《國(guó)際商務(wù)英語(yǔ)函電》課件-Unit3

SituationalIntroduction在張先生的指導(dǎo)下，李娜初步掌握了書(shū)寫商務(wù)函電的基本要素：7C原則以及商務(wù)函電和信封的寫作風(fēng)格和格式。現(xiàn)在要求她學(xué)習(xí)書(shū)寫如何與國(guó)外客戶建立貿(mào)易關(guān)系的商務(wù)信函，我們一起來(lái)參與吧！BackgroundKnowledgeToestablishbusinessrelationswiththeprospectivetradersisthefirstimportantstepininternationaltrade.Nocustomersmeansnobusiness.Foranewlyestablishcompany,tohaveaworldwidebusinesscontactwillguaranteeitslagerbusinessscopeandturnover.ObjectiveAfterlearningthisunit,,studentsshouldbeableto:ChannelsforEstablishingBusinessRelationsRequestforEstablishingBusinessRelationsHowtoPromoteBusinessRelationshipNobusinesstransactioncanbedonewithoutcommunicationbetweenbusinesspartners.貿(mào)易伙伴之間無(wú)溝通，交易是無(wú)法進(jìn)行的。Aforeigntradecompanyneedsaworldwidebusinesscontacttokeepanddevelopitsbusiness.外貿(mào)公司要保持或擴(kuò)大業(yè)務(wù)就需要廣泛的聯(lián)系。KnowledgetoImpartTherefore,establishingbusinessrelationswithprospectivecustomersisthefirstimportantstepininternationaltrade.因此，與潛在的客戶建立業(yè)務(wù)關(guān)系是國(guó)際貿(mào)易中首要的一步。KnowledgetoImpartKeyPoints1.WelearnfromtheFirstCommercialBankatyourend…承蒙貴地第一商業(yè)銀行的告知。。。Eg.ThroughthecourtesyofourCommercialCounselor’sOfficeinyourcountry,wecometoknowyournameandaddress.承蒙我方駐貴國(guó)參贊處的好意引薦，我們得知貴公司的行名和地址。KeyPointsEg.Weareindebtedtosb.foryournameandaddress;Weoweyournameandaddresstosb.理解為：多虧某公司或某人，我方得知貴公司的行名和地址。KeyPoints2.Wewouldliketotakethisopportunitytoenterintobusinessrelationshipwithyou.我方愿借此機(jī)會(huì)與貴公司建立業(yè)務(wù)關(guān)系。Wearewillingtoenterintobusinessrelationshipwithyou.KeyPointsWeshallbegladtoestablishbusinessrelationshipwithyou.Wearenowwritingyouandhopetoestablishbusinessrelationswithyou.KeyPoints3.Yourfirmspecializesinthemanufactureandexportoftextiles.貴方專門從事紡織品的生產(chǎn)和出口。WearespecializedintheexportofChineseartsandcrafts.我方是專門從事中國(guó)工藝品出口的。KeyPointsWeareanexporterdealingexclusively(專門)inGarments我公司為專門經(jīng)營(yíng)服裝的出口商。Wehavebeeninthelineoftoysformorethantwentyyears.我方經(jīng)營(yíng)玩具已有二十多年啦。KeyPoints4....subjecttotheestablishingofanirrevocableandconfirmedletterofcreditforthecorrespondingamountoforder,validforaperiodof60days.條件是必須開(kāi)立金額與訂單相符的，保兌不可撤消信用證,60天內(nèi)有效。subjectto：以…..條件，視….而定Eg.Thisofferissubjecttoourfinalconfirmation.該報(bào)盤以我方最后確認(rèn)為準(zhǔn)。KeyPointsanirrevocableandconfirmedletterofcredit保兌不可撤消信用證（一般情況下應(yīng)說(shuō)保兌不可撤消信用證，注意順序）correspondingamountoforder：金額與訂單一致KeyPointscorresponding：thesameEg.Thepolicefoundcorrespondingfootprintsoutsidethehousewherethemurdertookplace.