喬布斯生前最后一次公開演講

1、xx 生前最后一次公開演講雙語字幕）you have a fan club here.歡迎你，這里貌似都是你的粉絲。280.謝謝大家。蘋果如雨后春筍般快速發(fā)展著，而 Cupertino 一直是我們鐘愛的 土壤。從開始的工業(yè)園到現(xiàn)在的辦公大樓 280 號公路盡頭的拐彎處，這幾棟樓能 容納 2600到 2800名員工?？蓪嶋H上我們的員工數(shù)量超過了 12000。不得已只 能用租些差勁的寫字樓給員工辦公。所以我想把大家轉(zhuǎn)移到離現(xiàn)有園區(qū)不遠(yuǎn)的 一片區(qū)域。我們將用新的園區(qū)來擴(kuò)充辦公面積。現(xiàn)有園區(qū)也會繼續(xù)保留，新園 區(qū)還在Cupertino,因為這里對我巨有意義。大小我就是惠普創(chuàng)始人Hewlett和Pack

2、ard的粉絲。Hewlett住在Palo Alto， 13歲那年我給他打了個電話，年頭所 有的電話號碼都印在大部頭里,不好意思,暴露了我的年齡。我問他是否能送 我些零件做頻率計數(shù)器。他不僅答應(yīng)了，還給了我一份工作?；萜盏氖钇趯?習(xí)，就在 Snata Clara 280號公路旁邊，我被分在計頻器部門，簡直像去了天 堂。就在這個時候，惠普在 Prun eridge買了塊地，并在那里設(shè)立了計算機(jī)系統(tǒng) 部。最近惠普并不景氣，有意出售這塊不動產(chǎn)，我們就買了下來。順帶還買下 來原來的一片杏園，總面積有 150英畝了。我想在哪兒建個新園區(qū)，繼續(xù)留在 Cupertino。我們請來最優(yōu)秀的設(shè)計師，希望設(shè)計一棟能

3、容納12000人的大樓。一棟樓裝 12000人，是不是跟中國的學(xué)生宿舍一樣不可思議？你們看過一些工 業(yè)園區(qū)空間擁擠、設(shè)計單調(diào)，我們希望改變這一切。給大家看看園區(qū)藍(lán)圖，看 得見么？蘋果總部就在這里280號公路和D Anza十字路口的交匯處。Mr Jobs,yeah,you drawn as print,thats high-tech weve.Use your finger.Just point in the air.喬總，你可以用演示器，我們這兒也是有高科技的。我們買下這塊地，本來還想買這初拐角，可對方不賣，我們又不能強(qiáng)拆， 所以只得放棄。我們打算在園區(qū)里建一棟樓，容納 12000 人。聽起來

4、很炫，看 起來更炫。華麗吧！像不像太空飛船？中間還有個大院子，還不止呢。讓我們湊近了 看，辦公室的外觀是個圓環(huán)。體形優(yōu)美，造價不菲，所有的玻璃都是弧形的線 條。我們建造蘋果零售店的經(jīng)驗派上用場了。碩大的弧形玻璃難不倒我們。讓 玻璃墻繞場一周。是不是很酷。目前整個園區(qū)只有 20%的綠化，浪費(fèi)了不少地 方。我們向來一次乾坤大挪移。把停車場統(tǒng)統(tǒng)發(fā)配到地下，讓綠化面積從 20% 暴增到 80%。目的不言而喻，我們課不想像別的園區(qū)那樣被人詬病。目前園區(qū) 里有 3800 棵樹，未來會翻一倍。我們聘請斯坦福的園林設(shè)計師來設(shè)計園區(qū)。除 了杏樹，還會種其他植物。這是建成后的樣子。這是我們的主樓，設(shè)有地下停 車場

5、?？上У叵峦＼噲霾粔蛴?，所以我們另設(shè)了一處停車點。新辦公樓是一座 四層圓形建筑，中間有一個大庭院。摩天大廈我不感冒，我喜歡矮建筑。保持 和 Cupertino 現(xiàn)有建筑的高度一致。我們的工作要對著電腦一刻不停的寫程序， 所以正常的工作離不開能源中心。要是沒電，大家只能回家洗了睡。所以需要 后備電源，能源中心將用天然氣或其他綠色能源發(fā)電。我們希望將其作為主要 的電力來源，把國家電網(wǎng)用作后備電源。這里將修建一個大禮堂，我們就不用 像昨天那樣跑到舊金山去開會了。這里是健身中心和研發(fā)大樓，這個地方專門用來做測試，里面木有員工。 這就是我們的設(shè)想。蘋果現(xiàn)有 12000員工，但可能增加到 13000 人。

