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2024
MobileIndustryImpactReport:
Sustainable
DevelopmentGoals
Executivesummary
September2024
TheGSMAisaglobalorganisationunifyingthemobileecosystemtodiscover,develop
anddeliverinnovationfoundationalto
positivebusinessenvironmentsandsocietalchange.Ourvisionistounlockthefullpowerofconnectivitysothatpeople,industry
andsocietythrive.Representingmobile
operatorsandorganisationsfromcrossthemobileecosystemandadjacentindustries,theGSMAdeliversforitsmembersacrossthreebroadpillars:IndustryServicesandSolutions,ConnectivityforGoodand
Outreach.Thisactivityincludesunderpinningthetechnologyandinteroperabilitythat
makemobilework,advancingpolicy,tacklingtoday’sbiggestsocietalchallengesand
providingtheworld’slargestplatformto
convenethemobileecosystemattheMWCandM360seriesofevents.
Weinviteyoutofindoutmoreat
FollowtheGSMAonX:
@GSMA
G與A
Intelligence
GSMAIntelligenceisthedefinitive
sourceofglobalmobileoperatordata,
analysisandforecasts,andapublisher
ofauthoritativeindustryreportsand
research.Ourdatacoverseveryoperatorgroup,networkandMVNOinevery
countryworldwide–fromAfghanistan
toZimbabwe.Itisthemostaccurateandcompletesetofindustrymetricsavailable,comprisingtensofmillionsofindividual
datapointswhichareupdateddaily.
GSMAIntelligenceisreliedonbyleading
operators,vendors,regulators,financial
institutionsandthird-partyindustryplayerstosupportstrategicdecision-makingandlong-terminvestmentplanning.Thedata
isusedasanindustryreferencepointandisfrequentlycitedbythemediaandby
theindustryitself.
Ourteamofanalystsandexpertsproduceregularthought-leadingresearchreportsacrossarangeofindustrytopics.
info@
Toseethefullversionofthereportonline,pleasescantheQRcode
Digitalconnectivityisessentialforadvancingsustainabledevelopment
Immediateactionisrequiredtoreversethesetrends.BuildingontherecommendationsoftheGlobalSustainableDevelopmentReport2023,theUNhasproposedaframework
builtaroundsixinvestmentpathwaysfortheeffectivedeliveryofhigh-impact,sustainable,resilientandinnovativesolutionstorealise
theSDGsby2030.2Digitalconnectivityis
oneofthesesixinvestmentpathways,withtheUNhighlightingconnectivity’svitalroleinprovidingthefoundationsonwhichdigitalproducts,serviceandinnovationscanbe
builtforthebenefitofallofsociety.
Theworldisgrapplingwithsubstantialeconomic,socialandenvironmental
challengesinthefaceofescalatingrisksanduncertainties.Inanincreasingly
interconnectedworld,shocksandcrises
areoccurringwithgreaterfrequencyand
intensity.RecenteventssuchastheCovid-19pandemic,conflictsandclimate-related
disastershavesignificantlyhinderedprogressineradicatingpovertyandhunger,reducinginequalityandgendergaps,andenhancinghealthandeducationoutcomes.1
Theimpactofthesecrisesisapparent
whenmeasuringprogressontheUN
SustainableDevelopmentGoals(SDGs).
“Inanincreasingly
TheworldisnotontracktoachievemostoftheSDGsby2030.TheUN’s2024
interconnectedworld,shocksandcrises
areoccurringwithgreaterfrequency”
assessmentoftheroughly140SDGtargetswithdatashowsthatonly17%areon
track,nearlyhalfareshowingminimalormoderateprogressandmorethanathirdhaveseeneithernomovementorregressedbelowthe2015baseline.
1TheSustainableDevelopmentGoalsReport2024,UN,June2024
2‘Reinforcingthe2030AgendaforSustainableDevelopmentanderadicatingpovertyintimesofmultiplecrises:Theeffectivedeliveryofsustainable,resilientandinnovativesolutions’,UN,May2024
2024MobileIndustryImpactReportExecutiveSummary3
Themobileindustryhasachieved58%ofitspotentialcontributiontotheSDGs–upfrom31%in2015
20152023
Themobileindustrymakesasignificantcontributiontodrivingsustainable
developmentandachievingtheSDGs.
In2023,theaverageSDGmobileimpact
scoreacrossthe17goalswas58.3This
meansthemobileindustryachieved58%
ofitspotentialcontributiontotheSDGs–
upfrom31%in2015.Themobileindustry
achieveditshighestimpactonSDG9:
Industry,InnovationandInfrastructure,
drivenbythereachofmobile.Bytheend
of2023,theshareoftheworld’spopulationlivinginareaswithoutmobilebroadband
coveragestoodatjust4%(350million
people),while57%oftheworld’spopulation(4.6billionpeople)wasusingmobileinternet.
Growingusageofmobile-enabledactivitiesisalsopivotaltothemobileindustry’sSDG
contribution.Forexample,3billionpeople
(54%ofmobilesubscribers)usedmobile
financialservices(suchasmobilebanking
andmobilemoney)in2023.Thisdrives
mobile’simpactonmultipleSDGs,includingSDG1:NoPovertyandSDG8:DecentWorkandEconomicGrowth,byhelpingindividualstomanagetheirfinanceswhilecreating
employmentopportunitiesandraising
productivity.Yet,despitethesignificant
impactofthemobiletechnologyonthe
SDGs,thereisstillmoreworktobedonetomaximisetheindustry’scontributionaheadofthe2030deadline.
