradiomarketinPolandfrom2020to2029(inU.S.dollars)RevenueperuseroftraditionalradioinPoland2020-20291816.1716.1416.1516.1316.1116.0915.9716.0516.1216.07161412108642020202021202220232024202520262027202820297Description:Theaveragerevenueperradiolistenerinthe'TraditionalRadio'segmentofthemediamarketinPolandwasforecasttocontinuouslydecreasebetween2024and2029byintotal0.1U.S.dollars(-0.62percent).Accordingtothisforecastin2029,theindicatorwillhavedecreasedforthefourthconsecutiveyearto16.07U.S.dollars.ReadmoreNote(s):Poland;2020to2029Source(s):Advertising&MediaInsightsNumberofusersoftraditionalradioinPolandfrom2020to2029(inmillions)NumberofusersoftraditionalradioinPoland2020-2029302726.9826.9526.9226.8926.8726.8426.8126.7826.75252015105020202021202220232024202520262027202820298Description:Thenumberofradiolistenersinthe'TraditionalRadio'segmentofthemediamarketinPolandwasforecasttocontinuouslydecreasebetween2024and2029byintotal0.1millionusers(-0.37percent).Aftertheninthconsecutivedecreasingyear,theindicatorisestimatedtoreach26.75millionusersandthereforeanewminimumin2029.ReadmoreNote(s):Poland;2020to2029Source(s):Advertising&MediaInsightsWeeklyreachofradioinPolandin2023,byageofaudienceWeeklyradioreachbyaudienceageinPoland2023100%87.7%90%80%70%60%50%40%30%20%10%0%85.3%82%75.7%15-2425-3940-5960-75Ageofaudience9Description:In2023,thelargestweeklyradiolisteningreachinPolandoccurredamongpeople40to59yearsold(87.7percent).ReadmoreNote(s):Poland;January1to12,2023;15-75yearsSource(s):ILoveRadio-kochamradio!;KantarPolskaNumberofactiveradiobroadcastsinPolandinJuly2023,bytransmissiontypeActiveradiobroadcastsinPoland2023,bytransmissiontype1,4001,1531,2001,0008006004002000587647FMTVDAB+AM10Description:AsofJuly2023,over1.1thousandFMradiobroadcastsweretransmittedbythefrequencymodulation(FM)methodinPoland.ReadmoreNote(s):Poland;AsofJuly12,2023Source(s):RadioPolskaMostinfluentialradiostationsinPolandfrom2020to2023,bynumberofcross-mediareferences(in1,000s)MostinfluentialradiostationsinPoland2023Numberofcross-mediareferenceswithinsampleinthousands20232022202021252020051015303540455032.53RMFFMRadioZet23.144.9642.3926.2213.3318.7714.967.9Jedynka(PR1)PolskieRadio24TokFM6.415.499.939.197.867.8712.115.182.984.696.064.012.96Trójka(PR3)RadioPlus2.394.23.214.628.465.671.171.021.16RadioPoznańRadioMaryjaRadioGdańsk1.782.422.960.970.8311Description:IntheIMMrankingofthemostfrequentlyquotedradiostationsinPolandin2023,firstplacewastakenbyRMFFM(over32thousandcross-mediareferences),followedbyRadioZetandJedynka(PR1).

ReadmoreNote(s):Poland;2020to2023;563,478*;Mediamessages;*Samplefortheyear2023.Theresearchwasdoneonthebasisofmonitoringmaterialsfromthepress,radio,televisionandInternetportalswheremedianameswerementioned:-press[...]

ReadmoreSource(s):InstytutMonitorowaniaMediówRankingofleadingradiostationsinPolandfrom2021to2023,bylistenershipLeadingradiostationsinPoland2021-2023,bylistenershipListenershipinshareofgeneralpopulationOct-Dec'2310%Oct-Dec'2215%Oct-Dec'2120%0%5%25%30%35%29.2%RadioRMFFMRadioZET30.2%29.8%13.9%13.3%13.4%7.2%7.2%7.6%RadioEska5.2%5.5%Jedynka4.3%4.5%4.6%5.1%Audytorium17RadioVoxFMRadioTokFMRMFMaxxx3.4%2.8%3.3%3.2%3.2%2.9%3.2%3.4%3.6%2.4%2.6%2.6%Antyradio2.3%3%2.8%RadioZ?otePrzebojeRadioMaryjaRadioPlus2%1.7%1.5%1.9%2%212Description:RadioRMFFMwasbyfartheleadingradiostationinPolandin2023,withanapproximately30percentlistenershiprate.Thestation'slistenershipdecreasedbya1percentagepointsince2022.SecondwasRadioZET,whoselistenershipincreasedbya0.6percentagepoint.ReadmoreNote(s):Poland;October2021toDecember2023;15-75yearsSource(s):Kantar;WirtualneMediaCHAPTER

