土耳其社交媒體行業(yè)市場前景及投資研究報告-培訓課件外文版2024.5微信QQ

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TRENDSSocialmediainTurkeyCHAPTER

01OverviewForecastofinternetusernumbersinTurkeyfrom2018to2027(inmillionusers)ForecastofinternetusernumbersinTurkey2018-2027908076.975.5173.9872.370.4368.267065.3962.1757.84605040302010053.91201820192020202120222023*2024*2025*2026*2027*4Description:ThisstatisticdisplaysaforecastofthedevelopmentininternetusernumbersinTurkeyfrom2018to2027.Therewere68.26millioninternetusersinTurkeyasof2022.In2027,thenumberofmonthlyactiveinternetusersisprojectedtoreach76.9millionindividuals.ReadmoreNote(s):Turkey;individualsofanyagewhousetheinternetfromanylocationviaanydeviceatleastoncepermonth.Source(s):NumberofsocialnetworkusersinTurkeyfrom2018to2027(inmillions)NumberofsocialnetworkusersinTurkey2018-2027908070605040302010076.5975.1173.4771.6369.5567.1164.1860.7256.2452.33201820192020202120222023*2024*2025*2026*2027*5/statistics/569090/predicted-number-of-social-network-users-in-turkeyIn2021,therewereanestimated64.18millionsocialnetworkingusersinTurkey.Thisfigureisprojectedtoincreaseto76.59millionsocialmediausersin2027.In2021,approximately75percentofthepopulationinTurkeyweresocialmediausers.

ReadmoreNote(s):TurkeySource(s):SocialnetworkuserpenetrationinTurkeyfrom2018to2027SocialnetworkuserpenetrationinTurkey2018-2027100%90%87.41%86.19%84.73%82.99%80.91%78.43%80%70%60%50%40%30%20%10%0%75.47%71.99%67.41%63.56%201820192020202120222023*2024*2025*2026*2027*6Description:ThisstatisticdisplaysaforecastofthesocialnetworkuserpenetrationrateinTurkeyfrom2018to2027.In2027,theshareofmonthlyactivesocialnetworkusersisprojectedtoreach87.41percentoftheinternetusersinthecountry.Thiswouldbeanincreaseofalmost9percentfromapproximately78.4percentin2022.ReadmoreNote(s):Turkey;shareofthetotalpopulationwhouseasocialnetworkviaanydeviceatleastoncepermonth.;*ForecastReadmoreSource(s):RevenueofthesocialnetworkingmarketinTurkeyfrom2018to2027(inmillionU.S.dollars)RevenueofthesocialnetworkingmarketinTurkey2018-2027400350300250354.4336.7317.4293.9265.6228.7202.9200140.91501005081.19201960.5020182020202120222023*2024*2025*2026*2027*7Description:AccordingtotheestimationsofStatista'sDigitalMarketInsights,therevenueofthesocialnetworkingsegmentoftheappmarketwentupsignificantlyoverthepastyearsinTurkey.Itwasforecasttocontinuouslyincreasebetween2023and2027bynearly90millionU.S.dollars(+33.43percent).In2022,thesocialnetworkingmarketrecordedarevenueofnearly229millionU.S.dollarsinTurkey.ReadmoreNote(s):Turkey;2018to2027;*Forecast.DataprovidedbyMarketInsightsareestimates.TheSocialNetworkingsegmentcontainsappsthatallowitsuserstostayconnectedandup-to-dateaboutthelivesoffamilyandfriends.Mostof[...]

ReadmoreSource(s):DigitalMarketInsightsPenetrationofleadingsocialnetworksinTurkeyasof3rdquarter2022,byplatformPenetrationofleadingsocialnetworksinTurkeyQ32022Shareofpopulation0%10%20%30%40%50%60%70%80%90%100%InstagramWhatsAppFacebookTwitter90.6%88.8%72.6%66.5%TelegramFacebookMessengerTiktok52.5%48.2%47.8%SnapchatPinterestLinkedIn37.4%36.7%24.4%iMessageSkypeDiscord20.7%19.7%17.1%RedditTumblr12.1%10.1%8Description:Themostusedsocialnetworkinthethirdquarterof2022inTurkeywasInstagram,witha90.6percentpenetrationrate,followedbyWhatsAppwithroughly89percent.Thepresentedinformationisanextrapolationofdatagainedduringasurveyandrepresentsusers'claimedactivity.ReadmoreNote(s):Turkey;Q32022;16-64years;Internetusers;*Figuresrepresentthepercentageofthetotalnationalpopulationusingtheplatforminthepastmonth.*2021versionofGWI'ssurveyfeaturesarevisedversionofthequestionanddoesnot[...]

