商務(wù)英語(yǔ)寫作report案例

1、Practical English Writing for Working Purposes Part one: An Overview of Business Writing 商務(wù)寫作概述1. Criteria for Effective Business Writing6 “C ”原則： Completeness（完整） Clarity（清楚） Concreteness（具體） Conciseness（簡(jiǎn)潔） Correctness（正確） Courtesy（禮貌）& Consideration（體諒）2. Tips for Modern Business Writing 商務(wù)信函的寫作技

2、巧 Identifying the writing purpose in the beginning 開(kāi)門見(jiàn)山談目的常見(jiàn)信函開(kāi)頭 Letter of enquiry: We read about your advertisement in the local newspaper and would like to have more information about Mapleland Industrial Park. Letter of order: We would like to order the following goods: Letter of invitation: We a

3、re pleased to invite you to the launch of English Tomorrow, the exciting new program for business English learners. Letter of thanks: I am writing to thank you for the hospitality you extended on our visit to your company. Letter of complaint: I am writing to complain about your handling of the orde

4、r No. B13 and say how disappointed we are with how this order has been dealt with. Letter of apology: Thank you for your letter dated 25 June. First of all, I would like to apologise for the unsatisfactory handling of your order. Letter of reply: Thank you for your enquiry of 23 May, in which you ex

5、pressed an interest in our Grace silk blouses. Basing your opinion on facts基于事實(shí)論觀點(diǎn)Examples “The customers here have always been satisfied with your products. However, some European manufactures have recently launched new models which are catching on very fast. Therefore we wonder whether you can imp

6、rove your present designs.” Using small paragraphs 分段Poor paragraghing:Dear Mr. Miller, Ive just received your fax and after searching for different possibilities, this is what I can offer you:10% discount on the total prize if you book our offices for 18 months, could it be interesting for you? You

7、 asked us for 4 offices in Riverside Tower and we only have 4 left but placed in different floors and there are no parking spaces left. Would you mind if I search what you need in Ocean Palace? Ocean Palace is a big Tower with 300 parking spaces, it has wonderful views to Tulip Park and the public t

8、ransport connections are really good. Ive just checked if we have 4 offices left in Ocean Palace and for your information we have them now! At the same floor and one is 10and the last one is 20 as you required.Please let me know if you are interested in this possibility. Yours sincerely,William Crui

9、seBetter paragraphingDear Mr. Miller, Thank you for your order by fax. Id like to mention that I can offer you 10% discount if you are booking for 18-month period.We have 4 offices left in Riverside Tower as you required but they are on different floors. Also there is no parking space available at t

10、he moment in Riverside Tower. However, I can offer you a very interesting alternative in Ocean Palace Building: 4 offices as you required on same floor 300 parking spaces and good public transport connections for your employees Wonderful views.Please think about this alternative and the discount I m

11、entioned before. I look forward to hearing from you soon so I can make the booking.Yours sincerely, Using appropriate tone 使用恰當(dāng)?shù)恼Z(yǔ)氣上級(jí)對(duì)下級(jí)，話題為衛(wèi)生檢查，語(yǔ)氣直接。Dear all, There will be a visit from health and safety inspectors on Monday, April 1st from 9 a.m. to 15 p.m. As the inspection is necessary for our qu

12、ality management certificate, please be prepared for the inspection by telling the staff to tidy up their workplace. Sam PowellGeneral Manager下級(jí)對(duì)上級(jí)，話題為請(qǐng)假，語(yǔ)氣委婉。Dear Mr. Johnson,I would like to attend a seminar on 3 April. It is about presentation skills. Since I have to make many presentation to our

13、clients, this seminar will be very useful.Could you tell me if it is possible to take time off work to attend the seminar？ThanksAngela Using more active voice and proper linking words多使用主動(dòng)語(yǔ)態(tài)和連詞 Use transition：Example：I am the product manager of the Food Service Division. I was instructed by John Car

14、son to evaluate our Lite Fruit marketing strategy. I have analyzed the effect of the marketing campaign on the division. The campaign has run at a loss for two years. I studied the divisions recent cost-income data and consumertrend reports. I recommend continuing the Lite Fruit campaign. I urge inc

15、reasing the price of Lite Fruit and directing a large portion of the advertising budget to male consumers.修改后：John Carson instructed me, as product manager of the Food Service Division, to evaluate our Lite Fruit marketing strategy. When I analyzed the effect of the marketing campaign on the divisio

16、n, I found the campaign had run at a loss for two years. To determine the root of the problem, I studied the divisions recent costincome data and consumertrend reports. Now that I have completely my report, I recommend continuing the Lite Fruit campaign, increasing the price of Lite Fruit, and direc

