Design,Innovation and Entrepreneurship 1.0知到智慧樹期末考試答案題庫2024年秋同濟大學

Design,InnovationandEntrepreneurship1.0知到智慧樹期末考試答案題庫2024年秋同濟大學AbouttheexampleofStarbucks,wecanknowthat…

A:ThefounderofStarbucksactuallypredictedthemarketthatpeoplewouldpaymoreforcoffeeB:TheychosetoprovidechairsandplaydifferentkindsofmusicaccordingtheintuitionofthefounderC:Theentrepreneurandhisteamactuallycommunicateddeeplywithcoffeelovers

答案:TheentrepreneurandhisteamactuallycommunicateddeeplywithcoffeeloversAccordingtoPrahalad&Hamel’stheoryandusingthemetaphorofatreetodescribeacompany,thecorecompetenceis...

A:BranchesB:LeavesC:RootD:Trunk

答案:RootWhenweencounterthefollowingsituation,weareusing_______reasoning.“Apredictiondrawsaconclusionaboutafutureindividualfromapastsample.?ProportionQ(e.g.15%)ofobservedaircraftpassengershavehadinthepastattribute“vegan”.Therefore:?ThereisaprobabilitycorrespondingtoQ(15%)thatfutureaircraftpassengerswillhaveattribute“vegan”onnextflights”

A:B.

InductiveB:A.

DeductiveC:D.

AbductiveD:C.

Deductive+inductive

答案:InductiveTheSTP（segmentation-targeting-positioning）processcanberegardedas...

A:causalapproachB:abductiveapproachC:effectualapproach

答案:causalapproachRobertVerganticalltheradicalinnovationofmeaningsasdesign-driveninnovationbecause…

A:it'spropelledbythemethodofhuman-centereddesignB:it'spropelledbyafirm'svisionaboutpossiblebreakthroughmeaningsC:it'spropelledbyredesignoftheproductlanguage

答案:it'spropelledbyafirm'svisionaboutpossiblebreakthroughmeaningsNowadays,thestrategyisdevelopedinanadaptivemanner,whichmeans:

A:Alotofturbulence,uncertaintyinthemarketB:StableorganizationalstructureandleadershipC:Aclearbourndaryofbusinesses

答案:Alotofturbulence,uncertaintyinthemarketAccordingtoKnight(1921)andKamien(1994),whenyouareinthegameofdrawingredballsfromalargepotcontainingfivegreenballsandfiveredballs.Thiskindofgameisanexampleof

A:A.

RiskB:B.

Uncertainty

答案:A:RiskIfyou:-Createanewmarket-Makethecompetitionirrelevant-Createandsatisfynewdemand-Breakthetradeoffbetweenvalueandcost-Achievedifferentiationandlow-costatsametimeThenyouareusing

A:redoceanstrategyB:blueoceanstrategy

答案:blueoceanstrategyBikesharingisacaseofradicalinnovation…

A:BasedontheinnovationoftechnologyB:BasedonhumancentereddesignC:Basedontheinnovationofmeaning

答案:BasedontheinnovationofmeaningWhichonedoyouthinkisnotthefeatureofawickedproblem?

A:complexB:ambiguousC:dynamic

答案:ambiguousWhichstatementbelowisincorrect?

A:Thestrategyistolinkthevisionandthecurrentstatusofthecompany.B:Strategyisnotonlytodevelopaplantodefeatpotentialcompetitors,butalsototakeaseriesofinitiativestodevelopproductsorserviceswithprofitsC:Visionisalong-term,constant,andunchangeablegoal.D:Visionisacommongoalofonecompanywhichisacceptedbyallemployees.

答案:Visionisalong-term,constant,andunchangeablegoal.Ininductivereasoning,itisoftenrequiredtoreturntocaseobservationwhen…

A:AnewcaseOBSERVEDdoesnotconfirmtheproposedruleB:TheissuetoberesolvedlooksquitebanalC:Thetentativeruleishighlydisruptiveoftheentiresystem

答案:AnewcaseOBSERVEDdoesnotconfirmtheproposedruleThroughobservingmanycases，wecanestablisharulebasedonthem.Thiskindofreasoningis…

A:inductiveB:abductiveC:deductive

答案:inductiveInductivereasoningusuallyleadsto…

A:Strongcause-effectrelationshipbetweenelementsB:highlyRiskyforecastC:Ageneralizationfromcases

答案:AgeneralizationfromcasesDesignThinkingdiffersfromproblemsolvingbecause…

A:ItisbasedoncreativeassociationsB:itcansparkradicalinnovationC:Itdoesn’tfollowalinearmethodology

答案:itcansparkradicalinnovationTheHCDframeworkhaslimitationswhenitcomestopredict…

A:Howtoimprovetheproduct’sperformanceB:ThehighestlevelofqualitythatwillbeachievedC:Consumers'levelofacceptanceoftheproduct

答案:ThehighestlevelofqualitythatwillbeachievedIfwecan'tfindapredefinedmarketatthebeginningofentrepreneurship，wecanusetheapproachof…

A:abductiveapproachB:effectualapproachC:causalapproach

答案:effectualapproachAccordingtotheDesignThinkingapproachproposedbyIDEO,whichofthefollowingisthecorrectorder？

A:Empathize,Define,Ideate,Prototype,TestB:Define,Empathize,Ideate,Prototype,TestC:Empathize,Ideate,Define,Prototype,Test

答案:Empathize,Define,Ideate,Prototype,TestOnthecompanyportfoliolevel,youcanturnonered-oceanbusinesstobeacashcow.Whichperspectiveoncorporatestrategydoyouhold?