ReadmoreSource(s):DataReportal;GWI;Hootsuite;WeAreSocialShareofthegeneralpopulationwhousetheinternetforsocialnetworkinginTurkeyfrom2013to2022,byagegroupShareofsocialmediausersinthegeneralpopulationofTurkey2013-2022,byage16-2425-3435-4445-5455-6465-74100%90%80%70%60%50%40%30%20%10%0%20132014201520162017201820192020202120229Description:WhentheshareofindividualswhousedtheinternetforsocialnetworkinginTurkeyfrom2013to2022,observedbyagegroup,individualsagedbetween16and24stoodout,reachingnearly89percent.InternetusageforsocialnetworkinginTurkeyhasincreasedsignificantlyinalloftheagegroupsin2022comparedtothepreviousyear.ReadmoreNote(s):Turkey;2013to2022;16-74yearsSource(s):EurostatCHAPTER

02Facebook&MessengerSocialmediamarketshareofFacebookinTurkeyfromJanuary2020toJune2023SocialmediamarketshareofFacebookinTurkey2020-202375%65%55%45%35%25%15%11/statistics/1312891/turkey-market-share-of-facebook-by-monthOvertheobservedtimeperiod,Facebook'smarketshareinTurkeyfluctuated.InAugust2020,thesocialmediaplatformreachedthehighestmarketshare,withapproximately72percent.AsofJune2023,themarketshareofFacebookstoodat38percent.ReadmoreNote(s):Turkey;January2020toJune2023Source(s):StatCounterNumberofFacebookusersinTurkeyfrom2018to2027(inmillions)NumberofFacebookusersinTurkey2018-20277057.8558.0657.8857.54605040302010057.2257.0356.9957.0853.0348.65201820192020202120222023*2024*2025*2026*2027*12Description:ThisstatisticdisplaysaforecastofthedevelopmentinFacebookusernumbersinTurkeyfrom2018to2027.In2027,thenumberofmonthlyactiveFacebookusersisprojectedtoreach57.08millionindividuals.

ReadmoreNote(s):Turkey;individualswhouseFacebookviaanydeviceatleastoncepermonth.;*Forecasteddata.ThisstatisticpresentsexclusivedatabysMarketAnalyticsteamandisbasedoncalculationsandestimatesderivedfromrelevant[...]

ReadmoreSource(s):FacebookusagepenetrationinTurkeyfrom2018to2027FacebookusagepenetrationinTurkey2018-202780%68.59%68.28%67.65%70%60%50%40%30%20%10%0%66.94%66.29%65.77%65.4%65.16%63.56%59.08%201820192020202120222023*2024*2025*2026*2027*13Description:ThisstatisticdisplaysaforecastoftheFacebookuserpenetrationrateinTurkeyfrom2018to2027.In2027,theshareofmonthlyactiveFacebookusersisprojectedtoreach65.16percentofthetotalpopulation.

ReadmoreNote(s):Turkey;internetuserswhoaccesstheirFacebookaccountviaanydeviceatleastoncepermonth;*ForecastReadmoreSource(s):DistributionofFacebookusersinTurkeyasofJune2023,byagegroupDistributionofFacebookusersinTurkey2023,byagegroupShareofusers0%5%10%15%20%25%30%13-1718-2425-3435-4445-5455-6465+5.7%22.7%27.4%19.5%13.1%7.4%4.1%14/statistics/1030023/facebook-users-turkeyAsofJune2023,therewereapproximately70millionFacebookusersinTurkey,withover27percentofthoseusersbeingbetween25and34yearsofage.Moreover,theseconddominantagegroupbecame18and24,reachingashareof22.7percent.ReadmoreNote(s):Turkey;June2023;13+Source(s):NapoleonCatDistributionofFacebookusersinTurkeyasofJune2023,byagegroupandgenderDistributionofFacebookusersinTurkey2023,byageandgenderShareofusersMen

