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1、an investigation in college english study contents1. marketing research proposal- 21.1 introduction - 21.2 research objectives - 21.3 research plan - 31.4 research methods - 31.5 timing arrangement - 31.6 fees - 32. the analysis of research results- 42.1 general information of the research- 42.2 the

2、 result analysis of the questionnaire- 42.2.1 the purpose of learning english in college- 42.2.2 the most weakness of language skills in learning english-52.2.3 the time of spending on practice english after class everyday- 62.2.4 the good opportunity to practice oral english- 72.2.5the function of

3、foreign teachers at improving students english communication skills- 82.2.6 the most important factors for the college teachers- 83. conclusion - 94. suggestions of english study - 104.1 setting up objectives of learning english-104.2 building confidence in learning english- 104.3 surrounding yourse

4、lf with english- 104.3.1 listening to native speaking as much as possible - 114.3.2 watching english films and television - 114.3.3 listening to english music - 114.3.4 teachers should educate the college students correctly- 125. appendix- 131. marketing research proposal1.1 introduction this world

5、is a mixture of cultures, and its necessary to improve the understanding between people from the different parts on earth. on campus in china, proficiency in english has become one of the important standards be used to evaluate a persons ability. before students go to college, english is a required

6、course. english is also a required course for university students. in our school, it can be seen that many students study english everyday and everywhere, but according to an investigating, a large number of them are not good at english, and the pass rate of cet is extremely low. talking with them,

7、you can find that different people hold different opinions on english learning. some of them learn english frequently, but the result of study is not satisfied; other students, who learn english not very often, can get a good command of it. in addition, this research would also indicate the result o

8、f why some students do not want to learn english, but they still learn it.1.2 research objectives to understand the situation of english study in the school to realize views of college students study english to identify the purpose for students learning english to determine the most important factor

9、s for the college teachers to find a way to improve the situation of english study and enhance the students english ability all round.1.3 research scope all the students in our college 1.4 research methods1) questionnaire:to target the objective groups, we released 100 questionnaires then returned v

10、alid questionnaires , used this data to analysis the phenomenon and got the information we need. 2) observation and interviews:we used polite and proper behavior to ask the relative question , and then added the result to the report.1.5 timing arrangementtimingactivitynov 20th - nov 21 thpreparation

11、 proposalnov 22 th - nov 23 thdesigning questionnairenov 24 th - nov 27 thimplementation schedulenov 28 th - nov 29 thcomplete date analysis nov 30thcomplete final reportdec 1stgive presentation1.6 fees the fees of questionnaire ¥20.00 ( 200 * 0.1 )other fees ( emergency ect. ) ¥ 10.00total fees ¥ 3

12、0.002. the analysis of research results2.1 general information of the researchin this research, we have researched the current situation about college student english studying. our respondents are all the students in our college. the quantity of the respondents is 200. and all the questionnaires are

13、 effective. 2.2 the result analysis of the questionnaire2.2.1 the purpose of learning english in collegeaccording to the chart one, 62% of the respondents held the view that passing the exams (cet) and getting certificates are the purpose of learning english. for example, once students have passed t

14、he cet4 or 6, they may feel that they have finished the assignments and they stop learning it. 16% of them would like to communicate with foreigners with english. 15% of them want to learn english because they want to find a good job. and 5% of them have some other opinions of learning english. only

15、 2% of the respondents learn english for the purpose of study abroad. overall, most college students not only want to get the certificates simply, but also understand the importance of learning english to themselves. chart 1 2.2.2 the most weakness of language skills in english studyas we can see fr

16、om the chart two below, we can easily get that 40% of the respondents believe that listening and speaking are the most weakness of language skills in learning english. in fact, the two points are difficult for many college students indeed. 21% of them view that reading and writing are the most weakn

17、ess parts and 27% of them think that vocabulary is the most weakness part due to practices are not enough and our students sometimes are lazy. only 9% of them believe that the most weakness point is grammar. and 3% of them have some other comments.chart 22.2.3 the time of spending on practicing engl

