美國(guó)社交媒體品牌認(rèn)知與信任分析報(bào)告-培訓(xùn)課件外文版2024.4

DIGITAL

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TRENDSSocialmediabrandperceptionandtrustintheUnitedStatesCHAPTER

01OverviewGlobalsocialnetworkpenetrationrateasofJanuary2024,byregionSocialmedia:globalpenetrationrate2024,byregionShareofpopulation0%10%20%30%40%50%60%70%80%90%NorthernEuropeWesternEuropeSouthernEuropeEasternAsiaNorthernAmericaEasternEuropeWesternAsiaCentralAmericaGlobal81.7%80.2%74.8%74%71.3%70.4%66%65.1%62.3%60.3%60.3%SoutheasternAsiaOceaniaCaribbean50.8%SouthernAfrica41.6%3Description:AsofJanuary2024,NorthernandWesternEuropeweretheregionswiththehighestsocialnetworkpenetrationratesglobally,reaching81.7and80.2percent,respectively.SouthernEuroperankedthirdwithapenetrationrateof74.8percent,followedbyEasternAsiawith74percent.Incontrast,EasternandMiddleAfricaweretheregionswiththelowestreach,with10.1and9.6percent.Overall,theglobalaveragewas32.3percent,whichtranslatestoalmostsixouteverytenpeople[...]

ReadmoreNote(s):Worldwide;January2024;socialmediausersasashareoftotalpopulationSource(s):DataReportal;Meltwater;WeAreSocialNumberofinternetandsocialmediausersintheUnitedStatesasofJanuary2024(inmillions)UnitedStates:digitalpopulationJanuary2024350300250200150100500InternetusersSocialmediausers4Description:AsofJanuary2024,therewereapproximately331millioninternetusersintheUnitedStates.Meanwhile,around239millionweresocialmediausers.Asofthethirdquarterof2022,over90percentofU.S.internetusersaccessedtheinternetviaanymobilephone.ReadmoreNote(s):UnitedStates;January2024Source(s):DataReportal;GWI;Meltwater;WeAreSocialNumberofsocialmediausersintheUnitedStatesfrom2020to2029(inmillions)SocialmediausersintheUnitedStates2020-2029400350342.6339.38335.24330.77325.91320.6314.76308.39301.64292.5130025020015010050020202021202220232024*2025*2026*2027*2028*2029*5Description:ThenumberofsocialmediausersintheUnitedStateswasforecasttocontinuouslyincreasebetween2024and2029byintotal22millionusers(+6.86percent).Aftertheninthconsecutiveincreasingyear,thesocialmediauserbaseisestimatedtoreach342.6millionusersandthereforeanewpeakin2029.Notably,thenumberofsocialmediausersofwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedStates;2020to2029;internetuserswhouseasocialnetworksiteviaanydeviceatleastoncepermonth;*ForecastReadmoreSource(s):SocialnetworkuserpenetrationintheUnitedStatesfrom2019to2028UnitedStates:socialnetworkpenetration2019-2028120%100%80%60%40%20%0%95.09%95.71%94.4%93.59%92.65%91.56%90.28%88.75%87.02%84.59%20192020202120222023202420252026202720286Description:ThesocialmediapenetrationrateintheUnitedStateswasforecasttocontinuouslyincreasebetween2024and2028byintotal4.2(+4.59percent).Aftertheninthconsecutiveincreasingyear,thepenetrationrateisestimatedtoreach95.71andthereforeanewpeakin2028.Notably,thesocialmediapenetrationrateofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):UnitedStates;2019to2028;*Forecast.Internetuserswhouseasocialnetworksiteviaanydeviceatleastoncepermonth.ReadmoreSource(s):CHAPTER