警察在屋外發(fā)生謀殺的地方發(fā)現(xiàn)了相同的腳印。validforEg.Thevisaisusuallyvalidfortwoyears.該簽證一般有效期為兩年。KeyPoints5.Weshallbeabletoplaceanorderforthesegoodsonasubstantialscale.我們會(huì)大批量的下單。KeyPointsonasubstantialscale.大批量eg.Ifyoucanassureusofworkableprices,excellentqualityandpromptdelivery,weshallbeabletodealinthesegoodsonasubstantialscale.如果貴公司能保證價(jià)格可行，質(zhì)量?jī)?yōu)良，交貨及時(shí)，我方能大量經(jīng)營(yíng)該商品。KeyPoints6.WeareverypleasedtosendyouseparatelythesamplesofEmbroideredTable-clothstogetherwiththerespectivepricelist.我們給你們分別寄去了繡花桌布的樣品連同各自的價(jià)格清單。KeyPointsseparately分別地eg.Washeachpileseparately.每一堆要分開(kāi)洗。Iwanttoseeeachofthemseparately.我想分別地見(jiàn)他們每個(gè)人。KeyPointsc.f.Wearesendingyouunderseparatecoverourlatestcatalogueandpricelist.現(xiàn)另郵上我方產(chǎn)品的最新目錄和價(jià)格表。underseparatecover：在另一個(gè)包裹中或信封中，另行封寄，另郵KeyPointsrespectiveadj.各自的Eg.Gotoyourrespectiveplaces.各就各位。MyhusbandandIareeachgoingtovisitourrespectivemothers.我和丈夫都分別準(zhǔn)備去看望我們各自的母親。KeyPoints7.Wetrustthatyourinitialorderwillbeplacedwithuswithoutdelay.我們相信貴方將盡早與我方鑒定首次訂單。KeyPointsinitialorder首次訂單Eg.Wehopethatthenewpriceswillmeetyourrequirementsandwearelookingforwardtoreceivingyourinitialorderassoonaspossible.我方期望新的價(jià)格將會(huì)符合貴方的要求，期待盡快收到貴方的首次訂單。KeyPointsIfthisinitialorderturnsoutsatisfactory,largeandincreasingbusinessmayresult.如果首次訂貨令人滿意，我們將大量訂貨。KeyPoints8.Astoourcreditstanding,youmayapproachthefollowingbank.有關(guān)我們的信用狀況，貴方可與以下銀行聯(lián)系。approach1)找...商量(或聯(lián)系)[(+about)]2).接近,靠近3).著手處理KeyPointseg.Haveyouapproachedthemanagerabouttakingadayoffnextweek?你是否同經(jīng)理談過(guò)下周請(qǐng)一天假的事?Hecautiouslyapproachedthehouse.他小心地走近那房子。Heapproachedthequestionasascientist.他從科學(xué)家的角度來(lái)處理這一問(wèn)題。KeyPointsstanding1).status,position狀況，地位2).時(shí)期，階段Eg.financialstanding財(cái)務(wù)狀況businessstatus業(yè)務(wù)狀況Owingtothelong-standingfriendlybusinessrelationsbetweenus,weofferyouthemostfavorableterms.鑒于你我之間的長(zhǎng)期友好關(guān)系，現(xiàn)我方提供給您最優(yōu)惠的條款。Task1.:Answerthefollowingquestions:(1)Canbusinesstransactionbecompletedwithoutcommunicationbetweenbusinesspartners.?(2)Doesaforeigntradecompanyneedaworldwidebusinesscontacttokeepanddevelopitsbusiness?PracticeToestablishbusinessrelationswithprospectivecustomersisthefirstimportantstepininternationaltrade,isn’tit?Howcantheimporterandtheexporterestablishbusinessrelationswitheachotherormakethemselvesknownasbothofthemareusuallyseparatedbythousandsofmiles?Pleasesetsomeexamples.PracticeTask2:Decidewhetherthefollowingstatementsaretrueorfalse:(1)F(2)T