02DailyreachAveragedailyradiolisteningtimeinPolandfrom2013to2023(inminutes)AveragedailyradiolisteningtimeinPoland2013-20233002722732722692702692662632592542512502001501005002013201420152016201720182019202020212022202314Description:In2023,theamountofdailytimespentlisteningtotheradioinPolandhasaveragedaround251minutes.ReadmoreNote(s):Poland;2013to2023;15-75yearsSource(s):ILoveRadio-kochamradio!;KantarDailyreachofradioinPolandin2ndquarter2022,byplaceoflisteningDailyradioreachbyplaceoflisteninginPoland20221411.6121089.563.8420InthecarAthomeAtwork15Description:Radioreached67.2percentofthepopulationdailyinPolandin2021,whichwasadecreaseascomparedtotheyearbefore.In2022,mostpeoplelistenedtotheradiointheircarsandathome.

ReadmoreNote(s):Poland;2022;15-75yearsSource(s):Kantar;WirtualneMediaDailyreachofradioinPolandin2023,bydistributionchannelDailyradioreachbydistributionchannelinPoland2023100%90%80%70%60%50%40%30%20%10%0%86.4%11.7%1.5%0.3%FMradioreceiverInternetCable/digitaltelevisiondecoderDAB+16Description:In2023mostradioreceptioninPolandwasconductedviaFMradioreceiver(86.4percent),followedbytheinternet(11.7percent)andcable/digitalTVdecoder(1.5percent).

ReadmoreNote(s):Poland;January1to12,2023;15-75yearsSource(s):ILoveRadio-kochamradio!;KantarPolskaDailyreachofradioinPolandfrom2020to2022,byageofaudienceDailyradioreachbyaudienceageinPoland2020-202220202021202273.1%80%70%60%50%40%30%20%10%0%71.5%71.8%70.8%69.8%68.2%63.3%62.9%61.9%61.7%61.1%56.4%15to24years25to3940to5960to75yearsAgeofaudience17Description:In2022peopleinPolandagedbetween40to59yearsoldlistenedtotheradiothemost(70.8percent).ReadmoreNote(s):Poland;2020to2022;41,940respondents;15-75years;*2019N=84,0242020N=84,1082021N=418552022N=41940

ReadmoreSource(s):Kantar;WirtualneMediaDailytimespentonlisteningtotheradioinPolandin2023(inhours)DailyradiolisteningtimeinPoland202330%28%24%25%20%15%10%5%18%11%8%6%4-55%5-60%<11-22-33-46+Numberofhours18Description:In2023,28percentofPolesspentoversixhoursonlisteningtotheradioonadailybasis.ReadmoreNote(s):Poland;January1to12,2023;15-75yearsSource(s):ILoveRadio-kochamradio!;KantarPolskaNumberofradiostationslistenedtoonadailybasisinPolandin2023NumberofradiostationsPoleslistentodaily20233+16%157%227%19Description:In2023,mostPoleslistentoonlyoneradiostationduringtheday.Only16percentofrespondentslistenedto3tomorestationsperday.ReadmoreNote(s):Poland;2023;15-75yearsSource(s):ILoveRadio-kochamradio!;KantarPolskaCHAPTER

