畢業(yè)論文修辭對商務(wù)英語寫作的影響

1、修辭對商務(wù)英語寫作的影響摘 要隨著國際貿(mào)易的飛速發(fā)展,國際商務(wù)活動已經(jīng)成為各國商務(wù)經(jīng)濟的主體內(nèi)容。作為國際商務(wù)交際的載體,商務(wù)英語變得越來越廣泛。商務(wù)英語被運用到商務(wù)活動的各個領(lǐng)域當中,從經(jīng)濟貿(mào)易活動到商務(wù)函件等文本書寫,商務(wù)英語用語要求精準、嚴謹，商務(wù)英語既含有普通英語的語音、語調(diào)、語法、修辭等語言特征，又含有商務(wù)知識的運用。商務(wù)英語寫作一種專門用途英語，具有其獨特的特色，在謀篇布局，遣詞造句等方面有著與普通英語不同的修辭特征。多傳統(tǒng)語言學家指出在語言交際活動中要求說話人語言清楚準確,但是從商務(wù)英語交際實例中筆者總結(jié)發(fā)現(xiàn)在很多商務(wù)活動中,某一方為了達到目的,語言的表達卻使用得含蓄模糊巧，語言

2、是人們進行交際的工具，修辭是在現(xiàn)實語境中人們?yōu)榱藢崿F(xiàn)會話目的而對語言靈活、有效的運用。商務(wù)英語寫作的修辭特色在推銷性商務(wù)信函、商務(wù)合同和商業(yè)廣告的寫作中更有巨大作用。商務(wù)英語寫作中通過不同的修辭方法和修辭手段而達到的不同修辭效果進行了深入的對比研究，并運用了大量的實例加以佐證，指導(dǎo)讀者更有效地進行商務(wù)英語書面交流。進一步研究商務(wù)英語的修辭特色能幫助不僅能提高我們商務(wù)英語寫作水平，而且能使我們更有效、更成功地從事商務(wù)活動。正確理解商務(wù)英語寫作的修辭方法，充分把握商務(wù)英語的法修辭特色，有助于提高學習者商務(wù)英語寫作水平，加強其商務(wù)英語溝通能力。關(guān)鍵詞：商務(wù)英語寫作，寫作技巧，修辭，修辭藝術(shù)。the

3、impact of rhetoric on business english writingabstract language is a tool for communication. the rhetoric is the art of using language effectively. rhetorical features play a more significant role on business english writing in the promotion of business letters, business contracts and commercial adv

4、ertising. it mainly about business english writing principles, skills and rhetorical device, principle and rhetorical features on business english writing there is also some case study about rhetoric used in business english writing which makes us understand it more easy .qt last, there will be some

5、 suggestions about rhetorical devices used in business contracts, business correspondence and business advertising. using different rhetorical means to achieve the rhetorical effect of the different rhetorical depth comparative study, further study of the rhetorical features of business english will

6、 help not only improve our business english writing skills, but enable us to more effectively and successfully engage in business activities. the impact of rhetoric on business english writing is significant. take full advantage of rhetorical features can improve our writing skills in business engli

7、sh learners and enhance their business english communication skills .rhetoric by the different methods and different rhetorical devices to achieve the rhetorical effect of in-depth comparative study, and use a lot of examples to support and guide readers to more effective business english written co

8、mmunication. further study of the rhetorical features of business english will help not only improve our business english writing skills, and enable us to more effectively and successfully engage in business activities. business english writing correct understanding of the rhetorical use of methods

9、to fully grasp the rhetorical characteristics of the french business english, business english learners to help improve writing skills, strengthen their business english communication. key words: business english writing, rhetoric, writing shills, rhetorical artcontentsintroduction1chapter 1 the imp

10、ortance of business english writing.21.1 the definition of business english writing21.2 business english writing skills.31.3 rhetoric of business english writing.5chapter2 rhetoric7 2.1 the definition of rhetoric .7 2.2 rhetoric approaches8 2.3 rhetorical features on business english writing10chapte

11、r 3 cases study of rhetoric on business english writing.113.1 cases analysis of rhetoric device .113.2 cases analysis of rhetoric spelling 143.3 cases analysis of rhetoric lexical17chapter4the art of rhetoric on business english writing.20 4.1 rhetorical devices used in business contracts204.2 rheto

12、rical devices used in business correspondence234.3 rhetorical devices used in business advertising.26conclusion.29acknowledgement.30bibliography31introductionwith the rapid development of international trade, international business activity has become the main content of national business and econom

13、y. as a carrier of international business communication, business english is becoming increasingly widespread. business english is applied to all areas of business which, from the economic and trade activities to business correspondence and other text writing, business english language requirements