A:Market-basedB:Value-basedC:Resource-basedD:combiningthreeperspectivestogether

答案:combiningthreeperspectivestogetherWhenwesaythatproblemsbecamenetworked,wemeanthat…

A:Issuesinonebusinesscanaffectotherstakeholders'businessB:TheycanbehugelyimpactedbyhackersC:Thequalityleveloftheinternetbackboneisparamount

答案:Issuesinonebusinesscanaffectotherstakeholders'businessClassicdefinitionsofinnovationinclude:

A:D.

Innovationisthemarketintroductionofatechnicalororganizationalnovelty,notjustitsinventionB:B.

ThesuccessfulexploitationofnewideasC:C.

ChangethatcreatesanewdimensionofperformanceD:A.

Theactofintroducingsomethingnew

答案:B.

Thesuccessfulexploitationofnewideas###D.

Innovationisthemarketintroductionofatechnicalororganizationalnovelty,notjustitsinvention###C.

Changethatcreatesanewdimensionofperformance###A.

TheactofintroducingsomethingnewBusinessplanscanbeappliedmainlyinthefollowingdifferentareas

A:internalandexternalcommunicationofthecompanydevelopmentB:BusinessappraisalsforM&AtransactionsC:theevaluationofthestrategyandyourmanagementconceptD:Raisingequityordebtcapital

答案:Raisingequityordebtcapital###theevaluationofthestrategyandyourmanagementconcept###BusinessappraisalsforM&Atransactions###internalandexternalcommunicationofthecompanydevelopmentInthemetaphoroftheeffectuallogicofentrepreneurship,thepatchworkquiltisuniquedueto:

A:LargequiltingprojectsareusuallyworkedinteamsB:ThequilterhaswiderlatitudethanthepuzzlesolverinputtingtogetherthepatternC:Thequiltnotonlyhastobepleasingandmeaningful,butalsohastobeusefulandvaluable–intheend,ithastokeephumanbodieswarmatleast.D:thepictureexistedandwasjustwaitingtobeputtogether

答案:Thequiltnotonlyhastobepleasingandmeaningful,butalsohastobeusefulandvaluable–intheend,ithastokeephumanbodieswarmatleast.;Largequiltingprojectsareusuallyworkedinteams;ThequilterhaswiderlatitudethanthepuzzlesolverinputtingtogetherthepatternWhichofthefollowingstatementsaboutdesignisright?

A:Designisaknowledge-intensiveprocess(thatinvolvesselectinggoalsthendevelopingandexecutingstrategiestomeetthosegoals)B:DesignistheskillofmakinganobjectoranartefactC:Designisaformofreasoning

答案:Designisaformofreasoning###Designistheskillofmakinganobjectoranartefact###Designisaknowledge-intensiveprocess(thatinvolvesselectinggoalsthendevelopingandexecutingstrategiestomeetthosegoals)Accordingtothemetaphorofthejigsawpuzzle,wecanknowthat…

A:ThemarketopportunityalreadyexistsB:EntrepreneursshouldfirstdefinethedifferentstakeholdersC:Entrepreneurshipisprimarilyataskofdiscovery

答案:Themarketopportunityalreadyexists;EntrepreneurshipisprimarilyataskofdiscoveryToestablishastart-up,weneedto…

A:makeadetailedbusinessplanB:alwaysaskourselveswhoweareC:collaboratewiththeteammates

答案:alwaysaskourselveswhoweare;collaboratewiththeteammates;makeadetailedbusinessplanFortheindustrydynamicsanalysis,someofthemajorfactorsthatweneedtotakeintoconsideration.

A:UnderstandthestabilityandpredictabilityoftheindustryenvironmentB:IdentifycurrentandpotentialimpactofgovernmentinterventionstotheindustryandthecompanyC:Analyzevaluechainstructureanddeterminecompany'sroleandpositionD:DetermineconcentrationstatusandforcedistributionalongthevaluechainE:Researchpotentialfuturetrendswhichcouldfundamentallyreshapetheindustry

答案:Understandthestabilityandpredictabilityoftheindustryenvironment###Determineconcentrationstatusandforcedistributionalongthevaluechain###Analyzevaluechainstructureanddeterminecompany'sroleandposition###Researchpotentialfuturetrendswhichcouldfundamentallyreshapetheindustry###IdentifycurrentandpotentialimpactofgovernmentinterventionstotheindustryandthecompanyForP/L,weneedtolookat:

A:thepersonnelexpenseB:thematerialexpenseC:thesalesandrevenuesD:interest,taxes

答案:thesalesandrevenues###thematerialexpense###interest,taxes###thepersonnelexpenseWhatareinnovationstrategiesaccordingtoRobertVerganti?

A:Design-drivenB:Technology-pushC:Market-pull

答案:Market-pull;Technology-push;Design-drivenConsideringurbanizationasonemegatrend,itwillimpactwhichbusiness.

A:B.

MobilityB:C.

TelecommunicationC:A.

ResidentialconstructionD:D.

Commercialbuildings

答案:A.

Residentialconstruction###C.

Telecommunication###D.

Commercialbuildings###B.

MobilityAccordingtoManagingbyDesign：FromtheEditors（2015），theapproachofdesignledinnovationstartsfromthediscoveryphaseinconcreteworld.

A:錯B:對

答案:B:對CocoChanelrevolutionizedwomen'sclothingbyabolishingcorsets,longskirts,complicatedoutfitsthatrequiredthehelpoftheassistanttobeworn.Thisisalsoanexampleofradicalinnovation.

A:對B:錯

答案:對Agoodteamshouldnotonlyhasadiversityoffields，butalsomustconsistofpeopleatdi