17、ting a large portion of the advertising budget to male consumers. Using courteous expressions 措辭禮貌得體 3. The Layout of Business Letters 商務(wù)信函的寫作格式正式的商務(wù)信函包含7個(gè)部分：信頭、 日期、 封內(nèi)地址、稱呼、正文、信尾客套語(yǔ)和簽名。示例如下:Powell & Cross Clothing Company1207 West 30th StreetNeward, New Jersey 07109Tel: +55 92 889 5453 Fax: 55 92 8

18、89 545512 March 2010China National Import & Export Corp.Shanghai Branch1040 North Suzhou RoadShanghai, ChinaDear Sir or madam,We have obtained your address from the Commercial Counselors Officein London and are now writing to you for the establishment ofbusiness relations.We are very well connected

19、with all the major dealers here of lightindustrial products, and feel sure we can sell large quantities of Chinese goodsif we get your offers at competitive prices.Please let us have all necessary information regarding your products for export.Yours truly,Lee OzunaSusan StephinesSusan StephinesMarke

20、ting ManagerPowell & Cross Clothing Company1207 West 30th StreetNeward, New Jersey 07109Tel: +55 92 889 5453 Fax: 55 92 889 545512 March 2010China National Import & Export Corp.Shanghai Branch1040 North Suzhou RoadShanghai, ChinaDear Sir or madam,We have obtained your address from the Commercial Cou

21、nselors Officein London and are now writing to you for the establishment of business relations.We are very well connected with all the major dealers here of lightIndustrial products, and feel sure we can sell large quantities of Chinese goodsif we get your offers at competitive prices.Please let us

22、have all necessary information regarding your products for export.Yours truly,Lee OzunaSusan StephinesSusan StephinesMarketing ManagerPart Two: Writing Business Letters 商務(wù)信函寫作1. Letters of Enquiry 咨詢信函Useful sentence patternsn We learn from that your company specialize in and would like to establish

23、 business relationship with you.n Your firm has been introduced ( recommended ) to us by and now we would like to have more information about n We are interested in you advertised recently inand would be grateful if you could send us a pamphlet as well as the catalogue and price-list of your product

24、s.n I understand you are manufactures (dealers in ) of and should like to know if you can supply us with Sample Letter 1Dear MS BrownWith reference to your advertisement in the local newspaper, we would like to have more information about it.Could you tell us which other firms are in the area, and w

25、hat are the sizes of the units available for rental.Regarding the financial help mentioned, we would like to know who would qualify for it and how to apply.Another point we want to clarify is the skilled labor costs here compared with other areas.Finally, we would be grateful if you could send us th

26、e information pack to our address.We look forward to hearing from you soon.Yours sincerelySample Letter 2Dear Ms Budd,I am writing _1) your advertisement in Frozen World trade journal_2) further information about the services your company offers. We are a producer of frozen food products based in He

27、lsingor in Denmark _3)we are looking for a new transport company to make regular deliveries to different parts of Europe._4) , could you tell me if you make deliveries to countries outside the European Union Russia, _5)? _6) how many lorries you have _7)you are able to deal with small cargoes which

28、do not occupy a complete lorry._8) , I would be grateful if you could give us a sample quotation for a shipment of 40 tons of frozen fish from helsingor to Vienna _9) we can have an idea of your prices.I look forward to hearing from you.Yours sincerely2. Letters of Application 求職信函求職信函成功要素 Tell the

29、reader what you want and what you can do for the company. Keep it brief, succinct and simple. Be specific about the job you are seeking and quantify your accomplishments. Make it easy on the eyes. Be polite and confident.Sample Letters1 應(yīng)聘求職信Dear Mr Zhang,In response to your job advertisement in Chu

30、tian Daily, I am writing to apply for the tour guide position in your company.I will graduate from Wuhan University with a Bachelors degree in English tourism this June. I have been taking courses on the English language and tourism for more than three years and got straight As for all of them. I kn

31、ow the importance of putting book knowledge into practice, so I have been working as a part-time guide for the Sunday Holiday for 2 years and have accumulated rich experience. In addition, I can understand and speak French as a second language. I am available for a job interview at your convenience.