18、ish after class everydayfrom the chart three below. we can see that 63% of the respondents spend less than 1 hour practicing english after classroom everyday. it is said that most of the college students dont spend much time on english after class. and 21% of them have about 1-2 hours on practicing

19、english after class everyday. there is 9% of them have 3-4 hours on english after class. beyond 2% of them are not sure about the time, only 5% of them spend 4 hours on practicing english after class everyday. chart 32.2.4 the good opportunity to practice oral englishfrom the chart four, we can see

20、that 52% of the respondents practice their oral-english by watching english movies. about 20% of them take part in english training courses to practice their oral-english. 13% of them prefer to take part in english corner with foreigners to practice oral-english and 17% of them would like to listeni

21、ng and reading books to practice oral-english. only 3% of them have other opinions.chart 42.2.5 the function of foreign teachers at improving students english communication skillsas we can see from the chart five that most of the college students hold the view that foreign teachers have improved the

22、ir english communication skills a little and the percentage of it is 60. only 8% of them held view of neutral. 18% of them believe that the foreign teachers have improved their english communication skills greatly. and 14% of them held the opposite opinion that the foreign teachers havent improved t

23、heir english communication skills at all.chart 52.2.6 the most important factors for the college teachers as we can see in the chart six, only 7% of the respondents view that native english speaking and good humor are the most important factors for college teachers, which students could enjoy atmosp

24、here of the classroom and improve their oral english. and 1% of them have some other opinions. 15% of them held the view that college teachers should have well-knowledge and high quality of professional ability. 10% of them believe that they also should be good at creating the new teaching methods a

25、nd training skills. 40% of them and 27% of them separately view that good at creating the class atmosphere and good at helping students pass examination.chart 63. conclusionin closing, the importance of english studying of college students is self-evident. in the course of this investigation, teamwo

26、rk spirit play an important role in research, through the teamwork of our group, we have gotten the current situation of the college student english studying. meanwhile, we have learnt which aspects our college students are not good at and should pay attention to, which will be helpful for learning

27、english of college students. the last but not least, as college students we should make the best use of resources around us and try our best to learn english well, so that we may get the opportunities, such as communicating with foreigners, studying abroad or having a good job.4. suggestions of engl

28、ish study 4.1 setting up objectives of learning englishas is well known, different objectives of learning english can lead to different results. generally, the college students who have long-term objectives will try harder in learning english than those who only have short-term objectives. and witho

29、ut the pressure outside or after a period of time those short-term english learning makers will not persist. 4.2 building confidence in learning englishif students want to succeed, they should build confidence. it is same to learn english. consequently, they should speak without fear. usually, the b

30、iggest problem most people faced in learning english is their own fear. they worry that they wont speak things correctly or that they will look stupid so they dont talk at all. dont do this. the fastest way to learn anything is to do it again and again until you get it right. like anything, learning

31、 english requires practice. dont let a little fear stop you from getting what you want.4.3 surrounding yourself with english4.3.1 listening to native speaking as much as possible there are some good english teachers that have to learn english as a second language before they could teach it. however,

32、 there are severalreasons why many of the best schools prefer to hire native english speakers. one of the reasons is that native speakers have a natural flow to their speech that students of english should imitate. the closer the college students can get to this rhythm or flow, the more confident an

33、d comfortable they will become. 4.3.2 watching english films and television this is not only a fun way to learn but it is also very effective. by watching english films (especially those with english subtitles) students can expand your vocabulary and hear the flow of speech from the actors. if stude

34、nts listen to the news, they can also hear different accents. certainly, if students recite some useful either words or sentences in the films, they will to some extend improve you english. 4.3.3 listening to english music music can be a very effective method of learning english. in fact, it is ofte

35、n used as a way of improving comprehension. the best way to learn english is to get the lyrics (words) to the songs you are listening to and try to read them as the artist sings. there are several good internet sites where one can find the words for most songs. this way students can practice their l

36、istening and reading at the same time. 4.3.4 teachers should educate the college students correctlyteachers in college should shoulder the responsibility of educating their students. good teachers know all through those years of english study, students are forced to do better in reading and writing.