02BrandsMostusedsocialmediaplatformsbytypeintheU.S.asofDecember2023MostusedsocialmediaplatformsbytypeintheU.S.2023Shareofrespondents0%10%20%30%40%50%60%58%70%65%Socialnetworks(e.g.,Facebook)Mediasharing(e.g.,Snapchat,Instagram,YouTube,Pinterest)Instantmessengers(e.g.,WhatsApp,FacebookMessenger,WeChat)(Micro-)blogging(e.g.,Twitter,Tumblr,WordPress)Businessnetworks(e.g.,LinkedIn)54%24%20%18%15%Discussionforums(e.g.,Reddit,Quora)Consumerreviewnetworks(e.g.,Yelp,TripAdvisor)Idonotusesocialmediaregularly8%Other3%8Description:65percentofU.S.respondentsansweroursurveyon"Mostusedsocialmediaplatformsbytype"with"Socialnetworks(e.g.,Facebook)".Thesurveywasconductedin2023,among60,267consumers.

ReadmoreNote(s):UnitedStates;JanuarytoDecember2023;60267respondents;18-64yearsSource(s):ConsumerInsightsSocialnetworkusagebybrandintheU.S.asofDecember2023SocialnetworkusagebybrandintheU.S.2023Shareofrespondents0%10%20%30%40%50%60%70%80%FacebookYouTubeInstagramTikTok76%65%56%45%SnapchatTwitter34%31%PinterestLinkedInReddit26%20%16%Twitch10%BeReal.8%ClubhouseTumblr6%6%9Description:WeaskedU.S.consumersabout"Socialnetworkusagebybrand"andfoundthat"Facebook"takesthetopspot,while"MeWe"isattheotherendoftheranking.ReadmoreNote(s):UnitedStates;JanuarytoDecember2023;53334respondents;18-64years;respondentswhouseanykindofsocialmedia(exceptinstantmessengers)regularlySource(s):ConsumerInsightsFacebookbrandawareness,usage,popularity,loyalty,andbuzzamongsocialmediausersintheUnitedStatesin2023FacebookbrandprofileintheUnitedStates2023100%94%90%80%70%60%50%40%30%20%10%0%72%68%67%51%FacebookawarenessFacebookpopularityFacebookusageFacebookloyaltyFacebookbuzz10Description:HowhighisthebrandawarenessofFacebookintheUnitedStates?ReadmoreNote(s):UnitedStates;May26toJune21,2023;2149respondents;18to64years;respondentswhousesocialmediaSource(s):ConsumerInsightsInstagrambrandawareness,usage,popularity,loyalty,andbuzzamongsocialmediausersintheUnitedStatesin2023InstagrambrandprofileintheUnitedStates2023100%93%90%80%70%60%50%40%30%20%10%0%53%53%48%37%InstagramawarenessInstagrampopularityInstagramusageInstagramloyaltyInstagrambuzz11Description:HowhighisthebrandawarenessofInstagramintheUnitedStates?ReadmoreNote(s):UnitedStates;May26toJune21,2023;2149respondents;18to64years;respondentswhousesocialmediaSource(s):ConsumerInsightsTikTokbrandawareness,usage,popularity,loyalty,andbuzzamongsocialmediausersintheUnitedStatesin2023TikTokbrandprofileintheUnitedStates2023100%91%90%80%70%60%50%43%42%39%37%40%30%20%10%0%TikTokawarenessTikTokpopularityTikTokusageTikTokloyaltyTikTokbuzz12Description:HowhighisthebrandawarenessofTikTokintheUnitedStates?ReadmoreNote(s):UnitedStates;MaytoJune2023;2149respondents;18-64years;respondentswhousesocialmediaSource(s):

ConsumerInsightsTwitterbrandawareness,usage,popularity,loyalty,andbuzzamongsocialmediausersintheUnitedStatesin2023TwitterbrandprofileintheUnitedStates2023100%90%90%80%70%60%50%40%30%20%10%0%33%32%28%26%TwitterawarenessTwitterpopularityTwitterusageTwitterloyaltyTwitterbuzz13Description:HowhighisthebrandawarenessofTwitterintheUnitedStates?ReadmoreNote(s):UnitedStates;June2023;2149respondents;18to64years;respondentswhousesocialmediaSource(s):