03NationallistenershipListenershipshareofradiostationRMFFMinPolandfromSeptember2013toJanuary2024ListenershipshareofradiostationRMFFMinPoland2013-2024Shareoflistenership15%0%5%10%20%25%30%35%Sep-Nov2013Sep-Nov2014Sep-Nov2015Sep-Nov2016Sep-Nov2017Sep-Nov2018Sep-Nov2019Sep-Nov2020Oct-Dec2021Apr-Jun2022Mar-May2023May-Jul2023Aug-Oct2023Nov-Jan202423.9%23.2%25%24%25.8%26.2%27.5%29.1%29.8%31.2%29.7%30%29.4%28.5%21Description:RadioRMFFMistheleadingradiostationinPoland.Itsshareoflistenershiphasbeenmostlyincreasingsince2016andamountedto28.5percentasofJanuary2024.ReadmoreNote(s):Poland;September2013toJanuary2024;15-75yearsSource(s):GrupaRMF;Kantar;KomitetBadańRadiowych;WirtualneMediaListenershipshareofradiostationRadioZETinPolandfromSeptember2013toJanuary2024ListenershipshareofradiostationRadioZETinPoland2013-2024Shareoflistenership8%0%2%4%6%10%12%14%16%Sep-Nov2013Sep-Nov2014Sep-Nov2015Sep-Nov2016Sep-Nov2017Sep-Nov2018Sep-Nov2019Sep-Nov2020Aug-Oct2021Apr-Jun2022Mar-May2023May-Jul2023Aug-Oct2023Nov-Jan202414.9%14.2%14.1%13.5%13.5%13.1%12.4%12%14.1%13.3%13.2%14%13.7%14.5%22Description:RadioZETisaPolishcommercialradiostationownedbyEurozet,amediaholdinggroup.Theradiohasbeenoperatingsince1990.Itsshareoflistenershiphasfluctuatedovertheyearsandamountedto14.5percentasofJanuary2024.

ReadmoreNote(s):Poland;September2013toJanuary2024;15-75yearsSource(s):Kantar;KomitetBadańRadiowych;WirtualneMediaListenershipshareofradiostationRadioESKAinPolandfromSeptember2013toJanuary2024ListenershipshareofradiostationRadioESKAinPoland2013-2024Shareoflistenership4%0%1%2%3%5%6%7%8%9%Sep-Nov2013Sep-Nov2014Sep-Nov2015Sep-Nov2016Sep-Nov2017Sep-Nov2018Sep-Nov2019Sep-Nov2020Aug-Oct2021Apr-Jun2022Mar-May2023May-Jul2023Aug-Oct2023Nov-Jan20247.2%8.3%6.8%6.4%7.7%7.4%8.1%7.6%8.2%7.2%7.2%7.5%7.3%7.1%23Description:RadioESKAisacommercialradiostation,aswellasoneofthelargestPolishradionetworks.RadioESKA,alongESKARock,VoxFMandRadioWAWA,ispartoftheGrupaRadiowaTime(TIimeSA)inPoland.Itsshareoflistenershiphasfluctuatedovertheyearsandamountedto7.1percentasofJanuary2024.ReadmoreNote(s):Poland;September2013toJanuary2024;15-75yearsSource(s):Kantar;KomitetBadańRadiowych;WirtualneMediaListenershipshareofradiostationJedynka-PolskieRadioProgramIinPolandfromSeptember2013toJanuary2024ListenershipshareofradiostationJedynka-PR1inPoland2013-2024Shareoflistenership0%2%4%6%8%10%12%Sep-Nov2013Sep-Nov2014Sep-Nov2015Sep-Nov2016Sep-Nov2017Sep-Nov2018Sep-Nov2019Sep-Nov2020Aug-Oct2021Apr-Jun2022Mar-May2023May-Jul2023Aug-Oct2023Nov-Jan202410.3%11.3%9.2%8.9%7.1%6.2%5.7%5.1%4.2%4.8%4.8%5%5.2%5.4%24Description:PolskieRadioProgramI,alsoknownasPR1orJedynka,isapublicPolishradiostationchannel.Jedynkastartedoperatingin1926,andithassincebeenaregularprogrambroadcastbyPolskieRadio.Itsshareoflistenershiphasfluctuatedovertheyearsandamountedto5.4percentasofJanuary2024.ReadmoreNote(s):Poland;September2013toJanuary2024;15-75yearsSource(s):Kantar;KomitetBadańRadiowych;WirtualneMediaListenershipshareofradiostationAudytorium17inPolandfromSeptember2013toJanuary2024ListenershipshareofradiostationAudytorium17inPoland2013-2024Shareoflistenership3%0%1%2%4%5%6%7%Sep-Nov2013Sep-Nov2014Sep-Nov2015Sep-Nov2016Sep-Nov2017Sep-Nov2018Sep-Nov2019Oct-Dec2020Aug-Oct2021Apr-Jun2022Mar-May2023May-Jul2023Aug-Oct2023Nov-Jan20245.5%5.7%5.3%5.8%5.2%4.9%4.8%4.9%4.3%4.2%4.6%4.1%4.7%4.5%25Description:Audytorium17,alsoknownasA17,isaradioagreementusedtocoordinatetheactivitiesofthelocalPolishRadiostations.Itsshareoflistenershiphasfluctuatedovertheyearsandamountedto4.5percentasofJanuary2024.

