德國阿迪達斯公司adidas市場前景及投資研究報告-培訓課件外文版2024.6耐克

COMPANIES

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PRODUCTSadidasCHAPTER

01MarketoverviewSalesgrowthforecastoftheleadingactivefootwearcompaniesworldwidein2024Globalsalesgrowthforecastofthetopactivefootwearcompanies2024NTMSalesgrowth-5%-20%ASICSCorporation-15%-10%0%5%10%15%14.9%20%DeckersOutdoorCorporationAdidasAG8.2%7%Nike,Inc.3.1%RockyBrands,Inc.UnderArmour,Inc.WolverineWorldWide,Inc.3%-0.6%-13.6%4Description:Amongsttheleadingactivefootwearcompaniesworldwide,ASICSCorporationwasforecasttocapturethelargestsalesgainsin2024,withsalesestimatedtoincreasebyabout15percentinthenexttwelvemonthsfollowingJanuary2024.Nike'ssales,incomparison,wereforecasttogrowbyabout7percentduringthatperiod.ReadmoreNote(s):Worldwide;January2024Source(s):HexagonCapitalAlliance;S&PCapitalIQSalesgrowthforecastoftheleadingactiveapparelcompaniesworldwidein2024Globalsalesgrowthforecastofthetopactiveapparelcompanies2024Salesgrowth5%-10%361DegreesInternationalLimited-5%0%10%15%20%25%20%LululemonAthleticaInc.LiNingCompanyLimitedPUMAS.E.FILAHoldingsCorporationadidas14%10.5%7.6%7.6%7%CalidaHoldingAGNike4.4%3.1%GildanActivewearInc.KeringSA1.9%0.2%UnderArmour-0.6%YoungoneCoporationV.F.Corporation-2.2%-2.7%ColumbiaSportswearCompanyDescenteLtd.-4.2%-4.2%5Description:Amongsttheleadingactiveapparelcompanies,worldwidesalesoflululemonareforecasttogrowby14percentoverthetwelvemonthsfollowingDecember31,2023.SalesofFILAareforecasttogrowbyalmosteightpercent.

ReadmoreNote(s):Worldwide;December31,2023Source(s):HexagonCapitalAlliance;S&PCapitalIQSportswear/Sportinggoodscompaniesrankedbyworldwiderevenueinfiscal2022(inbillionU.S.dollars)Sportswear&sportinggoodscompaniesbyworldwiderevenue2022RevenueinbillionU.S.dollars05101520253035404550Nikeadidas46.7124.03VFCorporationPuma11.849.04lululemonUnderArmourAsics8.115.733.67Mizuno1.66Description:Thestatisticrankssportinggoods/sportswearmanufacturersaccordingtotheirrespectiveworldwiderevenuesin2020/2021.Nikegeneratedthemostrevenueofthecompaniescomparedinthisstatisticwitharound44.5billionU.S.dollarsinrevenueinthecompany'sfiscalyear2021.ReadmoreNote(s):Worldwide;2022Source(s):Adidas;Asics;lululemonathletica;MizunoCorporation;Nike;Puma;UnderArmour;VFCorporationApparelandfootwearyearonyearrevenuegrowthratesworldwideoverthepast12monthsasofFebruary24,2023,byproductsegmentGlobalyear-on-yearrevenuegrowthofapparelandfootwearmarket2022-23,bysegment16%13.5%14%12%10%8%9.7%8.2%6.6%5.6%5.6%6%4%2%1.9%Basic2%0%FootwearContemporaryLuxuryDiversifiedActiveAccessoriesTotal7Description:ThisstatisticshowstheapparelandfootwearyearonyearrevenuegrowthratesworldwideintheperiodofFebruary2022toFebruary2023,brokendownbysegment.Therevenueofallapparelandfootwearsegmentsexperiencedincreasesinyear-on-yeargrowthoverthistimeperiod.Thefootwearsegmentgrewthemostwitha13.5percentyearoveryearincreaseinrevenue.