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10%0%2%4%6%12%14%16%18%3.1%2.6%13-1718-2425-3435-4445-5455-6465+12.1%10.6%10.7%15.5%11.8%8.8%7.4%5.7%4.1%3.3%2.4%1.7%15Description:ThenumberofFacebookusersinTurkeytotaledover70millionasofJune2023,with15.5percentofthoseusersbeingmenbetween25and34yearsofage.Moreover,thesecondmostdominantageandgendergroupwasmenagedbetween18and24,with12percent.ReadmoreNote(s):Turkey;June2023;70,100,000respondents;13+;FacebookusersSource(s):NapoleonCatDistributionofMetaPlatforms'advertisingaudienceinTurkeyinJanuary2023,byagegroupandgenderDistributionofMeta'sad-audienceinTurkey2023,byageandgenderFemaleMale18%16.8%16%14%12%10%8%14%11.4%11.1%9%8.4%7.4%5.4%6%4.1%3.6%4%3%2.3%2.1%1.5%2%0%13-17yearsold18-24yearsold25-34yearsold35-44yearsold45-54yearsold55-64yearsoldOver65yearsold16Description:InTurkey,themajorityofMeta'sadvertisingaudiencebelongedtotheagegroupof25to34yearsolds,addinguptoapproximately28percentasofJanuary2023.Furthermore,acrossallagegroups,theproportionofmenwasoverallhigherthanofwomen.ReadmoreNote(s):Turkey;January2023;13yearsandolderSource(s):DataReportal;Kepios;WeAreSocialNumberofMessengerusersinTurkeyfromJanuary2019toJune2023(inmillions)NumberofMessengerusersinTurkey2019-202340,00035,00030,00025,00020,00015,00010,0005,0000Jan

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'2317Description:ThenumberofMessengerusersinTurkeyfluctuatedeachmonth,fromJanuary2019toJune2023.AsofJune2023,therewereabout35.4millionMessengerusersinTurkey,whichdecreasedslightlycomparedtothepreviousmonth.

ReadmoreNote(s):January2019toJune2023;13+Source(s):NapoleonCatDistributionofMessengerusersinTurkeyasofJune2023,byagegroupDistributionofMessengerusersinTurkey2023,byagegroupShareofusers0%5%10%15%20%25%30%13-1718-2425-3435-4445-5455-6465+1.5%11%26.3%24.9%18.4%11.6%6.4%18/statistics/1032300/messenger-users-turkeyThenumberofMessengerusersreachedapproximately35.4millioninTurkeyasofJune2023,withabove26percentofthoseusersbeingbetween25and34yearsofage.Moreover,theshareofusersagedbetween35and44accountedfor25percent.ReadmoreNote(s):Turkey;June2023;35,399,700respondents;13+Source(s):NapoleonCatDistributionofMessengerusersinTurkeyasofJune2023,byagegroupandgenderDistributionofMessengerusersinTurkey2023,byageandgenderShareofusersMale

Female10%0%2%1.2%4%6%8%12%14%16%18%20%13-1718-2425-3435-4445-5455-6465+0.3%8.2%2.8%17.8%8.5%15.5%9.3%11.6%6.8%7.1%4.5%4%2.4%19/statistics/1032308/messenger-users-turkey-age-genderAsofJune2023,therewereabout35.4millionMessengerusersinTurkey,withnearly18percentofthoseusersbeingmenbetween25and34yearsofage.Additionally,inallagesgroups,menmadeupthemajority,totaling65.3percentoverall.