ConsumerInsightsSnapchatbrandawareness,usage,popularity,loyalty,andbuzzamongsocialmediausersintheUnitedStatesin2022SnapchatbrandprofileintheUnitedStates2022100%90%84%80%70%60%50%40%30%20%10%0%31%30%26%23%SnapchatawarenessSnapchatpopularitySnapchatusageSnapchatloyaltySnapchatbuzz14Description:HowhighisthebrandawarenessofSnapchatintheUnitedStates?ReadmoreNote(s):UnitedStates;March22to29,2022;1166respondents;18to64years;respondentswhousesocialmediaSource(s):ConsumerInsightsLinkedInbrandawareness,usage,popularity,loyalty,andbuzzamongsocialmediausersintheUnitedStatesin2022LinkedInbrandprofileintheUnitedStates202269%70%60%50%40%30%20%10%0%20%18%18%14%LinkedInawarenessLinkedInpopularityLinkedInusageLinkedInloyaltyLinkedInbuzz15Description:HowhighisthebrandawarenessofLinkedInintheUnitedStates?ReadmoreNote(s):UnitedStates;March22to29,2022;1166respondents;18to64years;respondentswhousesocialmediaSource(s):ConsumerInsightsCHAPTER

03BrandperceptionShareofsocialmediausersintheUnitedStateswhoagreethatselectedsocialplatformsprotecttheirprivacyanddatafrom2020to2022U.S.socialmediausersonplatformsprotectingtheirprivacyanddata2020-202220202021202260%50%40%30%20%10%0%50%47%46%43%41%41%41%41%40%38%37%36%36%35%34%33%31%30%30%29%27%26%25%24%24%23%18%LinkedInPinterestSnapchatYouTubeInstagramRedditTikTokTwitterFacebook17Description:AstudyconductedintheUnitedStatesin2022foundthat31percentofsocialmediausersthoughtLinkedInprotectedtheirprivacyanddata.AlthoughLinkedIngainedthehighestleveloftrustoutoftheselectedonlinenetworks,trustaroundprivacyanddatagiventothesitedecreasedfrom50percentin2020.Ingeneral,only18percentofsocialmediauserstrustedFacebookwiththeirdata,makingthesocialmediagianttheleasttrustedplatform.Overall,levelsintrustarounddata[...]