ReadmoreNote(s):Worldwide;February24,2023Source(s):Kroll;S&PGlobalMarketIntelligenceSportsapparelwholesalesalesintheU.S.from2008to2023(inbillionU.S.dollars)WholesalesalesofsportsapparelintheU.S.2008-20235045403546.3345.0242.3337.7236.636.3636.1535.0534.434.132.7831.8531.3829.6429.583025201510528.17020082009201020112012201320142015201620172018201920202021202220238Description:Thestatisticdepictsthemanufacturers'(wholesale)salesofathleticapparelintheU.S.from2008to2023.In2023,wholesalesalesofathleticapparelamountedtoabout46.3billionU.S.dollars,anincreaseof22.8percentcomparedto2019.

ReadmoreNote(s):UnitedStates;2008to2023Source(s):SFIAAthleticfootwearwholesalesalesintheU.S.from2008to2023(inbillionU.S.dollars)WholesalesalesofathleticfootwearintheU.S.2008-2023252021.5520.3819.9917.2616.5516.5815.8215.4114.9914.481510513.8813.6313.1812.6112.412.3020082009201020112012201320142015201620172018201920202021202220239Description:Thestatisticdepictsthemanufacturers'wholesalesalesofathleticfootwearintheU.S.from2008to2023.In2023,wholesalesalesofathleticfootwearamountedtoabout21.5billionU.S.dollars,an25percentincreasefrom2019.

ReadmoreNote(s):UnitedStates;2008to2023Source(s):SFIACHAPTER

02FinancialperformanceTheadidasGroup'snetsalesworldwidefrom2000to2023(inmillioneuros)TheadidasGroup'snetsalesworldwidefrom2000to202325,00020,00015,00023,64021,91522,51121,42721,21821,23418,43518,48316,91514,88314,20314,53413,32211,99010,38110,79910,29910,08410,0006,5236,6366,2676,1125,8355,8605,00002000

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202311Description:ThistimelineshowsadidasGroup'snetsalesworldwidefrom2000to2023.In2023,adidasGroup'snetsalesamountedtoabout21.4billioneuros.

ReadmoreNote(s):Worldwide;2000to2023Source(s):AdidasNetsalesgrowthoftheadidasGroupworldwidefrom2010to2023Adidasretailnetsalesgrowthworldwide2010-202320%16.4%15.5%15%15%14%15%10%5%11.7%11.3%8%6%3%2.3%0%-2.6%2013-5%-5%-10%-15%-20%-16%202020102011201220142015201620172018201920212022202312/statistics/526669/retail-net-sales-growth-of-the-adidas-group-worldwideThistimelineshowsthenetsalesgrowthoftheadidasGroupworldwidefrom2010to2023.In2023,adidasGroup'snetsalesdecreasedbyroughlyfivepercentwhencomparedtothepreviousyear.Thecompanyhadnetsalesof21.4billioneurosin2023.ReadmoreNote(s):Worldwide;2010to2023Source(s):AdidasGlobaldistributionofadidasretailnetsalesin2023,byregionGlobalshareofadidasretailsalesin2023,byregionLatinAmerica11%Asia-Pacific11%EMEA38%GreaterChina15%NorthAmerica25%13Description:In2023,nearly40percentoftheadidasGroup'snetsalesweregeneratedintheEMEAregion.SalessharesfromthekeyregionsofNorthAmericaandGreaterChinastoodat25and15percent,respectively.Thatyear,theadidasGroupgeneratedsome21.4billioneurosinnetsalesworldwide.ReadmoreNote(s):Worldwide;2023Source(s):AdidasTheadidasGroup'squarterlynetsalesworldwidefrom2017to2023(inmillioneuros)QuarterlynetsalesoftheadidasGroupworldwidefrom2017to20237,0006,4106,4085,9995,8735,8835,7526,0005,0004,0003,0002,0001,00005,6775,5485,5615,4475,2685,3025,2744,381Q1

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202314Description:ThistimelineshowsthequarterlynetsalesoftheadidasGroupworldwidefrom2017to2023.Inthelastquarterof2023,thenetsalesoftheadidasGroupamountedtoapproximately4.8billioneuros.