3ForeachSDG,theGSMAcalculatesa‘mobileimpactscore’outof100.Ascoreofzeromeansthemobileindustryishavingnoimpactatall,whileascoreof100meanstheindustryisdoingeverythingpossibletocontributetothatSDG.AmoredetaileddescriptionisprovidedintheSDGImpactMethodologydocument.
2024MobileIndustryImpactReportExecutiveSummary4
“ThemobileindustryachieveditshighestimpactonSDG9:Industry,Innovationand
Infrastructure,drivenbythe
reachofmobile.Bytheendof2023,theshareoftheworld’spopulationlivinginareaswithoutmobile
broadbandcoveragestoodatjust4%(350millionpeople),while57%oftheworld’spopulation(4.6billionpeople)wasusingmobileinternet.”
2024MobileIndustryImpactReportExecutiveSummary5
TheUNSummitoftheFutureisauniqueopportunitytoenhancecooperation
oncriticalchallengesandaccelerateprogressontheSDGs
On22September2024,theUNSummitoftheFuturewillconveneworldleadersto
forgeanewinternationalconsensusonhowtodeliverabetterpresentandsafeguard
thefuture.Digitalconnectivitywillbecentraltodiscussionsduringtheevent.TheUN’s
CommonAgendaproposesaGlobalDigitalCompacttobeagreedattheSummitoftheFuture.4Thiscompactoutlinesthreecriticalareasrequiringurgentmulti-stakeholder
digitalcooperation:closingthedigitaldivide;makingtheonlinespaceopenandsafefor
everyone;andgoverningAIforhumanity.
Themobileindustryplaysacrucialrolein
eachofthesethreeareas.First,addressingtheusagegapisintegraltoclosingthe
digitaldivideandensuringnooneisleft
behindinthedigitalage.5Mostunconnected
personsliveinareaswithmobilebroadbandcoverage,butfacebarrierstoadoption
includingaffordability(particularlyof
internet-enabledhandsets),knowledge,skillsandrelevance.Operatorsandtheirpartnershaveimplementedseveral
initiativestotacklethesechallenges.
Theseincludeofferingfinancingoptions
tomakesmartphonesmoreaccessibleforawiderrangeofconsumers,promoting
digitalskillsandeducation,andintroducingrelevantcontentandonlineservices.
Inaddition,mobileoperatorsplayan
importantroleinprovidingasafeandsecuremobileexperiencefortheirconsumerswhilemeetingtheirobligationstoprotectpublicsafety.Theirworkincludesaddressingissuesofprivacyandsecurity,aswellaspromoting
4TheGlobalDigitalCompactwillsetoutprinciples,objectivesandactionsforadvancinganopen,free,secureandhuman-centreddigitalfuturethatisanchoredinuniversalhumanrightsandthatenablestheattainmentoftheSDGs.Formoreinformation,pleasesee‘AGlobalDigitalCompact—anOpen,FreeandSecureDigitalFutureforall’,UN,May2023
5The‘usagegap’referstothosewholivewithinthefootprintofamobilebroadbandnetworksbutdonotusemobileinternetservices
2024MobileIndustryImpactReportExecutiveSummary6
thesafeandbeneficialuseofmobileservicesandthevastarrayofapplicationsthey
support.Theseactionsgiveindividualstheconfidencetousethefullrangeofonline
services,providingaccesstovitalinformationandlife-enhancingtoolsthatsupportthe
mobileindustry’scontributiontotheSDGs.
Themobileindustryisalsoattheforefrontofinitiativestotacklethechallenges
associatedwithAI,withoperators
collaboratingwithadiverserangeof
stakeholderstodevelopethicalguidelinesandpromoteresponsibleAIpractice.
RaisingawarenessandprovidingeducationaboutAIpracticesandsafetyisalsoacriticalaspectofmaximisingthepotentialofAI
solutions.OperatorinitiativesarehelpingdiversepopulationsbetterunderstandAIanditssafetyconcernswhileaddressingtheneedsofunderservedcommunities.
“OperatorinitiativesarehelpingdiversepopulationsbetterunderstandAIanditssafetyconcerns”
2024MobileIndustryImpactReportExecutiveSummary7
Keydriversofmobile’sSDGimpact6
Mobileinternetcoverageandadoption
4%
57%
oftheworld’spopulation
(350millionpeople)are
stillnotcoveredbymobilebroadband(coveragegap)
oftheworld’spopulation(4.6billionpeople)nowusemobileinternet
49%
39%
Mobileinternetisusedby
49%ofthepoorest40%,
equivalentto1.6billionpeople
oftheworld’spopulation(3.1billionpeople)livewithinthefootprint
ofamobilebroadbandnetworkbutarenotusingit(usagegap)
41%60%2x
Ruralmobile
internetadoptionhasreached41%
(1.4billionpeople)
4Gaccountsfor
almost6
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