ReadmoreNote(s):Poland;September2013toJanuary2024;15-75yearsSource(s):Kantar;KomitetBadańRadiowych;WirtualneMediaListenershipshareofradiostationRMFMAXXinPolandfromSeptember2013toJanuary2024ListenershipshareofradiostationRMFMAXXinPoland2013-2024Shareoflistenership2.0%

2.5%0.0%Sep-Nov20130.5%1.0%1.5%3.0%3.5%4.0%4.5%5.0%3.1%3.1%Sep-Nov2014Sep-Nov2015Sep-Nov2016Sep-Nov2017Sep-Nov2018Sep-Nov2019Oct-Dec2020Aug-Oct2021Apr-Jun2022Mar-May2023May-Jul2023Aug-Oct2023Nov-Jan20243.4%2.8%3.6%3.3%3.8%3.8%4.3%4%3.5%3.5%3.2%3.6%26Description:RMFMAXXisacommercialradiostationlocatedinKraków.TheradiobelongstotheGrupaRMF(RMFGroup),andithasbeenoperatinginPolandsince2004.Itsshareoflistenershipamountedto3.6percentasofJanuary2024.

ReadmoreNote(s):Poland;September2013toJanuary2024;15-75yearsSource(s):Kantar;KomitetBadańRadiowych;WirtualneMediaListenershipshareofradiostationVoxFMinPolandfromSeptember2013toJanuary2024ListenershipshareofradiostationVoxFMinPoland2013-2024Shareoflistenership2.0%

2.5%0.0%Sep-Nov20130.5%1.0%1.5%3.0%3.5%4.0%4.5%5.0%1.7%Sep-Nov2014Sep-Nov2015Sep-Nov2016Sep-Nov2017Sep-Nov2018Sep-Nov2019Sep-Nov2020Aug-Oct2021Apr-Jun2022Mar-May2023May-Jul2023Aug-Oct2023Nov-Jan20243.7%4%4.4%3.8%4.1%3.5%3.6%3.6%3.2%3.2%3.2%3.4%3.4%27Description:VoxFMisaradiostationownedbyGrupaRadiowaTime(TimeSA),operatinginPolandsince2005.Itsshareoflistenershiphasfluctuatedovertheyearsandamountedto3.2percentasofJanuary2024.

ReadmoreNote(s):Poland;September2013toJanuary2024;15-75yearsSource(s):Kantar;KomitetBadańRadiowych;WirtualneMediaListenershipshareofradiostationZ?otePrzebojeinPolandfromSeptember2013toJanuary2024ListenershipshareofradiostationZ?otePrzebojeinPoland2013-2024Shareoflistenership2.0%0.0%Sep-Nov20130.5%1.0%1.5%2.5%3.0%3.5%4.0%4.5%3.9%Sep-Nov2014Sep-Nov2015Sep-Nov2016Sep-Nov2017Sep-Nov2018Sep-Nov2019Oct-Dec2020Aug-Oct2021Apr-Jun2022Mar-May2023May-Jul2023Aug-Oct2023Nov-Jan20243.1%3.1%2.8%3.2%2.8%2.8%3%2.6%2.8%2.7%2.7%2.4%2.3%28Description:RadioZ?otePrzebojeisamultiregionalradiostationnetworkownedbyGrupaRadiowaAgory(AgoraRadioGroup)andestablishedin1997.Itsshareoflistenershiphasfluctuatedovertheyearsandamountedto2.3percentasofJanuary2024.

