雅思作文advertising類論點總結(jié)（課堂PPT）

1、12Positives Advertising is a key part of modern business. Companies need to tell customers about their products. Advertising is a creative industry that employs many people. Advertisements inform us about(告知我們) the choices we have.IDEA3Positives Without advertising we would have less choice. Without

2、 advertising there would be higher unemployment. Advertising is a form of modern artIDEA4Negatives Advertising manipulates(控制) people. It aims to persuade people that buying a product which might be useless for them. Advertisers focus on selling a brand image(品牌形象). We are persuaded to follow the la

3、test trend. We are encouraged to associate certain brands with a higher status(地位).IDEA5Negatives Children can easily be influenced by advertisements. Children put pressure on parents to buy them things.IDEA6Opinion of advertising Advertising should be regulated(管制). Advertising aimed at children sh

4、ould be controlled or even banned. Unhealthy foods should not be marketed in a way that attracts children However, advertising is necessary in free market economies.7Make products more attractive to consumers(讓產(chǎn)品對消費者更有吸引力) is an important marketing tool.是很重要的市場營銷工具 inform consumers about new product

5、s or services.讓消費者們了解新的產(chǎn)品或者服務(wù) boost the sales of the advertised products.提升所宣傳的產(chǎn)品的銷量 Encourage people to associate the advertised product with an attractive lifestyle.鼓勵人們把所宣傳的產(chǎn)品和有吸引力的生活方式聯(lián)系到一起8Notice 根據(jù)廣告所宣傳的產(chǎn)品類型，還可以更具體的寫encourage people to associate the advertised product with a healthy lifestyle健

6、康的生活方式 an eco-friendly lifestyle環(huán)保的生活方式 An affluent lifestyle 富有的生活方式9Commercial breaks 插播廣告時間的時間段 由電視和收音機播放的廣告被稱為television commercials 和 radio commercials. Interrupt TV programmes 中斷電視節(jié)目 Spoil peoples enjoyment of the show 讓看節(jié)目的人們感到很掃興 Embedded marketing 植入式廣告 Pop-up advertising windows 網(wǎng)頁上彈出的廣告 C

7、lassified advertisement 報紙上面登的分類小廣告10Are creative and entertaining Entertain people Is an important source of entertainment 娛樂的重要來源 Is an integral part of our lives 生活中不可缺少的一部分11Advertising campaigns大規(guī)模的廣告宣傳活動 Campaign 大規(guī)模的宣傳活動12Advertising aimed at childrenAdvertising directed at children (children

8、) Are easily influenced by advertising / are easily swayed by advertising Sway v. 影響某人的選擇 常用于are easily swayed by固定搭配里 Regulate advertising aimed at children(政府)嚴(yán)格的監(jiān)管針對兒童的廣告13Advertising Advertising costs 公司進(jìn)行廣告宣傳的費用 Advertising revenue 媒體來自于廣告的收入 The advertising industry 廣告產(chǎn)業(yè)14Falsedeceptive advert

9、ising虛假廣告 Provide misleading information Damage their reputation破壞聲譽 Reduce customers loyalty減少消費者對于品牌的忠誠度 Provide reliable information Help consumers better understand the advertised product幫助消費者們更好地了解所宣傳的產(chǎn)品 Can help to build customer loyalty15The advertising industry廣告產(chǎn)業(yè)。廣告業(yè) Employ large numbers o

10、f people 雇傭大量員工 Is an important source of employment Contribute to the economy Pay taxes to the government向政府納稅 Is an important source of government tax revenue 是政府稅收的重要來源16Are driven by profit是受營利目的所驅(qū)動的 Advertising revenue (媒體)來自于廣告的收入 Public-interest advertising 公益廣告17Celebrity 名人 Try to persuade

11、people to buy a product努力勸說人們?nèi)ベ徺I某一產(chǎn)品 Try to persuade people to follow the latest trends努力勸說人們?nèi)プ冯S最新的潮流 Influence consumers decision-making process 影響消費者們做購物決定的過程 Have different disposable incomes 可支配不同 Have different budgets Have different tastes and preferences18 There is an increasing amount of adv

12、ertising directed at children which encourages them to buy goods such as toys and snacks. Many parents are worried that these advertisement may be harmful to children. However, some companies claim that their advertising provides children with useful information. Discuss both views and give your own

13、 opinion.19 Much more advertising is aimed at children today than ever before. This trend has caused debate between parents and the companies whose products are advertised.20 Many parents argue that advertisements mislead children about the benefits of the products and cause them to form negative ha

14、bits. This is true to some extent. A large proportion of (很大一部分)advertisements aimed at children promote junk food (推銷)and toys that contribute little to childrens physical and social development. As it is harder for children to resist the influence of advertising (抵抗廣告的影響)than for adults, many of t

15、hem buy advertised junk food and toys, or ask their parents to buy these products for them. Children who are frequently exposed to (頻繁地接觸到某一事物的影響)advertising are therefore more likely to develop an unhealthy diet and spend too much time playing with toys21 By contrast, some companies claim that the

16、advertisements of their products provide children with access to a large amount of useful information. For example, some TV commercials (電視廣告)are for educational toys that can develop childrens thinking abilities, language skills or artistic creativity. There are also advertisements that help to pro