32、 Please contact me through or fuxing. Thank you for your time!Yours sincerely2. 自薦求職信 Dear Sir or MadamI am writing to ask if you need a civil engineer in your corporation, starting August 1 of this year.I am from the Henan Province and currently attending the Graduate School of Wuhan

33、University, pursuing a masters degree in Civil Engineering. With the records I have achieved up to now, I am certain that I shall earn my M.S. Degree in the coming July.I obtained my B.S. Degree in Civil Engineering from Huazhong University of Science and Technology in July 2005. Then I served the H

34、ubei Construction Engineering Company as an assistant civil engineer for three years. During this period, I was engaged in surveying , road design, site supervision, and structural design for multistory buildings. Enclosed you may find my resume and my academic records. Civil Engineering is indeed a

35、n extensive field. Within this field, I am most interested and competent in Structural Design and Foundation Engineering. I am an energetic young man capable of hard work. I assure you that if my application is successful, I will do my best. Thank you for your time and consideration. I hope to hear

36、from you soon.Yours faithfullyDavid Lee3. Letters of Complaints 投訴信函投訴信1Dear Sir or Madam,We bought the FM211 copier at the July Business Eqipment Show in the New York Exhibition Center. Now it has been acting up a bit. We have followed the operation procedure carefully, but every now and then it gi

37、ves 20copies instead of two, followed by 20 sheets of blank paper before we can stop it.We are therefore requesting immediate and free repair of the copier. It is urgent because our normal office work has been seriously delayed.Sincerely yours,投訴信2Dear Sir or Madam,I write regarding a training cours

38、e on Communication Skills which I attended 27 November.I chose your company as it was highly recommended, but the courses I attended was disappointing. First, I was promised an experienced trainer but unfortunately he was sick and the replacement was not as good as expected. Second, the information

39、packs were only a pile of loose photocopies, which was not promised. Third, the class was supposed to be about 8 people but in fact there were 15. Last, I should make it clear that the class started 1 hour late, and the lunch served was cold.Therefore, I would be glad if you could look into this mat

40、ter and take measures to ensure such things will never happen again.I look forward to hearing from you.Yours sincerely 投訴信3Dear Sir or Madam,I am writing to complain about your handling of Order No.127 for 30 Sandalwood chairs and say how disappointed we are with how this order has been dealt with.W

41、hen we placed order with you in 9 December, we were assured that the chairs would be sent to us within 15 days. In fact, it has actually taken nearly one month to deliver the goods.In addition, two of the chairs are badly scratched and will need replacing.Also, we are told as we are established cust

42、omers, you would give us a special discount of 10% off your catalogue prices. I noticed from your invoice that this discount has not been given.I trust any future orders we place with you will be dealt with in a more satisfactory manner.I look forward to your reply.Yours faithfully1. 建立貿(mào)易關(guān)系 (Establi

43、shing Trade Relations)一個(gè)公司，一家企業(yè)，要想進(jìn)入市場(chǎng)，尋找貨源，求生存，求發(fā)展，最首要的工作是與別的商家建立貿(mào)易關(guān)系。達(dá)此目的的途徑很多，如閱讀廣告、參加交易會(huì)、參觀訪問(wèn)、引薦介紹等。此外，還可以直接通過(guò)書(shū)信的形式建立貿(mào)易關(guān)系。建立貿(mào)易關(guān)系信函的寫作可以按照以下步驟進(jìn)行：1) 告訴對(duì)方從何種途徑獲得對(duì)方的信息 (如：通過(guò)得知)。2) 寫明去函的目的：了解對(duì)方經(jīng)營(yíng)產(chǎn)品的情況；提供本公司產(chǎn)品的情況。3) 希望保持聯(lián)系。另外，信函措辭應(yīng)禮貌誠(chéng)懇、熱情、表達(dá)清楚透徹。實(shí)例Dear Sir,We have seen your name in various trade magaz

44、ines and we understand that you have been supplying EPSON STYLUS printers of the best quality to all places over China for these 2 years.We should like to offer you our service as a trading firm of office appliances, and we have offices or representatives in almost all major cities in East China tow

45、ns. In addition, we operate our own advertising agency. According to our market investigation report there is a large demand for office appliances in China. Therefore we should be obliged if you would advice us whether you have a mind to establish business relation with us by return mail.Yours since

46、rely,John Waine常用套語(yǔ)1. As your name and address appear on Yangtse Evening Post, we are writing to you with a desire to open an account with you / to establish business relation with you.我們?cè)趽P(yáng)子晚報(bào)上看到貴公司的名稱和地址，非常希望與貴方建立商務(wù)關(guān)系。2. We write to introduce ourselves as one of the leading exporters of a wide rang

47、e of.我們作為主要的出口商之一，經(jīng)營(yíng)3. We are enjoying an excellent reputation and we should like to offer you our service.本公司具有良好的信譽(yù)，并愿意向貴方提供服務(wù)。4. We are willing to enter into business relations with you on the basis of equality and mutual benefit and exchanging needed goods.我方樂(lè)于在平等互利、互通有無(wú)的基礎(chǔ)上與貴方建立貿(mào)易關(guān)系。5. Your des