ReadmoreNote(s):Poland;September2013toJanuary2024;15-75yearsSource(s):Kantar;KomitetBadańRadiowych;WirtualneMediaListenershipshareofradiostationAntyradioinPolandfromSeptember2014toJanuary2024ListenershipshareofradiostationAntyradioinPoland2014-2024Shareoflistenership1.5%0.0%Sep-Nov20140.5%1.0%2.0%2.5%3.0%0.6%Sep-Nov2015Sep-Nov2016Sep-Nov2017Sep-Nov2018Sep-Nov2019Sep-Nov2020Aug-Oct2021Apr-Jun2022Mar-May2023May-Jul2023Aug-Oct2023Nov-Jan20241.1%1.6%1.7%1.9%2.1%2.6%2.4%2.4%2.5%2.5%2.2%2.7%29Description:AntyradioisaPolishcommercialradiostationownedbyEurozet,amediaholdinggroup.Theradiohasbeenoperatingsince2005.Itsshareoflistenershiphasfluctuatedovertheyearsandamountedto2.4percentasofJanuary2024.

ReadmoreNote(s):Poland;September2014toJanuary2024;15-75yearsSource(s):Kantar;KomitetBadańRadiowych;WirtualneMediaListenershipshareofradiostationRadioTOKFMinPolandfromSeptember2013toJanuary2024ListenershipshareofradiostationRadioTOKFMinPoland2013-2024Shareoflistenership6%0%2%4%8%10%12%Sep-Nov2013Sep-Nov2014Sep-Nov2015Sep-Nov2016Sep-Nov2017Sep-Nov2018Sep-Nov2019Sep-Nov2020Aug-Oct2021Apr-Jun2022Mar-May2023May-Jul2023Aug-Oct2023Nov-Jan202411%1.2%1.3%2.3%1.9%1.9%2.4%2.5%2.7%3%3%2.9%3.3%2.9%30Description:TOKFMisaPolishnewsandcurrentaffairsradiostation,operatingsince1998.ItsshareoflistenershiphasfluctuatedovertheyearsobservedandamountedtothreepercentasofJanuary2024.

ReadmoreNote(s):Poland;September2013toJanuary2024;15-75yearsSource(s):Kantar;KomitetBadańRadiowych;WirtualneMediaCHAPTER

04LocallistenershipRankingofleadingradiostationsinthecityofWarsawinPolandfromJulytoDecember2023,bylistenershipLeadingradiostationsinWarsaw2022-2023,bylistenershipListenershipinshareofregionalpopulation0%2%4%6%8%10%12%14%16%RadioZETRMFFMRadioTOKFM15.1%11.1%11%RadioPogoda(Warszawa)RadioESKAWarszawa5.6%5.2%4.9%RadioZ?otePrzeboje100,1FM(Warszawa)RMFClassicWarszawa4.3%4.2%AntyradioRadioVOXFM3.9%3.8%RadioEskaRock(Warszawa)Jedynka–Program1PolskiegoRadiaRadioKolor103FM(Warszawa)RMFMAXX(Warszawa)RadioPlusWarszawa3.2%3.1%2.5%2.3%RockRadio103,7FM(Warszawa)1.6%32Description:InthePolishcapitalcityofWarsaw,RadioZETwasthemostlistenedtoradiostation,withalistenershipof15.1percentduringtheobservedperiodoftime.RadioRMFFMfollowedwitha11.1percentlistenership.ReadmoreNote(s):Poland;JulytoDecember2023;2,777respondents;15-75yearsSource(s):KantarPolska;KomitetBadańRadiowychRankingofleadingradiostationsinthecityofKrakówinPolandfromJulytoDecember2023,bylistenershipLeadingradiostationsinKraków2023,bylistenershipListenershipinshareofregionalpopulation0%5%10%15%20%25%30%35%RMFFMRadioTOKFM32.7%9.2%RMFClassicRadioZET7%6.2%6.1%RMFMAXX(Kraków)RadioKraków3.9%3.8%3.8%RadioPogoda(Kraków)AntyradioJedynka–Program1PolskiegoRadiaRockRadio103,8FM(Kraków)RadioESKA(Kraków)RadioPlusKraków3%2.9%2.8%2.5%2.1%2.1%1.7%RadioZ?otePrzebojeWanda92,5FM(Kraków)RadioVOXFMRadioMaryja33Description:InthePolishcityofKraków,RadioRMFFMwasthemostlistenedtoradiostation,withalistenershiprateof32.7percentduringtheobservedperiodoftime.RadioTokFMfollowed,witha9.2percentlistenershiprate.