ReadmoreNote(s):UnitedStates;MaytoJune2022;2,225respondents;18-75years;amongrespondentswhousedeachplatforminthepast12monthsandagree/stronglyagreewiththestatement"Iamconfidentthatthissocialplatformprotectsmyprivacyanddata."Source(s):DIW;eMarketer;InsiderIntelligenceShareofadultsintheUnitedStateswhotrustinandhaveafavorableimpressionofFacebookafterMetaannouncedtheliftingofDonaldTrumpbanbetweenJanuary8andFebruary5,2023U.S.adultspositiveopinionofFacebookafterTrumpbanlifted2023TrustFavorability56%65%60%55%50%45%40%35%61%58%57%57%43%42%42%40%39%Jan8Jan15Jan22Jan29Feb518Description:OnJanuary8,2023,57percentofadultsintheUnitedStateshadafavorableimpressionofFacebook.MetaplatformsannouncedonJanuary25thatformerpresidentDonaldTrump'saccountwouldbereinstatedafteratwo-yearban.ByFebruary5,2023,61percentofU.S.adultsstatedtohaveafavorableimpressionofFacebook.Furthermore,withinthemeasuredperiod,trustintheplatformalsoincreasedslightly.ReadmoreNote(s):UnitedStates;January8toFebruary5,2023;3,477respondentsSource(s):MorningConsultShareofsocialmediausersintheUnitedStateswhofeelthatFacebookprotectstheirprivacyanddataasofSeptember2022,bygenerationU.S.socialmediausersonFacebookprotectingtheirdata2022.bygenerationShareofrespondents202215%20210%5%10%20%25%30%35%18%GenZMillennialsGenX28%28%29%19%28%10%BabyboomersTotal21%18%27%19Description:AccordingtoaSeptember2022survey,18percentofsocialmediausersintheUnitedStatesfeltthatFacebookprotectedtheirprivacyanddata,downfrom27percentin2021.Overall,Millennialstrustedthesocialmediagiantthemostwiththeirdatain2022,whilstBabyboomersweretheleasttrusting,withjustoneintenbelongingtothisgenerationfeelingthatMeta'sFacebookprotectedtheirprivacyanddata.ReadmoreNote(s):UnitedStates;2021to2022;18-76years;socialmediausersSource(s):eMarketerOpinionofUnitedStatescitizensoverTikTokposinganationalsecuritythreattothecountryasofMarch2023U.S.adultsbelievingTikToktobeathreattothecountry2023YesNotsureNo100%90%80%70%60%50%40%30%20%10%0%31%28%52%25%42%22%U.S.adultcitizensTikTokusers20Description:Accordingtoa2023surveyofinternetusersintheUnitedStates,manyTikTokusersdonotconsiderTikTokathreattothecountry'ssecurity.Approximately52percentofthesocialvideoplatformuserssaidtheydonotviewTikTokasanationalthreat.Incomparison,fouroutofevery10U.S.adultcitizensanswered"Yes,"indicatingthattheyconsiderTikTokapotentialnationalsecuritythreattotheU.S.ReadmoreNote(s):UnitedStates;March26to28,2023;1,500respondents;18yearsandolderSource(s):YouGovShareofconsumerswhosebrandperceptionispositivelyornegativelyimpactedbyinfluencercontentintheUnitedStatesasofApril2022WaysinfluencercontentimpactsbrandperceptionofconsumersintheU.S.202235%29%30%25%20%15%10%5%21%0%PositivelyimpactsbrandperceptionNegativelyimpactsbrandperception21Description:AccordingtoasurveyconductedamongconsumersintheUnitedStatesinApril2022,29percentofrespondentssaidinfluencermarketingnegativelyimpactedtheirperceptionofbrands.Conversely,21percentofrespondentsstatedinfluencermarketingpositivelyimpactedtheirperceptionofrecommendedbrands.ReadmoreNote(s):UnitedStates;April2022;819respondentsSource(s):EnTribe;YahooCHAPTER

04SocialmediatrustShareofinternetuserswhothinksocialmediacompanieswouldtakeadvantageofthemworldwidefrom2021to2022Globaltrustinsocialmediacompanies2021-20222021202260%50%40%30%20%10%0%51%47%31%24%SocialmediacompanieswouldtrytotakeadvantageiftheycouldSocialmediacompaniesbehaveresponsibly23Description:Accordingtoaglobalonlinesurveyconducted2022,31percentofrespondentsagreedthatsocialmediacompaniesbehaveresponsibly,whichisanincreasefromthe24percentofpeoplewhothoughtsothepreviousyear.However,agrowingshareofpeoplealsoagreedthatsocialnetworkingcompanieswouldtakeadvantageofthemiftheycould,withmorethanhalfofrespondentsagreeingwiththestatementin2022comparedto47percentofpeoplein2021.

ReadmoreNote(s):Worldwide;August26toSeptember9,2022;16,017respondents;16-74yearsSource(s):IpsosShareofadultsintheUnitedStatesontrustingthesocialmediaplatformstheyuseasofNovember2022,byreasonU.S.adultsontrustingsocialmediaplatforms2022,byreasonShareofrespondentsYes,amajorreason0%