37、 nobody really cares what you listen to or what you say. now were asked to listen more and speak more so that we may express ourselves in a more accurate and profound way. therefore these teachers are doing their best to draw the attention of their students to how to make a better presentation step

38、by step.5. appendixquestionnaire for students english study in college大學(xué)生英語學(xué)習(xí)調(diào)查問卷introduction about the questionnaire: (the purpose of doing this research is trying to fine some information about the views of college students studying english and the current situation of english teaching in the clas

39、sroom. your opinion is very important find out the problems and help students improve their english communication skills.)調(diào)查問卷介紹:(此份調(diào)查的目的是獲得一些關(guān)于大學(xué)生學(xué)習(xí)英語的想法和課堂英語教學(xué)現(xiàn)狀。您的意見對(duì)于發(fā)現(xiàn)問題非常重要,并且會(huì)幫助學(xué)生英語交流技能)。we sincerely thank you for your help with the research !對(duì)于您的幫助,我們深表謝意!q1. what do you think the purpose fo

40、r learning english in college?問題1:您認(rèn)為在大學(xué)里學(xué)習(xí)英語的目的是什么?a. to pass the examine (cet) & get certificate b. to find a good job 通過大學(xué)英語考試和獲取證書 找到一份好工作c. to study abroad d. to communicate with foreigner 去國(guó)外學(xué)習(xí) 和外國(guó)人交流e. others_ 其他_請(qǐng)注明_q2. which language skills do you think the most weakness in your english stu

41、dy are?問題2:您認(rèn)為您英語學(xué)習(xí)中做薄弱的是哪種語言技能?a. listening & speaking b. reading & writing c. vocabulary 聽和說 閱讀和寫作 詞匯量d. grammar e. others _ 語法 其他_請(qǐng)注明 q3. which language skills do you intend to improve your english? 問題3:您想用哪種語言技能來提高英語?a. listening & speaking b. reading & writing聽和說 閱讀和寫作c. vocabulary d. grammar詞匯

42、量 語法q4. how many hours do you usually spend on practicing english after classeveryday?問題4:您每天通?;ǘ嚅L(zhǎng)時(shí)間來練習(xí)英語?a. less than 1 hour b. about 1-2 hours c. about 3-4 hours 少于1小時(shí) 大約1到2小時(shí) 大約3到4小時(shí)e. more than 4 hours f. not sure超過4小時(shí) 不確定 q5. how many years have you been studied english?問題5:您學(xué)習(xí)英語有幾年了?a. less th

43、an 5 years b. about 5-10 years 少于5年 大約5到10年c. about 11-15 years d. more than 15 years大約11到15年 超過15年q6. what do you think your english competence is in your current study?問題6:您怎么看您現(xiàn)在的英語水平?a. not getting certificate b. passing cet-4 不是獲得證書 通過大學(xué)英語4級(jí)c. passing cet-6 d. others (such as ielts, bec, tofel)

44、通過大學(xué)英語六級(jí) 其他(比如說雅思、劍橋商務(wù)英語、托福)_請(qǐng)注明q7. do you think college english test (cet4, cet6) can exactly reflect english communication skills? (from strong to weak)問題7:您認(rèn)為大學(xué)英語(4級(jí)、6級(jí))能準(zhǔn)確反應(yīng)英語交際能力嗎?a. strongly disagree b. disagree c. neutral非常不同意 不同意 中立d. agree e. strongly agree同意 非常同意q8. what do you think the g

45、ood opportunity to practice oral english is ?問題8:您認(rèn)為什么事練習(xí)英語的好機(jī)會(huì)?a. watching english movie b. taking part in english corner with foreigner 看英語電影 參加外教的英語角c. taking part in english training course d. listening &reading books 參加英語培訓(xùn)課程 聽和閱讀書籍e. others_請(qǐng)注明_ 其他q9. are you satisfied with the teachers teaching in the college?問題9:您對(duì)大學(xué)老師的教學(xué)方式滿意嗎?a. very satisfied b. satisfied c. not satisfied 非常滿意 滿意 不滿意d. very dissatisfied (if you choose satisfied, please go on q11) _ 非常不滿意(如果你選擇滿意,請(qǐng)從問題11開始)q10. if yo

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