ReadmoreNote(s):Poland;JulytoDecember2023;2,057respondents;15-75yearsSource(s):KantarPolska;KomitetBadańRadiowychRankingofleadingradiostationsinthecityof?ód?inPolandfromJulytoDecember2023,bylistenershipLeadingradiostationsin?ód?2023,bylistenershipListenershipinshareofregionalpopulation0%2%4%6%8%10%12%14%16%18%20%22%RMFFMRadioZET19.5%14.4%RadioTOKFM9.4%RadioESKA(?ód?)RadioVOXFM9%6.2%6.1%AntyradioRadioParada(?ód?)RadioZ?otePrzeboje101,3FM(Pabianice)Jedynka–Program1PolskiegoRadiaPolskieRadio244.5%4%3%2.9%2.9%2.8%RMFClassicMeloradio(?ód?)RadioPlus?ód?2.4%1.9%1.6%RadioMuzo.fmRadio?ód?34Description:InthePolishcityof?ód?,RadioRMFFMwasthemostlistenedtoradiostation,withalistenershiprateof19.5percentduringtheobservedperiodoftime.RadioZETfollowed,witha14.4percentlistenershiprate.

ReadmoreNote(s):Poland;JulytoDecember2023;1,699respondents;15-75yearsSource(s):KantarPolska;KomitetBadańRadiowychRankingofleadingradiostationsinthecityofWroc?awinPolandfromJulytoDecember2023,bylistenershipLeadingradiostationsinWroc?aw2023,bylistenershipListenershipinshareofregionalpopulation0%2%4%6%8%10%12%14%16%RMFFMRadioTOKFM13.6%11.2%RadioESKA(Wroc?aw)Antyradio10.3%8.3%RadioZ?otePrzebojeKolor90,4FMWroc?awRadioZET7.3%6.7%6.7%RadioPogoda(Wroc?aw)RadioRAM89,8FMRMFClassic5.3%3.8%RadioWroc?aw3.5%RadioVOXFM2.9%2.8%Meloradio(Wroc?aw)RadioMuzo.fm2.5%RadioSuperNovaWroc?awPolskieRadio242%1.9%35Description:InthePolishcityofWroc?aw,RadioRMFFMwasthemostlistenedtoradiostation,withalistenershipof13.6percentduringtheobservedperiod.RadioTOKFMfollowed,witha11.2percentlistenership.ReadmoreNote(s):Poland;JulytoDecember2023;15-75yearsSource(s):KantarPolska;KomitetBadańRadiowychRankingofleadingradiostationsinthecityofPoznańinPolandfromJulytoDecember2023,bylistenershipLeadingradiostationsinPoznań2023,bylistenershipListenershipinshareofregionalpopulation0%2%4%6%8%10%12%14%16%18%20%22%RMFFMRadioTOKFM19.1%11.2%RadioESKA(Poznań)RadioZET9.4%7.3%6.8%AntyradioRadioZ?otePrzeboje88,4FM(Poznań)RadioVOXFM5.4%5%4.8%RadioPogoda(Poznań)Meloradio(Poznań)RockRadio105,4FM(Poznań)RMFClassic4%3.9%3%RadioMuzo.fm2.8%RadioPoznań2.2%2.2%2.1%RMFMAXXPolskieRadio2436Description:InthePolishcityofPoznań,RadioRMFFMwasthemostlistenedtoradiostation,withalistenershipof19.1percentduringtheobservedperiodoftime.RadioTOKFMfollowedwitha11.2percentlistenership.ReadmoreNote(s):Poland;JulytoDecember2023;1,217respondents;15-75yearsSource(s):KantarPolska;KomitetBadańRadiowychRankingofleadingradiostationsintheTricityareainPolandfromJulytoDecember2023,bylistenershipLeadingradiostationsinTricity2023,bylistenershipListenershipinshareofregionalpopulation0%2%4%6%8%10%12%14%16%18%20%RMFFMRadioZET18.7%11.7%RadioTOKFM9.2%Antyradio7.5%RadioZ?otePrzebojeTrefl103i99,2FM(Trójmiasto)RadioESKA(Trójmiasto)RMFClassic6.3%4.9%4.7%4.3%4%PolskieRadioGdańskRadioKaszebeRMFMAXX(Trójmiasto)RadioPogoda(Gdańsk)Trójka–Program3PolskiegoRadiaRadioVOXFM4%3.9%3.2%3.1%RadioPlusGdańsk2.9%RadioMuzo.fm2%37Description:InthePolishTricityarea(Gdańsk,Gdynia,andSopot),RadioRMFFMwasthemostlistenedtoradiostation,withalistenershipof18.7percentduringtheobservedperiodoftime.RadioZETfollowed,withan11.7percentlistenership.