ReadmoreNote(s):Turkey;AsofJune2023;35,399,700respondents;13+;MessengerusersSource(s):NapoleonCatCHAPTER

03InstagramSocialmediamarketshareofInstagraminTurkeyfromJanuary2020toJune2023SocialmediamarketshareofInstagraminTurkey2020-202350%45%40%35%30%25%20%15%10%5%0%21Description:IntheperiodfromJanuary2020toJune2023,thesocialmediamarketshareofInstagramshowedfluctuatingvaluesinTurkey.InApril2021,thesocialmediaplatformreachedthehighestmarketshare,with35percent.AsofJune2023,themarketshareofInstagramstoodatalmost31percent.ReadmoreNote(s):Turkey;January2020toJune2023Source(s):StatCounterNumberofInstagramusersinTurkeyfromSeptember2018toJune2023(inmillions)NumberofInstagramusersinTurkey2018-20236560555045403530Sep

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'2322Description:AsofJune2023,thenumberofInstagramusersinTurkeytotaledapproximately58.7million.ThehighestnumberofusersrecordedthroughouttheobservedperiodwasinJuly2023,with58,8millionusers.

ReadmoreNote(s):Turkey;September2018toJune2023;13+Source(s):NapoleonCatDistributionofInstagramusersinTurkeyasofJune2023,byagegroupDistributionofInstagramusersinTurkey2023,byagegroupShareofusers0%5%10%15%20%25%30%13-1718-2425-3435-4445-5455-6465+7%25.9%28%19.1%11.4%5.8%2.8%23Description:AsofJune2023,thenumberofInstagramusersaccountedforapproximately58.7millioninTurkey.Thedominantagegroupwas25-34,witha28percentshare.Moreover,theusersagedbetween18and24followedasthesecondleadingagegroup,reaching26percent.ReadmoreNote(s):Turkey;AsofJune2023;58,668,600respondents;13+Source(s):NapoleonCatDistributionofInstagramusersinTurkeyasofJune2023,byagegroupandgenderDistributionofInstagramusersinTurkey2023,byageandgenderShareofusersMen

Women8%0%2%4%6%10%12%14%16%3.7%13-1718-2425-3435-4445-5455-64653.2%13.3%12.6%15.2%12.8%9.7%9.4%5.8%5.6%2.7%3.1%1.4%1.4%24Description:ThenumberofInstagramusersinTurkeyreachednearly58.7millionasofJune2023.Theleadinggenderandagegroupbecamemenaged25and34,withanapproximately15percentshare.

ReadmoreNote(s):Turkey;AsofJune2023;58,668,600respondents;13+;InstagramusersSource(s):NapoleonCatLeadingInstagramaccountsinTurkeyasofJune2023,bynumberoffollowers(inmillions)LeadingInstagramaccountsinTurkey2023,bynumberoffollowersNumberoffollowersinmillions20

30010405060Nusr_et#SaltbaeBurakOzdemirHandeErcel52.1948.830.830.17hakkiakdenizMesutOzil26.57BurakOzcivitCagriTanerDemetOzdemirHadise24.0215.9115.9114.48NeslihanAtagulDoguluAcunIlicali14.0413.6613.59FahriyeEvcenOzcivitGalatasaray12.87IbrahimYlmazA10112.5412.525Description:AsofJune2023,NusretG?k?e,withhisaccountnamedNusr_et#Saltbaereachedover52millionfollowersandbecamethemostpopularInstagramaccountinTurkey.Burak?zdemirwasthesecondmost-followedInstagramaccountinthecountrywithover48.8millionfollowers.ReadmoreNote(s):Turkey;June2023Source(s):BoomSocialLeadingInstagraminfluenceraccountsinTurkeyasofJuly2023,bynumberoffollowers(inmillions)LeadingInstagraminfluenceraccountsinTurkey2023,bynumberoffollowersNumberoffollowersinthousands100246812141618CagriTanerMuratAvci1611.62TahaOzer10.1410.11GürkanTop?uCezmiKaloriferKarikaturhaneDogusYilmazAykutElmasReyn10.048.157.37.056.966.756.526.496.09SukranKaymakYaseminSakalliogluOguzhanUgurDanlaDilanPolat6Regloloji5.826/statistics/1318001/turkey-instgram-influencer-accounts-by-follower-numbersAsofJuky2023,?arTanerbecametheleadingInstagraminfluenceraccount,reachingabout16millionfollowersinTurkey.MuratAvciandTaha?zerrankedsecondandthird,totalingover11.6millionand10millionfollowersonthesocialmediaplatform.ReadmoreNote(s):Turkey;AsofJuly2023Source(s):BoomSocialLeadingInstagramaccountsinthesportscategoryinTurkeyasofJuly2023,bynumberoffollowers(inmillions)LeadingInstagramsportsaccountsinTurkey2023,bynumberoffollowersNumberoffollowersinmillions051015202530MesutOzilGalatasaray26.7813.06Fenerbah?e8.9IlkayGündoganBeiktaJK7.315.69FernandoMusleraHakanCalhanogluultrAslan4.43.173.16alexdesouza2.912.822.251.941.68ZehraGünesArdaGülerMerihDemiralKenanSofuoglumillitakimlar1.621.5VolkanDemirel27Description:AsofJuly2023,MesutOzilwasthemostfollowedInstagramaccountinthesportscategoryinTurkey,reachingalmost26.8millionfollowers.TheinstagramaccountsofGalatasarayandFenerbah?esportsclubsrankedsecondandthird,totalingapproximately13millionand8.9millionfollowers.ReadmoreNote(s):Turkey;July2023Source(s):BoomSocialCHAPTER