(3)T(4)T(5)TPracticeTask3.Choosetherightanswerforeachsentence:(1)D(2)A(3)B(4)B(5)B(6)A(7)A(8)D(9)C(10)C(11)B（12)APracticeComments&Suggestions

Keywords:1.initial[i'ni??l]a.開(kāi)始的，初次的2.status['steit?s]n.情況，狀況3.prospective[pr?'spektiv]a.未來(lái)的4.counselor['kauns?l?]n.顧問(wèn)，參事5.commercial[k?'m?:??l]a.商業(yè)的，商務(wù)的6.delegation[,deli'gei??n]n.代表團(tuán)7.investigation[in,vesti'gei??n]n.調(diào)查，研究8.financial[fai'n?n??l]a.財(cái)政的，金融的9.reputation[,repju'tei??n]n.名譽(yù)，名聲10.quotation[kw?u'tei??n]n.報(bào)價(jià)，引用11.appreciate[?'pri:?ieit]v.欣賞，感激12.furnish['f?:ni?]v.供應(yīng)，提供Comments&Suggestions

13.substantial[s?b'st?n??l]a.大量的，豐盛的14.embroider[im'br?id?]v.繡(花紋)[(+on)]15.assorted[?'s?:tid]a.各種各樣,合適的16.approach[?'pr?ut?]v.接近，與…聯(lián)系17.separately['sep?ritli]adv.各自地，分別地18.forthwith['f?:θ'wiθ]adv.立刻，馬上19.irrevocable[i'rev?k?bl]a.不可撤消的20.potential[p?'ten??l]a.潛在的，可能的21.guarantee[,g?r?n'ti:]n.保證書(shū),v.擔(dān)保22.corresponding[,k?ri'sp?ndi?]a.一致的23.transaction[tr?n'z?k??n]n.交易，買賣24.recommendation[,rek?men'dei??n]n.推薦Comments&SuggestionsKeyphrases:1.prospectivecustomers潛在客戶2.firstimportantstep首要的一步3.ChambersofCommerceinForeignCountries國(guó)外商會(huì)4.CommercialCounselor’sOffice商務(wù)參贊處5.TradeFairs交易會(huì)6.mutualvisits互訪7.establishbusinessrelations建立貿(mào)易關(guān)系8.statusinvestigation資信調(diào)查9.financialposition,財(cái)務(wù)狀況10.East-ChinaFair華東交易會(huì)Comments&Suggestions11.specializein專門經(jīng)營(yíng)12.beinthemarketfor要買（貨物）13.atsb.end在某人處14.uponreceiptofsth.一收到某物，就…15.embroideredtable-cloths繡花臺(tái)布16.lowestquotations最低報(bào)價(jià)17.creditstanding信用狀況18.onasubstantialscale大批量19.assortedcolors各種各樣的顏色20.respectivepricelist各自的價(jià)目表21.leadingimporters主要進(jìn)口商Knowledgeconsolidation詞語(yǔ)一詞多意1.appreciate:vt.感激；理解；欣賞appreciatedoingsth.對(duì)…很感激appreciate:vi.(土地、貨幣等)增值[(+in)]2.uponreceiptofsth.一收到某物，就…也可表達(dá)為：on/afterreceiptofsth.c.f.(比較)inreceiptof只表示收到的狀態(tài)Knowledgeconsolidation3.makesb.anoffer(forsth.)向某人報(bào)盤offers可分firmoffersandnon-firmoffers實(shí)盤與虛盤也可表達(dá)為offerswithengagementandofferswithoutengagement向某人報(bào)出某物的實(shí)盤：makesb.afirmofferforsth.4.bewellconnectedwith:與某人關(guān)系很好5.wholesalersandretailers:批發(fā)商和零售商c.f.wholesaletradeandretailtrade批發(fā)貿(mào)易和零售貿(mào)易wholesalepriceandretailprice批發(fā)價(jià)和零售價(jià)Knowledgeconsolidation6.latestcatalogueandpricelist最新的商品目錄冊(cè)及價(jià)格表latest這里指最晚印刷，距現(xiàn)在最近的意思7.establishbusinessrelationswithsb.==enterintobusinessrelationswithsb.建立貿(mào)易關(guān)系8.CommercialCounselor’sOffice商務(wù)參贊處（往往設(shè)在各國(guó)的駐外使館內(nèi)）counselorn.(1).顧問(wèn)，參贊(2)(協(xié)助學(xué)生解決問(wèn)題的)指導(dǎo)老師Knowledgeconsolidation9.assorteda.(1)各色具備的,什錦的;各種各樣(混在一起)的(2)(常構(gòu)成復(fù)合詞)相配的,合適的assortedcolors:各種各樣的顏色10.embroiderv.(1)繡(花紋)[(+on)](2)在(織物)上繡花紋[(+with)]11.furnishsb.withsth.:==supplysb.withsth..;providesbwithsth.提供某人某物Knowledgeconsolidation12.East-ChinaFair：華東交易會(huì)，簡(jiǎn)稱華交會(huì)c.f.TheChinaExportCommodityFair中國(guó)出口商品交易會(huì)，簡(jiǎn)稱廣交會(huì)：theGuangzhouFair/theCantonFair13.withkeeninterest:殷切地Knowledgeconsolidation14.specializeinortobespecializedin:專門經(jīng)營(yíng)c.f.handlevt.經(jīng)營(yíng)，經(jīng)辦，搬運(yùn)dealinsth./tradeinsth.從事某物交易inthelineofsth.從事某一行業(yè)，經(jīng)營(yíng)某一產(chǎn)品15.inthemarketfor:要買（貨物）=wishtobuyorwanttobuyKeytopractice：

選詞填空：1.inthemarketfor/appreciate2.inthelineof3.isspecializedin/areinterestedin4.financialstanding5.onthebasisof6.intheh