20%Yes,aminorreason40%No,notareason60%80%100%120%LimitsfakenewsFriends/familyuseit35%33%33%34%31%33%35%35%Limitsobjectionablecontent(i.e.violence/abuse)Hasparentalcontrols32%39%29%32%OwnedbyaU.S.basedcompanyHasfewerads27%25%34%39%38%36%HasbeenaroundforfiveormoreyearsCelebritiesandinfluencersIfollowusetheplatformTheCEOoftheplatformislikable21%16%16%36%25%43%60%56%28%24Description:AccordingtoaNovember2022survey,35percentofadultsintheUnitedStatessaidthatlimitingfakenewswasamajorreasonfortrustingthesocialmediaplatformsthattheyused.Additionally,one-thirdofrespondentssaidthattheirfriendsorfamilyusingtheplatformwasamajorreasontheytrustedtheonlinenetworksoftheirchoice.Moreover,25percentofusersreportedfeweradvertsasamajorreasonfortrustingsocialmediaplatforms,whilst36percentstatedthiswasaminor[...]

ReadmoreNote(s):UnitedStates;September17to18,2022;2,134respondents;18yearsandolder;U.S.adultswhosaidtheyusedamajorsocialmediaplatformatleastonceinthepastmonthSource(s):MorningConsultShareofadultsintheUnitedStateswhothinksocialmediacompaniesmanagetheirplatformsresponsiblyasofNovember2023,byageU.S.adultsonsocialmedianetworksbeingmanagedresponsibly2023,byageOpinionAll15%26%29%20%9%18-2932%33%19%8%30-4423%29%23%14%11%45-646%65+2%VeryresponsiblySomewhatresponsiblySomewhatirresponsiblyVeryirresponsiblyNotsure23%35%27%10%18%40%32%8%7%25Description:AccordingtoaNovember2023surveyofadultsintheUnitedStates,theopinionregardingtheresponsiblemanagementofsocialmediaplatformswasdividedacrossagegroups.Olderaudiencesconsistentlyheldmorenegativeopinionsofthemanagementofsocialnetworks,withonlytwopercentofrespondentsaged65andaboveconsideringitveryresponsible,comparedto32percentofthoseaged18to29yearsand23percentofthoseaged30-44.Incontrast,72percentof[...]

ReadmoreNote(s):NorthAmerica,UnitedStates;November21,2023;6,417respondents;18yearsandolderSource(s):YouGovShareofadultsintheUnitedStateswhothinksocialmediacompaniesmanagetheirplatformsresponsiblyasofNovember2023,bygenderU.S.adultsonsocialmedianetworksbeingmanagedresponsibly2023,bygenderAllMaleFemale35%30%25%20%15%10%5%31%29%27%27%26%25%21%20%20%19%15%12%12%9%7%0%VeryresponsiblySomewhatresponsiblySomewhatirresponsiblyVeryirresponsiblyNotsure26Description:AccordingtoaNovember2023surveyofadultsintheUnitedStates,27percentofmenthoughtthatsocialmediacompaniesmanagedtheirplatformssomewhatresponsibly,comparedto25percentofwomen.Themostsignificantdiscrepancywasamongthoseconsideredthemanagementofsocialnetworksveryresponsible,with19percentofmalerespondentssharingthisopinioncomparedtoonly12percentoffemalerespondents.Incontrast,theshareofmenandwomenwhothought[...]

ReadmoreNote(s):NorthAmerica,UnitedStates;November21,2023;6417respondents;18yearsandolderSource(s):YouGovShareofadultsintheUnitedStateswhothinksocialmediacompaniesmanagetheirplatformsresponsiblyasofNovember2023,bypoliticalaffiliationU.S.adultsonsocialnetworksbeingmanagedresponsibly2023,bypoliticalstanceOpinionAll15%26%29%20%9%Democrat22%Independent10%Republican15%VeryresponsiblySomewhatresponsiblySomewhatirresponsiblyVeryirresponsiblyNotsure28%22%29%27%32%28%16%24%20%7%12%7%27Description:AccordingtoaNovember2023surveyofadultsintheUnitedStates,thepoliticalaffiliationofrespondentsinfluencedtheiropinionofwhethersocialmediaplatformsaremanagedresponsibly.Overall,thosewhoidentifiedasIndependentweretheleastlikelytothinkthatsocialnetworkingcompaniesmanagedtheirplatformsresponsibly,withtenpercentofIndependentvotersfeelingthattheymanagedtheirplatformsveryresponsibly,whilst30percentfelttheywerehandlingtheirservices[...]ReadmoreNote(s):NorthAmerica,UnitedStates;November21,2023;6,417respondents;18yearsandolderSource(s):YouGovTrustplacedinsocialmediatoaccuratelyreportelectioninformationintheUnitedStatesin2023,byagegroupTrustinsocialmediatoreportelectioninformationU.S.2023,byagegroupShareofrespondentsAgreatdealAfairamountNotmuch60%NotatallNotsure80%0%20%40%100%120%18to2930to4412%31%30%16%11%9%7%20%32%31%45to64