ReadmoreNote(s):Worldwide;2017to2023Source(s):AdidasTheadidasGroup'sgrossprofitworldwidefrom2000to2023(inmillioneuros)GlobalgrossprofitoftheadidasGroupfrom2000to202314,00012,00010,0008,00012,29311,36310,70310,76510,64410,1849,2229,1008,1687,1037,0016,9246,3295,7306,0005,2564,8824,7124,4954,0003,1972,819

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202315Description:In2023,theadidasGroupreportedagrossprofitamountingtoaround10.18billioneuros,decreasingbyfourpercentfromthepreviousyearwhereitrecordedagrossprofitofaround10.64billioneuros.adidasisoneofthelargestandmostrecognizablesportswearandsportinggoodsmanufacturersintheworld.adidasgeneratesthemajorityofitsrevenuesfromfootwear,withtheremaindercomingfromapparelandsportingequipmentandaccessories.

ReadmoreNote(s):2000to2023Source(s):AdidasTheadidasGroup'soperatingprofitworldwidefrom2000to2023(inmillioneuros)TheadidasGroup'soperatingprofitworldwide2000-20233,0002,5002,0001,5001,00050002000

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2023Year16/statistics/268419/operating-profit-of-the-adidas-group-worldwide-since-2000ThistimelinedepictstheadidasGroup'soperatingprofitworldwidefrom2000to2023.In2023,thecompany'sworldwideoperatingprofitdecreasedtoapproximately268millioneurosfromthepreviousyear'svalueofalmost670millioneuros.

ReadmoreNote(s):Worldwide;2000to2023;*Thesourcenotesthat2020-2022figuresreflectcontinuingoperationsasaresultofthereclassificationoftheReebokbusinesstodiscontinuedoperations.ReadmoreSource(s):AdidasNetincomefromcontinuingoperationsoftheadidasGroupfrom2015to2023(inmillioneuros)Netincomefromcontinuingoperationsofadidas2015-20232,5002,0001,9181,7091,4921,5001,00050001,3541,082686461254-58-50020152016201720182019202020212022202317Description:In2023,thecompanysufferedanetlossof58millioneurosfromcontinuingoperations.Inthepreviousyear,thecompanyhadgeneratedanetincomeofover250millioneurosfromcontinuingoperations.In2023,adidasGrouphadnetsalesamountingtoabout21.4billioneuros.ReadmoreNote(s):Worldwide;2015to2023Source(s):AdidasTheadidasGroup'sEBITDAworldwidefrom2000to2023(inmillioneuros)TheadidasGroup'sEBITDAworldwide2000-20234,5004,0003,5003,0002,5002,0001,5001,00050002000

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2023Year18Description:ThistimelineshowstheadidasGroup'sEBITDA(earningsbeforeinterest,taxes,depreciationandamortization)worldwidefrom2000to2023.In2023,thecompany'sworldwideEBITDAamountedtoabout1.36billioneuros,fallingby28percentfrom1.87billioneurosrecordedinthepreviousyear.ReadmoreNote(s):Worldwide;2000to2023;*Thesourcenotesthat2020-2022figuresreflectcontinuingoperationsasaresultofthereclassificationoftheReebokbusinesstodiscontinuedoperations.