48、ire to establish direct business relations with us coincides with ours.貴方與我建立直接的貿(mào)易關(guān)系的愿望與我方打算相吻合。6. We are also enclosing a catalogue showing the details of our line.附上一本我公司經(jīng)營(yíng)產(chǎn)品的詳細(xì)目錄。7. .that youll be quite satisfied with our goods and service.貴方將對(duì)我們的貨物及服務(wù)滿意。2. 銷售信函 (Sales Letter)推銷產(chǎn)品是商務(wù)活動(dòng)中一重要環(huán)節(jié)，其目的是

49、要吸引對(duì)方的注意，激發(fā)購(gòu)買欲望，最后售出貨物。銷售信函內(nèi)容應(yīng)包括：1) 介紹所推銷產(chǎn)品的情況，如性能、價(jià)格等較同類產(chǎn)品的優(yōu)越。2) 附帶一些優(yōu)惠條件或幫助。此類信函需措辭得當(dāng)、簡(jiǎn)潔精練、語(yǔ)氣肯定、具有說(shuō)服力。忌離題、冗長(zhǎng)、華而不實(shí)。實(shí)例Dear Sirs,In the field of salted food in Jiangsu, NANJING SALTED DUCK from the Nanjing Xue Hua Duck Group has been considered the best for quite a long time. Competitions help increa

50、se its quality and attraction. Its reputation and recommendation are spread by everyone who tastes it. NANJING SALTED DUCK is now sold in large quantities to South-east Asian countries every year. Our company also supplies cured meat (臘肉), sausage, bacon, etc.In addition to a trade discount stated w

51、e would allow you a first order discount of 5%. You will find enclosed leaflets of our latest products.We look forward to your early reply.Sincerely yours,Lin Ping常用套語(yǔ)2.1. We take pleasure in enclosing the latest catalogue of. / price list of.我方十分樂(lè)意為您（貴方）寄上我們最新的商品目錄 / 價(jià)格表。2.2. This item, superior in

52、 quality and moderate in price, is sure to be salable in your market.本產(chǎn)品質(zhì)量上乘，價(jià)格適中，在你方市場(chǎng)一定有銷路。2.3. We expect you to try our products and are sure that you would be pleased with.希望貴方使用我方的產(chǎn)品，相信貴方對(duì)定會(huì)感到滿意。2.4. We inform you that since price is subject to change, please put an order before 8 Oct. if possi

53、ble.敬告貴方，由于價(jià)格可能變動(dòng)，如果可能請(qǐng)?jiān)?0月8日前訂貨。2.5. We regret that we have had no opportunity to do business with you.很遺憾我方與貴公司仍未有生意往來(lái)。2.6. The high quality of our product is well known and universally acknowledged.我方產(chǎn)品的高質(zhì)量已是眾所周知，并得到廣泛認(rèn)可。2.7. We stand ready to serve you.我們隨時(shí)樂(lè)意為您提供服務(wù)。5. 催款 (Urging Payment)撰寫催款信函是一

54、件迫不得已而為之的事，但有時(shí)也是商務(wù)活動(dòng)必不可少的一部分。催款活動(dòng)必要時(shí)可以按照以下四個(gè)步驟操作：第一步，去函提醒 (remind)；第二步，去函詢問(wèn) (inquire)；第三步，去函請(qǐng)求 (appeal)；第四步，去函要求 (demand)。每封催款信不宜過(guò)長(zhǎng)，初次聯(lián)系，應(yīng)在開(kāi)頭簡(jiǎn)要介紹自己的情況。語(yǔ)言表述應(yīng)清楚、得體、誠(chéng)懇。實(shí)例RemindDear Mr. Lawrence:This is a reminder that your account of $15,000, originally due May 1, has not yet arrived.If you have alread

55、y mailed your payment, please disregard this letter.Many thanks.Yours sincerely,_InquiryDear Mr. Lawrence:Our records show that your account of $15,000 is still outstanding (未付). Perhaps you are experiencing problems that make it difficult for you to pay. Please let us know if that is so, and we wil

56、l be happy to work the matter out with you.If there is no problem, please remit (匯寄) the sum today.Yours sincerely,_AppealDear Mr. Lawrence:Although we have sent you 2 letters regarding your past-due account of $15,000, we have heard nothing from you.We hope you understand we are unable to continue waiting patiently in silence. Please do not disappoint us once more.If your check is already in the mail, please ignore this letter.Yours sincerely,_DemandDear Mr. Lawrence:Since you have ignored several reque