4%18%34%38%43%6%65andolder

1%11%42%3%28Description:Headingintoapresidentialelectionyear,aDecember2023surveyfoundaconsiderablegenerationaldividewhenitcametotrustingsocialmedia'sreportingofelectioninformation.Ofthosesurveyedbetweentheagesof18and29,approximately43percentreportedhavingeitheragreatdealorfairamountoftrustinsocialmedia'selectioncoverage.Incontrast,about85percentofthose65andolderplacedeitherverylittletonotrustinsocialmediaasasourceofelectioninformation.

ReadmoreNote(s):UnitedStates;December9to12,2023;1,485respondents;18yearsandolder;U.S.citizensSource(s):TheEconomist;YouGovTrustplacedinsocialmediatoaccuratelyreportelectioninformationintheUnitedStatesin2023,bypoliticalpartyTrustinsocialmediatoreportelectioninformationU.S.2023,bypartyShareofrespondentsAgreatdealAfairamountNotmuch60%NotatallNotsure80%0%20%40%100%120%DemocratIndependentRepublican16%52%19%8%4%6%7%30%25%32%7%18%28%45%3%29Description:Headingintoapresidentialelectionyear,aDecember2023surveyfoundthataconsiderableshareofRepublicansintheUnitedStatesplacedverylittletrustinsocialmediatoaccuratelyreportelectioninformation.Almosttwo-thirdsofRepublicansreportedhavingnotmuchoranytrustinsocialmedia.Comparatively,justoverhalfofDemocratsplacedafairamountoftrustinsocialmedia'sreportingofelectioninformation.ReadmoreNote(s):UnitedStates;December9to12,2023;1,485respondents;18yearsandolder;U.S.citizensSource(s):TheEconomist;YouGovShareofleveloftrustinhealthinformationreportedbyselectedsocialmediaplatformsintheU.S.in2023LeveloftrustinhealthinformationbysocialmediasourcesintheU.S.2023ShareofresponsesAlittle

Alot50%0%10%20%44%30%40%60%70%80%90%100%YouTubeFacebookTwitter8%35%5%25%25%21%18%4%3%InstagramReddit4%TikTok4%SnapchatWhatsApp11%11%2%2%30Description:In2023,aroundhalfofU.S.adultssurveyedmentionedthattheyhaveatleastalittletrustinhealthinformationtheysawonYouTube,whilefourintensaythesameaboutFacebook.Overall,veryfewadultsindicatedthattheyhaveahighleveloftrustinhealthinformationreportedbyselectedsocialmediaplatforms.ReadmoreNote(s):UnitedStates;May23,2023toJune12,2023;2,007respondentsSource(s):KaiserFamilyFoundation;SSRSCHAPTER

05UseropinionsShareofGenerationZintheUnitedStateswhoagreethatpeoplebenefitfrompositiveonlinecontentandexperiencesasofDecember2022GenZintheU.S.onpositiveonlinecontentandexperiences202270%58%60%50%40%30%20%10%0%53%50%PeoplecanbenefitfromawebsitethatisdedicatedtopositivecontentOnlineplatformsandsocialmediahavearesponsibilitytocreateandcraftpositiveonlinespacesNegativeonlineexperiencesarebecomingmorecommonplace32Description:AccordingtoaDecember2022survey,58percentofGenerationZrespondentsintheUnitedStatesagreedthatpeoplecouldbenefitfromawebsitededicatedtopositivecontent.Overall,53percentsaidtheybelievedthatonlineplatformsandsocialmediaserviceshadaresponsibilitytocreateandcraftpositiveonlineexperiences.Furthermore,halfofallrespondentsstatedthatnegativeonlineexperienceswerebecomingmorecommonplace.