ReadmoreSource(s):AdidasTheadidasGroup'smarketcapitalizationfrom2000to2023(inmillioneuros)TheadidasGroup'smarketcapitalizationfrom2000to202370,00060,00050,00040,00030,00020,00058,11056,79248,51236,32934,07532,88230,25422,75619,38214,08710,22910,51518,00011,77310,4388,1227,9027,67910,00005,4465,2523,823

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2023Year19Description:In2023,theadidasGroup'smarketcapitalizationamountedtoapproximately32.9billioneuros,upfrom22.8billioneurosinthepreviousyear.Thecompany’smarketcapitalizationalmostdoubledbetween2015and2016,whenitsvaluerosebyaround12billioneuros.In2000,thecompany’smarketcapitalizationamountedto2.99billioneuros.Marketcapitalizationrepresentsthevalueofalistedcompany.ReadmoreNote(s):Worldwide;2000to2023;*Marketcapitalizationatyear-end.ReadmoreSource(s):AdidasCHAPTER

03BusinesssegmentsNetsalesshareofadidasworldwidein2023,byproductcategoryShareofadidas'netsalesworldwidein2023,byproducttypeAccessoriesandgear7%Apparel36%Footwear57%21/statistics/268444/share-of-adidas-retail-net-sales-worldwide-by-store-formatThechartshowstheshareofadidas'netsalesworldwidein2023,brokendownbyproductcategory.In2023,footwearaccountedforoverhalfofalladidas'netsales.Thatyear,adidasGrouphadnetsalesamountingtoabout21.4billioneuros.

ReadmoreNote(s):Worldwide;2023Source(s):AdidasNetsalesoftheadidasGroupworldwidefrom2002to2023,byproductcategory(inmillioneuros)TheadidasGroup'sglobalnetsalesfrom2002to2023,byproductcategoryFootwearApparelAccessoriesandgear16,00014,00012,00010,0008,0006,0004,0002,00002002

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202322Description:ThistimelineshowsthenetsalesoftheadidasGroupworldwidefrom2002to2023,byproductcategory.In2023,theglobalnetsalesoftheadidasGroup'sfootwearsegmentamountedtoabout12.14billioneuros.

ReadmoreNote(s):Worldwide;2002to2023Source(s):AdidasTheadidasGroup'sfootwearproductionworldwidefrom2008to2023(inmillionpairs)TheadidasGroup'sglobalfootwearproductionfrom2008-202350045040035030044841940940337936034031130125625823924025020015010050221219171020082009201020112012201320142015201620172018201920202021*2022*2023Year23Description:ThistimelineillustratesadidasGroup'sfootwearproductionworldwidefrom2008to2023.In2023,about311millionpairsofshoeswereproducedgloballybytheadidasGroup.

ReadmoreNote(s):Worldwide;2008to2023Source(s):AdidasTheadidasGroup'sapparelproductionworldwidefrom2008to2023(inmillionunits)TheadidasGroup'sglobalapparelproductionfrom2008to2023600500528482482465457404382400364328309301292284300200100026726223920082009201020112012201320142015201620172018201920202021*2022*2023Year24Description:In2023,theadidasGroupproducedapproximately328millionunitsofapparelworldwide,significantlyfewerthaninthepreviousyear.ReadmoreNote(s):Worldwide;2008to2023Source(s):AdidasTheadidasGroup'saccessoriesandgearproductionworldwidefrom2010to2023(inmillionunits)GlobalaccessoriesandgearproductionofadidasGroupfrom2010to20231401271171161161201008060402001131131101091009996949348201020112012201320142015201620172018201920202021*2022*2023Year25Description:ThistimelineshowstheadidasGroup'saccessoriesandgearproductionworldwidefrom2010to2023.In2023,theadidasGroupproduced116millionunitsofaccessoriesandgearworldwide.