04YouTubeSocialmediamarketshareofYouTubeinTurkeyfromJanuary2020toJune2023SocialmediamarketshareofYouTubeinTurkey2020-202325%20%15%10%5%0%29/statistics/1313173/turkey-market-share-of-youtubeDuringthetimeperiodbetweenJanuary2020andJune2023,thesocialmediamarketshareofYouTubereacheditspeakinMay2021inTurkey,accountingfor19percent.AsofJune2023,thesocialmediaplatformhadamarketshareof13.5percent.ReadmoreNote(s):Turkey;January2020toJune2023Source(s):StatCounterForecastofthenumberofYoutubeusersinTurkeyfrom2017to2025(inmillions)YoutubeusersinTurkey2017-202580706067.4465.963.6762.3359.0257.8553.0348.655040302010038.4720172018201920202021202220232024202530Description:In2021,YouTube'suserbaseinTurkeyamountstoapproximately59.02millionusers.ThenumberofYouTubeusersinTurkeyisprojectedtoreach67.44millionusersby2025.Userfigureshavebeenestimatedbytakingintoaccountcompanyfilingsorpressmaterial,secondaryresearch,appdownloadsandtrafficdata.Theyrefertotheaveragemonthlyactiveusersovertheperiod.

ReadmoreNote(s):Turkey;2017-2019;Allvaluesareestimates.Source(s):RankingofleadingYouTubechannelsinTurkeyasofJuly2023,bynumberofsubscribers(inmillions)LeadingYouTubechannelsinTurkey2023,bysubscribersNumberofsubscribersinmillions1505102025303531.8BeterB?cükNetdmüzik24EnesBatur15.9OyuncakAv15.2OyuncakoynuyorumAtv11.411.311.211Ceylin-HOfficialCznBurakOrkunIsitmaktarikalhalapi10.59.8431Description:AsofJuly2023,BeterB?cükchannelreachedthehighestnumberofsubscribersamongsttheYouTubechannelsinTurkey,withnearly32million.NetdmüzikfollowedasthesecondhighestrankingYouTubechannel,with24millionsubscribers.ReadmoreNote(s):Turkey;AsofJuly2023Source(s):VidoolyLeadingYouTubeinfluencerchannelsinTurkeyasofJuly2023,bynumberofsubscribers(inmillions)LeadingYouTubeinfluencerchannelsinTurkey2023,bynumberofsubscribersNumberofsubscribersinmillions024681012141618EnesBaturCznBurak15.911.2OrkunIsitmakDeliMiNe?10.58.89Kafalar7.77Ruhi?enetMedyaBaris?zcanNoluyoYa?MeryemCanBaBaLaTV6.76.355.114.824.724.66AlperRendeSemihVarolSeseGel4.344.324.06BerkcanGüvenUrasBenlioglu3.3432Description:AsofJuly2023,EnesBaturwasthetop-rankingYouTubechannelintheinfluencercategoryinTurkey,reachingnearly16millionsubscribers.CznBurakfollowedsecondonthelistwithover11millionsubscribers.ReadmoreNote(s):Turkey;July2023Source(s):BoomSocialLeadingYouTubechannelsintheshoppingcategoryinTurkeyasofJuly2023,bynumberofsubscribers(in1,000s)LeadingYouTubeshoppingchannelsinTurkey2023,bynumberofsubscribersNumberofsubscribersinthousands0100200300400500600700CanimAnneA101643636Trendyol510MigrosTürkiyeModanisa382215201ebebekHepsiburadaMediaMarktTürkiyeCiceksepeti17414278.6SokMarketlerBIMTürkiyeGratis76.375.975.3VatanBilgisayarDecathlonTürkiyeYemeksepeti65.661.257.933Description:AsofJuly2023,theYouTubechannelCanmAnnebecamethetop-rankingchannelintheshoppingcategoryinTurkeyreaching643thousandsubscribers.TheYouTubechanneloftheTurkishretailcompany,A101placedsecondonthelistwith636thousandsubscribers.ReadmoreNote(s):Turkey;AsofJuly2023Source(s):BoomSocialLeadingYouTubechannelsinthepressandmediacategoryinTurkeyasofJuly2023,bynumberofsubscribers(inmillions)LeadingYouTubepressandmediachannelsinTurkey2023,bynumberofsubscribersNumberofsubscribersinmillions024681012atvbeINSportsMasaileKocaAyiKanalD11.3108.818.09?ukur6.656.5TRT?ocukFOX5.21ShowTVTRT1Kanal74.624.54.264.014.013.9?okGüzelHareketlerHercaiYasakElmaDisneyChannelTürkiyeTRTWorld3.533.4734Description:AsofJuly2023,theYouTubechannelofthetelevisionchannelatvplacedfirstinthepressandmediacategoryinTurkey,reachingover11millionsubscribers.Furthermore,theYouTubechannelofbeINSportschanneltooksecondplacecounting10millionsubscribers.ReadmoreNote(s):Turkey;July2023Source(s):BoomSocialCHAPTER

