北師大英語必修4unit 11Lesson 3 共22張

1、Lesson 3,The Advertising Game,Unit 11 The Media,Lets enjoy an advertisement,The best or nothing,What should an outstanding,advertisement be like,impressive ,funny,creative ,humourous ,exaggerated,interesting ,attractive ,The,Advertising Game,Part I,Vocabulary,Before you start,traditional, typical (a

2、dj.,company (n.,a name given to a product,or service (n.,classic,corporation,brand,傳統(tǒng)的，經(jīng)典的,公司,商標，牌子,consist of,contain (v.,budget,plan of how money should be,spent (n.,boom,rapid increase (n.,concept,idea (n.,由,組成,預算,迅速增長,概念，觀念,visually,relating to our using sight,adv.,approach,method (n.,contempora

3、ry,belonging to the present,time (adj.,視覺地,方法，方式,當代的,Part II,Fast Reading,Match: what kind of advertisements does,each paragraph talks about,Paragraph 1 _,Paragraph 2 _,Paragraph 3 _,Paragraph 4 _,Paragraph 5 _,the classic advertisements,advertisements,in the market,modern advertisements,top adverti

4、sements of today,public advertisements,1. Read the text and answer the,following questions,1,When does the simplest type of advertisement,work,2,Why are modern techniques of design not,enough for advertisements to be noticed in,modern cities,3,What ideas do todays advertisers use to,make you notice

5、their products,4,What has the government done during the last,decade,Part III,Careful Reading,1. Read the text and answer the,following questions,1)When does the simplest type of,advertisement work,They work for products that,people need when there is not,much competition,Part III,Careful Reading,2)

6、 Why are modern techniques of design,not enough for advertisements to be,noticed in modern society,Because people are used to seeing,high standards of visual design,3) What ideas do todays advertisers,use to make you notice their,products,They use humor, surprise and new,and unusual ideas in modern,

7、advertisements,4) What has the government done,during the last decade,The government has worked hard at,using public advertisements to,educate the public on fighting,AIDS, saving water, helping the,poor, giving up smoking, etc,Part V,Listening & Summary,The classic advertisement normally gives,infor

8、mation about finding certain products,such as what the products are, the locations of,the companies and the 1. _ names,However, because of the direct 2. _,in the market place, present-day advertisers,often have large 3. _ and spend a,Listen to the tape and fill in the blanks,according to the text,br

9、and,competition,budgets,lot to make the advertisements as 4,_ attractive as possible. But,people in modern cities are used to seeing,high standards of 5. _. To,be more attractive, modern advertisements,must 6. _ the highest standards,of design with 7. _ linked to,the products, like freedom, happines

10、s,health and success. Nevertheless,repeating old ideas is not a successful,visually,visual design,combine,ideas,approach in many cases, and the top,advertisers of today use 8. _,as well as new and unusual ideas to,surprise people and make them forget that,someone is trying to 9. _ them,something. Ho

11、wever, not all advertising is,about selling products and services for a,profit. Some advertisements mainly aim to,make 10. _ to society,humour,sell,contributions,Discussion,After reading the text, what advertisement,can be called a good advertisement in,your opinion,Design your own advertisement,Please design an advertise