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商業(yè)品牌項目招商營銷方案BusinessPlan項目簡介市場分析項目規(guī)劃投資回報CommercialbrandprojectinvestmentMarketingPlan項目簡介市場分析項目規(guī)劃投資回報BusinessPlanthisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.CONTENTS項目簡介01·02·03·04·市場分析項目規(guī)劃投資回報ProjectintroductionMarketinganalysisProjectplanningReturnofinvestmentCommercialbrandprojectinvestmentMarketingPlan項目介紹項目簡介市場分析項目規(guī)劃投資回報Projectintroduction001CommercialbrandprojectinvestmentMarketingPlanProjectintroduction001項目介紹thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.CommercialbrandprojectinvestmentMarketingPlanProjectintroduction001thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.CommercialbrandprojectinvestmentMarketingPlanProjectintroduction0010102ThisisasampletextInsertyourdesiredtextherethisisasampletext.insertyourdesiredtexthere.Againthisisasampletext.insertyourdesiredtexthere.AgainCommercialbrandprojectinvestmentMarketingPlanProjectintroduction001T1TEXTtexttext01thisisasampletext.insertyourdesiredtexthere.Againthisisasampletext.insertyourdesiredtexthere.Againthisisasampletext.insertyourdesiredtexthere.Againthisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.CommercialbrandprojectinvestmentMarketingPlanProjectintroduction001TEXT01TEXT0202thisisasampletext.insertyourdesiredtexthere.Againthisisasampletext.insertyourdesiredtexthere.Againthisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.AgainT2TEXTCommercialbrandprojectinvestmentMarketingPlan002Marketinganalysis市場分析項目簡介市場分析項目規(guī)劃投資回報CommercialbrandprojectinvestmentMarketingPlanMarketinganalysis002項目價值與定位thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.CommercialbrandprojectinvestmentMarketingPlanMarketinganalysis002項目優(yōu)勢thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.CommercialbrandprojectinvestmentMarketingPlanMarketinganalysis002thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.ThisisasampletextCommercialbrandprojectinvestmentMarketingPlanMarketinganalysis002thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.ThisisasampletextCommercialbrandprojectinvestmentMarketingPlanMarketinganalysis002thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.ThisisasampletextCommercialbrandprojectinvestmentMarketingPlanMarketinganalysis002廣告優(yōu)勢123thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.thisisasampletext.insertyourdesiredtexthere.Again.CommercialbrandprojectinvestmentMarketingPlanMarketinganalysis0021.6%CommercialbrandprojectinvestmentMarketingPlan投放面向群體分析Marketinganalysis002政府要客外商參展民營法人合資法人明星演繹13.3%24.2%10.2%13.1%2.7%中高層管理國內(nèi)參展商22.4%30.3%旅游度假8%CommercialbrandprojectinvestmentMarketingPlan003Projectplanning項目簡介市場分析項目規(guī)劃投資回報項目規(guī)劃CommercialbrandprojectinvestmentMarketingPlan003ProjectplanningCommercialbrandprojectinvestmentMarketingPlanthisisasampletext.insertyourdes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期望值是可以指對某種激勵效能的預(yù)測/>激發(fā)的力量(或積極性)=目標價值×希望概率A.

積極性高=目標價值高×希望概率大B.

積極性低1=目標價值高×希望概率小C.

積極性低2=目標價值低×希望概率大D.

積極性低3=目標價值低×希望概率小BY

THE

WAYTHEWAYWEINVESTIGATE我們的調(diào)查方式?—調(diào)查問卷—|題目:13道|類型:7類|題型:評分題|調(diào)查方式:網(wǎng)上發(fā)布|收集量:32份|平均填寫時間:3分28秒|完成率:48.0%數(shù)據(jù)分析得出>調(diào)查的男生數(shù)多于女生,并且調(diào)查對象中“大二”占絕大多數(shù),調(diào)查時心情也都挺不錯的,不過大部分是由“信息工程學(xué)院”填寫。數(shù)據(jù)分析—獨立購買——父母幫助—得出>目標價值越高,希望概率越小,因此的積極性低。在父母的幫助下,相對價值低的目標,希望概率提高了,而價值高的目標希望概率沒有提升。數(shù)據(jù)分析—獨立購買——父母幫助—得出>目標價值越高,希望概率越小,因此的積極性低。在父母的幫助下,相對價值低的目標,希望概率反而降低了,而價值略高一點的目標的希望概率提高了,價值相對高的目標希望概率沒有提升。數(shù)據(jù)分析—30歲前擁有的存款—得出>同學(xué)們自信心不錯,對自己未來的資產(chǎn)資金有著相當高的期望。同時,在“50萬以上”選項上有著接近平均60%的希望概率。數(shù)據(jù)分析—工作后一個月休息的時間—得出>目標價值越高,希望概率越小,因此的積極性低。當然,選項“當月減一天”的價值很高,不過大家都有一顆“懶惰”的心。數(shù)據(jù)分析—工作后每年跨省旅游的次數(shù)—如同前面幾次數(shù)據(jù)展示排除“0次”這個選項規(guī)律還是目標價值越高,希望概率越

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