05TwitterSocialmediamarketshareofTwitterinTurkeyfromJanuary2020toJune2023SocialmediamarketshareofTwitterinTurkey2020-202335%30%25%20%15%10%5%0%36/statistics/1313146/turkey-market-share-of-twitterInTurkey,TwitterdemonstratedvaryingmarketsharevaluesfromJanuary2020toJune2023.InMay2023,witha29.7percentmarketshare,thesocialmediaplatformreacheditspeak.AsofJune2023,themarketshareofTwitterstoodat12.55percent.ReadmoreNote(s):Turkey;January2020toJune2023Source(s):StatCounterLeadingTwitteraccountsinTurkeyasofJuly2023,bynumberoffollowers(inmillions)LeadingTwitteraccountsinTurkey2023,bynumberoffollowersNumberoffollowersinmillions1005152025RecepTayyipErdoganCemYlmaz20.8516.32GalatasaraySKKemalKilicdarogluFenerbah?eSKT.C.Cumhurbaskanligifatihportakal13.2311.0410.969.629.48EkremImamogluHalukLevent8.938.86Dr.FahrettinKoca8.44AbdullahGül8.23NTV7.94cüneyt?zdemirMansurYavasAtademirer7.537.537.0937Description:Asof2023,RecepTayyipErdoan,thepresidentoftheRepublicofTurkey,rankedfirstwithalmost20.9millionfollowersonthemost-followedTwitteraccountslistinTurkey.ThefamousTurkishcomedianandactor,CemYlmazhadover16.3millionfollowerswhichplacedhimsecond.ReadmoreNote(s):Turkey;AsofJuly2023Source(s):BoomSocialLeadingTwitteraccountsintheshoppingcategoryinTurkeyasofJuly2023,bynumberoffollowers(in1,000s)LeadingTwittershoppingaccountsinTurkey2023,bynumberoffollowersNumberoffollowersinthousands0100200300400500600TeknosaMediaMarktTurkiyeHepsiburadagratistr540.4477.6421.7419.8MigrosTurkiye353.4282.7TrendyolWatsonsTurkiyeBiletix233.2231.9228.2KCarrefourSAYemeksepetiVatanBilgisayarMediatrend224.7195.8184175.5150.7118.238Description:Teknosa,oneofthebiggestelectronicretailcompaniesinTurkeyhadthehighestnumberofTwitterfollowersintheshoppingcategoryasofJuly2023,accountingforover540thousand.TheTwitteraccountofMediaMarktTürkiye,amultinationalchainstoreforconsumerelectronics,placedsecond,reachingnearly482thousandfollowers.ReadmoreNote(s):Turkey;July2023Source(s):BoomSocialLeadingTwitteraccountsinthepressandmediacategoryinTurkeyasofJuly2023,bynumberoffollowers(inmillions)LeadingTwitterpressandmediaaccountsinTurkey2023,bynumberoffollowersNumberoffollowersinmillions012345678910fatihportakalNTV9.487.94cüneyt?zdemirNTVSpor7.536.346.14AcunIlicaliahmethakanCanDundarCNNTurk5.635.65.58UgurDundar5.12Habertürk4.88IsmailKu?ukkayaTRTHaber4.494.414.38BBCNewsTurk?e39Description:AsofJuly2023,theTwitteraccountofthejournalistandTVpresenterFatihPortakalhadthehighestnumberoffollowersinthepressandmediacategoryinTurkey,closeto9.5million.TheTurkishnationwidenewschannelNTVplacedsecondwithnearlyeightmillionfollowers.ReadmoreNote(s):Turkey;AsofJuly2023Source(s):BoomSocialLeadingTwitteraccountsinthefinancecategoryinTurkeyasofJuly2023,bynumberoffollowers(in1,000s)LeadingTwitterfinanceaccountsinTurkey2023,bynumberoffollowersNumberoffollowersinthousands0100200300400500600BinanceGlobalTurkiyeMerkezBankasiZiraatBankasiBorsaIstanbulIsYatirim560.87547.29458.64439.8366.73348.97BinanceTRGarantiBBVAIsBankasi283.97245.86241.14ParibuHalkbankYapiKredi222.35219.49AkbankBtcTurk192.36185.9Metatime166.64VakifBank135.8740Description:AsofJuly2023,theaccountofBinanceTürkiye,acryptocurrencyexchangeplatform,reachedmorethanhalfamillionfollowersonTwitterandrankedfirstinthefinancecategoryinTurkey.Moreover,theTwitteraccountsoftwoofthebiggestbanksinTurkey,MerkezBankasandZiraatBankasplacedsecondandthird,withover547thousandand458thousandfollowercount.ReadmoreNote(s):Turkey;AsofJuly2023Source(s):BoomSocialCHAPTER