ReadmoreNote(s):Worldwide;2010to2023Source(s):AdidasCHAPTER

04KeyfiguresofadidasTheadidasGroup'snumberofstoresworldwidefrom2016to2023TheadidasGroup'snumberofretailstoresworldwide2016to20233,0002,8112,5882,5332,3952,5002,0001,5001,0005002,1852,1841,9901,86302016201720182019202020212022202327Description:In2023,theadidasGrouphadaglobaltotalofroughly1,860storesinoperation,decreasingfrom1,990inthepreviousyear.ThecompanyciteditsdecisiontowinddownoperationsinRussiaforthedifference.Backin2016,thecompanyaccountedformorethan2,800storelocationsacrosstheglobe.ReadmoreNote(s):Worldwide;2016to2023Source(s):AdidasNumberofretailstoresoftheadidasGroupworldwidefrom2008to2023,bystoretypeNumberofretailstoresoftheadidasGroupworldwide2008-2023,bystoretypeConceptstoresFactoryoutletsConcessioncornersandother3,5003,0002,5002,0001,5001,000500316851152152872300136120125279779730295734902193725112111254755895991,075881846819331,0441,0861,0571,0311,74620141,75720161,6611,69820151,55720171,43720121,35220101,35520111,34220181,33320191,20320091,01920081,02920209878347440201320212022202328Description:ThistimelinedepictsthenumberofretailstoresoftheadidasGroupworldwidefrom2008to2023,bystoretype.In2023,theadidasGroupoperated744conceptstoresworldwide,downfrom834storesinthepreviousyear.

ReadmoreNote(s):Worldwide;2008to2023Source(s):AdidasNumberofemployeesoftheadidasGroupworldwidefrom2000to2023NumberofemployeesoftheadidasGroupworldwidefrom2000to202370,00060,00050,00040,00030,00020,00010,00002000

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2023Year29/statistics/268427/number-of-employees-of-the-adidas-group-worldwide-since-2000Attheendofthe2023fiscalyear,theadidasGrouphad59,030employeesworldwide,whichisaslightdecreasecomparedtothepreviousyear.adidas'workforcehasdeclinedsince2019whenthecompanyaccountedforover65,000employees.

ReadmoreNote(s):Worldwide;2000to2023Source(s):AdidasResearchanddevelopment(R&D)expenditureoftheadidasGroupworldwidefrom2010to2023(inmillioneuros)R&DexpenditureoftheadidasGroupworldwidefrom2010to202320018718016014012010080153152153151149139130128126124115115102604020020102011201220132014201520162017201820192020202120222023Year30Description:Thistimelineshowstheresearchanddevelopment(R&D)expenditureoftheadidasGroupworldwidefrom2010to2023.In2023,theadidasGroupspentapproximately151millioneurosonresearchanddevelopment.

ReadmoreNote(s):Worldwide;2010to2023Source(s):AdidasMarketingandpoint-of-sale(POS)expensesoftheadidasGroupfrom2015to2023(inmillioneuros)adidasGroupPOSmarketingspend2015-20233,5003,0003,0423,0012,7632,7242,5472,5282,4102,5002,0001,5001,0005002,3482,373020152016201720182019202020212022202331Description:TheadidasGroupincrementeditsmarketingandpoint-of-saleexpensestonearly2.53billioneurosin2023.Thisrepresenteda8.5percentincreaseincomparisontothepreviousyear.

ReadmoreNote(s):Worldwide;2015to2023Source(s):AdidasTheadidasGroup'sfinancialleverageworldwidefrom2000to2023TheadidasGroup'sfinancialleverageworldwide2000-2023250%219.6%200%165.5%150%100%50%0%138.5%121.2%98.6%79.2%78.9%64.6%61.4%58.4%48.8%43.1%39.4%24.3%8.1%4.8%3.3%1.6%-1.8%-5.4%-8.5%-7.5%-15%-20.5%-50%2000

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2023Year32Description:ThistimelinedepictstheadidasGroup'sfinancialleverageworldwidefrom2000to2023.In2023,thecompany'sworldwidefinancialleverageamountedto98.6percent.ReadmoreNote(s):Worldwide;2000to2023Source(s):AdidasTheadidasGroup'ssharepricefrom2000to2023(ineuros)Sharepriceoftheadidasgroupfrom2000to20233503002502001501005002000

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2023Year33Description:ThistimelineshowstheadidasGroup'ssharepricefrom2000to2023.Attheendofthefiscalyearin2023,thesharepriceoftheadidasGroupwas184.16euros.

