進軍東南亞市場經驗資料馬來西亞中國商品城一期吉隆坡地區(qū)商場資料

1、overview 提要pandan safari lagoon propertypandan safari lagoon地產mukim of ampang, district of ulu langat, state of selangormukim 安邦，ulu langat 區(qū)，selangor 市the mall is located along jalanperdana 6/10 in the pandanperdana area off the middle ring road 2 (mrr2), one of the main highways in the citys traff

2、ic road system.購物廣場坐落在pandanperdana區(qū)的jalanperdana 6/10，在高速公路上的一個主要城市交通道路系統(tǒng)-2號中環(huán)線外圍。the mall has 4 levels of retail space from lower ground floor to second floor (lg, g, 1, 2) with 2 levels of elevated carpark at 3rd and 4th floor. the roof level (level 5) used to house a water theme park, 購物廣場從自地下2層

3、到地上2層，共有4層。在第三和第四層設有高架停車場。在頂層第五層過去用于水上主題公園。tenure土地使用權l(xiāng)easehold (till year 2092)租賃權 （截止到2092年）population catchment in 20122012年居住人口800,00080萬the catchment in the area is predominantly chinese and middle-class. the pandan/ cheras area is a mature residential area with a mix of middle-income families

4、and business owners. despite so, pandan/ cheras is the nearest residential area to kl city centre.這一地區(qū)的人口大部分為華人和中產階級。pandan/cheras 區(qū)是一個中產階級和企業(yè)所有者居住的成熟混合區(qū)。除此之外，pandan/cheras 是距離吉隆坡市中心最近的居民區(qū)。surrounding there are taman maluri shopping centre, which houses a jusco department store and supermarket, and

5、2 nearby tesco hypermarkets, ie tesco amang and tesco extra cheras靠近taman maluri購物中心，里面有吉之島百貨商店和超市，和附近兩個樂購超市，分別為樂購安邦和樂購超值cherasgross floor area 建筑總面積retail floor (approximately 550,000 sqft ), 零售地面積（約55萬平方英尺，大概5.2萬平方米）carpark bay (approximately 200,000 sqft)停車場（約20萬平方英尺，大概1.85萬平方米）number of car park

6、 bays停車位520520個net lettable area凈可出租面積380,000sqft38萬平方英尺（約3.5萬平方米）land area接觸面積114,851 sqft (inclusive of open carpark space 25,000sq ft)11.48萬平方英尺（包括露天停車場2.5萬平方英尺）proposed repositioning重新定位方案the repositioning exercise of pandan safari lagoon shopping complex into a competitive mall includes:將pandan

7、 safari lagoon 購物中心改變成一個極具競爭力的購物商場計劃包括：refurbishment the faade of the mall and the re-planning of all the floors to optimize utilization and layout.翻新購物中心外觀；重新規(guī)劃露面以達到其優(yōu)化利用和布局美化the roof top level, ie. level 5 shall be converted to accommodate a cineplex, futsal hall (or similar sports facility) and a

8、 few f & b operators.頂樓（第五層）應該建成多功能影院，室內球場（或其他類似設施）及一些餐飲服務店面upon completion, it is expected that the repositioned mall will be a multiple-purpose trading platform for commodities. it will be mainly for wholesale/retail while packaging with dispatch- ing, supermarket logistics center, e-commerce etc.

9、建成后，重新定位的商場，預計將是一個以批發(fā)為主實行批發(fā)零售，兼配送，大型超市物流中心，電子商務等多種業(yè)態(tài)相配套的中小商品專業(yè)交易市場。our vision is to build the shopping complex to the biggest commodity trading centre in malaysia even in the world.我們的愿景是把購物中心建成全馬并輻射周邊國家的小商品物流信息流中心，全馬最齊全的國際小商品批發(fā)中心。nevertheless, the 25,000 sqft open carpark space can be utilize to construct a 350 rooms hotel/ 200 units residential apartment in future而且，可以將面積為2.5萬平方英尺的露天停車場建成350間房