6、將來這里 可以多容納 40%的員工，增加 20%的使用面積，這樣總面積大道了 310 萬平方 英尺。綠化面積增長 350%，這個就厲害啦，植樹量增長 60%，地上停車面積減 少 90%。你會自上這片土地的，這比一滴瀝青給力多了。建筑占地面積將減少 30%。減少建筑面積。這樣有更多的空間留給想象力去發(fā)揮。這里是間咖啡廳， 這個可以有，你懂的。它能容納 3000 人同時就餐。足足有 12000名員工在此貢 獻(xiàn)智慧，所以我們需要那么大的容量。我的介紹到此為止，有什么問題嗎？謝謝你的演講，很高興蘋果能在 Cupertino 安家。現(xiàn)在都有印有 “蘋果飛 船”的T恤賣了。看看印花，亮點是這飛船的登陸地就

7、在Cupertino。各位參議員同僚有什么要問的嗎？王議員？Hi, Steve.XX,您好Hi.您好Quick question,I think people are curious to know what the city residence can benefit from this new campus.貌似大家都比較關(guān)心民眾能從新園區(qū)中受益嗎？Well,as you know,were the largest taX payer in Cupertino,so wed like to continue to stay here and pay taXes. Thats number

8、one. Because if we cant, then we go have to somewhere like Mountain View. And we take up people with us, we give up and over years sell the land here, and the largest taX base would go away. That wouldnt be good for Cupertino. 我們是 Cupertino 的納稅大戶,你懂得,我們很高 興能留下來繼續(xù)繳稅,這點最重要。如果新園區(qū)項目流產(chǎn),我們不得不另棲他 處,比如 Moun

9、tain View. 。我們只有帶著員工離開,把地賣掉。我想 Cupertino 不會希望繳稅大戶離開。No of course not.當(dāng)然不想了。And wouldnt be good for us either,so thats number one.And number two,we employ some really talented great people and across the whole age spectrum. A lot of people right out of collage, hire a lot of Stanford grads, etc, and

10、you know people in their 50s and even 60s, like me Im in my 50s. So I think theres a lot of them wanna live around where they work. We have a lot of people riding bikes to work now.We also run a bus service.We got 20buses that run on bio-diesel fuel.They are the cleanest bus that you can buy. Weve g

11、ot 20 of them doing routes all the way from San Francisco to Santa Cruz bring people in. So, those are the kinds of things could benefit Cupertino. And influX of taX base,and influX of very talented people who are, you know, getting paid. We put them in a fairly affluent group of people, and many of

12、 them would choose to make Cupertino their personal home as well as professional home.I think there is a lot there plusia whole lot of trees.我們也不想，所以這是第一條。此外，我們雇傭了很多優(yōu)秀人才，各個年齡階段的人都有。我雇了很多大學(xué)畢業(yè)生，比如斯坦福大學(xué)，還有50、 60歲的員工，像我就是。在這里安家會是他們的首選?，F(xiàn)在就有很多 員工選擇騎自行車去上班，我們也有公共交通系統(tǒng)， 20 輛燒生物燃料的班車， 是目前最環(huán)保的車。這 20 輛班車目前正在舊金山

13、和圣克魯茲之間來回運(yùn)行。這 些都能讓 Cupertino 受益。給 Cupertino 帶來穩(wěn)定的稅收，優(yōu)秀的人才，這些人 收入頗豐，他們多半還會選擇定居此地（拉動消費(fèi)），當(dāng)然，還有大片的數(shù)目 和景觀咯。Sure. Those are great things. Thank you be more specific. Do we get free Wi-Fi or something like that?謝謝，確實很贊。我還想知道蘋果是否可以提供一些免費(fèi)得服務(wù)，比如 WIFI？ Well, see Im always im a simpleton. Ive always had the vie

14、w that we pay taxes and the city should do those things. Now, if we can get out of paying taxes, Id be glad to put up Wi-Fi.我是個直腸子，我認(rèn)為既然我們交稅了政府就改提供這些服務(wù)。如果你給我們免稅，我們就提供免費(fèi)得 WI-FI。Wish you use our sales tax, part of that to provide iPad of something to our residence and then get a free Wi-Fi.那給你免掉一些銷售稅，

15、為市民免費(fèi)提供 iPad 和 Wi-Fi。Yeah, I think we bring a lot more than free Wi-Fi and so.我相信我們創(chuàng)造的價值比免費(fèi)得 Wi-Fi 多得多。Totally agree, well, thank you so much.完全同意，非常感謝。Sure.不客氣。Council member Mahoney?Mahoney 議員有問題么？Yeah,so,first of all,it was interesting,you throwback to HP.As 35-yearHP employee,most of it on the C

16、upertino campus in those buildings there,obviously felt sorry when I heard that they were consolidating moving.But now that weve seen your plans,you know,the words spectacular would be an understatement, and I think that everybody is gonna appreciate whats clearly is gonna be the most elegant headqu

17、arters, you know, at least in the US that Ive seen.So we definitely appreciate that the work is gone into it and look forward to working with you moving through the process.你回首了惠普的往事，讓我深有感觸。我在惠普工作過 35 年，一直呆在惠 普位于Cupertino的園區(qū)里，所以惠普離開 Cupertino,我很舍不得。現(xiàn)在看到 你的藍(lán)圖，我是心馳神往啊。大家都覺得這里就像是美麗的潘多拉星球，至少 是美國的潘多拉。你們選

