智聯(lián)招聘新任ceo郭盛（Zhaopin new CEO Guo Sheng）

1、智聯(lián)招聘新任ceo郭盛（Zhaopin new CEO Guo Sheng）The Phoenix that never dies is the phoenixSina Technology Tracy: Thank you for Guo Zongs exclusive interview with Sina Technology, and this is your first interview.Guo Sheng: YesSina: you at the end of last November formally as the recruitment of CEO, before the

2、 outside world is concerned about the high-level changes, for you to join also very curious. Before your work background and the Internet is not very relevant, personally, why is there such a transition?Guo Sheng: joining Zhaopin is based on several reasons: first, this is a huge developing potentia

3、l industry. We see the rapid development of Chinas economy on the one hand, but also face a huge economic transformation. In this process, the transformation of human resources and the transformation of talents have also occurred. Especially now, Chinas demographic dividend is disappearing in some s

4、ense. These mean great opportunities for the recruitment industry. We can see clearly that the labor market has changed from finding jobs to finding people. Network recruitment is a human resources development part of the fastest, with unparalleled huge development potential. So this industry, I rea

5、lly feel very exciting. Thats a very important reason for me to join.Second, this is a society with a sense of mission industry. Because we are not only helping people find a job, but more of his future, and more of a family. Many colleagues also mentioned that our dream is not only the development

6、of enterprises, but also to make all kinds of people lead a better life. A company with great potential for development, a company with social dreams, has a future which is self-evident, so I am willing to accept this challenge and join the group.You also mentioned before joining, there are many rep

7、orts on the recruitment of the society, but I joined a company not only look at the media reports (of course I respect the media), nor the board of directors and management, I see more junior staff.The first interview I made before joining Zhaopin was not interviews with top people. I went to Zhaopi

8、n employees and other employees in the online recruitment industry, and chatted. I found that the staff of Zhaopin is very cute, very professional and passionate about the industry. I think that as long as these employees, the whole enterprise will be very healthy. We say that Phoenix, the Phoenix t

9、hat burns, is a business that faces crises and is more likely to make a very powerful and successful enterprise. So, for me, joining Zhaopin is an act of no hesitation.Sina Technology: youve just talked about some of the original intention of joining Zhaopin, we are very concerned about you and the

10、board of directors is what kind of communication?Guo Sheng: and the board of directors is a very frank communication, they are also realistic to tell me the situation. From my point of view, I am the first to be willing to speak with the board of directors, and second, I would like to join the board

11、 of directors. If a corporation is compared to one in the ups and downs of the business operation inside the ship, we are playing a different role: the board of directors is the owner, management is the most important thing is the captain, the crew. The sinking of the ship is not good for either sid

12、e, so for me, more about how to work with our board of directors and employees. Only three parties together, like-minded, the ship can go well. Indeed, in the past, the board of directors and management varied for a variety of reasons. But since I took office, Ive found that the board members are ve

13、ry simple and honest. Communication with them is very smooth, very open and honest. The most important thing for an entrepreneurial enterprise is to share the same interests and help each other. Of course, not just with the board of directors, but with all our staff.And the board of directors, the m

14、ost important thing is communication.Sina: we found a relatively large foreign company entering into China, the board of directors will have some right to speak, the foreign experience is not suitable for China, and some management domestic and relatively strong, then you think how to deal with this

15、 relationship.Guo Sheng: I think its a difficult problem. To me the most important experience is to communicate with each other to put myself in the open. It is important to communicate with each other openly and honestly. Only when we communicate with each other can we know the basic purpose of bot

16、h sides, and where the common core interests are, it is possible for us to carry on a combination of each other and move forward together. I believe that in many entrepreneurial enterprises, management power is also very huge. The two sides only to cannot but when conflict. In most cases, I believe

17、the problem will not be too great as long as both sides have common goals and as long as they can communicate their core interests. But if the two sides do not agree, there will be problems, the same,In times of trouble there is no problem when we are in the same boat. I think our business environme

18、nt is better now. The first goal is common, and we will be the leader of Chinas online recruitment. Second, our communication mechanism is better, we often communicate, the two sides on the issue of views and contradictions on the table to solve and communicate, I think these two points are more imp

19、ortant.Last year, profits turned into profits for the first timeSina science and technology: before being exposed by the media a lot, customers and users may know that Zhaopin has encountered this difficulty, you take office this time to see, then, these have brought negative impact?Guo Sheng: we di