14、of accurate, precise, business english, both with ordinary english pronunciation, intonation, grammar, rhetoric and other linguistic features, but also with the use of business knowledge. writing a business english english for specific purposes, with its unique characteristics, rules and layout, wor

15、ding and phrasing, and so has the rhetoric and the different characteristics of ordinary english. more traditional communication activities in the language of linguists that the speaker called for clear and precise language, but examples from the business english communication, the author concluded

16、that in many business activities, a party in order to achieve the purpose, the expression of the language is too subtle and vague use of clever, language is a tool for communication, the rhetoric is that people in the real context of the session in order to achieve the purpose of the language flexib

17、le and effective use. rhetorical features of business english writing in the promotion of business letters, business contracts and commercial advertising in the writing of a more significant role. business english writing and rhetoric by different means to achieve the rhetorical effect of the differ

18、ent rhetorical depth comparative study, and use a lot of examples to support and guide readers to more effective business english written communication. further study of the rhetorical features of business english will help not only improve our business english writing skills, and enable us to more

19、effectively and successfully engaged in business activities. business english writing correct understanding of rhetoric, take full advantage of rhetorical features of business english law, help to improve writing skills in business english learners to enhance their business english communication ski

20、lls.in the past, it was thought that a language was a system of linguistic symbols and students were requested to remember the words and grammar rules, so english reading was considered as a way for students to enlarge their vocabulary and enforce linguistic rules. on the other hands, the aim of eng

21、lish teaching was to help students pass the exams. so teachers were paying close attention to the development of the students test-oriented abilities. some students might get high marks in their tests, but lacked in the abilities to communicate. that is to say, students learned nothing but some word

22、s and grammar rules in english reading.nowadays, with the development of society, science and technology develop at high speed and the competition in the society become sharp. studies in the past have shown that the exam-oriented educational system promotes rote learning, and so that there needs to

23、be a paradigm shift in how students view education and about the way they learn. most students read english materials only to pass exam and do not read for pleasure. thus, after many year of learning english, some one even has not known that how important reading is.the following passage is talking

24、about the importance of fast reading, the bad reading habits and reading skills. chapter 1 the importance of fast readingduring our studies, nearly 80% of the knowledge is gotten through reading, learning, no matter at school or by oneself, most requires reading and reading is also one of the cheape

25、st and fastest methods of getting information.fast reading is even more useful and important, especially in nowadays, in order to become well-learnt people that the society needs, most students long for extensive english reading, hoping to do preparation for the future job by this way. at the same t

26、ime, the purposes of students are to complete the studies and to obtain good results. in order to adapt to the demand of society and school, students treat seeking knowledge as the first duty. they relate themselves through fast reading and become the learned persons who can face the challenges of t

27、he society. therefore, the motivation of the majority college students is definite. it is also obvious that the english reading materials to the electronic reading materials. the internet that opens another window for the students becomes the easiest tool to get information. now the serious problem

28、is that students feel that they don not understand as much as slow readers, but actually there is little relationship between reading speed and comprehension slow readers usually put too much emphasis on single word and often slow down on some unfamiliar or new words. this will interfere with unders

29、tanding of the whole passage.without a reasonable comprehension, fast reading is not significant, so teaching fast reading is a training process strengthening the memory and comprehension of reading in which the students are always required to comprehend the main idea and to remember the important d

30、etails of reading materials as quickly and accurately as possible.1.1 some bad reading habitsthere are many bad reading habits which should be overcome. these habits will slow down the students reading speed and cause low comprehension.1.1.1 reading habitswhile reading, a fault that is often seen is

31、 pointing to the words with a finger, a pencil or something else. pointing at words with something will slow down the reading speed and waste a lot of time. it will cause the reader not finish their paper in test, but will also cause the reader pay more attention to the main idea of article. once ag

32、ain this habit is fostered; your attention and thoughts will be affected directly.another common fault is the head movement. some students move their heads when they are reading, as if they followed the words in a line by their heads, not by their eyes. this occurs very often when students are nervo

33、us about their reading or during a reading test. with movement of their heads, the students try to aim their noses at the words he is reading so that as he reads across the line his head turns slightly. vocalization is a more serious problem; many readers form the words silently with their lips as t

34、hey read. some readers whisper the words quietly rate. because when you move your lips to pronounce words, you are forcing yourself to pay attention to words, not thoughts. at the same time, you limit your reading speed to the fastest talking speed, which is much slower than reading speed.the most d

35、ifficult of all types of vocalization is sub-vocalization. in sub-vocalization, there is no body movement, but within the students minds. he is saying each word to himself. that is to say, there is sound effect in his mind, both these fault will certainly slow down the reading speed and it can also

36、slow comprehension.some people think that we read one word at a time, understand it and then go on to the next, other think that the eye glide over each word from left to right, then to the beginning of the next line. because they are afraid of losing their place or, for some reason, feel more secur