18、擇了 Cupertino,我們非常榮幸，也會盡最大的努力幫 助你們。十分感謝,我們的建筑沒準(zhǔn)真會成為全球最好的辦公樓。到時候各大建筑院校的學(xué)生都會過來 “膜拜”,我還是挺有信心的。Appreciate.了不起。Yeah, thank you. Council member Chang?XX。張議員?喬總,歡迎你。我和同事去參觀過你們的園區(qū)。看到了你們的設(shè)想,確實 很贊。聽說新園區(qū)建成后現(xiàn)有的大樓會保留，員工也會留在那里，是嗎？Yeah, we need both to hold everybody.對，兩出都要，一個都不能少。So now host about 8000 to 9000 peo

19、ple.這么說老樓圈了 80009000 名員工？No no no, about 2600.沒那么多，就 2600 人。2600 okay. And then this one will hold 13,000?這樣子啊，新的園區(qū)大樓將容納 13000 人？12,000. Thats our current.12000.Alright.And then my concern is last time I forgot to ask Terri about the safety issue.Because you know you have only one building and have

20、so many people there. So all the safety will be put into consideration like fire and everything.我比較關(guān)心這么多人的安全問題，因為你想啊，這么多人在一棟樓里，發(fā) 生個火災(zāi)什么的，如何保障他們的安全？Oh,of course.We spend a ton of time identifying and hiring who we think are best people in the world and doing what we do.The last thing we want is for a

21、nybody to get hurt. Okay, yeah, of course, were gonna. I mean the whole building has to be designed with pretty precise requirements for safety. But well do beyond those.我們考慮過這個問題，我們物色最頂級的建筑團(tuán)隊，絕對不想看到任何人 受傷。絕對不！設(shè)計制造的整個過程都要高標(biāo)準(zhǔn)嚴(yán)要求，不求最好，但求更好。Sure, and then the second question is because the increase of

22、the employment,the resident is concerned also about the traffic. So,do you have any plan to deviate the traffic?好的，第二個問題，隨著員工的增長，堵車在所難免，那要怎么辦呢？Well, were not increasing the employment by much .我們沒有那么大的招聘計劃。Youre not?沒有嗎？No.沒有。Okay.好吧。Its by like 20%. So were not increasing it by much.最多增長個 20%，不會堵車的

23、。Also, I know you care about the air quality. I understand that you will not allow any employee smoking inside the building, right?還有，我知道你很在乎空氣質(zhì)量，辦公樓內(nèi)全面禁煙。Correct. Both my parents died of lung cancer from smoking.So Im little sensitive on that topic.是的，我的父母都是因吸煙引起肺癌去世的。所以你懂的，我反感吸煙。Sure,so,just want

24、to let you be aware.I dont know if youre aware that theres a cement plant nearby with air pollution to this area. Are you concerned about that? Are you aware of that?你知道這附近有一家水泥廠么？工廠會對空氣造成污染，你清楚嗎？What is that?那是什么？The cement plant is polluting the air in the entire area.水泥廠污染環(huán)境。The cement plant. Tha

25、ts the Kaise?你說的是 Kaise 吧？Yeah, 24001 Stevens Creek.正式 Steve ns Creek路 24001 號。I grew up about 5blocks away from that,or 6blocks away.So, Im pretty familiar with the Kaiser plant. Okay, and yeah,I think it would be great of the Kaise plant wasnt there, but you know, they bought the land fair and squ

26、are. So, probably they are not going anywhere. But if you kick Kaiser out, I wouldnt cry.我從小在這長大，所以他們的情況我很清楚。當(dāng)然，沒它更好?？僧吘故?人家的地盤，又不能強(qiáng)拆，所以我忍。當(dāng)然，如果你找城管把它拆了，我絕對 擁護(hù)。Alright, thank you.好的，謝謝。 Thank you,council member Chang.Council member Wang,you have a very quick question right?XXXX議員。XX委員，再來一個。Yeah, ver

27、y quick question. Steve, can you give us estimate timeline on when you plan to submit the plan and when youre gonna do the ground breaking and when we can see the raw building.你能告訴我們大概的工期么？比如什么時候開工？什么時候完工？Yeah, well, I ask that question a lot of our people too. We wanna submit plans fairly quickly.W

28、e wanna break ground neXt year and we wanna move in 2015.我也常問這個問題。我希望越早越好，明年開工， 20 1 5年能搬進(jìn)去。2014？Okay, alright, very good. Thank you so so much and were really honored to have you to be here.I know its not easy to get you here. And I think that your technology is really making everybody proud and youre putting Cupertino in together with Apple. Now,were really proud of it.2015 ？好的，非常感謝喬總的到場，我們非常榮幸你今天能來，我們