20、d this kind of market research inside the user, in fact, the result surprised us. From the majority of the core market users, there is almost no negative impact. I think theres a reason. First of all, our product service is really good. Whats more, our employees have done a great deal of work. As I

21、mentioned earlier, the reason why I am willing to join this company is that I am optimistic about the companys long-term development from the confidence of its employees. They are our first line of contact with our customers, their confidence, their style of work, professionalism are our companys im

22、age. Corporate executives are important, of course, but more importantly, our employees. These lovely employees make up the main body of the company. They dont mess, they dont move, so management changes dont have much impact on the market.Judging from last years performance, all our colleagues have

23、 done very well. The overall revenue growth is close to 80% (but we are a Close Corporation, so our financial figures are not disclosed). Our incomes grew very, very fast. Last year was our first turnaround year, and the profit margin was excellent, with a full profit margin. Under such circumstance

24、s, we can achieve the financial target, can have such a performance contribution, I think the main force is our staff. Of course, our board of directors has also played a very good role. Timely communication in the community, timely communication within the staff, which makes the company facing such

25、 a big difficulty, and then achieved such a great achievement. So I would like to thank all my colleagues who have worked together in this career.Sina science and technology: I believe that there must be your work as well. You have been in the CEO for four months. When you took office, you must have

26、 done a lot of measures. As the saying goes, when new officials take office three, what measures do you take first?Guo Sheng: a few important things. The first is the construction of corporate culture, we have a lot of good corporate culture in the Zhaopin, these corporate culture, especially in the

27、 event of some changes should be handed down, should be carried forward. Our rapid development in the market share, we rapidly expand in the region, we have been linked to the companys culture. These include the enterprise culture to constantly challenge themselves, constantly breakthrough yourself,

28、 constantly deny their own creative culture; we include a company of one mind, go forward together including the inheritance of culture; we have been dedicated will cause professional culture; including our happy happy life and enjoy the culture. Through this corporate culture, people are united. Co

29、rporate culture is the bond of our company as a whole. This is something we have repeatedly stressed in recent months.Second, clear the direction of the development of enterprises. We have always said the enterprise culture is the same, then the development direction of the company is unified togeth

30、er, it is quite important. Clear the direction of development, clear enterprise to do, enterprise coruscate vitality is very big. Basically is the simple minded, the same building of enterprise culture, the development direction of the company to clear the road construction. This is similar to playi

31、ng golf, and all the forces are coordinated for a point before it breaks.Internet recruitment has a really good tomorrowSina science and technology: you just mentioned the current situation of the Internet from the Internet industry in the Internet industry, early development of an industry, but sub

32、ject to outside attention. Growth has not been as good as e-commerce, video, such a form of outbreak, your industry growth? In addition, you mentioned that last years growth was very good, reaching 80%. Is this the case in the industry or the company? If it is the industry situation, it shows how a

33、trend?Guo Sheng: I think an industry started early, does not represent the slow development of the future, this is not equated. Early start industry, the future development may also be very fast, as long as there is sufficient market conditions, as long as he has good technical innovation, as long a

34、s he has a very good staff.I dare not comment on the development of other Internet upstart. Overall, the online recruitment industry in China is facing a very important, but also a golden opportunity for development. Last year, the year before last, it was quite different from this years talent mark

35、et. It was difficult to find a job, but it is difficult to recruit people now. Our number of jobs has doubled this year compared with the same period last year, and the development of online recruitment in the two or three - line market is very swift and violent. These are good soils for our develop

36、ment. These are very good opportunities for the development of the industry as a whole.For us, such a rapid development of the Internet in the emerging industry, which started relatively early, veteran enterprises, in fact, the past two years is a very good opportunity for development, and this I am

37、 more confident. The whole industry is developing in a very good direction, and the development of Zhaopin is faster than that of the whole industry. You sina science and technology has an article today, China has three enterprises, Wall Street think their development is very good, including Baidu,

38、Dangdang, vince. Vince is a traditional software outsourcing industry, and now he has such a good prospects for development, that is to say, the traditional industry as long as the right model of development, there must be good development. The education you mentioned earlier, education is a very, v

39、ery old industry. It is developing very rapidly now. Why? As long as there is a very good business model, the market, the soil, any enterprise will have a very good development. Including in China, the consumer goods industry will also have a good development. I dont think the industry lies in the s