17、mote healthy lifestyles among children, such as TV commercials for sports products and outdoor activity products. They tend to feature famous athletes of natural scenery, and encourage children to lead a more active lifestyle.22 My own view is that snack and toy advertising that targets (以以為目為目標(biāo)標(biāo))ch

18、ildren should be regulated by the government, and more research on the long-term effects of advertising on the rates of childrens diet-related diseases(與飲食有關(guān)的疾病), such as obesity and high blood pressure, should be conducted by scientists,23Extra good sentence Stimulate childrens cognitive developmen

19、t 激發(fā)兒童認(rèn)知能力的發(fā)展24Pop-up advertising windows彈出式廣告 =an online advertisement that suddenly springs out We have plenty of ways to disable pop-up advertising windows, but we cannot really screen TV advertisements out of lives. 我們有很多辦法可以關(guān)掉彈出式的網(wǎng)絡(luò)廣告，但是卻沒辦法躲開電視廣告。 The advertising slot 電視上的廣告時段 The TV advertisi

20、ng slots for a major sports event may be sold for up to 100 million 電視轉(zhuǎn)播重要體育賽事時的廣告位價值可達(dá)到1億英鎊。25Be intensively advertised得到密集的廣告宣傳 =be advertised with a lot of energy or effort The news product is being intensively advertised on TV.這款新產(chǎn)品在電視上進(jìn)行著密集的廣告攻勢 Advertising campaign 密集的廣告宣傳活動 The advertising ca

21、mpaign has boosted sales by 150%. 這陣密集的廣告攻勢使銷售額上升了50%。26Peak time / prime time黃金時段 =the most popular time for watching television In the UK, prime time usually takes place from 6:30 pm until 10:30 pm. Ratings 收視率=the number of people who watch a particular TV programme. The new series had high ratin

22、gs right from the start. 這部新電視劇從一開始就有著極高的收視率.27Be glued to sth.聚精會神地盯著某人 =to be looking at something and not paying attention to anything else. Millions of people were glued to the television for the football game.上百萬的人們都聚精會神地盯著電視機上的足球比賽 Be well-informed=knowing a lot about a subject or a situation.

23、對某方面的信息十分了解的 The kids are very well-informed about all of the different video games28Spoil someones enjoyment很掃興 =stop a person from enjoying himself TV advertising interrupts(中斷) exciting programmes and spoil our enjoyment. Arouse someones desire to讓某人產(chǎn)生想去做某事的沖動 TV advertising arouses the viewers d

24、esire to buy new products. 電視廣告讓觀眾們產(chǎn)生想去購買新產(chǎn)品的沖動29Well-worn themes已經(jīng)被用爛的題材 Today many TV programmes pursue well-worn themes that are common to all cultures, such as romance and crime.如今許多電視節(jié)目都追求一種各種文化都容易接受的大眾化主題，如浪漫題材或犯罪題材。 Hackneyed subjects 陳腐的題材 These hackneyed subjects are no longer wanted by edi

25、torsunless the theme is given a decidedly new twist.如今這種陳腐的題材已經(jīng)不再為編輯們所青睞了除非她能提供一個嶄新的角度來看待這個問題。30Current affairs政府社會經(jīng)濟等方面的時事 The BBC offers its audiences a wide range of current affairs programmes. BBC為觀眾提供了關(guān)于各種時事的節(jié)目。 Media hype 媒體的炒作 The media hype surrounding the new product continues. 關(guān)于這款新產(chǎn)品的媒體炒作

26、還在繼續(xù)。31Newsworthy event有新聞價值的事件 This will be the most newsworthy event of 2011. 這將是2011年最具有新聞價值的事件。 Dominate the headlines 占據(jù)報紙的頭版頭條最引人注目的新聞 The European sovereign debt crisis has dominated the headlines. 關(guān)于歐洲主權(quán)債務(wù)危機的消息占據(jù)了報紙的頭版頭條。32Distort the truth媒體在報道時歪曲事實 The newspaper has been accused of distort

27、ing the truth Be unbiased 公正的，不偏袒的 Some people argue that it is impossible to find truly unbiased reporting.有人說要找到完全可觀的新聞報道是完全不可能的33Censor (v.)對書籍或電影進(jìn)行審查 The firm has been heavily censored.這部電影被嚴(yán)格審查了 Censorship n. 對書籍或電影進(jìn)行的審查 The censorship of pornography is fully-justified.對色情內(nèi)容的審查在嚴(yán)格公正的環(huán)境下進(jìn)行的。34Pu

28、blic figures公眾人物 Media coverage of public figures often invades their privacy.媒體對公眾人物的報道經(jīng)常是侵犯他們的隱私的。35Court media publicity刻意地去吸引媒體的關(guān)注 Celebrities tend to court media publicity because media attention is important to their career. 名人們經(jīng)常會刻意地去吸引媒體的關(guān)注，因為公眾關(guān)注度對他們的事業(yè)是至關(guān)重要的。 Keep a low profile 保持低調(diào) They kept a low profile and avoided loud conversations.他們一直保持低調(diào)的作風(fēng)，并初驗非常謹(jǐn)慎36A glamorous celebtity魅力四射的明星 The glamorous celebrity signed as many autographs as she could at the