ReadmoreNote(s):UnitedStates;December2022;320respondents;18-25yearsSource(s):MorningConsult;PinterestTeenagersintheUnitedStatesonreasonswhysocialmediahasapersonalpositiveeffectonthemasofMay2022U.S.teensonreasonswhysocialmediahaspositiveeffects2022Shareofrespondents0%5%10%15%20%25%30%35%40%45%50%Connections/socializingInformation/learning46%25%Entertainment/fun14%Seeingpositivethingsonline/avoidingnegativeBenefitstotheirwell-being,mentalhealthJustbecauseitdoes7%6%2%Other5%33Description:Accordingtoasurveyconductedin2022,46percentofteenagersintheUnitedStatessaidthatsocialmediahadapositiveeffectonthempersonallyduetobeingabletoconnectandsocializeonsuchservices.Overall,sixpercentofrespondentsreportedfeelingthatsocialmediaprovidedbenefitstotheirwell-beingandmentalhealth.ReadmoreNote(s):UnitedStates;April14toMay4,2022;1,316respondents;13-17years;representativeofU.S.teenswholivewithparentsSource(s):PewResearchCenterTeenagersintheUnitedStatesonreasonswhysocialmediahasnegativeeffectsonthemasofMay2022U.S.teens:reasonswhysocialnetworkshavenegativeeffectsonthem2022Shareofrespondents5%0%10%15%20%25%ConcernsabouttheamountoftimespentonsocialmediaPotentialnegativeeffectsonmentalhealthDramaornegativity23%22%18%ThingsseenonsocialmediacanbefakeorunrealisticOther6%21%34Description:Asurveyconductedin2022foundthat23percentofteenagersintheUnitedStateswhofeltnegativelyimpactedbysocialmediareportedhavingconcernsabouttheamountoftimetheyspentonsuchservices.Furthermore,22percentofteensinthecountrysaidthatsocialmedianegativelyimpactedthembecauseofitspotentialnegativeeffectsonmentalhealth.ReadmoreNote(s):UnitedStates;April14toMay4,2022;1,316respondents;13-17years;representativeofU.S.teenswholivewithparentsSource(s):PewResearchCenterShareofadultsintheUnitedStatesonwhethersocialmediahasmoreofapositiveornegativeeffectontheirownmentalhealthasofMarch2024MentalhealtheffectsofsocialmediaforusersintheU.S.2024Shareofrespondents0%5%10%15%20%25%30%35%VerypositiveSomewhatpositiveNeitherpositivenotnegativeSomewhatnegativeVerynegative7%16%32%22%12%Idon'tusesocialmediaNotsure6%6%35Description:AccordingtoaMarch2024surveyconductedintheUnitedStates,32percentofadultsreportedfeelingthatsocialmediahadneitherapositivenornegativeeffectontheirownmentalhealth.Onlysevenpercentofsocialmediauserssaidthatonlineplatformshadaverypositiveeffectontheirmentalhealth,whilstthe12percentofuserssaidithadaverynegativeeffectonthem.Furthermore,22percentofrespondentssaidsocialmediahadasomewhatnegativeeffectontheirmentalhealth.

ReadmoreNote(s):UnitedStates;March13,2024;7,089respondents;18yearsandolderSource(s):YouGovShareofsocialmediausersintheUnitedStatesonnegativeaspectsofonlineactivismasofMay2023,byethnicityU.S.adultsonnegativeaspectsofonlineactivism2023,byethnicityShareofrespon