37、e, when they take this measure as they read it.when the eyes are reading a line of print, they make a series of short meg jerky movement along the line. for a normal reader, each time his eye stopped, he sees a certain length of a sentence and this span is called the” span of recognition.” the span

38、of recognition for most readers is a little over one word, a phrase or ever more. poor readers usually read word by word, their eyes stop at one word after another. the length of fixation for these readers is too short. so they make much more eye movements. it is easy to cause the eye tiredness. and

39、 also, too much emphasis put on individual word would interfere the understanding of the passage in general.1.1.2 bad reading habitsa regression is a back ward movement along a line of a print .normally, your eyes progress in a left to right direction, seeing each word in the order in which it was w

40、ritten. occasionally, your eyes will instead of moving to the next word, move backward to a word or already read. this moving backward is called regression. students in this reading habit have insecure felling about the comprehension and can not concentrate themselves on reading. sometimes a regress

41、ion will take the form of going back over a word or a phrase several times before going onto the next part of the line. when they meet new words or phrase, a regression is made more frequently. the frequent regression in reading, first it will slow reading speed, second it will interfere with good c

42、oncentration, it will affect good comprehension in a general way. regression is a sign of poor reading. for this point, the students should select materials of average difficulties to read.most of the students have the habits of looking up the dictionary or turning to the word list at the back of th

43、e textbook. actually some new words do not constitute any obstacle to comprehending the general idea of the whole passage. teachers should tell students that more dependence on dictionary will decrease their reading speed and interfere the overall understanding of the reading materials. it also affe

44、cts the reading speed and the reading quality, so the students should pay more attention this point.1.2 the importance of fast readingwhat we have mentioned above are we always face common problems during our reading. these problems will low the students reading speed. while low reading speed is an

45、obstacle to us in efficiency and having general grasp of the materials. thus for our students and people preparing tests, it is very urgent to accelerate reading speed.chapter 2 reading skillsreading rapidly is an essential skill for all students and it enables them to enlarge their knowledge. it is

46、 an ability that students need for their further education. in order to deal with a pile of books and the dull examinations, they need some skills in speed reading and a very good comprehension. how to improve the reading speed is become more and more important.2.1 choosing easy and interesting mate

47、rialsmany students try to increase their effective reading sped. but often they find that if they try to race through a passage faster they fail to remember what they are reading. the problem here is that the materials they are reading are too difficult for them both in vocabulary and in content, so

48、 the students should choose the suitable materials.during the times, choice reading is very important. for the beginning, the students should choose easy and interesting materials, reading books have many advantages, they can learn many words through reading books, in addition, they are able to broa

49、den their views and know much knowledge from the books. for example, reading chinese history books, they may know that the history of china. they can absorb the experience of the history. if they keen on playing computer, they read more computer books. if they are interested in prose, they read lite

50、rary books. what is the book which they want to read, it depend on what hobby is, it also help the students to comprehend the article easy in test.actually, it is a process of selecting english materials. the readers should clearly know the classification of the english books and should certainly kn

51、ow which type of english book he is interested. it is best if the reader know his purpose of reading before reading starters; it means that the reader should turn his attention to practical goals. to receive the information, the reader can read not only the book title, the subtitle, the table of con

52、tents, but also the author preface, the abstract introduction and the index. these are all the information that authors want to transmit to the reader. according to these clues, the students can choose different types of english reading materials with the different demands.the most important thing i

53、s that they must find some easy and interesting reading materials and these materials will do no harm to anyone and is a great help to poor readers, it will encourage them greatly and give them the wonderful experience of enjoying reading without having a struggle with new words and phrases. in thei

54、r own time, out of class, students should also practice as much as they can, going to the library or bookshop, choosing books of any subject they like about the level of ability or just below. if they want to quickly check on how easy a book is, if there are five or six new words on a page, then the

55、 book is not suitable for reading fast.2.2 skimming and scanningskimming is a reading technique that can help one to read more quickly. and it is also help one to read more quickly, and it is also help one to decide if the english books is interesting and whether the reader should read it in more de

56、tails. this is the strategy that students employ when they want to obtain a quick overview of a english text. a skimming requires that the reader selectively omit some parts of the reading materials. when readers skim, they read to get the main idea and a few, but not all of the details of an articl

57、e or story. scanning is a reading skill to find particular bits of information they are searching for scanning is also used to obtain specific information form a piece of english text.sometimes the students can use both reading methods. they can skim a piece of english text to find out something int

58、eresting，they may wish to use scanning techniques to locate specific information. using both these methods，the students can speed up their reading speed and search for important information. reading newspapers and english magazines are examples.when reading an english newspapers，people typically only concentrate on the most interesting and glamorous parts of the english newspapers. so the presses always use the eye-catching tile to attract the students attention of the public. they will often ignore less interesting information