ReadmoreNote(s):Worldwide;2000to2023;*Sharepriceatyear-end.ReadmoreSource(s):AdidasCHAPTER

05BrandawarenessAdidasbrandawareness,usage,popularity,loyalty,andbuzzamongsportsandoutdooronlineshopusersintheUnitedStatesin2023AdidasbrandprofileintheUnitedStates2023100%94%90%80%70%60%50%40%30%20%10%0%59%47%43%41%AdidasawarenessAdidaspopularityAdidasusageAdidasloyaltyAdidasbuzz35Description:HowhighisthebrandawarenessofAdidasintheUnitedStates?Whenitcomestosportsandoutdooronlineshopusers,brandawarenessofAdidasisat94percentintheUnitedStates.Thesurveywasconductedusingtheconceptofaidedbrandrecognition,showingrespondentsboththebrand'slogoandthewrittenbrandname.HowpopularisAdidasintheUnitedStates?Intotal,59percentofU.S.sportsandoutdooronlineshopuserssaytheylikeAdidas.However,inactuality,among[...]

ReadmoreNote(s):UnitedStates;AugusttoSeptember2023;977respondents;18-64years;respondentswhousesports&outdooronlineshopsSource(s):ConsumerInsightsadidasbrandawareness,usage,popularity,loyalty,andbuzzamongsneakersownersintheUnitedStatesin2024adidasbrandprofileintheUnitedStates2024100%90%80%70%60%50%40%30%20%10%0%96%58%41%39%33%adidasawarenessadidaspopularityadidasusageadidasloyaltyadidasbuzz36Description:HowhighisthebrandawarenessofadidasintheUnitedStates?ReadmoreNote(s):UnitedStates;March2024;1177respondents;18-64years;respondentswhoownsneakersSource(s):

ConsumerInsightsadidasbrandawareness,usage,popularity,loyalty,andbuzzamongsportswearownersintheUnitedStatesin2024adidasbrandprofileintheUnitedStates2024100%90%80%70%60%50%40%30%20%10%0%96%62%51%42%41%adidasawarenessadidaspopularityadidasusageadidasloyaltyadidasbuzz37Description:HowhighisthebrandawarenessofadidasintheUnitedStates?ReadmoreNote(s):UnitedStates;March2024;1123respondents;18-64years;respondentswhoownsportswearSource(s):

ConsumerInsightsAdidasbrandawareness,usage,popularity,loyalty,andbuzzamongsportsandoutdooronlineshopusersintheUKin2023AdidasbrandprofileintheUK2023100%90%80%70%60%50%40%30%20%10%0%95%59%41%34%33%AdidasawarenessAdidaspopularityAdidasusageAdidasloyaltyAdidasbuzz38Description:HowhighisthebrandawarenessofAdidasintheUK?Whenitcomestosportsandoutdooronlineshopusers,brandawarenessofAdidasisat95percentintheUK.Thesurveywasconductedusingtheconceptofaidedbrandrecognition,showingrespondentsboththebrand'slogoandthewrittenbrandname.HowpopularisAdidasintheUK?Intotal,59percentofUKsportsandoutdooronlineshopuserssaytheylikeAdidas.However,inactuality,amongthe95percentofUKrespondents[...]

ReadmoreNote(s):UnitedKingdom;AugusttoSeptember2023;993respondents;18-64years;respondentswhousesports&outdooronlineshopsSource(s):ConsumerInsightsAdidasbrandawareness,usage,popularity,loyalty,andbuzzamongsneakersownersintheUKin2023AdidasbrandprofileintheUK2023100%90%80%70%60%50%40%30%20%10%0%96%58%47%37%31%AdidasawarenessAdidaspopularityAdidasusageAdidasloyaltyAdidasbuzz39Description:HowhighisthebrandawarenessofAdidasintheUK?Whenitcomestosneakersusers,brandawarenessofAdidasisat96percentintheUK.Thesurveywasconductedusingtheconceptofaidedbrandrecognition,showingrespondentsboththebrand'slogoandthewrittenbrandname.HowpopularisAdidasintheUK?Intotal,58percentofUKsneakersuserssaytheylikeAdidas.However,inactuality,amongthe96percentofUKrespondentswhoknowAdidas,60percentofpeoplelike[...]

