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得到了用戶的廣泛好評(píng)，用戶普遍評(píng)論“我可以不用，你

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?phase1「車展亮相」釋放新車亮點(diǎn)，拉高新車熱度phase2「展車到店」深挖產(chǎn)品力，引導(dǎo)用戶試駕全球首次亮相引爆關(guān)注度多維釋放產(chǎn)品力促進(jìn)到店轉(zhuǎn)化達(dá)人類型4位頭部+30條贈(zèng)送資源80%車垂；20%跨界-時(shí)尚類80%車垂；20%抖音車垂達(dá)人齊發(fā)聲全網(wǎng)引爆新車亮相關(guān)注度共計(jì)40+達(dá)人參與試駕會(huì)營(yíng)銷重點(diǎn)、集中釋放亮相信息，引發(fā)討論4個(gè)抖音頭部車垂?fàn)款^釋放新車產(chǎn)品力、全網(wǎng)鋪開(kāi)，拉高新車亮相熱度另外有30位抖音車垂以贈(zèng)送資源的形式釋放新車1、深度試駕，測(cè)評(píng)產(chǎn)品力以突出智能駕艙為核心參與線下試駕活動(dòng)，深度釋放產(chǎn)品力2、強(qiáng)調(diào)到店節(jié)點(diǎn)，引導(dǎo)試駕持續(xù)拉高大眾對(duì)產(chǎn)品的期待引導(dǎo)到店試駕以抖音為核心平臺(tái)，全網(wǎng)內(nèi)容分發(fā)車展亮四位頭部車圈達(dá)人相期總曝光量超5000w新車搜索指數(shù)達(dá)5萬(wàn)，其

余競(jìng)品均低于3萬(wàn)展

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30+83.33%4B空間展現(xiàn)微播易微播易成立于2009年，是一家大數(shù)據(jù)技術(shù)驅(qū)動(dòng)的、以人工智能技術(shù)為核心的獨(dú)立B2B新媒體營(yíng)銷平臺(tái)型企業(yè)，深耕核心業(yè)務(wù)10余載，已成長(zhǎng)為業(yè)內(nèi)龍頭企業(yè)。公司自主研發(fā)的B2B產(chǎn)業(yè)互聯(lián)網(wǎng)交易系統(tǒng)，為廣告主與海量自媒體打造了全線上系統(tǒng)化操作的交易平臺(tái)，領(lǐng)先的大數(shù)據(jù)技術(shù)和人工智能技術(shù)使交易實(shí)現(xiàn)精準(zhǔn)匹配和快速達(dá)成。從供給端來(lái)看，公司與大量的自媒體企業(yè)建立合作關(guān)系，通過(guò)營(yíng)銷推廣、技術(shù)支持和工具服務(wù)等手段為之賦能。從需求端來(lái)看，公司為品牌客戶提供全方位、一站式的社交媒體精準(zhǔn)投放策略、策劃和營(yíng)銷增值服務(wù)，同時(shí)為大量中、長(zhǎng)尾客戶提供標(biāo)準(zhǔn)化的營(yíng)銷交易服務(wù)。智策?K

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KOLKOL為企業(yè)提供全鏈路AI整合營(yíng)銷服務(wù)AI/26AIAIAIBRIEFKOL1357AIAI…6AIAI8

4KPIKOL中國(guó)廣告協(xié)會(huì)1983附錄：法律聲明本報(bào)告由微播易制作，未經(jīng)本公司書(shū)面同意，任何單位及個(gè)人不得以任何方式及理由對(duì)該內(nèi)容進(jìn)行抄錄、或其他產(chǎn)品捆綁使用、銷售。凡有上述侵權(quán)行為之單位及個(gè)人必須立即停止