ReadmoreNote(s):Poland;JulytoDecember2023;1,708respondents;15-75yearsSource(s):KantarPolska;KomitetBadańRadiowychRankingofleadingradiostationsinthecityofSzczecininPolandfromJulytoDecember2023,bylistenershipLeadingradiostationsinSzczecin2023,bylistenershipListenershipinshareofregionalpopulation0%2%4%6%8%10%12%14%16%18%RMFFMRadioZETRadioSzczecin15.8%14.7%14.4%RadioTOKFM9.2%Antyradio5.3%RadioZ?otePrzebojeNaFali89,8FM(Szczecin)RadioESKA(Szczecin)RadioSuperFMSzczecinRMFClassic5.2%5.2%4.3%4.3%RMFMAXX(Szczecin)RadioSuperNova3.5%2.5%2.1%1.8%PolskieRadio24RadioVOXFMDwójka–Program2PolskiegoRadiaTrójka–Program3PolskiegoRadia1.7%1.6%38Description:InthePolishcityofSzczecin,RadioRMFFMwasthemostlistenedtoradiostation,withalistenershipof15.8percentduringtheobservedperiodoftime.RadioZETfollowedcloselywitha14.7percentlistenership.ReadmoreNote(s):Poland;JulytoDecember2023;740respondents;15-75yearsSource(s):KantarPolska;KomitetBadańRadiowychRankingofleadingradiostationsinthecityofBydgoszczinPolandfromJulytoDecember2023,bylistenershipLeadingradiostationsinBydgoszcz2023,bylistenershipListenershipinshareofregionalpopulation0%5%10%15%20%25%30%RMFFMRadioZET26.7%14.2%RadioESKABydgoszczPolskieRadioPiK(Bydgoszcz)RMFMAXXBydgoszcz8.3%7.8%5.7%5.6%RadioTOKFMRadioZ?otePrzebojeElita92,1FM(Bydgoszcz)RadioPogoda(Bydgoszcz)RadioPlusBydgoszcz5.3%5%3.7%3.5%2.9%2.6%2.4%1.6%1.2%RadioMuzo.fmTrójka–Program3PolskiegoRadiaJedynka–Program1PolskiegoRadiaRMFClassicPolskieRadio24RadioMaryja39Description:InthePolishcityofBydgoszcz,RadioRMFFMwasthemostlistenedtoradiostation,withalistenershipof26.7percentduringtheobservedperiodoftime.RadioZETfollowed,witha14.2percentlistenership.

ReadmoreNote(s):Poland;JulytoDecember2023;643respondents;15-75yearsSource(s):KantarPolska;KomitetBadańRadiowychRankingofleadingradiostationsinthecityofLublininPolandfromJulytoDecember2023,bylistenershipLeadingradiostationsinLublin2023,bylistenershipListenershipinshareofregionalpopulation0%2%4%6%8%10%12%14%16%18%RMFFMRadioZET17%14.4%RadioVOXFMRadioESKA(Lublin)8.3%8.2%RadioZ?otePrzebojePuls95,6FM(Lublin)RadioTOKFM6.4%5.7%RadioFreee(Lublin)5.1%4.8%Jedynka–Program1PolskiegoRadiaRMFClassic4.7%4.6%RadioPlusLublinAkademickieRadioCentrum(Lublin)PolskieRadioLublin4.4%4%3.5%PolskieRadio24RadioMaryja2.5%Trójka–Program3PolskiegoRadia2%40Description:InthePolishcityofLublin,RadioRMFFMwasthemostlistenedradiostation,withalistenershipof17percentduringtheobservedperiodoftime.RadioZETfollowed,witha14.4percentlistenership.ReadmoreNote(s):Poland;JulytoDecember2023;918respondents;15-75yearsSource(s):KantarPolska;KomitetBadańRadiowychRankingofleadingradiostationsintheUpperSilesianurbanareainPolandfromJulytoDecember2023,bylistenershipLeadingradiostationsinUpperSilesi