ADVERTISEMENT-英語廣告介紹PPT[1].ppt

1、ADVERTISEMENT,ADVERTISEMENT,Intel Inside.(Intel Pentium) 給電腦一顆奔騰的“芯”。（英特爾 奔騰）,Every time a good time . 更多選擇，更多歡樂,These popular ADs always catch your eyes and make you never forget them. More important , it is these excellent Ads that impress you most and let its products in the intense market compet

2、ition occupies a place. So, what kind of advertisement is the good AD?,First, a good advertisement should suit its brand or enterprise to spread the positioning.,For instance Head and Shoulder advertisement- “scurf go without casting, beautiful hair be more outstanding(頭屑去無蹤，秀發(fā)更出眾）” 、“go scurf, let

3、you rely more near（去頭屑，讓你靠的更近） 。 its positioning - mainly unique selling proposition to scurf certainly comes out.,Secondly, the slogan must be infectious. A good AD can touch consumers, let a person emotionally resonate, thus , accept it, even actively spread it!,我能感覺到你的存在 我呼吸著你的氣息 我們的心跳如此清晰 你給了我力量

4、 每個動作都有完美的默契 這就是愛 我i我,I can feel your existence I breathe your breath Our heart so clear You gave me strength For every action has the perfect tacit understanding This is love I I I,Again, a good AD should be spreaded easily from person to person. It displays in readable and remember easily, etc. Ho

5、w to do these things? short, no rare characters, easy pronunciation, no bad ambiguity(模棱兩可), has the catchword potential.,Enjoy Coca-Cola. (Coca-Cola),Just Do It.,Make yourself heard.(Ericsson) 理解就是溝通。(愛立信）,Good to the last drop 滴滴香濃，意猶未盡。（麥斯威爾咖啡）,Additionally, It still needs to pay attention to lan

6、guage polish. A good AD can let you long aftertaste, such as-,A diamond lasts forever.(De Bierres) 鉆石恒久遠(yuǎn),一顆永流傳.(戴爾比斯),Poetry in motion, dancing close to me. 動態(tài)的詩,向我舞近.(豐田汽車),To me, the past is black and white, but the future is always color. 對我而言，過去平淡無奇；而未來，卻多姿多彩.（軒尼詩酒）,In short, advertising languag

7、e is not a simple word games. As the spread of brand or enterprise slogan.,It undertakes the important function of brand interests appeal. The creation of slogan is an art. It not only lies in the language arts, but also performs in the marketing think-tank.,Come to where the flavour is Marlboro Country 光臨風(fēng)韻之境萬寶路世界。（萬寶路香煙） Intelligence everywhere. 智慧演繹，無處不在。（摩托羅拉手機） Lets make things better. 讓我們做得更好。（飛利浦電子） Obey your thirst 服從你的渴望。（雪碧 ） Behind that healthy smile,there s a Crest kid.(Crest toothpaste) 健康笑容來自佳潔士。（佳潔士牙膏） Time is what you