ReadmoreNote(s):UnitedKingdom;November2023;1148respondents;18-64years;respondentswhoownsneakersSource(s):ConsumerInsightsadidasbrandawareness,usage,popularity,loyalty,andbuzzamongsportswearownersintheUKin2023adidasbrandprofileintheUK2023100%90%80%70%60%50%40%30%20%10%0%96%64%59%48%35%adidasawarenessadidaspopularityadidasusageadidasloyaltyadidasbuzz40Description:HowhighisthebrandawarenessofadidasintheUK?Whenitcomestosportswearusers,brandawarenessofadidasisat96percentintheUK.Thesurveywasconductedusingtheconceptofaidedbrandrecognition,showingrespondentsboththebrand'slogoandthewrittenbrandname.HowpopularisadidasintheUK?Intotal,64percentofUKsportswearuserssaytheylikeadidas.However,inactuality,amongthe96percentofUKrespondentswhoknowadidas,67percentofpeoplelike[...]

ReadmoreNote(s):UnitedKingdom;November2023;1091respondents;18-64years;respondentswhoownsportswearSource(s):ConsumerInsightsAdidasbrandawareness,usage,popularity,loyalty,andbuzzamongsportsandoutdooronlineshopusersinGermanyin2023AdidasbrandprofileinGermany2023100%94%90%80%70%60%50%40%30%20%10%0%67%54%47%47%AdidasawarenessAdidaspopularityAdidasusageAdidasloyaltyAdidasbuzz41Description:HowhighisthebrandawarenessofAdidasinGermany?Whenitcomestosportsandoutdooronlineshopusers,brandawarenessofAdidasisat94percentinGermany.Thesurveywasconductedusingtheconceptofaidedbrandrecognition,showingrespondentsboththebrand'slogoandthewrittenbrandname.HowpopularisAdidasinGermany?Intotal,67percentofGermansportsandoutdooronlineshopuserssaytheylikeAdidas.However,inactuality,amongthe94percentof[...]

ReadmoreNote(s):Germany;AugusttoSeptember2023;927respondents;18-64years;respondentswhousesports&outdooronlineshopsSource(s):ConsumerInsightsAdidasbrandawareness,usage,popularity,loyalty,andbuzzamongsneakersownersinGermanyin2024AdidasbrandprofileinGermany202497%100%90%80%70%60%50%40%30%20%10%0%66%58%47%43%AdidasawarenessAdidaspopularityAdidasusageAdidasloyaltyAdidasbuzz42Description:HowhighisthebrandawarenessofAdidasinGermany?Whenitcomestosneakersusers,brandawarenessofAdidasisat97percentinGermany.Thesurveywasconductedusingtheconceptofaidedbrandrecognition,showingrespondentsboththebrand'slogoandthewrittenbrandname.HowpopularisAdidasinGermany?Intotal,66percentofGermansneakersuserssaytheylikeAdidas.However,inactuality,amongthe97percentofGermanrespondentswhoknowAdidas,68[...]

ReadmoreNote(s):Germany;FebruarytoMarch2024;1149respondents;18-64years;respondentswhoownsneakersSource(s):ConsumerInsightsadidasbrandawareness,usage,popularity,loyalty,andbuzzamongsportswearownersinGermanyin2024adidasbrandprofileinGermany202498%100%90%80%70%60%50%40%30%20%10%0%70%68%57%45%adidasawarenessadidaspopularityadidasusage