06OthersocialnetworksNumberofLinkedInusersinTurkeyfromNovember2019toJune2023(inmillions)NumberofLinkedInusersinTurkey2019-202315.514.513.512.511.510.59.58.57.542Description:ThenumberofLinkedInuserskeptgrowingfromNovember2019toJune2023inTurkey.AsofJune2023,thesocialnetworkingplatformreached14.36millionLinkedInusers.Thatwasthehighestrecordednumberofusersduringtheobservedperiodoftime.ReadmoreNote(s):Turkey;November2019toJune2023Source(s):NapoleonCatDistributionofLinkedInusersinTurkeyasofJune2023,byagegroupDistributionofLinkedInusersinTurkey2023,byagegroup60%56.4%50%40%30%20%10%0%28.6%13.2%35-541.8%55+18-2425-3443Description:AsofJune2023,thedominantagegroupusingLinkedIninTurkeyconsistedofpeopleagedbetween25and34yearsold,makingupover56percentoftheusers.Moreover,theusersagedbetween18and24reachedashareof28.6percent,makingthemtheseconddominantgroupofusers.ReadmoreNote(s):Turkey;June2023Source(s):NapoleonCatNumberofSnapchatusersinTurkeyfrom2019to2023(inmillions)NumberofSnapchatusersinTurkey2019-20231614.9141210812.911.17.76.3564202019202020212022202344Description:ThenumberofSnapchatusersinTurkeygraduallyincreasedovertheobservedperiod.ThenumberofactiveTurkishusersamountedtonearly15millionasofJanuary2023.

ReadmoreNote(s):Turkey;2019to2023Source(s):DataReportal;Meltwater;SnapInc.;Varioussources(Hootsuite,SnapInc.,WeAreSocial);WeAreSocialDistributionofSnapchatusersinTurkeyasofJanuary2023,bygenderDistributionofSnapchataudienceinTurkey2023,bygender70%61.1%60%50%38