40、ource, but tomorrow.For online recruitment, I think there is a very good tomorrow, the development of the industry is very good, for society is also very important. I often discuss with our staff also mentioned that the recruitment network is not only for the user to find work, more is our social mi

41、ssion, we are now also trying to include some vulnerable groups to help them find work, is actually such a performance. This industry is not only from the business model is very good, from the social mission is also very important, and this is what we are all very proud of some things zhaopin.Do not

42、 give up opportunities in emerging markets.Sina science and technology: that you are now the focus of business, I just heard you also mentioned the development of the two or three line cities, there are some new business models appear?Guo Sheng: the first is to do a good job in our professional work

43、, professional work means network recruitment, we should do fine in this market, do specialized, strong. For example, in the two or three line market, for example, in the high-end crowd, we want to do in this industry to lead, do the boss, in the online recruitment industry to do their own professio

44、nal.The second also do not abandon emerging market opportunities, such as social networking and so on. In these emerging market opportunities, we will also strive to develop. Of course, these new business development plans will be gradually seen in the future. But on the one hand, the most important

45、 thing is to do our major, and really make the enterprise into a powerful enterprise. On the other hand, in some emerging areas, I believe you will gradually see these emerging areas.Sina science and technology: is the development of these burgeoning field wont adopt the way that buy namely?Guo Shen

46、g: thats not ruled out. Acquisitions, joint ventures, etc.Sina science and technology: before this, network invite applications for a job once had carried on one round of advertisement war, that time also has a few voices to say, investment is tremendous, but still all the time deficit, how do you l

47、ook at such a phenomenon? Including the future, the network recruitment industry should be how to promote?Guo Sheng: every industry has its own stage of historical development. Now, looking back, we got market returns because of the market matting in the past. At present, through the market expansio

48、n in the past few years, our market share has increased substantially, and the integration of the industry has been greatly strengthened. As a leading company in this industry, we do see that in 2010 we received the returns from our past investments. Its a very big piece of good news for us.In the f

49、uture, the industry is gradually mature, more not relying on the power of advertising, more rely on products and services. The focus of our work will also be adjusted. Focus on developing more value for customers than educating customers. Advertising, we will try to use a more refined, practical and

50、 clever way to push. In the past, we remember this brand, remember the network recruitment this thing, the most critical thing is in the future process, we have a good reputation for Zhaopin brand, the effect of network recruitment approval. This will gradually produce greater stickiness, advertisin

51、g investment will gradually step up.Every product market will have a process, we now by staking into the intensive and meticulous farming,It will bring great rewards intensive and meticulous farming and income. At the same time we are in the process also emphasized more society, including helping vu

52、lnerable groups to find work including the often mentioned good job recruitment, that we are very stressed that good work is to what? In order to better our lives, we also hope that through our efforts to create a better life for everyone.The next financing plan is under considerationSina science: w

53、e last financing is two years ago, we also pay close attention to the circumstance of our fund very much. Will there be any financing plan next time?Guo Sheng: under consideration. First of all, we have now entered a virtuous circle. The virtuous cycle is that better people lead to better jobs, and

54、a virtuous circle of business brings about a virtuous circle of capital. From this point of view, not bad money, funds enough for our development. But, in order to make the enterprise stronger and bigger, we are still doing some financing work. Included in the future, IPOs plans are all there. The f

55、unds are not too much pressure for us, and the company has entered a very healthy capital circulation angle. We are financing not for money, but for other strategic requirements.Sina science and technology: does the scale that has profit have level of quantity to be able to disclose to the outside?G

56、uo Sheng: This is not convenient to talk about, our income in 2010 is still quite impressive.Sina science and technology: the window of capital market opened in the past two years, some enterprises in the online recruitment industry have been listed, and we also pay more attention to the listing pla

57、n of zhaopin. You just said that you have this plan. Do you have a timetable for this plan?Guo Sheng: its not convenient to disclose it yet. For us, the company is doing more well, and IPO is an important job, but not our only goal. More, we want better business development, especially in the online

58、 recruitment, which is our core demands. If the conditions are right, we will IPO.Sina science and technology: in China, everybody pays close attention to this road of professional manager more, how do you look at this development direction?Guo Sheng: I dont like the label of professional managers o

59、n myself. Because doing my job is something I feel I must do. On top of this, there must be some entrepreneurial spirit that must include enthusiasm and love for the job, including innovations throughout the business, including a sense of social responsibility and a sense of mission. This often comes within us, we are the occupation managers, but we are not only occupation m